Deck 14: Management Support Systems: Emerging Trends and Impacts

Question 1

Management support systems (MSS)are important factors in the information,Web,and knowledge revolution.This revolution is a cultural transformation like the Industrial Revolution,both of which took place slowly and affected every facet of our lives.

Answer 1

False

Question 2

Just as RFID generates major data streams for further analysis through BI technologies that can assist in decision making,another massive data source and technologies to make sense of the data are emerging.This type of data mining is called reality mining.

Answer 2

True

Question 3

Because the government is acquiring personal data to detect suspicious patterns of activity,there is the prospect of improper or illegal use of the data.Many see such gathering of data as a violation of citizens' freedoms and rights.

Answer 3

True

Question 4

Web 2.0 is not only changing what is on the Web,but also how it works.

Question 5

Virtual worlds are defined as artificial worlds created by computer systems in which the user has the impression of being immersed.

Question 6

Social network analysis (SNA)software is used to identify,represent,analyze,visualize,or simulate network nodes and edges from various types of input data.

Question 7

Although many jobs may be substantially enriched by MSS,other jobs may become more routine and less satisfying.

Question 8

Virtual communities takes place over a computer network and parallel typical physical communities,such as neighborhoods,clubs,or associations.

Question 9

RFID technology allows Coca-Cola to test and track new drink flavors and local preferences.

Question 10

One of the applications of the massive amounts of data that are generated by RFID is in supply-chain management.

Question 11

Advertising and sales are the major EC activities in public social networks.

Question 12

Fundamentally,RFID is one example of automatic identification technologies,unlike scanner-based barcodes and magnetic strips.

Question 13

Mobile social networking refers to social networking where members converse and connect with one another using cell phones or other mobile devices.It is much more popular in Japan,South Korea,and China than it is in the West.

Question 14

RFID technology generates massive amounts of data that can be analyzed to achieve great insights into a company's environment,a major purpose for the very existence of BI and decision support.

Question 15

By applying algorithms that reduce the volume of personally identifiable information,reality mining can characterize places according to the activity and movement between them.

Question 16

Cloud computing is an important initiative for a BI professional to watch even though concerns have been raised about cloud computing,including loss of control and privacy,legal liabilities,cross-border political issues,and so on.

Question 17

Advantages of Second Life are that it operates around the clock and a day in Second Life is four hours long.

Question 18

Virtual worlds are well-developed,interesting tools for businesses and consumers and have gained widespread acceptance.

Question 19

Wikia is an example of a new business model that has emerged from Web 2.0.It s the accumulation of the "power of the crowd," but the potential of such a business model remains limited because of competition.

Question 20

Active RFID tags have their own power source and can initiate the data transmission process on their own,but need a reader to energize them.

Question 21

One of the most significant differences between Web 2.0 and the traditional Web is the ________ of Web 2.0:

A) enhanced privacy and security protection
B) opportunity to offer decision support capabilities in a novel way
C) greater collaboration among Internet users and other users, content providers, and enterprises
D) All of the above.

Question 22

Gillette has used RFID to determine whether stores have stocked their shelves with particular items for a particular promotion.They found that in those stores that used RFID to move a product from the backroom to the shelf before a promotion started,sales were ________ than those that did not move the product in a timely manner.

A) 8 percent higher
B) 18 percent higher
C) 28 percent higher
D) 48 percent higher

Question 23

The success of today's highly volatile perishables supply chains depends on the level and the timeliness of ________.

A) product visibility
B) product data
C) supply chain management
D) RFID

Question 24

RFID generates major data streams ready for analysis through BI technologies.Another massive data source is emerging,along with the data mining technologies to make sense of the data,which is referred to as ________.

A) triangulation
B) location-enabled services
C) reality mining
D) sensor mining

Question 25

Although virtual worlds are becoming interesting tools for businesses and consumers,several factors have kept them from gaining widespread acceptance.Which of the following is one of those factors? :

A) Requires downloading of a plug-in
B) Users get addicted
C) Costs are too high
D) Lack of technical staff

Question 26

The intention of ________ is to achieve a feeling of telepresence and participation from a distance.

A) active environments
B) Wikia
C) social networks
D) virtual worlds

Question 27

MSS can have ________ implications.

A) micro
B) macro
C) both micro and macro
D) none of the above

Question 28

The most commonly used data representation for RFID technology is the:

A) Common Product Code (CPC)
B) Universal Product Code (UPC)
C) Electronic Product Code (EPC)
D) Standard Product Code (SPC)

Question 29

Privacy has long been a(n)________ issue.

A) legal
B) ethical
C) social
D) all of the above

Question 30

MySpace and Facebook,Wikipedia and YouTube are examples of ________.

A) Web logs
B) online social networks
C) social network analysis software
D) Live Spaces

Question 31

By analyzing and learning from these large-scale patterns of movement,Sense Networks is now adapting this general technology to help consumers find people with similar interests.This application is called ________.

