Deck 6: Enhancing Business Intelligence Using Information Systems

Question 1

In a database management system (DBMS),data are kept separate from the applications' programming code.This means that ________.

A) an application cannot be changed without making changes to the database
B) an application's programming code needs to be updated continuously to keep up with the database
C) an application needs to be changed when the database is changed
D) the database does not need to be changed if a change is made to an application
E) the database needs to be changed when a change is made to an application

Answer 1

D

Question 2

Identify an advantage when the database approach makes it easier to deploy and control data access.

A) improved data accessibility
B) improved data consistency
C) improved data quality
D) increased security
E) improved data sharing

Answer 2

E

Question 3

A data dictionary is also known as a(n)________.

A) data mart
B) data warehouse
C) metadata repository
D) ubiquitous computing
E) clickstream data

Answer 3

C

Question 4

Which of the following is a risk associated with a database approach?

A) enforcement of standards
B) program-data independence
C) organizational conflict
D) minimal data redundancy
E) reduced program maintenance

Question 5

"Backward looking" budgets are typically based on ________.

A) forecasts
B) marketing research
C) future trends
D) historical data
E) current market conditions

Question 6

Bringes,a retail chain,has retail stores across three states.With its current legacy system,Bringes is having problems tracking the inventory levels for its stores.It is planning to implement an Oracle database system to replace this legacy system.Which of the following most supports Bringes' decision to replace its legacy system with an Oracle database system?

A) Implementing an Oracle database system will require Bringe to hire additional specialized personnel to manage it.
B) Partial implementation of the Oracle database system can create more problems than it is likely to solve.
C) Conversion cost required for the implementation of an Oracle database system is not supported by the IT budget.
D) Bringes' channel partners use a database system that supports the Oracle database system.
E) Maintenance of an Oracle database system is more expensive than the legacy system presently in use.

Question 7

Treston,an automobile manufacturer,recently implemented a new database system.It was confident that this system would help enhance the company's internal (employees)and external (customers and channel partners)communication.Treston had planned to pursue a just-in-time inventory system soon after the database system was implemented.After the implementation of the database system,however,Treston realized that the database system was not effective.Which of the following can be cited as a reason for the failure of Treston's database system?

A) Aerodoungle launched a new version of Enterprise Database Access, which was better than Treston's database system.
B) The maintenance cost of Treston's new database system was less than the one it was previously using.
C) Treston's new database system was not supported by the database system of its suppliers and distributors.
D) Treston's competitors implemented its database a few days prior to Treston's implementation date.
E) Treston had internally trained personnel managing its new database system, thereby keeping costs low.

Question 8

Responding to threats and opportunities and continuous planning are based on analyzing internal data primarily from the ________ level of an organization.

A) operational
B) executive
C) tactical
D) business
E) strategic

Question 9

A ________ is a collection of related attributes about a single instance of an entity.

A) bot
B) form
C) query
D) field
E) record

Question 10

Once the data model is created,the format of the data is documented in a data ________.

A) warehouse
B) entry
C) mart
D) domain
E) dictionary

Question 11

Data type helps a database management system (DBMS)to ________.

A) present the data in a useful format
B) format data
C) allocate storage space
D) eliminate data duplication
E) retrieve information

Question 12

Business rules are captured by the designers of a database and included in a data dictionary to ________.

A) organize and sort the data, complete calculations, and allocate storage space
B) prevent illegal or illogical entries from entering the database
C) eliminate data duplication
D) make sure that each table contains only attributes that are related to an entity
E) capture the structure of the database

Question 13

When we consider entities as tables,each row is a ________.

A) field
B) record
C) bot
D) form
E) query

Question 14

An attribute is also referred to as a ________.

A) form
B) record
C) field
D) query
E) bot

Question 15

When we consider entities as tables,each column is a(n)________.

A) attribute
B) record
C) form
D) applet
E) query

Question 16

One of the advantages of a database approach is program-data independence.This means that it is ________.

A) easier to deploy and control data access using a centralized system
B) easier to evolve and alter software to changing business needs when data and programs are independent
C) a centralized system, thereby making it easier to enforce access restrictions
D) a centralized system, thereby making it much easier to enforce standards and rules for data creation, modification, naming, and deletion
E) useful for eliminating redundancy, thereby reducing the possibilities of inconsistency

Question 17

A(n)________ is a compilation of data from a database that is organized and produced in printed format.

A) form
B) attribute
C) field
D) entity
E) report

Question 18

Which of the following statements is true about business intelligence?

A) It is an act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community, through the use of information technology.
B) It is the process by which a customer-owned mutual organization or cooperative changes legal form to a joint stock company.
C) It is the use of information systems to gather and analyze information from internal and external sources in order to make better business decisions.
D) It is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.
E) It is the use of human resources to gather and analyze information from external sources in order to make better business decisions.

