Deck 5: Generating New Ideas

Question 1

Sally continues to look for the unexpected.As an entrepreneur, she will ______.

A)always be disappointed
B)have the mindset that the unexpected will produce few opportunities
C)always be open to new ideas, new goals and new ways of attaining them
D)be in the nonprofit arena

Answer 1

C

Question 2

Bill likes to get in groups and run scenarios in which group members stimulate each other to come up with new or improved ideas.He is using which strategy?

A)relationship-seeking strategies
B)development strategies
C)interpersonal strategies
D)brainstorming

Answer 2

C

Question 3

______ strategies take time to think carefully about a problem breaking it into parts to see how a product or service can be improved.

A)Improvement
B)Analytical
C)Breaking-up
D)Reassembling

Answer 3

A

Question 4

Val has an idea that is low on value and usefulness and high on degree of novelty.According to the Neck Idea Generation Matrix, the idea has the quality of ______.
A)

A)innovation
B)invention
C)improvement
D)irrelevant

Question 5

Karter likes to consciously make links between concepts or ideas that are not normally associated with each other.He is using which strategy?

A)relationship-seeking strategies
B)development strategies
C)interpersonal strategies
D)brainstorming

Question 6

Tracy has an idea that is low on value and usefulness and low on degree of novelty.According to the Neck Idea Generation Matrix, the idea has the quality of ______.

A)innovation
B)invention
C)improvement
D)irrelevant

Question 7

Jack McCarthy found an online market for ______.

A)gluten-free snack bars
B)red wiggler worms
C)unassembled plant carts
D)ugly Christmas sweaters

Question 8

Nan has an idea that is high on value and usefulness and low on degree of novelty.According to the Neck Idea Generation Matrix, the idea has the quality of ______.

A)innovation
B)invention
C)improvement
D)irrelevant

Question 9

Maci has an idea for a business.For it to be recognized as an opportunity, the idea must be ______.

A)unique
B)something that people need, desire, and find useful or valuable
C)tried and true
D)market researched already

Question 10

Linus Pauling, Nobel laureate in chemistry is known for ______.

A)saying "The way to get good ideas is to get lots of ideas and throw the bad ones away.Different strategies can be employed and not all will work for you."
B)generating the method of splitting the atom
C)finding two new chemical elements
D)dividing crystals

Question 11

Maddox likes to enhance and modify existing ideas in order to create better alternatives and new possibilities.He is using which strategy?

A)relationship-seeking strategies
B)development strategies
C)interpersonal strategies
D)brainstorming

Question 12

Opportunity is defined as ______.

A)having potential economic value
B)having novelty or newness
C)being perceived as desirable
D)an apparent way of generating value through unique, novel, or desirable products or services that have not been previously exploited

Question 13

Bentley was introduced to the Idea Classification Matrix and discovered ______.

A)that the important dimension is the degree of novelty
B)that the important dimension is the value and usefulness dimension
C)that an idea can be identified as innovative, inventive, improvement, or irrelevant
D)that the matrix categorizes new ideas into markets

Question 14

Barb is struggling with the concept of value.She meets with her mentor and they discuss value as ______.

A)an economic concept
B)accounting defines value
C)the capacity to generate profit, possibly addresses a social need, and possibly protects or preserves the environment
D)what is left over at the end of the month, net income

Question 15

Mila has an idea that is high on value and usefulness and high on degree of novelty.According to the Neck Idea Generation Matrix, the idea has the quality of ______.

A)innovation
B)invention
C)improvement
D)irrelevant

Question 16

Kurt likes to break his mind out of mental fixedness in order to bring about creative insights.He is using which strategy?

A)analytical strategy
B)search strategy
C)imagination-based strategy
D)habit-breaking strategy

Question 17

Walt likes to suspend disbelief and drops constraints in order to create unrealistic states, or fantasies.Walt is using which strategy of idea generation?

A)analytical strategy
B)search strategy
C)imagination-based strategy
D)habit-breaking strategy

Question 18

Janis likes to brainstorm by using memory to retrieve information to make links or connections based on past experiences that are relevant to the current problem.Janis is using which strategy of idea generation?

A)analytical strategy
B)search strategy
C)imagination-based strategy
D)habit-breaking strategy

Question 19

Ryker likes to take time to think carefully about a problem by breaking it up into parts or looking at it in a more general way in order to generate ideas about how a product can be improved.Ryker is using which strategy of idea generation?

