Deck 8: Social Commerce

Question 1

"Share Your Story" is a social commerce application that:

A) enables the shopper to show products by most viewed, most favorite, or most commented.
B) publishes customer testimonials.
C) is dedicated to a group of people who meet online to communicate about products and help each other solve related problems.
D) is a collection of special offers, sometimes maintained and updated by user submissions.
E) provides an opportunity for people to join together to qualify for volume discounts.

Answer 1

B

Question 2

Which of the following social commerce approach characteristics is labeled as advocacy?

A) Acknowledge opinions that were invited, incentivized, or facilitated by the brand.
B) Enable consumers to rate the value of opinions offered on the site.
C) Make it easy for users to share reviews on blogs and social networking platforms.
D) Acknowledge the value of the opinions customers offer.
E) Encourage consumers to contribute posts.

Answer 2

B

Question 3

Ratings are a ________; a mental shortcut consumers use to help them with decision making.

A) rule of reciprocity
B) norm
C) heuristic
D) bounded rationality
E) referral

Answer 3

C

Question 4

Which of the following social commerce approach characteristics is labeled as transparency?

A) Acknowledge opinions that were invited, incentivized, or facilitated by the brand.
B) Enable consumers to rate the value of opinions offered on the site.
C) Make it easy for users to share reviews on blogs and social networking platforms.
D) Acknowledge the value of the opinions customers offer.
E) Encourage consumers to contribute posts.

Question 5

Which of the following is NOT in line with key components to word-of-mouth marketing as identified by the Word of Mouth Marketing Association (WOMMA)?

A) Educate people about your products and services.
B) Identify people most likely to share their opinions.
C) Provide tools that make it easier to share information.
D) Study how, where, and when opinions are being shared.
E) Listen and respond to supporters, but not to detractors or neutrals

Question 6

Social commerce is:

A) the first zone of social media.
B) the second zone of social media.
C) the third zone of social media.
D) the fourth zone of social media.
E) not a zone of social media.

Question 7

________ are personalized product endorsements that originate from the recipient's social graph.

A) Ratings
B) Reviews
C) Recommendations
D) Filters
E) Feeds

Question 8

A user forum is a social commerce application that:

A) enables the shopper to show products by most viewed, most favorite, or most commented.
B) publishes customer testimonials.
C) is dedicated to a group of people who meet online to communicate about products and help each other solve related problems.
D) is a collection of special offers, sometimes maintained and updated by user submissions.
E) provides an opportunity for people to join together to qualify for volume discounts.

Question 9

________ are scores that people,acting in the role of critics,assign to something as an indicator.

A) Ratings
B) Reviews
C) Recommendations
D) Referrals
E) Feeds

Question 10

Which of the following social commerce approach characteristics is labeled as infectiousness?

A) Acknowledge opinions that were invited, incentivized, or facilitated by the brand.
B) Enable consumers to rate the value of opinions offered on the site.
C) Make it easy for users to share reviews on blogs and social networking platforms.
D) Acknowledge the value of the opinions customers offer.
E) Encourage consumers to contribute posts.

Question 11

________ are assessments with detailed comments about the object in question to the general public.

A) Ratings
B) Reviews
C) Recommendations
D) Referrals
E) Feeds

Question 12

Which of the following social commerce approach characteristics is labeled as reciprocity?

A) Acknowledge opinions that were invited, incentivized, or facilitated by the brand.
B) Enable consumers to rate the value of opinions offered on the site.
C) Make it easy for users to share reviews on blogs and social networking platforms.
D) Acknowledge the value of the opinions customers offer.
E) Encourage consumers to contribute posts.

Question 13

A deal directory is a social commerce application that:

A) enables the shopper to show products by most viewed, most favorite, or most commented.
B) publishes customer testimonials.
C) is dedicated to a group of people who meet online to communicate about products and help each other solve related problems.
D) is a collection of special offers, sometimes maintained and updated by user submissions.
E) provides an opportunity for people to join together to qualify for volume discounts.