Question 19

A query is used to ________.

A) organize and sort the data in a database
B) allocate storage space for a database
C) eliminate data duplication
D) retrieve data from a database
E) prevent illegal or illogical entries from entering the database

Question 20

________ are used to capture data to be added,modified,or deleted from a database.

A) Forms
B) Reports
C) Queries
D) Bots
E) Layers

Question 21

________ involves standardizing the format of data retrieved from different systems.

A) Data cleansing
B) Data mining
C) Digitizing
D) Content mining
E) Clustering

Question 22

The business processes outlined within strategic plans are often implemented as envisioned at the managerial and operational levels of the organization.

Question 23

Structured Query Language is the most common language used to interface with relational database management systems (RDBMSs).

Question 24

Which of the following statements is true about an operational system?

A) Its primary purpose is to support managerial decision making.
B) It consists of historical or point-in-time data.
C) Its goal is to enhance ease of access and use.
D) It consists of narrow and simple updates and queries.
E) It is primarily used by managers.

Question 25

Write a short note on a continuous planning process and how it is executed.

Question 26

A ________ is a data warehouse that is limited in scope.

A) metadata repository
B) compound data
C) data model
D) data entity
E) data mart

Question 27

Data dictionaries restrict business rules.

Question 28

Data-driven organizations make decisions that can be backed up with verifiable data and are measurably more profitable than those that aren't.

Question 29

The structure of data is typically captured in a data model.

Question 30

________ systems are designed to handle multiple concurrent transactions from customers.

A) Online transaction processing
B) Product allocation
C) Yield optimization management
D) Network transaction maximization
E) Real utility management

Question 31

Define a database management system.What is an entity? Differentiate between records and attributes.

Question 32

The purpose of a data warehouse is to ________.

A) standardize the format of data retrieved from different systems
B) allow managers to run queries and reports themselves without having to know query languages or the structure of the underlying data
C) provide capabilities for discovering hidden predictive relationships in the data
D) put key business information into the hands of more decision makers
E) increase the complexity of the data to be analyzed

Question 33

Which of the following statements is true about a data mart?

A) It standardizes the format of data retrieved from different systems.
B) It contains selected data from a data warehouse.
C) It stores master data only.
D) It is a compilation of data from the database that is organized and produced in printed format.
E) It helps to eliminate data duplication.

Question 34

Master data management is a management rather than a technology-focused issue.

Question 35

The primary use of online transaction processing (OLTP)systems is to define a set of reachable and exploitable vulnerabilities present in a database.

Question 36

Which of the following statements is true about an information system?

A) Its primary purpose is to run the business on a current basis.
B) It is primarily used by online customers, clerks, salespersons, and administrators.
C) It consists of narrow and simple updates and queries.
D) Its design goal is to enhance performance.
E) Its design goal is to enhance ease of access and use.

Question 37

Systems that are used to interact with customers and run a business in real-time are called ________ systems.

A) tactical
B) strategic
C) operational
D) informational
E) executive

Question 38

________ are the data that is deemed most important in the operation of a business.

A) Metadata
B) Master data
C) Reference data
D) Query data
E) Tactical data

Question 39

________ integrates data from various operational systems.

A) A data warehouse
B) A metadata repository
C) Data modeling
D) Master data
E) Data mining

Question 40

In a distributed online environment,performing real-time analytical processing enhances the performance of transaction processing.

Question 41

________ refers to the use of analytical techniques for extracting information from textual documents.

A) Web usage mining
B) Text underlining
C) Text mining
D) Decision making
E) Web content mining

Question 42

________ is the process of grouping related records together on the basis of having similar values for attributes.

A) Normalization
B) Data mining
C) Clustering
D) Inferencing
E) Slicing and dicing

Question 43

________ refers to the process of quickly conducting complex,multidimensional analyses of data stored in a database that is optimized for retrieval.

A) Concept implementation
B) Online analytical processing
C) Compartmentalization
D) Data mining
E) Predictive analysis

Question 44

Which of the following statements is true about exception reports?

A) They help analyze why a key indicator is not at an appropriate level or why an exception occurred.
B) They are produced at predefined intervals to support routine decisions.
C) They answer unplanned information requests to support a non-routine decision.
D) They provide a summary of critical information on a recurring schedule.
E) They highlight situations that are out of the normal range.

Question 45

________ are produced at predefined intervals to support routine decisions.

A) Security reports
B) Exception reports
C) Drill-down reports
D) Scheduled reports
E) Key-indicator reports

Question 46

Online analytical processing tools enable users to ________.

