Deck 18: Entertainment, Sports, and Tourism

Question 1

It isn't important for a professional sports team to foster community relations.

Answer 1

False

Question 2

The tourism industry is:

A) stable.
B) volatile.
C) shrinking.
D) dishonest.

Answer 2

B

Question 3

A key word in travel public relations is:

A) transportation
B) packaging
C) discounts
D) freebies

Answer 3

B

Question 4

Celebrity reputation damage can be minimized if:

A) celebrities listen to seasoned PR counselors.
B) celebrities avoid sticky situations.
C) situations are dealt with in a timely manner.
D) once the damage is done, it's done.

Question 5

The largest percentage of cruise passengers,especially longer voyages,are families.

Question 6

A junior publicist may need to edit memos.

Question 7

A problem in tourism promotion is:

A) who pays for the journalist's trip?
B) appealing to seniors.
C) getting a journalist's attention.
D) dealing with embassies.

Question 8

A public relations practitioner working in entertainment is usually called a(n)

A) public relations practitioner
B) agent
C) publicist.
D) press agent.

Question 9

The vast majority of people working in the arts are

A) located in New York and Los Angeles.
B) working in motion pictures and television.
C) scattered throughout the country.
D) making a lot of money.

Question 10

In pre-television days,publicity departments for motion picture studios promoted their stars as

A) coming from humble beginnings.
B) multi-dimensional talents.
C) long as the film didn't involve famous producers or directors.
D) glamorous figures who lived in privilege and wealth.

Question 11

What is the best-promoted tourist site in your area/town? What is the least- or worst- promoted? What has the "former" organization done to merit gatekeeper and public interest? What opportunities are the "lacking" organization failing to capitalize on,and how should they remediate the situation?

Question 12

The term press agent is still used primarily

A) on Broadway.
B) in Hollywood.
C) by producers.
D) by actors.

Question 13

An exciting twist for travel and tourism publicity is the use of the Internet.

Question 14

Sports enthusiasts who wear jerseys and caps and refer to a team as "their" team do so because:

A) they are competitive.
B) they like self-glorification.
C) they experience a vicarious sense of belonging.
D) they hero worship.

Question 15

Crisis communication takes up most of a celebrity publicist's time.

Question 16

A steady output of information about a movie or television production is called

A) press agentry.
B) viral marketing.
C) mainstreaming.
D) the drip-drip-drip technique.

Question 17

For publicity of plays,it is important to:

A) establish partnerships with other arts organizations
B) use an established call or mailing list
C) never extend special invitations to journalists
D) write prepared feature stories or "readers"

Question 18

What was the most significant positive story in your college athletic program during the past year? What was the most negative story? Discuss how sports publicists dealt with those issues from a media relations standpoint,how spokespersons may have been involved,the use of websites and other forms of direct communication were utilized,and whether the university as a whole may have been affected by those issues/stories.

Question 19

A "fam trip" usually involves

A) concert/music media.
B) families.
C) travel writers.
D) socialites/entertainment media.