A)analytical strategy
B)search strategy
C)imagination-based strategy
D)habit-breaking strategy

Question 20

D.G.Mitton, author of "The Complete Entrepreneur" states ______.

A)entrepreneurs look at the usual and only sees the ordinary
B)entrepreneurs look for the ordinary and see the extraordinary
C)entrepreneurs are always looking for the "next big thing"
D)all of these

Question 21

______ strategies are employed to get group members to stimulate each other to come up with new or improved ideas.

A)Group encounter
B)Group stimulation
C)Interpersonal
D)Peer pressure

Question 22

Zayden is an entrepreneur who does not necessarily rationally and systematically search the environment for opportunities but is aware of opportunities that exist through daily activities.This is an example of ______.

A)asking friends and family
B)alertness
C)awareness
D)daily journaling

Question 23

Which of the following was NOT a result of imagination-based strategy spinoffs from NASA?

A)CO₂ detectors
B)air purifiers
C)shoe insoles
D)adjustable smoke detectors

Question 24

The ______ approach is a concept that, like the mountain, ideas already exist-we just need to find them.

A)mountain
B)idea location
C)finding
D)searching

Question 25

______ strategies involve suspending disbelief and dropping constraints in order to create unrealistic states or fantasies.

A)Disbelief dropping
B)Fantasy
C)Reengineering
D)Imagination-based

Question 26

Which of the following was NOT a result of imagination-based strategy spinoffs from NASA?

A)water filter
B)memory foam
C)fast recharging cell phone batteries
D)cell phone camera

Question 27

Which of the following is NOT consistent with finding opportunities?

A)changes in technology, markets, consumer tastes
B)opportunity exists and is waiting to be identified
C)search and scan the environment
D)take action; continuous learning and iteration

Question 28

Susie is an entrepreneur and Mary is not.Susie has access to more information than Mary and is more prone to pursuing risks rather than avoiding them.

A)This is just an observation.
B)Some researchers believe this is true of entrepreneurs versus nonentrepreneurs.
C)This is just coincidence.
D)This is obvious as entrepreneurs are by definition high risk-takers.

Question 29

______ strategies are techniques which help to break our minds out of mental fixedness in order to bring about creative insights.

A)Mental
B)Creative insights
C)Mental fixedness
D)Habit-breaking

Question 30

Which of the following was NOT a result of imagination-based strategy spinoffs from NASA?

A)ear thermometer
B)scratch resistant lens
C)long-distance communications
D)biodegradable paper plates

Question 31

______ strategies involve consciously making links between concepts or ideas that are not normally associated with each other.

A)Psychological
B)Conscious idea generating
C)Relationship-seeking
D)Dissociative

Question 32

Which of the following is NOT consistent with building opportunities?

A)prior knowledge and experience
B)Opportunities don't exist until they are created.
C)search and scan the environment
D)build networks

Question 33

Which of the following is NOT consistent with building opportunities?

A)perceived as uncertain
B)build networks
C)take action; continuous learning and iteration
D)changes in technology, markets, consumer tastes, government regulations, and demographics

Question 34

______ strategies are employed to enhance and modify existing ideas in order to create better alternatives and new possibilities.

A)Development
B)Enhancement
C)Modification
D)Possibilities

Question 35

________strategies involve using memory to retrieve information to make links or connections based on past experience that are relevant to the current problem.

A)Memory
B)Reconnection
C)Search
D)Memory relevancy

Question 36

Jimi is a quite amazing man.He seems to connect the dots to identify opportunities and build on them.Jimi uses ______.

A)pure luck
B)observation
C)research
D)pattern recognition

Question 37

Sasha makes her decisions on preexisting information gained from a combination of life and work experience.In building opportunities, Sasha uses ______.

A)experience
B)prior knowledge
C)life and work techniques
D)her friends and family

Question 38

The ______ approach states that opportunities do not exist independent of entrepreneurs but are, instead, a product of the mind.

A)building
B)mind product
C)opportunity
D)entrepreneurial

Question 39

Luther came up with an idea that had been right in front of him for some time.This is an example of ______.

A)being lucky
B)active search
C)finding
D)being an opportunist

Question 40

Which of the following is NOT consistent with finding opportunities?

A)Opportunity exists and is waiting to be identified.
B)search and scan the environment
C)be alert to changes in the environment
D)perceived as uncertain

Question 41

Mila assumes that opportunities do not exist independent of entrepreneurs and that opportunities are a product of the mind.Mila believes in ______.

A)active search
B)alertness
C)analytical strategies
D)building approach

Question 42

Bentley has the innate ability to identify opportunities.Which of the following terms apply to Bentley?

