Deck 12: Public Relations and the Law

Question 1

Government documents:

A) cannot not be copyrighted.
B) cannot be used without permission.
C) are protected documents.
D) are owned by the government and therefore protected by copyright.

Answer 1

A

Question 2

When a critic writes a scathing review of a concert,he or she is protected by:

A) journalists' protection from libel suits.
B) the Securities and Exchange Commission.
C) fair comment and criticism.
D) defamation laws.

Answer 2

C

Question 3

Which is a concept inherent with "green" marketing?

A) bottom-line objectives
B) philanthropy
C) "low-carb" promotion
D) lowering gas prices

Answer 3

C

Question 4

Most lawsuits and complaints involving employee newsletters are usually the result of

A) feature articles about employee hobbies.
B) misappropriation of personality.
C) "personals" columns.
D) use of employee pictures without signed releases.

Question 5

Which of these areas are in the public domain and cannot be copyrighted?

A) music from non-union composers
B) raw facts
C) educational documents
D) media reports/interviews

Question 6

Part of a copyrighted article that may be quoted directly,but brief in relation to the original work,refers to

A) fair comment.
B) disclosure.
C) fair use.
D) trademark.

Question 7

Which is accurate with regard to copyright?

A) 75 years from publication for copyrights held by corporations
B) In Europe, copyright protection lasts 50 years
C) "Mickey Mouse" law helped change the previous copyright guidelines
D) lasts for life of the creator plus 70 years for individual works

Question 8

An idea for promoting a product cannot be

A) under the purview of a non-employee.
B) trademarked.
C) copyrighted.
D) under government speculation.

Question 9

Which person/entity (in general)would have the most protection from,or likelihood of winning,a defamation suit?

A) private citizen
B) CEO/corporate leader
C) prominent politician
D) entertainment personality

Question 10

Which of these concepts (stemming from SEC regulations)is NOT pertinent to public relations personnel?

A) full disclosure to government officials regarding meetings with ad agency reps
B) insider trading is illegal
C) timely disclosure is essential
D) full information must be given on anything that might materially affect the company's stock

Question 11

Arrangements and fees earmarked for photographers should consider:

A) royalties for each use.
B) media circulation.
C) trademark issues with photos.
D) the reputation of the photographer.

Question 12

Under the EEOC,employers must accommodate:

A) the dietary needs of its employees
B) the religious needs of their employees
C) outside activities, such as volunteerism
D) personal hygiene preferences

Question 13

Revised in 2013,celebrity endorsement through their social media outlets is primarily concerned with what issue?

A) disclosure
B) truth in advertising
C) differences between social media platforms
D) corporate transparency

Question 14

Unauthorized use of well-known entertainers,athletes,or other public figures in an organization's publicity and advertising materials is known as

A) copyright infringement.
B) fair use.
C) celebrity poaching.
D) misappropriation of personality.

Question 15

Providing advice or tacitly supporting an illegal activity of a client or an employer is known as

A) sabotage.
B) defamation.
C) misappropriation of personality.
D) conspiracy.

Question 16

The Food and Drug Administration enforce the guidelines for

A) pharmaceutical invasion of privacy situations.
B) video news releases on health-care topics.
C) truth in advertising.
D) advertising in the restaurant industry.

Question 17

Companies try to sidestep FDA regulations by:

A) publicizing diseases.
B) providing full prescribing information.
C) using corporate speech.
D) not mentioning side effects of a particular drug.

Question 18

PR personnel must be aware that they can be held legally liable if they provide advice or tacitly support an illegal activity of a client or employer.This area of liability is called "fair comment."

Question 19

Public relations professionals should avoid this practice based on guidelines from the SEC.

A) disclosing fundraising practices.
B) disseminating government documents.
C) providing glowing descriptions of a product in the experimental phase.
D) disclosing financial information.

Question 20

The First Amendment protects:

A) the right to bear arms.
B) free speech.
C) the right of religious expression.
D) employees from defamation.

Question 21

Press releases are not considered commercial speech.

Question 22

Government documents are in the public domain and cannot be copyrighted.

Question 23

An organization is (legally)limited in publicizing the activities of its employees.

Question 24

Few organizations encourage employees to have an individual blog.

Question 25

The Equal Employment Opportunity Commission essentially exists to ensure diversity in the workplace.

Question 26

Using a doctor to endorse drugs not approved by the FDA is legal.

Question 27

The Federal Trade Commission generally does NOT monitor "green" marketing or "low-carb" ads because of the inherent message of goodwill associated with such terms.

Question 28

What are some issues to keep in mind regarding trademarks?

Question 29

If you were a practitioner representing a restaurant or a theater company,at what point would you believe that a media critic "crossed the line"? Noting specific guidelines of the "fair comment" defense,what actions could you legally take,and how might you go about taking action?

Question 30

In order to use a likeness of a deceased celebrity (i.e.,Elvis Presley or Marilyn Monroe),the user must pay a licensing fee to the Federal Trade Commission.

Question 31

Essentially,the government may regulate advertising that is false,misleading,or deceptive.