A) Citysense
B) Macrosense
C) AppleSense
D) Second Life

Question 32

Which of the following is not an impact of management support systems (MSS)technologies?

A) organizational
B) governmental
C) individual
D) societal

Question 33

Categories of interaction in a virtual community include each of the following except:

A) communication
B) information
C) EC element, such as advertisements
D) private community

Question 34

Which is not a major advantage of using Second Life for decision support?

A) easy access and low cost
B) pranksters and spam are filtered out
C) experienced and dedicated designer/builders
D) encourages active participation and experiential learning

Question 35

A ________ is a social network organized around a common interest,idea,task,or goal; members interact across time,geographic location,and organizational boundaries to develop personal relationships.

A) virtual community
B) Web 2.0
C) wiki
D) trade fair

Question 36

What is the difference between active and passive RFID tags?

A) Active tags have a battery as their own power source and do not need a reader to energize them like passive tags do.
B) Active tags receive energy from the electromagnetic field created by the reader; and passive tags receive energy from a battery.
C) Active tags are faster and less expensive than passive tags.
D) Passive tags are most frequently found in defense or military systems, and active tags are used more frequently in retail.

Question 37

Which of the following is not an impact of automated decision systems (ADS)?

A) Reduction of upper management
B) Empowerment of customers
C) Improved customer service
D) increased productivity

Question 38

RFID tag data for products consist of the following information except:

A) manufacturer
B) carrier
C) product
D) serial number

Question 39

The term cloud computing originates from a reference to the ________ as a cloud and represents an evolution of all of previous shared/centralized computing trends.

A) server
B) client
C) Internet
D) network

Question 40

A primary reason why Facebook has expanded so rapidly is the ________,which refers to the principle that more users means more value.

A) network effect
B) mobile effect
C) mobile media
D) connection effect

Question 41

RFID-enabled environmental ________ provide insight into the changing environmental conditions experienced by the product and provide the data necessary to determine to what extent those changes affect the quality or safety of the product.

Question 42

________ computing offers the possibility of using software,hardware,platform,and infrastructure,all on a service-subscription basis.

Question 43

A(n)________ is a group of people with common interests who interact with one another.

Question 44

Serious legal issues may develop with the introduction of intelligent systems; liability and ________ are the dominant problem areas.

Question 45

A major objective of Web 2.0 is to enhance creativity,information sharing,and ________.

Question 46

Many people recognize that MSS tools are effective and efficient means to increase ________ even though the privacy of many innocent people is compromised.

Question 47

Placing ________ chips on each flavor cartridge and using readers allows Coca-Cola to test new drink flavors and concepts,observe what flavors and combinations customers are choosing,identify regional preferences,and keep track of the amounts they are drinking.

Question 48

________ software is used to identify,represent,analyze,visualize,or simulate network nodes and edges from various types of input data,including mathematical models of social networks.

Question 49

________ provide new immersive experiences for decision support and replicate many of the features
of physical gatherings.

Question 50

Wikia is working on community-developed Web searches.If they can create a successful one,________ will have a challenger.

Question 51

By analyzing and learning from these large-scale patterns of movement,it is possible to identify distinct classes of behaviors in specific contexts,called ________.

Question 52

In one view,intelligent systems and other MSS will cause massive ________ because of automating jobs,increased productivity,lower required skill levels,and impacts on all sectors of the economy.

Question 53

RFID tag data,in its purest form,is a series of ________.

Question 54

________ content is a major characteristic of Web 2.0,as is the emergence of social networking.

Question 55

________,which was launched in 2004 by former Harvard student Mark Zuckerberg,is the second-largest social network service in the world.

Question 56

Privacy is the right to be left alone and the right to be free from ________ personal intrusions.

Question 57

Mobile social networking is much ________ popular in Japan,South Korea,and China than it is in the West.

Question 58

Business-oriented ________,such as LinkedIn and Xing,concentrate on business issues both in one country and around the world; e.g.,recruiting,finding business partners).

Question 59

Automated decision support (ADS)applications can empower ________-level frontline employees,giving them more autonomy.

Question 60

On the positive side for RFID,________ have a longer read range,better accuracy,more complex rewri information storage,and richer processing capabilities

Question 61

Computer technology has already changed our world,and much more change is anticipated.What are some of the major areas of social impact?

Question 62

Describe three representative characteristics of the Web 2.0 environment.

Question 63

Describe social network analysis (SNA)software.

Question 64

What are four major advantages of using Second Life for decision support?

Question 65

How are real-world institutions,such as businesses and government agencies,incorporating virtual worlds into their strategic marketing initiatives?

Question 66

What is privacy? Why is it difficult to enforce privacy regulations?

Question 67

What are some of the potential positive and negative impacts of MSS on managers' jobs?

Question 68

What is Twitter and how can it add business value to marketers?

Question 69

Define the components of RFID and how active and passive tags works.

Question 70

List four major disadvantages of using Second Life for decision support.