Deck 10: Online Business and Technology

Question 1

Molave Furniture Company plans to launch a new website.Lila,the company's CIO,thinks that the company can better reach its customers through an interactive site that allows customers to view pictures of all furniture items,schedule an appointment with a sales consultant,or order items online.Which of the following areas of responsibility is Lila most specifically addressing?

A) budget
B) currency of systems
C) e-commerce
D) systems design
E) data warehousing

Answer 1

C

Question 2

Which of the following is NOT an advantage of online marketing over traditional marketing?

A) ability to reach households without high speed Internet access
B) ability to track how many eyes have viewed an ad
C) ability to tailor ads based on consumers' interests
D) ability to reach consumers using mobile technologies
E) ability to charge advertisers only for the number of times a Web surfer clicks their ad

Answer 2

A

Question 3

A business that offers potential buyers the opportunity to make purchases either online or in a physical location uses a ________ business model.

A) bricks-and-mortar
B) click and mortar
C) C2C
D) C2B
E) fee-based

Answer 3

B

Question 4

The person in charge of technology-enabled information processing in companies is most often called the ________.

A) chief communications officer
B) chief executive officer
C) chief information officer
D) chief computing officer
E) chief Internet technologist

Question 5

The following are all functions of a chief information officer (CIO)EXCEPT ________.

A) creating business opportunities
B) overseeing the accounting office
C) processing information
D) updating computer systems
E) balancing the benefits of technology against the costs

Question 6

What is the best definition for data?

A) information used to improve business practices
B) representation of a fact or idea
C) statement of fact or idea
D) opinions about the effectiveness of a business
E) numbers or facts organized to be useful

Question 7

Of the following,which is harmed MOST by current regulations governing the collection of sales taxes on Internet purchases?

A) online companies such as 1-800-FLOWERS
B) people who purchase items over the Internet
C) state governments that charge sales taxes
D) the federal government
E) the IRS

Question 8

The online advertising acronym PPC stands for ________.

A) push-pull-charging
B) pay-per-click
C) person-pays-cash
D) players-pay-cash
E) purchase-price-charge

Question 9

What does a management information system (MIS)do that an IT department would typically not do?

A) focus on pure technical knowledge
B) focus on applying IT to solve business problems
C) focus on reducing information flow among employees
D) focus on identifying management problems in IT departments
E) focus on creating custom software

Question 10

The World Intellectual Property Organization requires that e-businesses comply with the laws of ________.

A) the United Nations
B) the European Union and the United States
C) every country in which they do business
D) the country in which they are based
E) every country that is part of the WIPO Pact

Question 11

A B2B site that describes current standards and developments within an industry can best be classified as a(n)________.

A) procurement exchange site
B) brokering site
C) company website
D) information site
E) vertical portal

Question 12

An online dating service that charges members makes money primarily through using a(n)________.

A) fee-based model
B) intermediary model
C) community-based model
D) advertising-based model
E) niche model

Question 13

As a chief information officer,Bob looks for ways that his company's technological resources can generate bigger returns on its information technology investments.Which aspect of the CIO's role is he addressing?

A) currency of systems
B) e-commerce
C) system design
D) budget
E) privacy and security

Question 14

Which of the following is a function of a company's IT department?

A) managing the use of mobile computing
B) setting sales targets for technology products
C) marketing new technologies to consumers
D) identifying new locations for company offices
E) determining shipping and gift wrap options for items sold online

Question 15

The acronym ________ describes the situation in which a company sells something to an individual buyer for personal use.

A) B2B
B) B2C
C) C2C
D) C2B
E) 2C2

Question 16

eBay is an example of which type of e-commerce transaction?

A) B2B
B) B2C
C) C2C
D) C2B
E) 2C2

Question 17

The unit in a company that is most often responsible for the hardware components,software programs,and networking strategies of a business organization is ________.

A) information technology
B) operations
C) finance
D) marketing
E) accounting

Question 18

Viral marketing is least likely to occur via ________.

A) websites
B) television
C) social networks
D) e-mail
E) YouTube

Question 19

UPS has a(n)________ that allows businesses to examine UPS services and prices and track shipments.