A) discover hidden predictive relationships in the data
B) find associations or correlations among sets of items
C) analyze different dimensions of data beyond simple data summaries
D) group related records together on the basis of having similar values for attributes
E) extract textual information from Web documents

Question 47

________ help in analyzing why a key indicator is not at an appropriate level or why an exception occurred.

A) Activity reports
B) Exception reports
C) Drill-down reports
D) Scheduled reports
E) Key-indicator reports

Question 48

________ can be achieved by rolling up a data cube to the smallest level of aggregation needed,reducing the dimensionality,or dividing continuous measures into discrete intervals.

A) Data cleansing
B) Normalization
C) Clustering
D) Data reduction
E) Inferencing

Question 49

Which of the following statements is true about an online analytical processing server?

A) It is a data structure allowing for multiple dimensions to be added to a traditional two-dimensional table.
B) It groups related records together on the basis of having similar values for attributes.
C) It allows you to make hypothetical changes to the data associated with a problem and observe how these changes influence the results.
D) It uses reasoning methods based on knowledge about a specific problem domain in order to provide advice.
E) It understands how data are organized in a database and has special functions for analyzing the data.

Question 50

________ refers to extracting textual information from online documents.

A) Web usage mining
B) Web crawling
C) Text mining
D) Decision making
E) Web content mining

Question 51

How do online analytical processing systems improve performance?

A) They preaggregate data so that only the subset of the data necessary for the queries is extracted.
B) They use reasoning methods to outline how sensitive information will be handled, stored, transmitted, and destroyed.
C) They make hypothetical changes to the data associated with a problem.
D) They allow for multiple dimensions to be added to a traditional two-dimensional table.
E) They provide capabilities for discovering hidden predictive relationships in the data.

Question 52

Which of the following statements is true about the online analytic processing cube?

A) It allows you to make hypothetical changes to the data associated with a problem and observe how these changes influence the results.
B) It groups related records together on the basis of having similar values for attributes.
C) It understands how data are organized in the database and has special functions for analyzing the data.
D) It is a data structure allowing for multiple dimensions to be added to a traditional two-dimensional table.
E) It uses reasoning methods based on knowledge about a specific problem domain in order to provide advice.

Question 53

Information and knowledge discovery tools are used primarily to ________.

A) standardize the format of data retrieved from different systems
B) reduce the complexity of the data to be analyzed
C) extract information from existing data
D) analyze information for decision-making support
E) allow managers to learn query language for the effective maintenance of a database

Question 54

Which of the following statements is true about key-indicator reports?

A) They provide a summary of critical information on a recurring schedule.
B) They help analyze why a key indicator is not at an appropriate level or why an exception occurred.
C) They are produced at predefined intervals to support routine decisions.
D) They highlight situations that are out of the normal range.
E) They answer unplanned information requests to support a non-routine decision.

Question 55

Which of the following statements is true about association discovery?

A) It is a technique used to find correlations among sets of items.
B) It is the process of grouping related records together on the basis of having similar values for attributes.
C) It is the use of analytical techniques for extracting information from textual documents.
D) It is a type of intelligent system that uses reasoning methods based on knowledge about a specific problem domain in order to provide advice.
E) It makes sure that each table contains only attributes that are related to an entity.

Question 56

In online analytic processing systems,________ are the values or numbers the user wants to analyze.

A) dimensions
B) forms
C) measures
D) queries
E) entities

Question 57

Explain the process of consolidating data from operational systems with other organizational data.

Question 58

In online analytical processing systems,________ provide a way to summarize the data.

A) forms
B) measures
C) facts
D) records
E) dimensions

Question 59

Which of the following statements is true about ad hoc queries?

A) They are produced at predefined intervals to support routine decisions.
B) They provide a summary of critical information on a recurring schedule.
C) They help analyze why a key indicator is not at an appropriate level or why an exception occurred.
D) They answer unplanned information requests to support a non-routine decision.
E) They highlight situations that are out of the normal range.

Question 60

Data mining complements online analytical processing in that it ________.

A) finds associations or correlations among sets of items
B) provides capabilities for discovering hidden predictive relationships in the data
C) extracts textual information from Web documents
D) groups related records together on the basis of having similar values for attributes
E) analyzes different dimensions of data beyond simple data summaries

Question 61

________ allows expert system rules to be represented using approximations or subjective values in order to handle situations where information about a problem is incomplete.

A) Fuzzy logic
B) Normalization
C) Clustering
D) What-if analysis
E) Stickiness

Question 62

________ is used by organizations to determine patterns in customers' usage data.

A) Web usage mining
B) Web crawling
C) Text mining
D) Decision making
E) Web content mining

Question 63

________ refers to the display of complex data relationships using a variety of graphical methods.

A) Normalization
B) Visualization
C) Clustering
D) Inferencing
E) Textual mining

Question 64

Identify the primary goal for deploying a knowledge management system.

