Deck 11: Data Visualization and Geographic Information Systems

Question 1

Which of the following statements about data analytics and visualization is false?

A)The ultimate goal of data analytics is to drive profits,and often that depends on learning how to manage assets.
B)It is easier to make sense of data than it is to collect the data.
C)Companies and/or entire industries are using data visualization and interactivity to improve decision speed and performance often with mobile displays.
D)Because of the demanding pace of their decisions,capital markets professionals use visualization for risk analysis,compliance monitoring,and fraud detection.

Answer 1

B

Question 2

IBM's Watson Discovery Service is intended to decrease the amount of time analysts have to spend organizing and ________ data.

A)cleaning
B)querying
C)entering
D)mapping

Answer 2

A

Question 3

Data mashups and GIS are _________ tools and technologies.

A)Data analytics
B)Data integration
C)Geospatial
D)Information delivery

Answer 3

B

Question 4

In general,________ tools show what has already happened in a business and ________tools show what might or could happen in the future.

A)Data;statistical
B)Data discovery
C)Reporting;analytical
D)Sensitivity;modeling

Question 5

According to Gartner Research,the data analytics market has split into two segments: the traditional _____ market and the newer __________ market.

A)analytics;data mining
B)mashup;visualization
C)BI;data discovery
D)BI;data mapping

Question 6

________ is a leading mobile reporting and data visualization app.

A)IBM SPSS Analytic Catalyst
B)Roambi Analytics
C)SAS
D)Tableau software

Question 7

In an effort to improve ________,the grocery chain Safeway implemented data-sharing programs with PepsiCo and other key vendors.

A)Data analysis
B)Product quality
C)Supply chain visibility
D)Manufacturing visualization

Question 8

A ________ is a technique for building applications that combine data from multiple sources to create an integrated experience.

A)News feed
B)Mashup
C)Mixed-media architecture
D)Visualization

Question 9

________ harness the power of analytics and adds a visual display to capitalize on how our brains work.

A)Configurations
B)Data visualizations
C)Drill downs
D)Geospatial analysis

Question 10

Tag clouds represent the ________ of words and terms by their sizes.

A)Average
B)Count
C)Relative frequency
D)Sum

Question 11

SAS made one of the boldest moves of any BI vendor by replacing its current enterprise BI platform with Visual Analytics,a new _____________ environment.

A)data discovery
B)heat mapping
C)forecasting
D)data descriptive

Question 12

Data visualization,data discovery and geospatials are _________ tools and technologies.

A)Data analytics
B)Data integration
C)Data mapping
D)Information delivery

Question 13

A heat map uses _____________ to indicate trends or patterns in data.

A)Temperature
B)Trend lines
C)Color
D)Dials or gauges

Question 14

An application that integrates data from data stores,business systems,external data and real-time news feeds is referred to as a(n)____________.

A)Enterprise mashup
B)Enterprise visualization
C)Operational system
D)Business systems

Question 15

Companies are investing in the latest data discovery solutions largely because of their _____________.

A)low costs
B)predefined drill-down paths
C)speed and flexibility
D)dimensions and measures

Question 16

Dashboard and interactive reports are _________ tools and technologies.

A)Data analytics
B)Data integration
C)Geospatial
D)Information delivery

Question 17

_________________ are the single best way our brain processes information.

A)Configurations
B)Pattern mapping
C)Spreadsheets
D)Visuals

Question 18

Which of the following statements is false?

A)Data visualization is replacing the need for humans to interpret data.
B)Learning is the basis for continuous improvement.
C)Data discovery is discovering hidden relationships.
D)Enterprise visualization apps for Androids,iPads,and Playbooks are replacing static business reports.

Question 19

A common mistake is to invest in the data analytics foundation of tools,quality data,and data integration,but overlook the most crucial component,which is ____________.

A)Mobile devices for anywhere access.
B)Easy to use touch screens.
C)Cloud storage
D)Users' ability to interpret the visual reports and analyses correctly.

Question 20

Which of the following is not an example of an enterprise data mashup?

A)Interactive dashboard
B)Drillable report
C)Heat map
D)GPS

Question 21

Enterprise data mashups are created using _______ BI because new data sources can be added to a BI system quickly via direct links to operational data sources cleaning

A)agile
B)responsive
C)automatic
D)rapid

Question 22

Dashboard design is a critical factor because business users need to be able to ________.