Question 14

Examples of social commerce include all of the following EXCEPT:

A) online ratings and reviews.
B) shopping related apps.
C) deal sites and deal aggregators.
D) social shopping malls and storefronts.
E) consumer solicited media and microblogs.

Question 15

Which of the following recommenders do consumers say they trust more than the others?

A) paid endorsers
B) other online consumers
C) Internet advertisers
D) salespeople
E) sponsors

Question 16

The "F" in the term "F-commerce" stands for ________.

A) Friend
B) Family
C) Facebook
D) Fair
E) Free

Question 17

Marketers should develop a social commerce approach with the following characteristics EXCEPT:

A) encourage positive organic word of mouth.
B) acknowledge the value of the opinions customers offer.
C) make it easy for users to share reviews on blogs and social networking platforms.
D) discourage negative organic word of mouth.
E) encourage consumers to contribute posts.

Question 18

A popularity filter is a social commerce application that:

A) enables the shopper to show products by most viewed, most favorite, or most commented.
B) publishes customer testimonials.
C) is dedicated to a group of people who meet online to communicate about products and help each other solve related problems.
D) is a collection of special offers, sometimes maintained and updated by user submissions.
E) provides an opportunity for people to join together to qualify for volume discounts.

Question 19

Which of the following social commerce approach characteristics is labeled as participatory?

A) Acknowledge opinions that were invited, incentivized, or facilitated by the brand.
B) Enable consumers to rate the value of opinions offered on the site.
C) Make it easy for users to share reviews on blogs and social networking platforms.
D) Acknowledge the value of the opinions customers offer.
E) Encourage consumers to contribute posts.

Question 20

Social commerce is a subset of ________.

A) social entertainment
B) e-commerce
C) online communities
D) social publishing
E) consumer-solicited media

Question 21

When car dealerships advertise that they are the #1 dealer in the area,they use ________ to influence consumers.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 22

We act under the influence of ________ when we choose a product due to its popularity among others.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 23

"Buy the familiar brand name" is an example of ________.

A) verification
B) the rule of reciprocity
C) the principle of scarcity
D) the principle of least interest
E) a heuristic

Question 24

"Shop Together" is a social commerce application that:

A) enables one to post product information and ask friends for advice prior to purchase.
B) enables one to see purchase pals' movement throughout the site, discussion, and sharing.
C) enables one to share creations, shopping lists, and wishlists.
D) enables shoppers to shop multiple stores (like a mall) using several social shopping tools.
E) enables businesses to conduct transactions with customers from within social network sites.

Question 25

When a web site lists a large number of views/hits prominently on its web site to influence its quality to others,it is employing the influence tactic of ________.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 26

To thinslice means to:

A) expend just enough effort to make a decision that's acceptable, but not necessarily the one that's "best."
B) ignore most of the available information and instead notice a few salient cues to make a choice.
C) change beliefs or actions as a reaction to real or imagined group pressure.
D) repay debts and favors.
E) jump on the bandwagon.

Question 27

To satisfice means to:

A) expend just enough effort to make a decision that's acceptable, but not necessarily the one that's "best."
B) peel off just enough information to make a choice.
C) change beliefs or actions as a reaction to real or imagined group pressure.
D) repay debts and favors.
E) jump on the bandwagon.

Question 28

If you buy a particular brand of clothing because the majority of your peers wear it,you are acting under the influence of ________.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 29

"Ask Your Network" is a social commerce application that:

A) enables one to post product information and ask friends for advice prior to purchase.
B) enables one to see purchase pals' movement throughout the site, discussion, and sharing.
C) enables one to share creations, shopping lists, and wishlists.
D) enables shoppers to shop multiple stores (like a mall) using several social shopping tools.
E) enables businesses to conduct transactions with customers from within social network sites.

