Deck 7: Social Commerce

Question 1

Geolocation apps report your location to other users,and they associate real-world locations to your location.

Answer 1

True

Question 2

Spot buying is one of the major models of social shopping.

Answer 2

False

Question 3

The major current revenue source for social commerce vendors is advertising.

Answer 3

True

Question 4

Expression Engine and Xanga are examples of media sharing social networking spaces.

Question 5

Social shopping is done in social networks and in vendors' socially oriented stores,but is not done in stores of special intermediaries.

Question 6

According to a Gartner Inc.study about roles in social media and e-commerce,mavens prefer to find out for themselves what they need to know in order to satisfy their needs.

Question 7

Adding social software and features to existing commerce sites is one of the two basic practices of social commerce.

Question 8

With social media,users,rather than organizations,produce,control,use,and manage content,often at little or no cost.

Question 9

The social graph is digital and defined explicitly by all connections involved.

Question 10

Social apps involve placing advertisement in paid-for media space on social media platforms such as Facebook,YouTube,and Twitter,as well as on blogs and forums.

Question 11

Building and sharing wish lists is one of the benefits associated with social shopping.

Question 12

Knowledge management is one of the six different types of social media.

Question 13

Brand communities are a common feature of communities and forums.

Question 14

User-generated content refers to various kinds of media content that are produced by end users and are publicly available.

Question 15

A common strategy of flash sale sites is to focus on an industry.

Question 16

According to an InformationWeek survey of business technology experts,security issues are a major concern with Enterprise 2.0.

Question 17

Off-deck is one of the two basic types of mobile social networks.

Question 18

Flipsy is an online auction marketplace where users swap virtual currency for free stuff.

Question 19

According to an InformationWeek survey of business technology experts,the most useful Web 2.0 tools in Enterprise 2.0,based on percentage,are mashups.

Question 20

According to Zwilling (2011),location-based service opportunities for B2B include the creation of social hubs.

Question 21

Which of the following focused on marketing children's health care insurance for working families and made affordable comprehensive medical care available to over 300,000 children?

A) Apple Care
B) Peach Aid
C) PeachCare for Kids
D) Orange Care

Question 22

Facebook is the most popular business-oriented social network service.

Question 23

Conversational marketing is the trend where companies utilize Web 2.0 tools to get feedback from customers.

Question 24

According to Learmonth (2011),the 2012 ad revenue for Twitter is estimated to be over $1 billion.

Question 25

Which of the following is a term that describes use of social media platforms such as networks,online communities,blogs,wikis,or any other online collaborative media for marketing,market research,sales,CRM,and customer service?

A) social media marketing
B) interactive marketing
C) consumer marketing
D) impulse marketing

Question 26

To build and nurture a community is one of the major reasons to use or deploy business social networking.

Question 27

Interfacing with social networks does not involve risk.

Question 28

The collaboration space in a virtual world is where software agents,on your behalf,seek information and engage with other agents to fulfill or facilitate transactions.

Question 29

A combination of social policy and marketing practices to achieve a set of social behavioral goals within a target audience best describes

A) mobile marketing.
B) social marketing.
C) electronic enterprise.
D) social justice.

Question 30

Social networks are an ideal place to disseminate viral videos.

Question 31

Yammer is a clone of Facebook for business and is used by more than 1.5 million people in over 90,000 companies.

Question 32

Recent studies have shown that small companies do no succeed in social commerce.

Question 33

Web 2.0 tools can generate revenue growth,user growth,and increased resistance to competition in indirect ways.

Question 34

Social commerce support systems include payments,order fulfillment,security,and system development and business plans.

Question 35

Social customer relationship management is the new replacement for customer relationship management.

Question 36

A sociological concept that refers to connections within and between social networks; the core idea is that social networks have value.This best defines

A) interactive intelligence.
B) knowledge management.
C) social media marketing.
D) social capital.

Question 37

An opt-out is a permission-based network that requires a user to join or sign up.

