Deck 16: Social Media, E-Business, and Accounting

Question 1

Are social media measurements always quantitative? Support your answer.

Answer 1

Answer not provided.

Question 2

How can data mining be used by an Internet furniture company? Provide several specific examples.

Answer 2

Answer not provided.

Question 3

How can cloud computing change how a company operates? How can cloud computing impact the human resources of a company?

Answer 3

Answer not provided.

Question 4

Describe some of the ethical and social responsibilities that a business has when doing business through the Internet.

Question 5

Compare podcasts and social games as social media opportunities for businesses. Why would you as a business owner choose one over the other? Which would be most appropriate if a company were looking to insert advertising?

Question 6

Describe some of the ways that a business may choose to interact with other businesses or existing or potential consumers through social media.

Question 7

Describe three modified versions of B2B and B2C.

Question 8

What are the two options for increasing profits in a small Internet-based company? Which path would you choose for a struggling unique, artsy, designer t-shirt company? Justify your answer with specific details and examples.

Question 9

How do e-business and e-commerce differ?

Question 10

Describe m-commerce. How do you think it may change the retail industry?

Question 11

What is a social media community? List some specific characteristics that social media communities offer.

Question 12

Describe the term "digital native" and explain if you think the term and the definition are accurate. Provide examples to support your position.

Question 13

Describe how a blog could be beneficial for a company.

Question 14

How can "likes" and "dislikes" impact a business? Provide examples to support your answer.

Question 15

Describe the internal and external forces that affect e-business.

Question 16

Describe the two primary models of e-business.

Question 17

How does a computer virus differ from malware? Are these the only two threats to computers?

Question 18

What is inbound marketing? Describe at least four areas of online marketing. Which of these would help a new start-up company and why?

Question 19

Provide at least two examples of how crowdsourcing can be used by a company. Be specific and provide realistic scenarios.

Question 20

What are KPIs, and what role do they play for a company? What are some typical KPIs that an online retailer might use?

Question 21

Pure Training, Inc.
Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies. One principle its trainers focus on is customer service. Pure Training emphasizes the importance of connecting with potential and current customers as well as improving customer service. Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions. The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media. Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence.
Refer to Pure Training, Inc. If clients (the business owners) were asking for workshops to allow their customers to listen to audio files about their product or service, Pure Training would be organizing ____ workshops.

A) blog
B) podcast
C) social content site
D) social game
E) forum

Question 22

Academic Standard, Inc. (ASI)
Academic Standard, Inc. (ASI), sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet.
Refer to Academic Standard, Inc. Which of the following would not have been a disadvantage for ASI?

A) Users must have Internet access.
B) The Internet requires specialized knowledge to use.
C) The Internet is a less desirable means of communication compared to direct communication.
D) Promotional efforts may be annoying.
E) The Internet is an expensive method of promoting the firm.

Question 23

Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

A) Photo sharing
B) Blogs
C) Video sharing
D) Webinars
E) Podcasts

Question 24

What does "stickiest" refer to in regard to social media?

A) Users who "stick" other friends to the site
B) Social media sites that use cookies to "stick" users to their site
C) Social media sites that connect users with other social media sites
D) Companies that use social media to "stick" separate companies together in order to gain customers
E) Users spending a great deal of time at a particular site

Question 25

Academic Standard, Inc. (ASI)
Academic Standard, Inc. (ASI), sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet.
Refer to Academic Standard, Inc. All except ____ forces are primary external environmental forces that ASI needs to be mindful of in regard to the company's use of technology.

A) globalization
B) customer service
C) societal
D) economic
E) legal and political

Question 26

What do users say is their primary reason for using social media?

A) Staying in touch with family and friends
B) Reconnecting with old friends
C) Sharing information about themselves
D) Promoting their own goals and objectives
E) Reconnecting with family members

Question 27

Social media is used by approximately ____ of online adults.

A) two-thirds
B) three-fourths
C) 90%
D) 25%
E) one-quarter

Question 28

Which of the following is true about marketing messages and social media?

A) Traditional marketing message are top down, similar to social media messages.
B) Social media messages are typically bottom up.
C) Social media marketing messages are not like traditional marketing messages.
D) Social media follows traditional marketing messages and how they are distributed.
E) Traditional marketing message are bottom up.

Question 29

Why is green IT important?

Question 30

The use of webinars and online informational promotional materials is most often related to businesses selling to

A) other businesses.
B) existing clients.
C) potential customers.
D) government and the public sector.
E) existing consumers.

Question 31

Social media can most accurately be described as being about

A) technology.
B) people.
C) the Web.
D) new development.
E) communication.

Question 32

Pure Training, Inc.
Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies. One principle its trainers focus on is customer service. Pure Training emphasizes the importance of connecting with potential and current customers as well as improving customer service. Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions. The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media. Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence.
Refer to Pure Training, Inc. When Pure Training discusses KPIs in its measurement workshop, clients should know that KPIs are ____ and measure achievement of the organization's ____.