A) company website
B) procurement exchange site
C) specialized industry portal site
D) information site
E) brokering site

Question 20

A group of companies that band together to purchase goods or services is called a(n)________.

A) infomediary
B) procurement exchange
C) supply chain
D) brokering site
E) vertical portal

Question 21

Marianne is the payroll manager at Johnson Manufacturing.She wants to upgrade the department's accounting systems.To whom should she send her request for an upgrade?

A) Director of Human Resources
B) Vice President of Operations
C) Director of Management Information Systems
D) Vice President of Marketing
E) The IT department's Help Desk

Question 22

Although electronic monitoring offers some advantages to a company,it may also result in disadvantages.Which of the following is the MOST significant disadvantage of electronic monitoring of employees?

A) Electronic monitoring may cause many employees to request decreased levels of supervision.
B) Electronic monitoring devices' electromagnetic fields can disrupt company telecommunications.
C) Electronic monitoring, even at its best, can crash computers.
D) Electronic monitoring can result in increased employee stress and anxiety.
E) Electronic monitoring can be conducted with recording devices so small that employees do not realize they are being recorded.

Question 23

Which of the following BEST describes how businesses convert raw data into information?

A) asking information technology experts to review data for accuracy
B) organizing the data in a way that helps make decisions
C) storing the data in a data warehouse
D) using the prevalent automatic process
E) maintaining the representations of facts or ideas in their original form

Question 24

________ refers to the application of products like Facebook in a corporate setting.

A) Cloud computing
B) Viral marketing
C) Crowdsourced funding
D) Executive information system
E) Enterprise social media

Question 25

What is MOST important for cloud computing?

A) Internet
B) smartphones
C) wireless connections
D) computer backup systems
E) laptops

Question 26

Employers use electronic monitoring to ________.

A) gather information about an employee's activities while on the job
B) gather information about customers' attitudes about the company
C) collect data on activities of competitors
D) collect information about employees' activities when away from the workplace
E) decrease employee stress levels

Question 27

Which of the following statements is TRUE about the impact of technology on employee privacy?

A) Technology makes it more difficult for companies to access private information about employees.
B) Technology ensures that individuals will have the same privacy protections at work as they do at home.
C) Technology ensures that employees can access more private information about their fellow employees.
D) Technology allows companies to access information about employees' behavior on the job.
E) Technology protects employees from being monitored in the workplace.

Question 28

________ involves tricking a person into entering sensitive personal or financial information into a form on a website or in an e-mail,typically by convincing the person that she is dealing with a site she normally interacts with,such as her bank.

A) Adware
B) Spyware
C) Phishing
D) Spam
E) Hacking

Question 29

Software that displays banner ads or pop-up ads on your computer is called ________.

A) adware
B) spyware
C) phishing
D) spam
E) PPC

Question 30

Technology BEST supports whistle-blowers by ________.

A) enabling distribution of business codes of conduct on the Internet
B) making it possible for people to report a business's ethical violations safely and easily
C) wiretapping phones of employees or executives who are suspected of being unethical
D) making it difficult to violate employee privacy through electronic monitoring
E) making public the "near misses" that occur in a business

Question 31

Which of the following is the BEST example of how technology supports ethical conduct in hospitals?

A) Technology ensures that the correct prescriptions are prescribed to patients.
B) Technology allows employees to report their mistakes without risking disciplinary action.
C) Technology quickly recognizes mistakes in data entry, preventing unfortunate errors.
D) Technology makes it easier to monitor the conversations of patients and visitors.
E) Technology eliminates the possibility of human error in most interactions between patients and staff.

Question 32

Terrell urgently needs to take care of some personal business using the Internet,but he is afraid that he might jeopardize his job if he is found using the company network for personal use.Which corporate practice is causing Terrell to most likely feel this concern?

A) intellectual property monitoring
B) technology auditing
C) electronic monitoring
D) job tracking
E) whistle-blowing

Question 33

Hilde's company wants to develop an understanding of the demographics of people purchasing its new product.The company wants to target its marketing at this demographic of people.The marketing department has used a database management system to identify the characteristics of buyers.Which of the following will be MOST useful for identifying the appropriate demographic group at which to target marketing?

