Deck 11: Business Intelligence and Knowledge Management

Question 1

Trend analysis refers to the identification of characteristics of transactions that are most likely to be fraudulent.

Answer 1

False

Question 2

Consumers' opinions on products and services posted online are sources of knowledge from the web.

Answer 2

True

Question 3

Online analytical processing (OLAP) is increasingly used by corporations to gain efficiencies.

Answer 3

True

Question 4

The data-mining application that identifies which prospective clients should be included in a mailing or email list to obtain the highest response rate is known as____________ .

A)trend analysis
B)customer churn
C)consumer clustering
D)direct marketing

Question 5

Data-mining software searches through large amounts of data for meaningful patterns of information.

Question 6

Data warehouses could be regarded as a type of ____________,where new useful information is the precious find.

A)vault
B)mine
C)reservoir
D)wheel

Question 7

One objective of data mining is classification: Finding whether certain facts fall into predefined groups.

Question 8

Knowledge management is the attempt by organizations to put procedures and technologies in place to filter and separate the most relevant knowledge.

Question 9

Information technology impedes the turning of knowledge into routine.

Question 10

One objective of data mining is _____,the discovering of patterns in data that can lead to reasonable predictions.

A)seeding
B)producing
C)forecasting
D)recovering

Question 11

Loyalty programs,such as frequent flier and consumer clubs,help organizations amass a steady flow of data about their customers.

Question 12

Expertise in narrow domains can be programmed in expert systems.

Question 13

By compiling billions of consumer clickstreams and creating behavioral models,companies can determine individual consumers' interests from the sites they visited.

Question 14

In banking, ____________is employed to find profitable customers and patterns of fraud.

A)resource recovery
B)information integration
C)web scraping
D)data mining

Question 15

Knowledge management software makes storage and organization of unstructured data more of a challenge.

Question 16

Companies find that the data that they collect directly from consumers provides a full picture of customer needs.

Question 17

Consumer clustering refers to the prediction of what each individual accessing a website is most likely to be interested in seeing.

Question 18

Online analytical processing (OLAP) applications are powerful tools created specifically for shift employees.

Question 19

Organizations must use software tools to process data into meaningful information to make useful.

A)data warehouses
B)information silos
C)decision systems
D)expert systems

Question 20

Direct marketing is a data-mining application that identifies the reasons customers switch to competitors and predicts which customers are likely to do so.

Question 21

The part of the BI software application that parses the questions entered by employees is known as the____________ .

A)semantic layer
B)data link layer
C)network layer
D)session layer

Question 22

Some companies require workers to create reports of their finding to transfer knowledge into manageable____________ .

A)folders
B)dictionaries
C)online resources
D)indexes

Question 23

The popular name of an interface for business intelligence tools is____________ .

A)whiteboard
B)command line interface
C)dashboard
D)graphic user interface

Question 24

OLAP might process data from a ____________.

A)non-relational database
B)cloud database
C)navigational database
D)transactional database

Question 25

BI software has become so popular in large companies that Microsoft decided to integrate such software into its popular database management system,____________ .

A)SQL Server
B)MySQL
C)DB2
D)DBMS

Question 26

OLAP applications are usually installed on a special server that communicates with both the user's computer and the server or servers that contain a data warehouse or .

A)house databases
B)information silos
C)relational applications
D)dimensional databases

Question 27

____________enables managers to see summaries and ratios of the intersection of any two dimensions in a database.

A)CRM
B)SCM
C)OLAP
D)CAD

Question 28

______is the attempt by organizations to put procedures and technologies in place to transfer individual knowledge into databases.

A)Data mining
B)Knowledge management
C)Knowledge extraction
D)Data warehousing

Question 29

Some companies use____________ techniques to try to predict what customers are likely to purchase in the future.

A)data-mining
B)web scraping
C)knowledge extraction
D)information integration

Question 30

OLAP applications can process ____________records per second.