A) qualitative; objectives
B) quantitative; sales
C) quantitative; social media success
D) quantitative; objectives
E) qualitative; customer service

Question 33

Pure Training, Inc.
Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies. One principle its trainers focus on is customer service. Pure Training emphasizes the importance of connecting with potential and current customers as well as improving customer service. Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions. The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media. Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence.
Refer to Pure Training, Inc. Pure Training was founded 10 years ago and it's now ready to venture into offering workshops for businesses selling to other businesses primarily through the Internet. Which of the following is most likely to be a new addition to their agenda?

A) Blogs
B) Video creation
C) Podcast
D) Photo uploads
E) Webinars

Question 34

Academic Standard, Inc. (ASI)
Academic Standard, Inc. (ASI), sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet.
Refer to Academic Standard, Inc. Amanda's interaction with ASI is an a example of

A) B2B.
B) B2C
C) business to supplier
D) business to customer
E) business to client

Question 35

Which of the following is true about the definition of social media?

A) There are many definitions of "social media."
B) The term "social media" was created in the 1960s.
C) "Social media" has a different meaning for each generation.
D) There is only one specific definition of "social media."
E) The term "social media" was created in the 1980s.

Question 36

Pure Training, Inc.
Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies. One principle its trainers focus on is customer service. Pure Training emphasizes the importance of connecting with potential and current customers as well as improving customer service. Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions. The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media. Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence.
Refer to Pure Training, Inc. When Pure Training is discussing typical measurements for various types of social media and it starts discussing "number of fans," "number of likes," and "growth of wall responses," clients should know that these are typical measurements for

A) Facebook.
B) YouTube.
C) Twitter.
D) Pinterest.
E) MySpace.

Question 37

When were Facebook and Twitter were created?

A) In the past two years
B) In the late 1970s
C) In the late 1980s
D) In the past decade
E) In the early 1990s

Question 38

Academic Standard, Inc. (ASI)
Academic Standard, Inc. (ASI), sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet.
Refer to Academic Standard, Inc. Academic Standard can be classified as a(n)

A) service business.
B) e-business.
C) social media business.
D) social content business.
E) media sharing business.

Question 39

Academic Standard, Inc. (ASI)
Academic Standard, Inc. (ASI), sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet.
Refer to Academic Standard, Inc. Jonathan suggested that the company ____ part of production.

A) import
B) export
C) outsource
D) supply-chain
E) barter

Question 40

"Digital natives" are considered to be anyone

A) under the age of 32.
B) under the age of 16.
C) under the age of 12.
D) between the ages of 16 and 32.
E) between the ages of 16 and 45.

Question 41

Mystarbucksidea.com.com is an example of a ____ site.

A) social networking
B) crowdsourcing
C) gaming
D) blogging
E) podcast

Question 42

What is Groupon?

A) Social gaming site
B) A forum
C) A wiki
D) Blogging site
E) Social media site

Question 43

With ____, community members are the editors and gatekeepers of the content of a site.

A) wikis
B) podcast
C) forums
D) blogs
E) media sharing

Question 44

Which of the following most accurately describes a podcast?

A) A multiplayer, competitive activity
B) An interactive version of a community bulletin board
C) A collaborative online working space
D) A digital audio or video file
E) A Web site to share information

Question 45

Which of the following is most like a radio show that could be distributed through the Web?

A) Podcast
B) Blog
C) Wiki
D) Forum
E) Social game

Question 46

According to a survey by eMarketer, ____ of U.S. companies with more than 100 employees are using social media tools for marketing.

A) 60
B) 70
C) 75
D) 80
E) 90

Question 47

Which of the following can most accurately be described as an interactive community bulletin board?

A) Blogs
B) Forums
C) Podcasts
D) Social games
E) Wikis

Question 48

Which of the following can be most closely associated with "outsourcing tasks"?

A) Blogs
B) Podcasts
C) Social gaming
D) Crowdsourcing
E) Media sharing

Question 49

Which of the following is not one of the top four social networking sites used by business?

A) Pinterest
B) YouTube
C) Facebook
D) Twitter
E) LinkedIn

Question 50

Each objective of a social media plan should be all of the following except

A) measurable.
B) specific.
C) achievable.
D) oriented toward the future.
E) vague.

Question 51

____ is considered a social networking site for professionals.

A) Pinterest
B) MySpace
C) Google+
D) LinkedIn
E) Facebook

Question 52

In a consumer poll, more than ____ percent of consumers said that they trust online computer opinions.

A) 40
B) 50
C) 60
D) 70
E) 80

Question 53

For most companies, all except ____ are some of the most popular objectives in regard to a social media plan.

A) increasing brand awareness
B) increasing profitability
C) acquiring new customers
D) introducing new products
E) retaining current customers

Question 54

Which of the following is a Web site that allows a company to share information about products or services?

A) Blog
B) Podcast
C) Forum
D) Crowdsource
E) Wiki

Question 55

Which of the following would be part of a media sharing site?

