Deck 8: Social Computing

Question 1

Web 2.0 sites are primarily online places to visit.

Answer 1

False

Question 2

Sites that are classified as Web 1.0 are Web locations that facilitate information sharing, user-centered design, and collaboration.

Answer 2

False

Question 3

Geo-tagging refers to tagging information on tour sites.

Answer 3

False

Question 4

Craigslist is an example of a shopping community.

Question 5

Employers are not able to check a job applicant's profile on social media before making hiring decisions.

Question 6

Web 2.0 media sites allow people to share digital media.

Question 7

Social ads are placed in paid-for media space on social networking Web sites.

Question 8

Buying a book online at Amazon is an example of social commerce.

Question 9

When using social commerce, the user has to leave the social network page in order to purchase a product.

Question 10

Word-of-mouth marketing can be achieved using social shopping.

Question 11

Social computing makes socially produced information available to everyone.

Question 12

Businesses do not use social commerce for new products.

Question 13

Snapchat maintains copies of all media (photos, videos, etc.)uploaded to its servers, which can be accessed later by its users.

Question 14

You must be a Web site developer in order to create a mashup.

Question 15

A shopping community acts an online intermediary that harnesses the power of a social network for introducing, buying, and selling products and services.

Question 16

Web. 2.0 is a loose collection of information technologies and applications.

Question 17

Viral marketing is an example of social advertising

Question 18

Social computing and social commerce are not the same.

Question 19

Generating revenue from social networking sites is easy to do.

Question 20

In social computing, organizations control, produce, use and manage content via interactive communications and collaboration.

Question 21

More and more organizations are using social media for training sessions.

Question 22

Sean ran a very successful 5K race to support the local food bank. They had 210 runners and raised over $5,000. He wants to continue to raise awareness of the local food bank's activities. Which of the following would be the best use of his time?

A)Start blogging about how the food bank helps people living in the community.
B)Use the business page in Facebook that he built for the race and allow people to donate from that page.
C)Start putting pictures of the food bank on photo sharing sites and tag with "Food bank"
D)Build a Web page with all of the details of the food bank.

Question 23

Recruiters only use social computing to find people who are unemployed.

Question 24

You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen?

A)When you sign up, you will need to download print templates.
B)You won't be able to search RSS content.
C)You will be able to choose only one topic area.
D)You will be notified of updates in the content areas you selected.
E)You will get content sent to you via e-mail.

Question 25

Which of the following is not an example of Web 2.0 applications?

A)Blogs
B)Wikis
C)Netcasting
D)AJAX
E)Social marketplaces

Question 26

Social apps are online apps that promote social interaction

Question 27

Social computing sites are not utilized by passive job seekers.

Question 28

Social computing increases the need for customer service.

Question 29

YouTube's business module is centered around producers celling their programs to YouTube that controls the content's distribution.

Question 30

The comments of consumers in the blogosphere concerning a company's products are called ____________________.

A)Free advertising
B)Consumer-generated media.
C)Consumer-generated PR
D)Rumors
E)Reliable feedback

Question 31

A Web site that combines content from other Web sites to form new content is called a(n)______.

A)Social network
B)Aggregator
C)Blog
D)E-commerce site
E)Mashup

Question 32

With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users _________________.

A)use HTML, use CCS
B)passively receive information, participate with the site.
C)use wired connections, use wireless connections.
D)have to know the address of the site, can use search engines to find a site.
E)did not have to login to find information, have to login in to find information.

Question 33

Social networks are helping marketing professionals understand who their customers are.

Question 34

Communication marketing is using social media sites to get feedback.

Question 35

Tagging is the basis of ____________, which is user-generated classifications that use tags to categorize and retrieve Web content.

A)Social searching
B)Blogs
C)Folksonomies
D)Ajax

Question 36

Ads cannot appear as YouTube videos.

Question 37

Social computing empowers customers to act.

Question 38

People making online posts know that they are providing market research data.

Question 39

The term ______________ is an inclusive term that has emerged for the use of social computing in business.

