Deck 8: Social Commerce

Question 1

Which of the following is the practice of buying and selling products and services via the Internet?

A)Social commerce.
B)E-commerce.
C)Online communities.
D)Social publishing.
E)Social shopping.

Answer 1

B
Explanation: B)Social commerce is a subset of e-commerce (i.e.the practice of buying and selling products and services via the Internet).

Question 2

The social commerce approach characteristic of infectiousness is best defined by which of the following?

A)Acknowledge opinions that were invited,incentivized,or facilitated by the brand.
B)Enable consumers to rate the value of opinions offered on the site.
C)Make it easy for users to share reviews on blogs and social networking platforms.
D)Acknowledge the value of the opinions customers offer.
E)Encourage consumers to contribute posts.

Answer 2

C
Explanation: C)It's important to remember that users are reading online reviews because they want to know what people like themselves think of a product.They must be able to trust those reviews;if they can't,the reviews won't be effective.Infectiousness makes it easy for users to share reviews on blogs and social networking platforms.

Question 3

Scores that people,acting in the role of critics,assign to something as an indicator are referred to as which of the following?

A)Ratings.
B)Reviews.
C)Recommendations.
D)Referrals.
E)Feeds.

Answer 3

A
Explanation: A)The rating may reflect perceived quality,satisfaction with the purchase,popularity,or some other variable.

Question 4

Which of the following emphasizes that consumers today may be influenced in several moments online prior to making a purchase decision?

A)ZMOT.
B)Verification.
C)FMOT.
D)SMOT.
E)GMOT.

Question 5

Assessments with detailed comments about the object in question to the general public are referred to as which of the following?

A)Ratings.
B)Reviews.
C)Recommendations.
D)Referrals.
E)Feeds.

Question 6

Consumers may also use ratings and reviews as a form of validation just prior to purchase.This is referred to as which of the following?

A)Verification.
B)Rating reviews.
C)Helpfulness.
D)Usefulness.
E)Validation theory.

Question 7

If you want to choose a restaurant near the amphitheater where you are attending a concert this weekend,you might pull up all the restaurants in the area and then choose the one with the highest average rating.This mental shortcut used to help you make a decision is known as which of the following?

A)Rule of reciprocity.
B)Norm.
C)Heuristic.
D)Bounded rationality.
E)Referral.

Question 8

The social commerce approach characteristic of advocacy is best defined by which of the following?

A)Acknowledge opinions that were invited,incentivized,or facilitated by the brand.
B)Enable consumers to rate the value of opinions offered on the site.
C)Make it easy for users to share reviews on blogs and social networking platforms.
D)Acknowledge the value of the opinions customers offer.
E)Encourage consumers to contribute posts.

Question 9

The social commerce approach characteristic of transparency is best defined by which of the following?

A)Acknowledge opinions that were invited,incentivized,or facilitated by the brand.
B)Enable consumers to rate the value of opinions offered on the site.
C)Make it easy for users to share reviews on blogs and social networking platforms.
D)Acknowledge the value of the opinions customers offer.
E)Encourage consumers to contribute posts.

Question 10

Which of the following actions is not considered to be social shopping?

A)Navigating product information online using social commerce tools.
B)Emailing product summaries.
C)Asking a sales associate for their opinion in the store.
D)Subscribing to RSS feeds of other users' favorite product lists.
E)Bookmarking your favorite products online.

Question 11

Which information,whether a Pinterest board of favorites at Macys.com or a review of pizza places on Yelp,influences consumers at multiple stages in the buying process?

A)ZMOT.
B)Verification.
C)FMOT.
D)SMOT.
E)GMOT.

Question 12

The social commerce approach characteristic of reciprocity is best defined by which of the following?

A)Acknowledge opinions that were invited,incentivized,or facilitated by the brand.
B)Enable consumers to rate the value of opinions offered on the site.
C)Make it easy for users to share reviews on blogs and social networking platforms.
D)Acknowledge the value of the opinions customers offer.
E)Encourage consumers to contribute posts.

Question 13

To make the most of the opportunity,marketers should develop a social commerce approach with which of the following characteristics?

A)Authenticity.
B)Transparency.
C)Reciprocity.
D)Sustainability.
E)All of the above.

Question 14

Which of the following refers to the moment a consumer uses the product and feels satisfaction or dissatisfaction?

A)ZMOT.
B)Verification.
C)FMOT.
D)SMOT.
E)GMOT.

Question 15

Which of the following is not a step in consumer decision making?