A) identifying how to recognize, generate, store, share, and manage tacit knowledge
B) presenting a view of long-term technology integration
C) grouping related records together on the basis of having similar values for attributes
D) allowing hypothetical changes to the data associated with a problem and having tacit knowledge on how these changes influence the results
E) linking Web sites to corporate databases to provide real-time access to personalized information

Question 65

Which of the following is a role of monitoring and sensing agents?

A) keeping track of key data
B) sending a report at the first of the month automatically
C) assembling customized news
D) analyzing data warehouses to detect changes deemed important by a user
E) finding the best price for a particular product a user wants to purchase

Question 66

Which of the following statements is true about a digital dashboard?

A) It is the combination of various analysis techniques and interactive visualization to solve complex problems.
B) It is used to support push reporting, exception reporting and alerts, and pull reporting usage models.
C) It can visualize features and relationships between features drawn from an underlying geographic database.
D) It is used to combine geographic, demographic, and other data for locating target customers.
E) It is a system for creating, storing, analyzing, and managing geographically referenced information.

Question 67

Which of the following is used for Web content mining?

A) clustering
B) Web underlining
C) neural networks
D) Web crawler
E) data reduction

Question 68

The processing in an expert system (ES)is called ________.

A) clustering
B) inferencing
C) normalizing
D) recommending
E) data cleansing

Question 69

Which of the following is a role of data mining agents?

A) tracking inventory levels
B) sending a report at the first of the month automatically
C) assembling customized news
D) analyzing data warehouses to detect changes deemed important by a user
E) finding the best price for a particular product a user wants to purchase

Question 70

Which of the following statements is true about an explicit knowledge asset?

A) It reflects the processes and procedures that are located in a person's mind on how to effectively perform a particular task.
B) It reflects a person's ability to effectively solve a problem without external help.
C) It reflects knowledge that can be documented, archived, and codified, often with the help of information systems.
D) It reflects an individual's special knowledge about a new-to-the-world product.
E) It reflects the strategies that can be applied to an enterprise resource planning system.

Question 71

Which of the following statements is true about a neural network?

A) It allows multiple dimensions to be added to a traditional two-dimensional table.
B) It works in the background to provide some service when a specific event occurs.
C) It attempts to approximate the functioning of the human brain and can learn by example.
D) It uses reasoning methods based on knowledge about a specific problem domain in order to provide advice.
E) It helps analyze why a key indicator is not at an appropriate level or why an exception occurred.

Question 72

Social network analysis is a technique that attempts to ________.

A) analyze large data warehouses to detect changes deemed important by a user
B) analyze why a key indicator is not at an appropriate level or why an exception occurred
C) discover hidden predictive relationships in the data
D) allow hypothetical changes to the data associated with a problem and observe how these changes influence the results
E) find experts in particular subject areas

Question 73

Which of the following statements is true about user agents?

A) They are also known as Web spiders.
B) They are agents that search to find the best price for a particular product a user wishes to purchase.
C) They are agents that continuously analyze large data warehouses to detect changes deemed important by a user.
D) They are agents that automatically perform a task for a user.
E) They are agents designed by spammers and other Internet attackers to farm e-mail addresses off Web sites or deposit spyware on machines.

Question 74

________ is the ability of a page to attract and keep visitors.

A) Normalization
B) Freecycling
C) Stickiness
D) Crowdsourcing
E) Showrooming

Question 75

A(n)________ system is a special purpose information system designed to provide assistance to organizational decision making related to a particular recurring problem.

A) decision support
B) intelligent
C) expert
D) decision generator
E) decision level

Question 76

Which of the following analyses involves making hypothetical changes to the data associated with a problem and observing how these changes influence the results?

A) predictive analysis
B) time-series analysis
C) linear regression analysis
D) what-if analysis
E) multivariate analysis

Question 77

Which of the following statements is true about an expert system?

A) It is composed of a network of processing elements that work in parallel to complete a task, attempt to approximate the functioning of the human brain and can learn by example.
B) It is a program that works in the background to provide some service when a specific event occurs.
C) It uses reasoning methods based on knowledge about a specific problem domain in order to provide advice.
D) It allows you to make hypothetical changes to the data associated with a problem and observe how these changes influence the results.
E) It groups related records together on the basis of having similar values for attributes.

Question 78

Business analytics augments business intelligence by using ________ modeling to help identify trends or predict business outcomes.

A) refinement
B) threat
C) predictive
D) multivariate
E) decision

Question 79

Which of the following is a recording of a user's path through a Web site?

A) clustering
B) normalization
C) slicing and dicing
D) clickstream data
E) inferencing

Question 80

Which of the following statements is true about a rule in expert systems?

A) It groups related records together on the basis of having similar values for attributes.
B) It makes sure that each table contains only attributes that are related to an entity.
C) It allows multiple dimensions to be added to a traditional two-dimensional table.
D) It encodes knowledge after collecting information from a user.
E) It presents a view of short-term technology integration.