Question 30

We act under the influence of ________ when we choose a product due to the opinion or recommendation of an expert in the field.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 31

When a web site boasts the credentials of its bloggers,it is employing the influence tactic of ________.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 32

________ captures the quandary we face as humans when we have choices to make,but are limited by our own cognitive capacity.

A) The rule of reciprocity
B) Social proof
C) Cognitive bias
D) Bounded rationality
E) The principle of least interest

Question 33

A social media storefront is a social commerce application that:

A) enables one to post product information and ask friends for advice prior to purchase.
B) enables one to see purchase pals' movement throughout the site, discussion, and sharing.
C) enables one to share creations, shopping lists, and wishlists.
D) enables shoppers to shop multiple stores (like a mall) using several social shopping tools.
E) enables businesses to conduct transactions with customers from within social network sites.

Question 34

To conform means to:

A) expend just enough effort to make a decision that's acceptable, but not necessarily the one that's "best."
B) peel off just enough information to make a choice.
C) change beliefs or actions as a reaction to real or imagined group pressure.
D) repay debts and favors.
E) jump on the bandwagon.

Question 35

A user gallery is a social commerce application that:

A) enables one to post product information and ask friends for advice prior to purchase.
B) enables one to see purchase pals' movement throughout the site, discussion, and sharing.
C) enables one to share creations, shopping lists, and wishlists.
D) enables shoppers to shop multiple stores (like a mall) using several social shopping tools.
E) enables businesses to conduct transactions with customers from within social network sites.

Question 36

A social shopping portal is a social commerce application that:

A) enables one to post product information and ask friends for advice prior to purchase.
B) enables one to see purchase pals' movement throughout the site, discussion, and sharing.
C) enables one to share creations, shopping lists, and wishlists.
D) enables shoppers to shop multiple stores (like a mall) using several social shopping tools.
E) enables businesses to conduct transactions with customers from within social network sites.

Question 37

"If it's more expensive it must be better" is an example of ________.

A) verification
B) the rule of reciprocity
C) the principle of scarcity
D) the principle of least interest
E) a heuristic

Question 38

A North American might interpret a woman in a white dress as an "innocent bride," while an Asian might assume the same woman is going to a funeral,since white is the color of death in some Eastern cultures.This is an example of ________.

A) rules of reciprocity
B) affinities
C) cognitive biases
D) bounded rationalities
E) referrals

Question 39

All of the following scenarios will make us more likely to conform EXCEPT:

A) living in a culture that emphasizes individuality.
B) believing that the group will apply sanctions to nonconforming behaviors.
C) being strongly committed to the group.
D) being in a powerful group.
E) being highly susceptible to interpersonal influence.

Question 40

A group buy is a social commerce application that:

A) enables the shopper to show products by most viewed, most favorite, or most commented.
B) publishes customer testimonials.
C) is dedicated to a group of people who meet online to communicate about products and help each other solve related problems.
D) is a collection of special offers, sometimes maintained and updated by user submissions.
E) provides an opportunity for people to join together to qualify for volume discounts.

Question 41

We act under the influence of ________ when we choose a product due to maintaining our own beliefs,attitudes,and past behaviors.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 42

"Buy now while supplies last!" is an example of using the influence tactic of ________.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 43

A "2-Day Sale Only" is an example of using the influence tactic of ________.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 44

To reciprocate means to:

A) expend just enough effort to make a decision that's acceptable, but not necessarily the one that's "best."
B) peel off just enough information to make a choice.
C) change beliefs or actions as a reaction to real or imagined group pressure.
D) repay debts and favors.
E) jump on the bandwagon.