A)Problem recognition.
B)Information search.
C)Pre-purchase evaluation.
D)Purchase.
E)Post-purchase evaluation.

Question 16

Which ratings give a quality indicator to other users before they invest time reading and also provide feedback to those who complete reviews?

A)Helpfulness.
B)Hueristic.
C)Usefulness.
D)Expectation.
E)Sponsor.

Question 17

Social commerce is a subset of which of the following?

A)Social entertainment.
B)E-commerce.
C)Online communities.
D)Social publishing.
E)Consumer-solicited media.

Question 18

Which of the following refers to the moment a consumer chooses a product from the store shelf?

A)ZMOT.
B)Verification.
C)FMOT.
D)SMOT.
E)GMOT.

Question 19

Which of the following is not an example of social commerce?

A)Online ratings and reviews.
B)Shopping related apps.
C)Deal sites and deal aggregators.
D)Social shopping malls and storefronts.
E)Consumer solicited media and microblogs.

Question 20

Which of the following refers to situations where consumers interact with one other during a shopping event and opens the doors for others to influence our decisions?

A)Social commerce.
B)E-commerce.
C)Online communities.
D)Social publishing.
E)Social shopping.

Question 21

Which of the following are personalized product endorsements that originate from the recipient's social graph?

A)Ratings.
B)Reviews.
C)Recommendations.
D)Filters.
E)Feeds.

Question 22

Two people can perceive the same event and interpret it quite differently based on their individual histories,gender,and cultural biases.This is an example of which of the following?

A)Rules of reciprocity.
B)Affinities.
C)Cognitive biases.
D)Bounded rationalities.
E)Referrals.

Question 23

Which of the following best describes what a deal directory is?

A)Enables the shopper to show products by most viewed,most favorite,or most commented.
B)Publishes customer testimonials.
C)Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems.
D)Is a collection of special offers,sometimes maintained and updated by user submissions.
E)Provides an opportunity for people to join together to qualify for volume discounts.

Question 24

Social software plug-ins that enable easy sharing of products sold on a retailer's website to social networks are referred to as which of the following?

A)Recommendation indicators.
B)Share tools.
C)Testimonials.
D)Pick lists.
E)Popularity filters.

Question 25

Which form of recommendation enables users to share a more personal story about their experience,possibly as a video endorsement?

A)Recommendation indicators.
B)Share tools.
C)Testimonials.
D)Pick lists.
E)Popularity filters.

Question 26

What type influence is being used when car dealerships advertise that they are the #1 dealer in the area?

A)Social proof.
B)Authority.
C)Affinity.
D)Scarcity.
E)Consistency.

Question 27

Which type of influence tactic is exemplified when Peyton Manning,a likable NFL football player,endorses Timex watches?

A)Social proof.
B)Authority.
C)Affinity.
D)Scarcity.
E)Consistency.

Question 28

The simple buttons that provide an onsite endorsement of a product,such as the Facebook 'like' button,are known as which of the following?

A)Recommendation indicators.
B)Share tools.
C)Testimonials.
D)Pick lists.
E)Popularity filters.

Question 29

Which of the following is not a key component to word-of-mouth marketing according to the Word of Mouth Marketing Association?

A)Educating people about your products and services.
B)Identifying people most likely to share their opinions.
C)Providing tools that make it easier to save information.
D)Studying how,where,and when opinions are being shared.
E)Listening and responding to supporters,detractors,and neutrals.

Question 30

Which of the following best describes what a group buy tool does?

A)Enables the shopper to show products by most viewed,most favorite,or most commented.
B)Publishes customer testimonials.
C)Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems.
D)Is a collection of special offers,sometimes maintained and updated by user submissions.
E)Provides an opportunity for people to join together to qualify for volume discounts.

Question 31

Which of the following captures the quandary we face as humans when we have choices to make,but are limited by our own cognitive capacity?

A)The rule of reciprocity.
B)Social proof.
C)Cognitive bias.
D)Bounded rationality.
E)The principle of least interest.

Question 32

Which of the following best describes what a user forum is?

A)Enables the shopper to show products by most viewed,most favorite,or most commented.
B)Publishes customer testimonials.
C)Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems.
D)Is a collection of special offers,sometimes maintained and updated by user submissions.
E)Provides an opportunity for people to join together to qualify for volume discounts.

Question 33

Wanelo enables users to share products they 'want,need,love',which are linked to the product's page on the retailer's website,enabling conversion from browsing to truly buying.This is an example of which of the following social commerce applications?