Question 38

The tangible cost of many social commerce projects can be very low,but the total cost can be very high due to the cost of the risks that may materialize.

Question 39

The online platforms and tools that people use to share opinions,experiences,insights,perceptions,and various media,including photos,videos,and music,with each other best describes

A) social media.
B) cloud computing.
C) social marketing.
D) mobile commerce.

Question 40

A social game is a video game played in a social network.

Question 41

Which of the following refers to fellow consumers connecting with and listening to other consumers somewhere in the world who think and consume the way they do?

A) taste twins
B) social double
C) taste buddy
D) social buddy

Question 42

A method of e-commerce where shoppers' friends become involved in the shopping experience best describes

A) social coaching.
B) personal shopping.
C) familial shopping.
D) social shopping.

Question 43

Benefits to vendors of social commerce include

A) better self-service is possible.
B) customers can assist other customers.
C) identifying problems quickly.
D) customers' expectations can be met in full and quickly.

Question 44

Referencing the social networking space categories,NutshellMail and FriendFedd are examples of

A) leisure-oriented sites.
B) professional networking sites.
C) social network aggregation.
D) social news.

Question 45

As suggested by Jefferies (2008),drivers for selling in social networks include

A) recommendations/suggestions made by friends.
B) pressure to increase top-line revenue growth.
C) efforts to improve overall sales productivity.
D) all of the above.

Question 46

Major models of social shopping include each of the following except

A) social hubs.
B) flash sales.
C) group buying and shopping together.
D) shopping communities and clubs.

Question 47

Members conversing and connecting with one another using cell phones or other mobile devices best describes

A) mobile marketing.
B) mobile social networking.
C) mobile media clubs.
D) telemarketing.

Question 48

A method of shopping where the shoppers enlist others to participate in the purchase decision best describes

A) communal shopping.
B) social retailing.
C) social connections.
D) social browsing.

Question 49

Benefits of social shopping include

A) discovering products/services you never knew existed.
B) confidence and trust in online shopping increases.
C) learning from others' experience.
D) all of the above.

Question 50

Risk factors associated with conducting social commerce include each of the following except

A) security and privacy issues.
B) possibilities of fraud.
C) establishing multiple crowdsources.
D) integration with existing IT systems.

Question 51

Which of the following social media and e-commerce roles,as identified by Gartner Inc.,perform a bridging function between disparate groups of people?

A) salesman
B) seeker
C) connector
D) maven

Question 52

An online community that harnesses the power of one's social networks for the introduction,buying,and selling of products,services,and resources,including one's own creations best describes

A) social vortal.
B) social marketplace.
C) relaxed commerce.
D) reverse commerce.

Question 53

The largest social community is

A) Kaboodle.
B) AOL.
C) Calvin Klein.
D) MySpace.

Question 54

Social media categories include each of the following except

A) blogs.
B) records management.
C) collaborative projects.
D) content communities.

Question 55

Shopping communities and common forum features include

A) brand communities.
B) idea boards.
C) user galleries.
D) all of the above.

Question 56

Which of the following social media and e-commerce roles,as identified by Gartner Inc.,connects with other people in order to find out the information,skills,and obligations they need to conduct their daily lives?

A) self-sufficient
B) seeker
C) maven
D) connector

Question 57

Benefits of social commerce to customers include

A) identifying brand advocates.
B) paying less for products and services.
C) creating viral advertisements.
D) using low-cost user-generated content.

Question 58

The benefits of social commerce to retailers include

A) word-of-mouth marketing.
B) increased website traffic.
C) increased sales.
D) all of the above.

Question 59

The delivery of e-commerce activities and transactions through social networks and/or via Web 2.0 software best describes

A) social commerce.
B) mobile commerce.
C) intelligent commerce.
D) knowledge commerce.

Question 60

Which of the following is a term coined by Mark Zuckerberg of Facebook,which originally referred to the social network of relationships between users of the social networking service provided by Facebook?