A)active search
B)alertness
C)analytical strategies
D)building approach

Question 43

Creativity is defined as ______.

A)recognition that ideas are not only new and potentially useful, but have the potential to generate economic value
B)production of ideas for something new
C)production of ideas for something that is also potentially useful
D)the results of brainstorming with friends and family

Question 44

Vivienne likes to add new skills to help her generate ideas and share knowledge.Using the SEEC acronym, she is ______.

A)securing
B)expanding
C)exposing
D)challenging

Question 45

Idea generation is defined as ______.

A)recognition that ideas are not only new and potentially useful, but have the potential to generate economic value
B)production of ideas for something new
C)production of ideas for something that is also potentially useful
D)the results of brainstorming with friends and family

Question 46

Ryker uses an approach that assumes opportunities exist independent of entrepreneurs and are waiting to be found.Ryker's approach is ______.

A)finding approach
B)habit-breaking strategies
C)imagination-based strategies
D)interpersonal strategies

Question 47

Arya has the innate capacity to not only focus on new ideas but also sustain them.Using the SEEC acronym, she is ______.

A)securing
B)expanding
C)exposing
D)challenging

Question 48

Paisley is always broadening and acquiring new skills.She uses these skills to help people generate ideas and share knowledge.Paisley's process is ______.

A)challenging
B)development strategies
C)expanding
D)exposing

Question 49

Gael is an entrepreneur.To get new ideas, she suspends disbelief and drops constraints in order to create unrealistic states or fantasies.Gael uses which of the following?

A)finding approach
B)habit-breaking strategies
C)imagination-based strategies
D)interpersonal strategies

Question 50

Chloe's process includes plans of action that involve enhancing and modifying existing ideas to create better alternatives and new possibilities.Her process is ______.

A)challenging
B)development strategies
C)expanding
D)exposing

Question 51

The purpose of the nine-dot exercise in your text was ______.

A)to frustrate
B)to illustrate that connecting the dots was the important thing
C)that sometimes to reach your objectives, you must go outside the box
D)that is was an impossible exercise

Question 52

Put the following into order of increasing relevance to founding new ventures: Idea generation
Creativity
Opportunity recognition

A)creativity, idea generation, opportunity recognition
B)creativity, opportunity recognition, idea generation
C)idea generation, creativity, opportunity recognition
D)idea generation, opportunity recognition, creativity

Question 53

Maddox likes to use techniques to help break his mind out of mental fixedness to bring about creative insights.Maddox uses which of the following?

A)finding approach
B)habit-breaking strategies
C)imagination-based strategies
D)interpersonal strategies

Question 54

Maci likes to attempt to discover existing opportunities.She uses which technique?

A)active search
B)alertness
C)analytical strategies
D)building approach

Question 55

Opportunity recognition is defined as ______.

A)recognition that ideas are not only new and potentially useful, but have the potential to generate economic value
B)production of ideas for something new
C)production of ideas for something that is also potentially useful
D)the results of brainstorming with friends and family

Question 56

Brantley has a strong skill set that requires him to be open to diverse and fluctuating circumstances and events.Brantley's process is ______.

A)challenging
B)development strategies
C)expanding
D)exposing

Question 57

Janet likes to take the time to think carefully about a problem by breaking it into pieces.This way she can look at it in a more general way.This, she finds, helps her generate ideas about how certain products and services can be improved or made more innovative.Which of the following terms apply to Janet?

A)active search
B)alertness
C)analytical strategies
D)building approach

Question 58

Khloe is very persistent.Her process is one of building on her past failures by engaging in new encounters.Khloe's process is ______.

A)challenging
B)development strategies
C)expanding
D)exposing

Question 59

Kurt likes to use the process of building on past failures by braving new encounters.Using the SEEC acronym, he is ______.

A)securing
B)expanding
C)exposing
D)challenging

Question 60

Beckett is constantly opening himself up to diverse and fluctuating circumstances and events.Using the SEEC acronym, he is ______.

A)securing
B)expanding
C)exposing
D)challenging

Question 61

Eli Whitney invented to cotton gin in 1793 but ______.

A)he simply improved existing cotton gins by using coarse wire teeth instead of rollers
B)he did not take the opportunity until 1805
C)the cotton gin was an original invention of Eli Whitney's
D)after the cotton gin invention, then cotton crops were planted and harvested

Question 62

Gwen uses a process that identifies links or connections between apparently unrelated things or events to create new ideas and opportunities.Gwen uses which of the following?