A)Social shopping portal.
B)Social media storefront.
C)'Shop Together' tool.
D)A group buy tool.
E)'Ask Your Network' tool.

Question 34

Which of the following enables shoppers to show products by most popular,most viewed,most favorite,or most commented?

A)Recommendation indicators.
B)Share tools.
C)Testimonials.
D)Pick lists.
E)Popularity filters.

Question 35

Which influence tactic is being used when you see an ad for a pain reliever that says '9 out of 10 doctors recommend'?

A)Social proof.
B)Authority.
C)Affinity.
D)Scarcity.
E)Consistency.

Question 36

Which of the following scenarios is not likely to make us conform?

A)Living in a culture that emphasizes individuality.
B)Believing that the group will apply sanctions to nonconforming behaviors.
C)Being strongly committed to the group.
D)Being in a powerful group.
E)Being highly susceptible to interpersonal influence.

Question 37

Which of the following best describes what a 'Shop Together' tool does?

A)Enables one to post product information and ask friends for advice prior to purchase.
B)Enables one to see purchase pals' movement throughout the site,discussion,and sharing.
C)Enables one to share creations,shopping lists,and wishlists.
D)Enables shoppers to shop multiple stores (like a mall)using several social shopping tools.
E)Enables businesses to conduct transactions with customers from within social network sites.

Question 38

Which of the following best describes a popularity filter?

A)Enables the shopper to show products by most viewed,most favorite,or most commented.
B)Publishes customer testimonials.
C)Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems.
D)Is a collection of special offers,sometimes maintained and updated by user submissions.
E)Provides an opportunity for people to join together to qualify for volume discounts.

Question 39

Which of the following best defines the term 'thinslicing'?

A)To expend just enough effort to make a decision that's acceptable,but not necessarily the one that's 'best'.
B)To ignore most of the available information and instead notice a few salient cues to make a choice.
C)To change beliefs or actions as a reaction to real or imagined group pressure.
D)To repay debts and favors.
E)To jump on the bandwagon.

Question 40

Which of the following best describes what an 'Ask Your Network' tool does?

A)Enables one to post product information and ask friends for advice prior to purchase.
B)Enables one to see purchase pals' movement throughout the site,discussion,and sharing.
C)Enables one to share creations,shopping lists,and wishlists.
D)Enables shoppers to shop multiple stores (like a mall)using several social shopping tools.
E)Enables businesses to conduct transactions with customers from within social network sites.

Question 41

The social shopping tool of shop together is associated most with which of the following tactics of influence?

A)Social proof.
B)Authority.
C)Scarcity.
D)Affinity.
E)Consistency.

Question 42

Which influence tactic of authority is not used by the following social shopping tools?

A)Recommendations.
B)Reviews.
C)Testimonials.
D)User forums.
E)Geo-location programs.

Question 43

Which influence tactic is being used when marketers advertise a limited edition Xbox?

A)Social proof.
B)Authority.
C)Affinity.
D)Scarcity.
E)Consistency.

Question 44

When we choose a product due to maintaining our own beliefs,attitudes,and past behaviors,which type of influence tactic are we acting on?

A)Social proof.
B)Authority.
C)Affinity.
D)Scarcity.
E)Consistency.

Question 45

When we choose a product due to the attractiveness of the requester,which of the following influences are we acting under?

A)Social proof.
B)Authority.
C)Affinity.
D)Scarcity.
E)Consistency.

Question 46

What type of influence tactic are you engaging in when you buy a particular brand of shoes because the majority of your peers have done the same?

A)Social proof.
B)Authority.
C)Affinity.
D)Scarcity.
E)Consistency.

Question 47

The social shopping tool of deal directories is associated most with which of the following tactics of influence?

A)Social proof.
B)Authority.
C)Scarcity.
D)Affinity.
E)Consistency.

Question 48

Which type of influence tactic is being used when companies run promotions that make you feel like a bad person if you do not buy a product or service?

A)Social proof.
B)Authority.
C)Affinity.
D)Scarcity.
E)Consistency.

Question 49

Which influence tactic of social proof is not used by the following social shopping tools?

A)Filters.
B)Reviews.
C)Recommendations.
D)Brand butler services.
E)User forums.

Question 50

Which psychological state may lead a gambler to say that they are betting the house only due to 'intellectual curiosity' rather than due to the thrill of betting?

A)Bounded rationality.
B)Cognitive dissonance.
C)Susceptibility.
D)Scarcity.
E)Cognitive bias.