A)understand information at a glance and drill down to details
B)configure KPIs each day to stay informed
C)share what they learned using specific color-codes
D)all are critical factors

Question 23

A benefit of ________ is that users no longer need to log into multiple applications to see how the business is performing.

A)BI
B)business dashboards
C)E-commerce mashups
D)KPI

Question 24

Benefits of business dashboards include all of the following except ________.

A)Blind spots are minimized or eliminated.
B)Display the user's critical metrics and measures.
C)Employees know their performance is tracked in near real time and can see their results.
D)Data security is enhanced because employees must log in to each account separately.

Question 25

Using ________,nontechnical users can easily and quickly access,integrate,and display BI data from a variety of operational data sources,including those that are not integrated into the existing data warehouse,without having to understand the intricacies of the underlying data infrastructures,or schemas.

A)Self-service data mashup apps
B)Modular software
C)Object language
D)Macros

Question 26

Unlike a flat map,a ________ generated map has many layers of information for many ways of thinking about a geographic space.

A)mashup
B)dashboard
C)GIS
D)Heat map

Question 27

A ________ captures,manages,analyzes,and displays multidimensional geographic data,also called ________ data.

A)geographic information system;geospatial
B)geographic information system;operational
C)supply chain mashup;locational
D)supply chain mashup;analytical

Question 28

The purpose of business dashboards is to provide users with a clear view of the ___________ values of KPIs and other operational metrics.

A)Past
B)Current
C)Projected
D)Desired

Question 29

Which type of tool would an analyst use to find the average income in locations where the highest performing stores exist?

A)Geocoding
B)Enterprise Data Mashup
C)GIS
D)Data Discovery

Question 30

With the intelligence provided by the ________,GM has increased sales despite cutting the advertising budget.

A)mashup
B)dashboard
C)Heat map
D)GIS

Question 31

_____________ give visual snapshots of an organization's critical operational data or key performance indicators to spot problems,trends,outliers,opportunities,and patterns.

A)Enhanced spreadsheets
B)Business dashboards
C)Cloud based graphics
D)Enterprise graphics

Question 32

In an effort to improve product innovation,Safeway implemented data-sharing programs with PepsiCo and other key vendors.

Question 33

Which of the following is not a benefit of enterprise mashup apps?

A)Dramatically reduces time and effort needed to combine disparate data sources.
B)Users can define their own data mashups by combining fields from different data sources that were not previously modeled.
C)Users can access data from multiple competitor data warehouses to gain business intelligence.
D)Enables the building of complex queries by non-experts with a drag-and-drop query-building tool.

Question 34

iBeacon allows Apple,or app developers leveraging Apple technology,to track users inside buildings where ________ transmissions may not reach.

A)Wi-Fi
B)cellular
C)radio
D)satellite

Question 35

The ________ process converts postal addresses to geospatial data that can then be measured and analyzed.

A)geospatial
B)geocoding
C)pinpointing
D)zip

Question 36

In terms of benefits,mashup apps decrease __________ compared to traditional,custom software development.

A)IT implementation costs
B)System downtime
C)Computational errors
D)Interpretational errors

Question 37

An example of a metric that might be displayed on a Revenue dashboard would be:

A)Sales per day per channel
B)Trend of mobile vs.tablet traffic
C)Cash balance,actual vs.expected
D)On-time completion percent

Question 38

Key components of dashboards are design,API,access,and ______________.

A)Functionality
B)Mobility
C)Performance metrics
D)Accessibility

Question 39

Geospatial data identify or map________.

A)Where things or people are,where they are going,and competitors' actions.
B)Only where things or people are and where they are going
C)Only where they are going
D)Only where things or people are

Question 40

Deloitte Consulting's HIVE is a physical environment where people can examine the latest analytics approaches themselves using their own data.

Question 41

Mashup technology enables the building of complex queries by nonexperts with a drag-and-drop query building tool.

Question 42

Dashboards and interactive reports are information delivery technologies.

Question 43

In general,reporting tools show what might or could happen in the future and analytical tools show what has already happened in a business.

Question 44

With powerful data visualization tools,human expertise is generally not needed.