A)10,000
B)20,000
C)30,000
D)40,000

Question 31

Both data-mining and OLAP software are often integrated into____________ for the purpose of collecting business intelligence about customers.

A)SCM systems
B)ERP systems
C)CRM systems
D)HRM systems

Question 32

The meaningful information gleaned from data warehouses using software tools is referred to as ____________.

A)raw data
B)business intelligence
C)unstructured data
D)performance indicators

Question 33

Companies such as Razorfish,DoubleClick,and Engage Software use ____________to collect consumer data.

A)riskware
B)malware
C)middleware
D)spyware

Question 34

______are often designed to quickly present predefined business metrics,such as occupancy ratios in hotels and hospitals,or inventory turns in retail.

A)Performance indicators
B)Dashboards
C)Toolboxes
D)Shared whiteboards

Question 35

To group knowledge into manageable data,companies____________ use software.

A)clickstream
B)autocategorization
C)data mining
D)OLAP

Question 36

Since OLAP applications are designed to process large amounts of records and produce summaries,they are usually significantly faster than relational applications such as those using____________ .

A)XML
B)FTP protocols
C)SQL queries
D)SGML

Question 37

To make the use of BI tools convenient for executives,companies that develop BI tools create ____________that help the executives to quickly grasp business situations.

A)data marts
B)clickstream software
C)programming languages
D)interfaces

Question 38

A major effort of most businesses,especially retail businesses,in using customer relationship management (CRM) systems is to collect ____________about customers.

A)artificial intelligence
B)business intelligence
C)personal information
D)knowledge management parameters

Question 39

The purpose of ____________is mainly to learn where to find information about a given subject.

A)knowledge management
B)data mining
C)business analytics
D)business intelligence

Question 40

Information that can be gleaned from stored data is ____________.

A)knowledge
B)experience
C)intelligence
D)wisdom

Question 41

____________automates the classification of data into categories for future retrieval.

Question 42

Knowledge management attempts to transfer individual knowledge into ____________.

Question 43

An organization can learn much about its customers,sellers,and itself by mining data warehouses and using OLAP software,but such techniques still do not satisfy another important challenge: how to manage _____.

Question 44

Intelligent _____ allow employees to enter questions in free form or close to free form.

Question 45

Discuss the utilization of loyalty programs.

Question 46

____________is a process by which one starts with a table that shows broad information and successively retrieves tables of more specific information.

Question 47

_____ Applications can easily answer questions such as,"Where are my weakest performing sales offices?" and "What products are selling well?"

Question 48

In ____________,the raw data is organized in tables that show information in summaries and ratios so that the inquirer does not have to wait for processing raw data.

Question 49

____________is the process of selecting,exploring,and modeling large amounts of data to discover previously unknown relationships that can support decision making.

Question 50

Business intelligence _____ help executives quickly receive metrics,ratios,and trends in mostly graphic format.

Question 51

Practically all search engine sites,such as Google and Yahoo!,use _____ software,and continue to improve the software to provide more precise and faster responses to queries.

Question 52

One objective of data mining is _____,the finding of groups of related facts not previously known.

Question 53

____________is a data-mining application that understands what products or services are commonly purchased together,and on what days of the week.

Question 54

Some software companies,such as Tacit Systems,Hivemine,and Safeharbor Knowledge Solutions have developed ,tools that facilitate knowledge sharing through intranets.

Question 55

Knowledge management tools build _____ and help employees access them.

Question 56

The research company IDC argues that almost half of the work that____________ do in organizations has already been done,at least partially.

Question 57

A dynamic _____ application responds to commands by composing tables "on the fly."

Question 58

While data has traditionally been used to see whether this or that pattern exists,_____ allows you to ask what patterns exist.

Question 59

____________tools help extract useful knowledge from millions of web documents.

Question 60

What are the objectives of data mining?

Question 61

Discuss the purpose of autocategorization.

Question 62

Discuss how organizations use dashboards for business intelligence.

Question 63

Discuss employee knowledge networks.