Deck 15: Radio and Television

Question 1

In general,guests on talk shows should do which of the following?

A) be cautious
B) give short, concise answers
C) debate demonstratively
D) grab audience attention through stunts and/or shock value

Answer 1

B

Question 2

The Great Gatsby is an example of branded product placement for what kinds of products?

A) food
B) fashion
C) automobiles
D) furniture

Answer 2

B

Question 3

Which is NOT a principal requirement for a successful guest appearance?

A) relaxation
B) storyline/backdrop
C) concise speech
D) preparation

Answer 3

B

Question 4

When coordinating a guest appearance on a particular show,a practitioner should:

A) send a media alert
B) watch the show
C) corporate sponsorship
D) strong-arm

Question 5

in general,an answer to an interviewer's question on a radio or television talk show should be no longer than

A) 10 seconds.
B) 30 seconds.
C) 60 seconds.
D) 90 seconds.

Question 6

Convincing popular TV programs to write a cause into their plotlines is called

A) planting.
B) simulation.
C) issues placement.
D) plugging.

Question 7

A valuable method in training executives to deal with the media is

A) persuasive posturing.
B) role differentiation.
C) damage control.
D) a mock interview.

Question 8

Most radio news directors prefer to receive their actualities by

A) satellite.
B) the Web.
C) wire services.
D) the telephone.

Question 9

Arranging for selected items (through negotiations by public relations specialists and TV producers)to "appear" on shows is a practice known as

A) segmentation.
B) product placement.
C) viral marketing.
D) planting.

Question 10

What is typical in an audio news release?

A) teleprompter information
B) longer sentences
C) script for field reporter
D) fast reading

Question 11

"B-roll" refers to

A) anchor's use of sound bites.
B) sound to accompany suggested footage.
C) footage that doesn't make the final newscast.
D) video submitted by a practitioner.

Question 12

A 30-second radio PSA should contain about how many words?

A) 25
B) 45
C) 65
D) 75

Question 13

In a televised public service announcement,the technique of a spokesperson or celebrity talking directly into the camera for 30 seconds is known as a

A) planter.
B) talking head.
C) testimonial.
D) soundbite.

Question 14

Television is what kind of medium?

A) active
B) entertaining
C) passive
D) digital

Question 15

Which is a guideline for a successful satellite media tour?

A) pitch the SMT to just a few organizations
B) do not send promotional items to stations
C) accompany them with media alerts
D) resist follow-up calls to producers

Question 16

When setting up a satellite media tour,it is important to:

A) let the SMT become a commercial.
B) pitch the SMT to more than one producer at a station.
C) surprise the producer.
D) be careful about follow-up

Question 17

A booker would also be known as

A) executive producer.
B) host.
C) community relations director.
D) talent coordinator.

Question 18

A major selling point for a radio media tour is

A) containing actualities.
B) universality.
C) remote capability.
D) they can be recorded for later use.

Question 19

CBS's "60 Minutes" is an example of

A) a network newscast.
B) a documentary.
C) an evergreen.
D) a magazine program.

Question 20

What is a major difference between an audio news release and print version?

A) writing style
B) ANRs are usually more like advertisements
C) ANRs can be longer
D) ANR is less concise

Question 21

A video news release generally is laid out in a three-column format (visual,audio,and narration).

Question 22

Generally,talk shows book guests 1 or 2 days in advance.

Question 23

There are a number of websites,mostly negative,"media watchdog" sites,which profile the use of video news releases.Watch examples of an original VNR,and then how the VNR was used by one or more local affiliate network stations.Note ethical considerations from a media standpoint,and how successful the organization or company was in exposing a positive message.

Question 24

A public service announcement is generally "paid" in nature.

Question 25

Radio public service announcements should be written in upper-case form.

Question 26

In audio news releases,a soundbite should be 20 seconds or less.

Question 27

Most interviews are on morning talk shows between the hours of 8 a.m.and noon.

Question 28

B-roll footage is often associated with and accompanies video news releases.

Question 29

What are the key elements that should be included in a public service announcement for television? What are the most important elements that should be addressed regardless of time constraints (i.e.,15-second spot),and what elements should be elaborated upon or added for longer versions (30 or 60 seconds)? Cite specific examples of how times and "formats"/versions varied.

Question 30

Guests on talk shows should be neutral on a subject.

Question 31

A typical video news release lasts about 30 seconds.