A) data warehousing
B) data brainstorming
C) data consolidation
D) data mining
E) data marting

Question 34

Mason's business is making a profit,but he needs to increase his bottom line so that he can invest in his firm's growth.He decides to purchase a business intelligence software package to help him identify ways to grow his company.Which of the following questions could Mason's business intelligence software answer?

A) Which of my competitors has the least debt?
B) Which countries would provide the least expensive production facilities?
C) Who are my top 10 revenue generating customers?
D) What new technologies will be available to increase my firm's productivity?
E) Which new markets would be the best for my firm to enter?

Question 35

Which of the following statements BEST supports why hackers present risks to a company's security?

A) They distract employees from completing their assigned tasks.
B) They use encryption schemes to access corporate websites.
C) They gain unauthorized entry into a company's computer system.
D) They steal important papers from workers' desks and offices.
E) They overload a website with traffic to the point that it crashes.

Question 36

Software that tracks your personal information and sends it to a third party without your knowledge is called ________.

A) adware
B) spyware
C) phishing
D) spam
E) viral marketing

Question 37

Phishing is MOST OFTEN used to ________.

A) install adware
B) install spyware
C) steal credit card numbers
D) gather e-mail addresses for use by spammers
E) track the websites a user visits

Question 38

Business intelligence software can help managers ________.

A) report, plan, and forecast workforce performance
B) assess the level of expertise of each of a business's employees
C) forecast their business's stock performance during the next fiscal year
D) gain access to private information about a business's competitors
E) design innovative products for consumer use

Question 39

What best describes a data mart?

A) a store where companies can purchase data
B) a collection of network servers dedicated to hosting database management systems on the Internet
C) a collection of data about a single product or department that is part of a larger collection of data
D) a type of business intelligence software used for making purchasing decisions
E) a process that transforms data into useful business intelligence

Question 40

Database management systems are MOST useful because ________.

A) information technology managers prefer to use software systems rather than qualitative systems
B) they help businesses manage vast amounts of data collected in the process of doing business
C) customers prefer companies that rely on database management systems
D) the company can hire more people to collect and analyze the data
E) clients are impressed by firms with high technology budgets

Question 41

Phishing is commonly used to steal credit card numbers.

Question 42

E-procurement typically occurs between businesses only.

Question 43

Information technology has made it easier for whistle-blowers to file reports about unethical business practices.

Question 44

Chief information officers do not get involved in creating business opportunities for their companies.

Question 45

IT departments must ensure that companies use the newest technology that is available.

Question 46

Which of the following statements about social media's impact on business is NOT true?

A) Social media helps people start and fund new businesses.
B) It is critical for companies to keep watch on the messages and information being spread about their products in cyberspace.
C) Companies that are well situated with a strong social media presence can use that to head off potential technical problems that might turn into public disaster.
D) It is important to use social media for marketing, but it cannot be used as an avenue for more specific business decision making.
E) Many businesses have created a position identified as social media manager or social media marketing specialist.

Question 47

The chief information officer is responsible for the technology of a business,including the management and evaluation of the budget allotted for such technology.

Question 48

As a result of technology,it is easier to protect private information today than it was in the last century.

Question 49

Which of the following uses of social media would be most most likely to hurt rather than promote one's business?

A) Studying the users who visit one's Facebook page to detect patterns.
B) Using Twitter to announce special promotions that cater to one's customer base.
C) Offering people ways to use mobile apps to simplify and improve their customer experience.
D) Appealing to the preferences of one's customer base on social media outlets.
E) Making snide comments to undermine one's competition on social media sites.

Question 50

Google's AdSense advertising is a form of contextual advertising.

Question 51

Most states are pleased that their residents buy products online.

Question 52

Products like Brandwatch and UberView are used by companies to ________.

A) expand the possibilities of cloud computing
B) create apps for mobile devices
C) generate automatic Tweets
D) detect crowdsource opportunities
E) perform social media monitoring

Question 53

IT professionals sometimes create custom software to bridge the gaps between the software products available and the needs of the firm.