A)Business computing
B)Social commerce
C)Internet commerce
D)Business commerce

Question 40

Carter is a member of a team of five students working on a research project that comprises 25% of his overall grade. Each student is writing a separate section of the paper and will need to edit the work of the other students. The team is trying to decide how they can most effectively work together to complete the final paper. Which of the following would work the best for this team?

A)A blog
B)A discussion board
C)A private social networking site
D)A Skype video chat
E)A wiki

Question 41

REFER TO IT'S ABOUT BUSINESS 8.3: In the case study about tracking gang violence, what city started using software to analyze social media to collect information.

A)New York City
B)Chicago
C)Miami
D)Atlanta
E)Los Angeles

Question 42

Dan is in the middle of his senior year job search. He is really interested in one particular company but wants to do some research on the company - research well beyond what the company says on their own Web site. Which of the following would best help him find out what other people are saying about the company?

A)Search Twitter using the company's name.
B)Click "like" on their Facebook page.
C)Do a Google search on the company.
D)Look for employees on LinkedIn and ask them their opinion.

Question 43

Amy spent hours looking at ratings, reviews, and recommendations before she bought her new mattress. After the first night, she realized it was definitely not the right mattress for her and she called the store to return it. Why didn't the ratings, reviews, and recommendations help Amy in this purchase?

A)People really didn't post their honest opinions
B)Most of the reviews were paid-for reviews.
C)Not everyone has the same expectations from a mattress.
D)The data was out of date.

Question 44

One of the problems that HR departments have with using social computing to recruit is _____________.

A)all candidates seek them out.
B)they only receive qualified applications.
C)they receive many more applications than they can process.
D)social sites each have their own special niche.
E)they cannot be used for internal tasks.

Question 45

Which of the following tools are not used by marketing professionals to compile market research?

A)Blogs b)Wikis
C)Online forums
D)Social networking sites
E)RSS

Question 46

Building relationships, anticipating needs, and providing special deals for the community's members is a function of which category of Web 2.0 applications?

A)Social networking
B)Aggregators
C)Blogs
D)Social commerce

Question 47

Sean is organizing a 5K race to support the local food bank. The event takes place in three months. Which of the following would be the best strategy to attract runners?

A)Set up a Twitter account, and tweet some details about the event every couple of hours.
B)Start blogging about all the organizing that is going on.
C)Start a business page in Facebook, and let his friends know about it.
D)Start putting pictures of the food bank on photo sharing sites and tag with "5K"
E)Build a Web page with all of the details.

Question 48

Hunter's sales of custom water bottles has been declining and she isn't sure why. She hasn't been paying much attention to her online presence and thought that would be a great place to start. Which of the following might give her the most insight into what consumers think about her product?

A)See how many Likes she has on her Facebook page
B)Search Twitter posts
C)Review the reviews that are on her Web page
D)Review how many views her YouTube advertisement video has had

Question 49

Nathan has a spare bedroom in his apartment in Boston. He would like to rent it out as a "bed and breakfast" but isn't sure how to go about it. Which of the following would be the most successful?

A)Post something on Craigslist.
B)Tweet what he has available every Monday.
C)Post something on his Facebook page.
D)Join a bed and breakfast site

Question 50

Puja loves to sew and makes beautiful scarves from designer fabric end bolts. She needs to start advertising but doesn't want to spend a lot of money since her profit margins are slim. She has set up a Web site (simple but with no online purchasing)and a Facebook store. She also has her own Facebook page. Which social computing tool would be the most helpful in acquiring new followers/customers?

A)Post pictures in Flickr and tag them.
B)Post a YouTube video of different ways to tie the scarves.
C)Create a contest for her Facebook followers.
D)Tweet daily to current users.

Question 51

Which of the following is a type of collaborative consumption?

A)Buying a new book from Amazon b)Craigslist
C)Renting a car from Hertz or Avis
D)Buying a e-textbook from your bookstore

Question 52

Which of the following is true about the impact of social computing on customer service?

