Deck 11: Social Media and IS

Question 1

Belonging to a community fosters positive self-esteem to social media users.

Answer 1

True

Question 2

A business that differentiates on service uses social media to reduce expenses and improve efficiencies

Answer 2

False

Question 3

On the server end,most social media application providers use elastic servers in the cloud.

Answer 3

True

Question 4

A hashtag makes it easier to search for a keyword given to a piece of data by its creator.

Question 5

As businesses don't control social media,they do not get to determine its objectives.

Question 6

Users,businesses,and application providers share a common efficiency objective that involves operating within time and cost constraints.

Question 7

User-generated content is a publicly available content created by the social media providers.

Question 8

Social media applications enable users to create and share images.

Question 9

Businesses,app providers,and users share the social media process,and each have their own objectives.

Question 10

Social graphs are used to depict the possible relationships between people who may be connected in the future.

Question 11

The three objectives of the social media process are always mutually exclusive.

Question 12

When a user uploads a photo or video in Facebook,she is executing a procedure.

Question 13

Social media are Web apps that support the creation and sharing of user-generated
content.

Question 14

Seeking to increase the market share of an application provider is an efficiency objective of the social media process.

Question 15

Web sites such as Twitter and LinkedIn are examples of social media.

Question 16

Social media processes are static,with a predefined set of objectives.

Question 17

A social media information system only supports the creation of user-generated content.

Question 18

Social media is changing the way people communicate.

Question 19

Organizations can use social media sites to allow users to collaborate with each other and improve business processes.

Question 20

Publicly available content created by end users is referred to as user-generated content.

Question 21

Conducting training programs for employees is an example of building social capital.

Question 22

Traditionally,businesses executed promotions by including informal messages to consumers through social media.

Question 23

Businesses need to understand reward system opportunities if they want to encourage users to create and disseminate content about the business.

Question 24

Consumers trust their friends much more than they do businesses.

Question 25

Mashups are applications that provide standardized interfaces to users.

Question 26

Social capital processes are focused toward increasing the number of relationships in a network.

Question 27

Social media increases the number of relationships in a network through word of mouth.

Question 28

Human capital is the investment in social relations with the expectation of benefits in the marketplace.

Question 29

Frequent interactions with people increases social capital.

Question 30

Establishing listening platforms to track mentions of products and brands on social media sites is referred to as crowdsourcing.

Question 31

While using social networking for professional purposes,social capital flows from the organization to consumers exclusively.

Question 32

Traditional capital refers to investments into resources such as factories,machines,manufacturing equipment,and the like.

Question 33

The impact of a viral event on a business can be easily predicted.

Question 34

Click-through rates calculates the number of clicks on an ad divided by the number of
times the ad is displayed.

Question 35

The labor requirements of social media applications are easily estimated.

Question 36

The number of relationships and relationship strength are factors that contribute to social capital.

Question 37

When businesses create content,their goal should be a closer connection with their customers.

Question 38

Typically,businesses use social media procedures in an informal and simple manner.

Question 39

Learning the search patterns of consumers can help organizations understand improved strategies for sharing social media content.

Question 40

The success of an organization's social capital process is partly a function of the
social capital of those to whom it relates.

Question 41

Users signing up for a social media process are typically looking for an opportunity to ________.

A) increase the application's market share
B) support business processes
C) belong in a community
D) create process workflows

Question 42

When businesses employ social media internally to facilitate cooperative work,it is called:

A) strategy support
B) social media information system
C) an efficiency objective
D) Enterprise 2.0

Question 43

Privacy will continue to affect social media and the sharing economy.

Question 44

Which of the following is the primary business objective of organizations using social media information systems?

A) IS's market share growth
B) support strategy
C) price skimming
D) ambush marketing

Question 45

Sharing economy firms provide participants the online IS that enables and supports the
peer-to-peer transaction process.

Question 46

Crackpots are users who spread positive information about companies.

Question 47

Trust is not essential because switching costs are typically low in the sharing economy.

Question 48

Responding to user content problems is best reserved for when the problematic content has caused the organization to do something positive as a result.

Question 49

Reddit is a very popular social news Web site built on crowdpolling and anonymous posting.

Question 50

Mutinous movements are positive actions taken by a group of customers to promote a company or product.

Question 51

Organizations run the risk of unfavorable customer reviews when using social media applications.

Question 52

Which of the following is an efficiency objective of the social media process?

A) to provide users with a sense of belongingness
B) to operate within time and cost constraints
C) to increase the market share of the social media provider
D) to generate loyalty and brand authority

Question 53

Which of the following activities does a social media information system support in the social media process?