A)opportunity
B)pattern recognition
C)prior knowledge
D)interpersonal strategies

Question 63

Arabella in her entrepreneurship course was exploring value.She found out from the text that all of the following is true EXCEPT ______.

A)value can take many forms
B)the most common form is economic value
C)another value is social value
D)value is always measured in currency

Question 64

The Idea Classification Matrix presented in the text ______.

A)compares degree of value with the degree of usefulness
B)compares the degree of usefulness with the degree of inventiveness
C)compares the creativeness with the degree of value
D)compares the degree of novelty with the degree of value and usefulness

Question 65

The Rickshaw Dumpling Bar restaurant used all of the following EXCEPT ______.

A)prior knowledge
B)information
C)alertness
D)market research

Question 66

Matt Lauer of the Today show launched a product line, with Shinola, to benefit a charter school with underprivileged students.The product line consists of journals, notecards, and cards to bring current a "thing of the past"-the art of writing thank you cards-to the current generation.On the idea classification matrix, Shinola ______.

A)is high on novelty and high on invention
B)is high on novelty and low on invention
C)is low on novelty and high on invention
D)is low on novelty and low on invention

Question 67

Paul discovered in this course that not all ideas are created equal.Which of the following is NOT true of ideas?

A)They can be innovative and/or inventive.
B)They can be inventive and/or improving.
C)They can be inventive and/or creative.
D)They can be irrelevant.

Question 68

Lyla likes to focus on and sustain new ideas.She uses which of the following?

A)relationship-seeking strategies
B)search strategies
C)securing
D)prior knowledge

Question 69

Martin's ideas come from using memory to retrieve information to make links or connections based on past experiences that are relevant to the current problem using stimuli.Martin uses which of the following?

A)relationship-seeking strategies
B)search strategies
C)securing
D)prior knowledge

Question 70

Examples of irrelevant ideas include all of the following EXCEPT ______.

A)Coca-Cola changing its recipe to produce "New Coke"
B)Pepsi-Cola introducing the colorless "Crystal Pepsi"
C)Maxwell House producing coffee in a carton
D)Pokemon Go

Question 71

Zayden, to get new ideas, likes to use preexisting information gained from a combination of life and work experiences.Zayden uses which of the following?

A)opportunity
B)pattern recognition
C)prior knowledge
D)interpersonal strategies

Question 72

Bette Graham invented Liquid Paper which was ________________

A)an invention that developed into an innovation
B)an invention that developed into a habit-breaking strategy
C)an innovation that developed into an invention
D)an innovation that developed into a habit-breaking strategy

Question 73

Google launched their new phone, Pixel, at the same time that Samsung was having product quality issues.Pixel has a quick rechargeable battery and a high pixel camera.On the idea classification matrix, Pixel ______.

A)is high on novelty and high on invention
B)is high on novelty and low on invention
C)is low on novelty and high on invention
D)is low on novelty and low on invention

Question 74

The football we know today is a result of ______.

A)alertness
B)active search
C)building opportunities
D)prior knowledge

Question 75

Sven believes that the best way to generate profit is through unique, novel, or desirable products which have not been previously exploited.Sven uses which of the following?

A)opportunity
B)pattern recognition
C)prior knowledge
D)interpersonal strategies

Question 76

Many inventions have had several people working on the idea and the idea was developed over years.Which of the following inventions does NOT fit this example?

A)concrete
B)optical lenses
C)gun powder
D)network marketing

Question 77

Luther, to get new ideas, consciously makes links between concepts or ideas that are not normally associated with each other.Luther uses which of the following?

A)relationship-seeking strategies
B)search strategies
C)securing
D)prior knowledge

Question 78

Stefan is an entrepreneur who involves group members to stimulate each other to come up with new or improved ideas.Stefan uses which of the following?

A)finding approach
B)habit-breaking strategies
C)imagination-based strategies
D)interpersonal strategies

Question 79

Approaches to generating ideas can include ______.

A)networking and meeting new people
B)keeping a journal on problems encountered and potential ways of solving them
C)tapping into your hobbies and interests
D)all of these

Question 80

Matt Lauer of the Today show launched a product line with Shinola called the Matt Lauer Collection to benefit a charter school with underprivileged students.The product line consists of journals, notecards, and cards to bring current a "thing of the past "-the art of writing thank-you cards-to the current generation.This is an example of generating ideas using ________.

A)prior knowledge
B)information
C)alertness
D)market research