A) social tapestry
B) social range
C) social tweet
D) social graph

Question 61

The identification of the real-world geographic location of an Internet-connected computer,mobile device,website,or visitor best describes

A) digital forensics.
B) social forensics.
C) social analytics.
D) geolocation.

Question 62

Components to expect in a social shopping site include

A) how-to-guides.
B) product page discussions.
C) project journals.
D) all of the above.

Question 63

Which of the following is a community of entrepreneurs and small business owners dedicated to helping each other succeed through the premise that collaboration beats competition?

A) Entrepreneur Connect
B) E.Factor
C) Biznik
D) Startup Nation

Question 64

Major reasons to use or deploy business social networking include

A) increasing revenue.
B) reducing operation and travel costs.
C) reducing communication and improving collaboration.
D) all of the above.

Question 65

Any video that is passed electronically,from person to person,regardless of its content best describes

A) viral video.
B) malicious video.
C) spiral video.
D) social video.

Question 66

The ability of humans to interact with each other effectively best describes

A) social civility.
B) social diplomacy.
C) social intelligence.
D) social integration.

Question 67

Which of the following refers to a customer engagement strategy in support of companies' defined goals and objectives toward optimizing the customer experience and where success requires a focus on people,processes,and technology associated with customer touchpoints and interactions?

A) People Across Nations (PAN)
B) Social Customer Relationship Management (SCRM)
C) Social Academy of Customers Unite (SACU)
D) Society, Community, Customers (SCC)

Question 68

The act of outsourcing tasks,traditionally performed by an employee or contractor,to an undefined,large group of people or community,through an open call best describes

A) social advertising.
B) crowdsourcing.
C) social remediation.
D) collective marketing.

Question 69

Viral marketing done by bloggers best describes

A) extreme blogging.
B) viral blogging.
C) freedom of expression.
D) social diving.

Question 70

A customer service approach that focuses on building long-term and sustainable customer relationships that add value both to the customers and the merchants best describes

A) customer relationship management.
B) mobile commerce.
C) social marketing.
D) social analytics.

Question 71

A social network whose primary objective is to facilitate business connections and activities best describes

A) commercial network.
B) social vortal.
C) business social network.
D) social marketplace.

Question 72

Which of the following is a word-of-mouth method by which customers promote a product or service by telling others about it?

A) viral marketing
B) vortal commerce
C) social expression
D) branded commerce

Question 73

Which of the following is a social marketplace for a huge community of creative people who enjoy sharing,learning,and expressing themselves through images,forums,and blogs? Members provide royalty-free stock images that other individuals and professionals can legally buy and share.

A) Flipsy
B) Listia
C) Craigslist
D) Fotolia

Question 74

Which of the following social marketplaces allows anyone to list,buy,and sell books,music,movies,and games,and it was created to fill the need for a free and trustworthy media marketplace?

A) Listia
B) Craigslist
C) Flipsy
D) Fotolia

Question 75

Dimensions of virtual worlds include

A) social space.
B) entertainment space.
C) experimental space.
D) all of the above.

Question 76

The process of measuring,analyzing,and interpreting the results of interactions and associations among people,topics,and ideas best describes

A) social intelligence.
B) social analytics.
C) social brainstorming.
D) familial statistics.

Question 77

Members of social networks who do social shopping and understand their rights and how to use the wisdom and power of crowdsourcing and communities to their benefit best describes

A) brand loyalists.
B) social climbers.
C) intelligent mavens.
D) social customers.

Question 78

Each of the following is a way social networks generate revenue except

A) create affiliations with physical venues where members can meet.
B) partner with organizations that pay a monthly service fee.
C) offer premium service to individuals for a monthly or per-service fee.
D) send direct mailings to customers based on recent in-store purchases.

Question 79

According to Soat (2009),the most important business objective of social networking is

A) business model innovation.
B) increasing customer loyalty.
C) generating more word of mouth.
D) improving partner relationships.

Question 80

A type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics best describes

A) geolocation.
B) georeferencing.
C) geosocial networking.
D) geoplacement.