Deck 7: Graphic Design

Question 1

For The Works of Geoffrey Chaucer ,William Morris and Edward Burne-Jones created a special Gothic __________ to allude to the period in which the stories were originally written.

A) book cover
B) kind of paper
C) story line
D) typeface

Answer 1

D

Question 2

According to Peter Good,graphic designers should be __________.

A) constantly open to new ways of seeing things
B) looking only to tried and true methods of communication
C) forget context and communicate their own ideas
D) eliminate any limitations and increase the number of options

Answer 2

A

Question 3

The advertisement for the Chicago Spire shown in Wallpaper Magazine relies on __________ to lure us into wanting to know more about the product.

A) the typeface of the logo
B) a sparse illustration
C) the specific words used to describe the clothing they sell
D) the celebrity shown in the ad

Answer 3

B

Question 4

The cover image of from Computer Arts Projects Interactive shows the importance of __________ in magazines.

A) illustrations
B) elaborate typefaces
C) press runs
D) whales

Question 5

The two major ingredients of graphic design are __________.

A) lithography and engraving
B) black and white design
C) letters and images
D) audio and video

Question 6

The image by Alberto Seveso used for the cover of a magazine about computer arts includes elements suggesting the __________ ,and are meant to evoke the mind of a young computer designer a work.

A) gender of a computer artist
B) limitations of the digital medium
C) unraveled strands of computer circuitry
D) wasteful use of electricity

Question 7

The typeface sans serif __________.

A) leads our eye through a word
B) gives elegant, calligraphic flourishes
C) was originally based on the Roman alphabet
D) all of the above

Question 8

Graphic designers are people who __________.

A) design two-dimensional images for commercial purposes
B) convey information to the public
C) use words and imagery together
D) all of the above

Question 9

In 1525,Albrecht Dürer published an influential book about __________.

A) using geometry for designing letters
B) spelling
C) designing advertisements
D) the correct pens to use for lettering

Question 10

Each typeface creates a slightly different overall value optically when printed in blocks on the page,depending on the __________.

A) thickness of the letters
B) spacing between letters and lines
C) use of chromatic hues
D) all of the above

Question 11

Although graphic design is for commercial purposes,some designs,like Toulouse-Lautrec's poster ,have been treated like __________.

A) packing material
B) fine art
C) wallpaper
D) drawing paper

Question 12

The edition of The Works of Geoffrey Chaucer published by William Morris and Edward Burne-Jones is a good example of __________.

A) harmony of design
B) the quality of modern machine printing
C) mass-produced book illustration
D) all of the above

Question 13

The art of designing letter forms is called __________.

A) typewriting
B) lettering
C) typography
D) posting

Question 14

Typesetting,or the setting up of the type for printing a page,is now done by __________.

A) hand by printers' apprentices
B) computerized processes
C) a careful manual cut-and-paste method
D) specialized type architects

Question 15

Paul Rand,who designed the IBM logo,believed that corporate logos should __________.

A) spell out the whole name of the company
B) consist of simple, universal, and timeless shapes
C) include an image of the company president
D) stay fresh by using images that change with the public's taste

Question 16

Peter Good feels that,unlike Europeans,American culture is not generally receptive to __________.

A) a direct approach in advertising
B) a message that is obvious
C) ambiguity
D) good design

Question 17

The packaging designed by Mihoko Hachiuma for Soleil foods __________.

A) was chosen by a public contest
B) uses the woodcut technique for printing labels
C) gives an elegant handmade look
D) all of the above

Question 18

A good graphic design will __________.

A) elicit a certain feeling toward a product
B) consider the taste and interests of the public
C) lure the public into wanting to know more
D) all of the above

Question 19

The intent of advertising is to __________.

A) show the creativity of the designer
B) display beautiful illustrations
C) portray the client's product as compellingly as possible
D) not offend people

Question 20

Typefaces are often chosen according to the __________ messages they convey.

A) economical
B) both A and C
C) psychological
D) all of the above

Question 21

Toulouse-Lautrec used color lithography for his poster in order to create a one-of-a-kind portrait of his client.

Question 22

In 1976,Peter Good designed the "I Love New York" slogan of a red heart between black,block letters that was designed to promote tourism to the city.

Question 23

Postage stamps are an example of graphic design.

Question 24

Graphic designers usually work with other people,such as marketing specialists and clients.

Question 25

The Graphic Design guru Milton Glaser once said "I like to design something for institutions that did no harm and for personalities that I feel comfortable with."