Question 54

Viral marketing is most effective when it targets people who spend little or no time on the Internet.

Question 55

A company's marketing department tends to be more successful if it minimizes its reliance on information technology.

Question 56

"Click and mortar" refers to businesses that sell products from both physical locations and online.

Question 57

Data mining has proven to be a poor technique for improving the effectiveness of a firm's marketing strategies.

Question 58

Online analysis packages (OLAPs)enable very quick analysis of multiple sources of business information in order to present a clearer picture of the state of the business.

Question 59

Technology's ability to process and document large amounts of data has better enabled people to understand interpersonal communication.

Question 60

Spyware displays banner ads or pop-up ads on your computer.

Question 61

Define and describe viral marketing.Use at least one example in your answer.

Question 62

What aspect of social media is Kickstarter an example of,and what does it do?

Question 63

What are the threats that challenge e-business?

Question 64

What new jobs have been created with the rise of social media?

Question 65

Give a brief,one-sentence description of each of the three main types of e-commerce transactions involving businesses and consumers.

Question 66

What is the main difference between an IT system and an MIS system? Provide an example of how an MIS professional could contribute to a technology-related business decision.

Question 67

Patrick is a quality control inspector at a pharmaceutical plant.He and his team are bound by strict quality standards to ensure that each unit is produced in a way that guarantees safety and effectiveness for the consumer.Recently,Patrick has been criticized for rejecting too many samples of the pharmaceuticals being produced.His manager has warned him that his inspection failure rate is negatively affecting the plant's productivity and that he should "reexamine" his inspection methods.Patrick does not want to be responsible for allowing an ineffective or dangerous medication to be sold to a patient,but he also does not want to lose his job.How can technology help Patrick ensure the quality of the products he is inspecting while at the same time protecting his job?

Question 68

What is pay-per-click advertising and why is it effective?

Question 69

Data and information are two terms that are often used interchangeably in business settings.Describe the differences between the two terms and provide an example to illustrate the business uses of data and information.

Question 70

Crowdsourced funding (crowd funding)allows a great number of people who believe in a company
or a product to contribute a small amount to help the company get started.

Question 71

What is the role of the information technology (IT)department?

Question 72

Cameron works as a sales agent for a beverage company.Because she was this year's top sales agent,she was awarded a smartphone.What would be a major advantage for Cameron of having a smartphone? What disadvantages of owning a smartphone might Cameron experience?

Question 73

Melinda has just graduated with a master's degree in information technology and has been having trouble finding a corporate job.None of the large companies she has contacted have job openings in her field.So Melinda decides to try marketing her services to some of her home town businesses.These businesses have been very slow to adopt new technology.For instance,the local hardware store runs just like it did thirty years ago,with an aging cash register and paper-based bookkeeping.She plans to talk with the store's owner about hiring her part time as its IT specialist to modernize the store's systems.What objections might the hardware store owner have to the idea of hiring an IT specialist,and what should Melinda say to convince the owner of the store that she can help increase the store's sales?

Question 74

David is a manager at an engineering firm.He recently sent an e-mail to Michelle,a member of his team,to provide feedback on problems with the work that she had contributed to the team.Michelle complained to the human resources department that David was harassing her.David was completely taken aback,because he viewed the e-mail as an objective summary of the work that Michelle had performed.What aspects of technology-enabled communication could explain the differences between David's and Michelle's perceptions about the e-mail David sent? What would you recommend David do to prevent such a situation in the future?

Question 75

What are the four main types of B2C models discussed in the textbook?

Question 76

What is the current situation regarding sales taxes on Internet commerce? Who benefits? Who loses? Is the situation fair? Why or why not?

Question 77

Clara is the human resources manager for her company,Global Distinctions,Inc.The president of the company has just told Clara that the company needs to hire a Chief Information Officer (CIO)for the company.Clara's first step will be to write a job description for the new role.What are the major responsibilities that Clara should include in the job description for the new CIO?

Question 78

What are the advantages to the owners and customers of a "click and mortar" business?

Question 79

Companies who wish to use apps on mobile devices must develop them on their own.