Question 45

We act under the influence of ________ when we choose a product due to the attractiveness of the requester.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 46

When you choose a birthday present for someone for whom you wouldn't normally buy a present because they gave you a gift on your birthday,________ is at work here.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 47

Promotions that get you to feel that you will not be the good person you are unless you purchase the company's product are employing the influence tactic of ________.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 48

When companies try to get consumers to influence their friends to buy from the company,the company is employing the influence tactic of ________.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 49

The concept of cognitive dissonance is closely associated with ________.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 50

If you go to see a movie because Roger Ebert gives it a glowing review on the Rotten Tomatoes movie review web site,then you are influenced by ________.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 51

When a web site posts a picture of an attractive employee to influence consumers,it is employing the influence tactic of ________.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 52

We act under the influence of ________ when we choose a product due to the thought of being restricted from having it.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 53

________ is a state of psychological discomfort caused when things we know or do contradict one another.

A) Bounded rationality
B) Cognitive dissonance
C) Susceptibility
D) Scarcity
E) Cognitive bias

Question 54

The sales promotion technique of sampling is closely associated with ________.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 55

When Peyton Manning,a likable NFL football player,endorses Timex watches,Timex is employing the influence tactic of ________.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 56

Some charities make their pitch to us to get us to contribute by citing how much we have given to them in the past.This is an example of the influence tactic of ________.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 57

When you rush to secure a limited-edition product,you are being influenced by ________.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 58

"Four out of five dentists agree!" is an example of using the influence tactic of ________.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 59

Gamblers that try to convince themselves that they bet only due to "intellectual curiosity" rather than for the thrill of betting are driven to do so by their ________.

A) bounded rationality
B) cognitive dissonance
C) susceptibility
D) scarcity
E) cognitive bias

Question 60

When a retailer sends you a birthday card out of the blue,the company is employing the influence tactic of ________.

A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

Question 61

Reviews do NOT affect the stickiness of a site.

Question 62

All of the following social shopping tools use the influence tactic of social proof EXCEPT:

A) filters.
B) reviews.
C) recommendations.
D) brand butler services.
E) user forums.

Question 63

All of the following social shopping tools use the influence tactic of affinity EXCEPT:

A) "Ask your network."
B) geo-location programs.
C) recommendations.
D) shop together.
E) user galleries.

Question 64

All of the following social shopping tools use the influence tactic of authority EXCEPT:

A) recommendations.
B) reviews.
C) testimonials.
D) user forums.
E) geo-location programs.

Question 65

Which of the following tactics of influence is associated with the social shopping tool of filters?

A) social proof
B) authority
C) scarcity
D) affinity
E) consistency

Question 66

All of the following social shopping tools use the influence tactic of scarcity EXCEPT:

A) "Ask your network."
B) deal feeds.
C) group buy.
D) news feeds.
E) referral programs.

Question 67

The process of shopping online does not include the five steps of the consumer decision-making process.

Question 68

Shopping can be a utilitarian activity.

Question 69

The social shopping tool of recommendations is associated with all of the following influence tactics EXCEPT:

A) social proof.
B) authority.
C) scarcity.
D) affinity.
E) consistency.

Question 70

Shopping is not really considered a social activity at its heart.

Question 71

All of the following social shopping tools use the influence tactic of reciprocity EXCEPT:

A) user forums.
B) deal feeds.
C) news feeds.
D) brand butler services.
E) group buy.

Question 72

Today,most consumers who conduct research online during the decision process do NOT shop online.

Question 73

All of the following social shopping tools use the influence tactic of consistency EXCEPT:

A) geo-location programs.
B) social games and entertainment.
C) reviews.
D) lists.
E) filters.

Question 74

All ratings and reviews in social commerce are user generated.

Question 75

Which of the following tactics of influence is associated with the social shopping tool of deal directories?

A) social proof
B) authority
C) scarcity
D) affinity
E) consistency

Question 76

Purchase pals validate the consumer choices we make.

Question 77

People who write reviews tend to shop less frequently and to spend less online than those who do not write reviews.

Question 78

Social experiences when shopping are categorized as utilitarian in motive.

Question 79

Online sales growth surpasses that of traditional retail growth.

Question 80

Which of the following tactics of influence is associated with the social shopping tool of shop together?

A) social proof
B) authority
C) scarcity
D) affinity
E) consistency