A)It's harder for customers to be heard by a company. b)Businesses can take their time responding to social media posts.
C)Customers themselves can be used to reduce problems.
D)Businesses will only get negative comments on social media posts.

Question 53

Ratings, reviews, and recommendations

A)are always provided by businesses on their Web site. b)are posted by experts.
C)are posted without compensation.
D)are an aspect of social shopping.
E)are not beneficial to the business

Question 54

Which of the following is true about social commerce?

A)Social commerce only benefits customers. b)Social commerce only benefits businesses.
C)Businesses can easily learn about customers' experiences.
D)Social commerce is only concerned with the selling process.
E)New products are never tested via social commerce.

Question 55

Puja loves to sew and makes beautiful scarves from designer fabric end bolts. She finally has a Web site that supports online purchases. She wants to expand the use of the Web site to improve customer loyalty. Which idea is likely to have the highest success?

A)Post a YouTube video of different ways to tie the scarves.
B)Write and post a blog.
C)Set up a customer club with members receiving newsletters and discount coupons.
D)Post pictures of her scarves on her site.

Question 56

Which of the following is not an example of social shopping?

A)Group shopping b)Going to Amazon.com to buy a book
C)Shopping communities and clubs
D)Social marketplaces
E)Peer-to-peer shopping models

Question 57

Which of the following is false about social advertising?

A)Social network sites have turned to advertising as a way to make revenue. b)Viral marketing is effective with social networking
C)Social advertising removes peer pressure from the buying decision.
D)Social advertisements are placed in paid-for media space by companies.
E)Social apps support social interactions and are managed by a company to promote its brand.

Question 58

Greg still follows his high school's lacrosse team. He set up a meeting with the coach to ask how he could help with recruiting. Which of the following actions would make the most sense for recruiting from the coach's point of view?

A)Build a wiki with other alums of their seasons.
B)Build a fan page in Facebook to alert alums to upcoming games.
C)Go to games and tweet about the action.
D)Blog about the games and include his own insights about his experience.
E)Post photos of this year's games on a photo sharing site and tag them with the name of the high school.

Question 59

Sarah recently purchased a decorative pin from a web site. The pin arrived slightly damaged and since the packaging itself was not damaged; Sarah assumed it was shipped damaged and called to complain. The person who answered the phone was very rude and unwilling to believe Sarah or to give her a refund. Sarah decided to use social computing to broadcast her complaint. Which of the following would be the most effective?

A)Twitter
B)Facebook
C)Blogging
D)the company's web site
E)a wiki

Question 60

Which of the following is not an example of social commerce?

A)Wendy's offers gift cards to online users for funniest response to various challenges. b)Pepsi Co. sends live notifications to customers when they are close to a store that sells their products.
C)Disney allows people to book tickets on Facebook without leaving the site.
D)Best Buy has a website, which can be used to purchase products for pick up in a store.
E)Zappo's uses Twitter to send customers coupons when they mention a Zappo's product.

Question 61

Dan is in the middle of his senior year job search. He has a LinkedIn account, which he has updated. What other social computing activities should he do to best improve his chances of finding his dream job?

A)Post a video of himself on YouTube.
B)Start tweeting about his job search experiences.
C)Starting blogging about his job search experiences.
D)Access a job aggregator site.

Question 62

___________ searches across online sites, identifies active and passive information technology candidates, and assembles public information about them from various social media sites.

A)LinkedIn
B)Dice Open Web
C)Jobvite
D)GOOGLE

Question 63

Vivian works in the Human Resource department of a mid-size organization. She recently posted a position with Monster.com. What can she expect from having posted this position?

A)Emails from CareerBuilder asking her to post with them.
B)Resumes from only qualified candidates.
C)A high volume of resumes from qualified and less-qualified candidates.
D)"Jobvites" sent by people in her LinkedIn friends.

Question 64

Chinese microblogs differ from their Western counterparts in which of the following ways?

A)Chinese microblogs are used by a very small percentage of the population.
B)Chinese microblogs offer more features.
C)Chinese microblogs do not allow for video sharing.
D)There are no differences between Chinese microblogs and their western counterparts.