Deck 20: Global Public Relations

Question 1

Which of the following is a basic objective for U.S.firms working for foreign governments?

A) change attitudes and behaviors of dissident factions
B) to change public opinion
C) increase nationalism
D) decrease trade tariffs

Answer 1

B

Question 2

Companies operation in nations other than the U.S.are:

A) faced with very different public relations challenges.
B) face stiff government regulations.
C) face the same public relations challenges as those not operating in other nations.
D) must operate under the guidelines of the CPI.

Answer 2

C

Question 3

There is increasing evidence that large corporations are:

A) cooperating more with activist NGOs to enhance social responsibility.
B) expanding overseas more rapidly than in the U.S.
C) spend over $100 million annually on lobbying.
D) fighting NGOs on their efforts.

Answer 3

A

Question 4

Today,almost every global public relations firm has an office in

A) Boston.
B) Budapest.
C) Bangkok.
D) Beijing.

Question 5

The effort of American government to be the major disseminator of information around the globe is called

A) cultural imperialism.
B) intervention tactic.
C) propaganda.
D) public diplomacy.

Question 6

The Foreign Agents Registration Act was passed by Congress to

A) require registration of lobbyists working on behalf of foreign governments.
B) register foreign agents visiting the United States.
C) assist the FBI in surveillance.
D) track foreign nationals residing in the United States.

Question 7

Since the U.S.Information Agency was disbanded in 1999,most of its functions were transferred to the

A) U.S. Department of Federal Affairs.
B) U.S. Department of State.
C) U.S. Department of the Interior.
D) U.S. Department of Defense.

Question 8

Which is a nongovernmental organization?

A) U.S. Information Agency
B) Oxfam
C) Committee on Public Information
D) Radio Sawa

Question 9

The U.S.Foreign Service Officer's Exam is the first requirement for anyone embarking on a(n)

A) diplomatic career.
B) civil service mission.
C) overseas diplomatic mission.
D) protocol job.

Question 10

Thought leaders trust NGOs more than government or corporations because they consider NGOs' motivation to be based on

A) objectivity.
B) research.
C) logic.
D) morals.

Question 11

Established in 1953 by President Eisenhower,this was the primary agency involved in shaping America's image abroad.

A) American Public Information
B) Creel Committee
C) United States Information Agency
D) Voice of America

Question 12

Which of the following is a group,according to Ketchum's David Drobis,that is an important alliance/public to address the benefits of globalization?

A) governmental organizations
B) public relations professionals
C) trade/banking institutions
D) nongovernmental organizations

Question 13

Deriving "implicit" meanings rather than from "strict content" is indicative of this situation.

A) mixed-motives
B) high context
C) low context
D) Western

Question 14

A significant reason why governments employ public relations efforts is:

A) the engineering of consent/persuasion techniques.
B) to a raise a sense of nationalism.
C) because of wars and conflict.
D) to enact social change.

Question 15

European and American styles of communication are considered

A) high context.
B) leery to say "no."
C) low context.
D) harmonic and group-oriented.

Question 16

The U.S.government's efforts to "sell" America on the Afghanistan invasion were:

A) successful.
B) met with mixed results.
C) frowned upon by foreign governments.
D) the most extensive since the Cold War.

Question 17

U.S.sponsored radio and TV broadcasts are:

A) usually considered propaganda by foreign governments.
B) rarely listened to or watched.
C) critical to advance ideas of freedom.
D) usually underwritten by a major corporation.

Question 18

The cultural dimension that measures how well a society tolerates ambiguity is

A) collectivism.
B) uncertainty avoidance.
C) power distance.
D) long-term orientation.

Question 19

Voice of America has traditionally been a

A) print-based initiative.
B) broadcast outlet.
C) grassroots advocacy group.
D) speakers' bureau.

Question 20

With regard to issues,such as labor,health,and the environment,nongovernmental organizations are perceived by the public as

A) less credible than news media.
B) flawed because of lack of legislative infrastructure.
C) more credible than news media.
D) less credible than corporations.

Question 21

Gift giving is common in Asian cultures.

Question 22

President Gerald Ford created the United States Information Agency.

Question 23

A major reason why foreign corporations retain public relations counsel in the U.S.is to support expansion of their markets.

Question 24

American government disseminating information worldwide is called public policy.

Question 25

With regard to international public relations,differences in culture are equally (or more)important,for practitioners to consider in comparison to differences/multiplicity of language.

Question 26

Religious involvement is stressed in the "World Citizens Guide."

Question 27

One of the deadliest industrial accidents in history took place in India.

Question 28

American public relations firms shy away from China because of its steadfast,rigid public relations policies.

Question 29

Research a local/regional public relations firm and note any potential or actual global clientele.Note how/why,you believe,that the firm landed the client(s),and what challenges it may have in keeping it against any competitors.

Question 30

Amnesty International is known as a nongovernmental organization.

Question 31

From a public relations career standpoint,cite the advantages of taking foreign language classes.Be as specific as possible.Also,note how these classes fall short from a cultural and/or contextual framework.

Question 32

Companies from China top the list in terms of lobbying expense in the U.S.

Question 33

Today,almost one-fourth of all U.S.corporate profits are generated through international business.