A) sharing user-generated content
B) privatizing available data
C) decentralizing data storage
D) monitoring legacy processes

Question 54

Which of the following is described as a business and professional networking social media application?

A) Instagram
B) Facebook
C) Twitter
D) LinkedIn

Question 55

Which of the following statements is true about businesses,in the context of the control they possess on social media processes?

A) Businesses must share the control with application providers.
B) Social media processes are controlled by the businesses.
C) Businesses have the complete control to determine process objectives.
D) Process objectives can be changed at the will of the business using it.

Question 56

Which of the following is an example of a social media application?

A) Facebook
B) MS Office
C) TurboTax
D) Encyclopedia Britannica

Question 57

Data analysis tools will be developed to mine video,voice,and image data that in the past were difficult to analyze.

Question 58

The sharing economy describes firms that enable peer-to-peer exchanges via online communities,where individuals can rent assets or obtain services offered by others.

Question 59

As a social media application's market share grows,the objectives of its providers typically shift toward ________.

A) promoting services
B) community relationship
C) increasing revenue
D) strategic support

Question 60

________ are Web apps that support the creation and sharing of user-generated content.

A) Intranets
B) Social media
C) Workflows
D) Cloud servers

Question 61

A ________ is a network of personal interdependencies,such as friendships,common interests,or kinship,on a social media application.

A) mashup
B) social graph
C) mutinous movement
D) spam

Question 62

A ________ is a keyword or term given to a piece of data by its creator.

A) keylogger
B) botnet
C) cookie
D) tag

Question 63

__________is the series of activities before,during,or after a sale with the goal of increasing customer satisfaction.

A) Customer Service
B) Product Reviews
C) Promotion
D) Cause Marketing

Question 64

When content erupts and becoming extremely popular over a brief period,it is called:

A) mashup
B) viral
C) business-created
D) buzz

Question 65

A content structure that has emerged from the processing of many user tags is referred to as ________.

A) social graph
B) folksonomy
C) keylogging
D) mashup

Question 66

Users who promote a social media information system are referred to as ________.

A) crowd sources
B) mashups
C) prosumers
D) intermediaries

Question 67

The most common way that social media helps business is by supporting the ________ process.

A) collaboration
B) design
C) service
D) promotion

Question 68

Crawford-Delta Inc.,manufacturers of camera lenses,are promoting their new high definition lens series through blogs and articles of professional photographers.This creates a buzz among amateur photographers leading to a high demand for the product.In this case,the promotional process utilized by the organization reflects a ________.

A) network effect
B) rebound effect
C) cause marketing effect
D) decoy effect

Question 69

Profiting by promoting social issues through social media is referred to as ________.

A) ambush marketing
B) network effect
C) cause marketing
D) crowdsourcing

Question 70

Which of the following social media processes supports new process creation?

A) crowdsourcing
B) keylogging
C) cause marketing
D) mutinous movement

Question 71

Which of the following statements is true about mashups?

A) They keep the point of interaction between the user and the computer constant.
B) They combine data from two or more Web services.
C) They enable traditional software applications to run on-site.
D) They ensure that software releases are made in a controlled fashion.

Question 72

Which of the following is a unique feature of social media data?

A) a tag
B) a keylogger
C) a botnet
D) a rootkit

Question 73

DesignDeltaz.com outsources projects from various organizations to many designers in its online database.In this case,the social media process supporting the business is referred to as ________.

A) keylogging
B) open sourcing
C) cause marketing
D) crowdsourcing

Question 74

Which of the following is a key attribute of social media information systems?

A) The social media phenomenon is based on the need to generate revenue.
B) Organizations have a major impact on the configuration of such systems.
C) The client hardware for social media will increasingly be mobile devices.
D) Social media applications are typically designed for business use.

Question 75

________ is the outsourcing of a task to many users.

A) Brainstorming
B) Crowdsourcing
C) Keylogging
D) Hashtagging

Question 76

Seaberg Inc.promotes its new products through online contests and polls in various social media Web sites.To direct users to their Web pages,Seaberg must include ________ to their data.

A) hashtags
B) keyloggers
C) cookies
D) social graphs

Question 77

Which of the following enables users to create content on social media information systems?

A) procedures
B) social graphs
C) hashtags
D) connection data

Question 78

________ is essential to social media apps because all successful apps have an enormous
Database of content to share.

A) Convenience
B) Sharing
C) Searching
D) Creating

Question 79

In social media,________ is user-generated information and the responses to that information contributed by other users.

A) cookie
B) Trojan horse
C) business object
D) content data

Question 80

________ content refers to content that combines data from two or more Web services.

A) Mashup
B) Blog
C) Link
D) Podcast