A) Blog
B) Forum
C) Wiki
D) Social game
E) Podcast

Question 56

Tech savvy, digital natives born after 1980 are known as

A) Millenials.
B) Digital natives.
C) Techies.
D) Social media "stickies."
E) Social gamers.

Question 57

How is LinkedIn different than most social networking sites?

A) It is primarily for artists and musicians.
B) It is primarily for teens and pre-teens.
C) It is for professionals.
D) It is for customers interested in gaming.
E) It allows data sharing, editing, and posting.

Question 58

Which of the following companies was one of the early adopters of consumer ratings?

A) Facebook
B) Yelp
C) MySpace
D) Amazon
E) SocialLiving

Question 59

____ is the largest video site on the Internet.

A) YouTube
B) Flickr
C) Facebook
D) iTunes
E) Twitter

Question 60

Which of the following is the last step in building a social media plan?

A) Establish social media objectives
B) Listen to determine opportunities
C) Segment and target the social media customer
D) Select social media tools
E) Implement and integrate the plan

Question 61

____ read online forums, read blogs, and listen to podcasts.

A) Spectators
B) Inactives
C) Joiners
D) Collectors
E) Critics

Question 62

Ashley wants to increase the profits of her e-business. What two ways can she accomplish her goal of increasing profits?

A) Cutting back on expenses and increasing sales
B) Increasing the number of employees and increasing sales
C) Increasing good expenses and decreasing bad expenses
D) Expanding her Web site and increasing her inventory
E) Hiring more employees and decreasing costs

Question 63

After a company listens and pays attention to what is being said about a company through social media, what is the following step?

A) Select social media tools
B) Implement and integrate the plan
C) Segment and target the social media customer
D) Listen to determine opportunities
E) Establish social media objectives

Question 64

Jason has to purchase specialized software that will allow his company to accept credit cards online for purchases from his company's Web site. This software is a(n) ____ resource for this e-business.

A) financial
B) material
C) intangible
D) human
E) capital

Question 65

Computers and software belong to which of the following specialized e-business resources?

A) Human
B) Financial
C) Material
D) Informational
E) Digital

Question 66

Which of the following type of individual who uses social media maintains a profile and visits social networking sites?

A) Collectors
B) Joiners
C) Critics
D) Creators
E) Spectators

Question 67

Quantitative measurements like unique visitors, number of views, and ratio of visitors to posted comments are typical measurements for

A) blogs.
B) forums.
C) Twitter.
D) Facebook.
E) YouTube.

Question 68

KPIs are

A) quantitative measurements that define and measure the progress toward social media objectives.
B) the benchmarks that a company sets for themselves.
C) quantitative measurements that measure the profitability of a social media plan.
D) qualitative measurements that define and measure the progress toward social media objectives.
E) measurements submitted online to vendors and customers for analysis.

Question 69

Which of the following are not considered a social media tool?

A) Blogs
B) Videos
C) Photos
D) Podcasts
E) DVDs

Question 70

A ____ is a source of revenue flowing into the firm.

A) profit flow
B) cash stream
C) cash output
D) buyer source
E) revenue stream

Question 71

Yasmin stops offering free shipping to her online customers. Yasmin is trying to increase her profits by

A) decreasing her revenues.
B) increasing her revenues.
C) decreasing her expenses.
D) increasing her expenses.
E) providing more customer service.

Question 72

Which of the following is not a sentiment analysis measurement?

A) Customer satisfaction score
B) Resolution time
C) Issue resolution rate
D) Number of Web site visitors
E) Mood measurement

Question 73

When Dell Computer allows workers in a foreign country to provide technical assistance to its customers, it is engaging in

A) external recruitment.
B) revenue stream buildup.
C) insourcing.
D) outsourcing.
E) employment sourcing.

Question 74

Web site designers, Web masters, and programmers belong to which of the following specialized e-business resources?

A) Human
B) Financial
C) Material
D) Informational
E) Digital

Question 75

Which of the types of resources needed for an e-business is Storybook.com most likely to receive from an investor?

A) Financial
B) Human
C) Software
D) Material
E) Informational

Question 76

If measuring the success of failure of social media activities with KPIs, the first step is to connect KPIs with

A) profitability.
B) expenses.
C) goals.
D) the mission.
E) objectives.

Question 77

____ post ratings of products and services and contribute to and edit articles in wikis.

A) Spectators
B) Inactives
C) Joiners
D) Collectors
E) Critics

Question 78

Number of fans and number of likes are typical measurements for

A) YouTube.
B) Facebook.
C) Twitter.
D) Pinterest.
E) LinkedIn.

Question 79

Which of the following is the first step in building a social media plan?

A) Listen to determine opportunities
B) Integrate the plan
C) Segment and target the social media customer
D) Select social media tools
E) Establish social media objectives

Question 80

Which of the following is true about social media measurement tools?

A) Most companies use quantitative measurements.
B) Companies should use the same measurements for online as for offline.
C) There are generally five types of social media measurement.
D) Social media cannot be measured quantitatively.
E) Most companies use qualitative measurements.