Question 45

According to Gartner's research,in 2014 the data analytics market split into two segments: the traditional BI market and the new data discovery market.

Question 46

People rely on visual cues to grasp and process huge amounts of information because visuals are the single best way our brain processes information.

Question 47

Enterprise mashups combine business data and applications from multiple sources-such as internal data and applications with externally sourced data,SaaS and Web content-to create an integrated experience.

Question 48

Technically,a dashboard is a technique for building applications that combine data from multiple sources to create an integrated experience

Question 49

Supply chain visibility is the awareness and sharing of POS data,inventory levels,demand forecasts,transportation,and logistics by trading partners from raw material to delivery to end customer.

Question 50

Each field in any data source has an associated data type,such as string or numeric.

Question 51

Tag clouds give users a quick way to analyze data and make tactical decisions.

Question 52

Visualization is used for data detection,which deals with discovering hidden relationships.

Question 53

Most non-data-scientist-friendly tools have interactive elements and can pull data from Google Docs,Excel spreadsheets,Access databases,and other sources that most business people work with already.

Question 54

Dashboards are a style of reporting that depicts KPIs,operational or strategic information with intuitive and interactive displays.

Question 55

Data from operational data stores,business systems,external data (economic data,suppliers;information,competitors' activities),and real-time news feeds are integrated to generate an enterprise mashup.

Question 56

Enterprise mashup technology provides a mechanism to easily customize and share knowledge throughout the company.

Question 57

With enterprise mashups and traditional BI,data sources have to be identified and some understanding of data requirements and data models is needed.

Question 58

Mashups,in general,became popular because of social and mobile technology.

Question 59

Companies are investing in the latest data discovery solutions largely because of their speed and flexibility.

Question 60

Data mashups and GIS are data integration technologies.

Question 61

Dashboard design is a critical factor because business users need to be able to understand the significance of the dashboard information at a glance and have the capability to drill down to one or more levels of detail.

Question 62

.Dashboards connect to business systems,such as accounting software,ERP,CRM,SCM,e-mail systems,website analytics programs,and project management software,via APIs.

Question 63

Tag clouds represent the relative ________ of words and terms by their sizes.

Question 64

With the GIS moving into the cloud,developers of enterprise applications based on SAP,Microsoft Office,SharePoint,MicroStrategy,IBM Cognos,and Microsoft Dynamics CRM are using it to create a wide range of mobile applications.

Question 65

Unlike a flat map,a GIS-generated map has many layers of information for many ways of thinking about a geographic space.

Question 66

Disparate data sources are connected and fed to dashboards using data discovery.

Question 67

Data that are organized by zip code only can reveal customers' habits and be used to map competitors' actions.

Question 68

Enterprise ________ apps for Androids,Apple iPads,and Blackberry Playbooks are replacing static business reports with real-time data,analytics,and interactive reporting tools.

Question 69

Prior to using ArcGIS and geocoding,General Motors shotgunned its ads at the general public.Now,it can more accurately determine locations where people buy certain models and channel its ads specifically to those areas.

Question 70

The ability of GIS to track products along the supply chain offers opportunities in logistics and order fulfillment.

Question 71

The ability of GIS to track customers' movement and behavior in real space enables new strategies for marketing,retail,and entrepreneurship.

Question 72

Cellular and Internet service providers,sensors,Google Earth,GPS,and RFID systems know the location of each connected user or object providing the infrastructure needed to collect geospatial data.

Question 73

In data visualization apps,________ are categorical data,such a region,product category,product name,supplier,size,date,and zip code.

Question 74

In data visualization apps,________ are numeric or calculated data,such as profit,sales revenue,and quantity sold.

Question 75

A simple process called geocoding can convert postal addresses to geospatial data that can then be measured and analyzed.

Question 76

A disadvantage of dashboards is that users need to log into multiple applications to see how the business is performing.

Question 77

________ are the single best way our brain processes information.

Question 78

iBeacon is a feature in iOS 7 devices that uses a low-power Bluetooth transmission to broadcast a user's location.

Question 79

Enterprise ________ combine business data and applications from multiple sources to create an integrated experience.

Question 80

Data from operational data stores,business systems,external data,and real-time news feeds are integrated to generate an enterprise ________.