Deck 4: Creativity and the Business Idea

Question 1

Attribute listing is an idea-finding technique that requires the entrepreneur to list the attributes of an item or problem and then look at each from a variety of viewpoints. 

Answer 1

True

Question 2

Brainwriting is a written form of brainstorming. 

Answer 2

True

Question 3

The Gordon method,like most other methods,begins with group members not knowing the exact nature of the problem. 

Answer 3

False

Question 4

Focus groups consist of 15 to 25 participants in a loosely structured,freewheeling atmosphere. 

Question 5

The largest source of new ideas is the U.S.Patent Office. 

Question 6

Members of the distribution channel are usually good sources of ideas for new products. 

Question 7

The collective notebook method involves members recording their ideas at least once a day for about a week. 

Question 8

The files of the U.S.Patent Office are kept confidential and entrepreneurs cannot study their contents. 

Question 9

Results from product inventory analysis need minimal evaluation as they most likely reflect a new business opportunity. 

Question 10

Most of the ideas generated by a brainstorming group progress into further development. 

Question 11

Brainstorming is an unstructured process used for generating possible ideas about a problem within a limited time frame through the spontaneous contributions of participants. 

Question 12

In the checklist method,a new idea is developed through a list of related issues or suggestions. 

Question 13

Trends often provide one of the greatest opportunities for starting a new venture. 

Question 14

Creativity tends to decrease with age. 

Question 15

Forced relationships is a method of forcing confrontations in focus groups. 

Question 16

In reverse brainstorming the focus is on all the things that are right about an idea. 

Question 17

Developing a new idea through a chain of word associations is known as the checklist method. 

Question 18

Augmented reality,body monitoring,and point of view reference are all trend categories in the wearable tech industry. 

Question 19

The drawback with problem inventory analysis is that it is not effective in relating known products to suggested problems. 

Question 20

The focus group is an excellent method for initially screening ideas and concepts. 

Question 21

In the concept stage,the refined idea is tested to determine consumer acceptance. 

Question 22

Trends for the next decade include all of the following except:

A) Green products
B) New age music
C) Clean energy
D) Health Maintenance

Question 23

Entrepreneurs are unable to carefully assess each and every innovative idea and opportunity. 

Question 24

Creative synthesis is closely connected to the technique of parameter analysis. 

Question 25

Using the big-dream approach,a new idea is developed through a list of related issues or suggestions. 

Question 26

One evaluation method successfully used in the concept stage is the systematic market evaluation checklist. 

Question 27

An online company's front-end operations involve integration of customer orders with distribution channels. 

Question 28

In parameter analysis a new idea is developed through a list of related issues or suggestions. 

Question 29

The product Spanx is an example of an ordinary innovation. 

Question 30

In the product development stage,consumer reaction to the physical product/service is determined. 

Question 31

The entrepreneur's ability to recognize a business opportunity is a result of his or her knowledge and experience. 

Question 32

The entrepreneur should always design and build his own webpage to maintain strategic control. 

Question 33

The product life cycle consists of five main stages. 

Question 34

When a firm classifies a new product the two key factors used are market and technology newness. 

Question 35

The big-dream approach requires the entrepreneur to dream about the problem and its solution,thinking big. 

Question 36

In the test market stage of product planning,the refined product idea is tested to determine customer acceptance. 

Question 37

Nanotechnology would be classified as a breakthrough technology. 

Question 38

Only the test marketing phase of product planning provides actual sales results to judge the product's customer appeal. 

Question 39

Discontinuous innovations have the least disrupting influence on established consumption patterns. 

Question 40

New products may be classified from the viewpoint of either the consumer or the firm. 

Question 41

Probably the most well-known and widely used technique for creative problem solving is: 

A) brainstorming.
B) focus groups.
C) forced relationships.
D) scientific method.

Question 42

Brainstorming groups should: 

A) contain an expert in the field to be discussed.
B) be serious and work-oriented.
C) try to generate as many ideas as possible.
D) encourage criticism of ideas from other participants in the group.

Question 43

This problem-solving method requires the entrepreneur to list the properties of an item or problem and then look at each from a variety of viewpoints. 

A) Value analysis
B) Attribute listing
C) Brainwriting
D) Big-dream approach

Question 44

This problem-solving method involves developing new ideas by thinking without constraints. 

A) Value analysis
B) Attribute listing
C) Big-dream approach
D) Brainwriting

Question 45

The Occupational Safety and Health Act (OSHA)mandated that first-aid kits be available in business establishments employing more than three people.A newly formed company was successful in developing first-aid kits that allowed companies to comply with the standards of the act.This is an example of: 

A) distribution channels as an excellent source for new ideas.
B) existing products and services as a source for new ideas.
C) potential consumers as a source for new ideas.
D) government regulations as a source for new product ideas.

Question 46

Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem  

A) Parameter analysis
B) Matrix charting
C) The Gordon method
D) Free association

Question 47

What type of innovation is illustrated by the ideas of the airplane and penicillin  

A) Ordinary innovation
B) Continuous innovation
C) Technological innovation
D) Breakthrough innovation

Question 48

In the ________ method a new idea is developed through a list of related issues or suggestions. 

A) Gordon
B) checklist
C) collective notebook
D) matrix charting

Question 49

Creativity declines with: 

A) training and tradition.
B) education and work experience.
C) age, education, lack of use, and bureaucracy.
D) mental health and work experience.

Question 50

Patents filed with the U.S.Patent Office: 

A) are not disclosed to the public.
B) are the property of the U.S. Government.
C) frequently suggest other new products.
D) are only accessible to government agencies.

Question 51

In the ________ method,a word is written down,then another,creating a chain of ideas. 

A) reverse brainstorming
B) matrix charting
C) heuristic
D) free association

Question 52

Which of the following creative methods involves having participants write down their ideas several times a day  

A) Collective notebook method
B) Parameter analysis
C) Brainstorming
D) Forced relationship

Question 53

Creative synthesis is an important aspect of the ________ method of creative problem solving.

A) brainwriting
B) forced association
C) attribute listing
D) parameter analysis

Question 54

Which of the following statements is true  

A) Customers form the largest source of new ideas for entrepreneurs.
B) While members of the distribution channel may be willing to provide new ideas for entrepreneurs, they may not help market them.
C) The Federal Government is not a source of new ideas since the patent information they collect is confidential.
D) Potential entrepreneurs should establish a formal method for monitoring and evaluating competitive products and services on the market.

Question 55

The largest source of new product ideas is: 

A) the U.S. Patent Office.
B) the entrepreneur's research and development.
C) customers.
D) the federal government.

Question 56

________ is not desirable when brainstorming is in process. 

A) "Freewheeling"
B) Idea combination and improvement
C) Generating a large quantity of ideas
D) Criticism

Question 57

Reverse brainstorming is much like brainstorming except that: 

A) criticism is not allowed.
B) the technique is based on finding solutions.
C) the group need not be careful to maintain good morale.
D) the process usually involves identification of everything wrong with an idea.

Question 58

In this method,instead of generating new ideas themselves,consumers are provided with a list of problems in a general product category.

A) Reverse brainstorming
B) Problem inventory analysis
C) Brainstorming
D) Focus groups

Question 59

Focus groups use which of the following methods  

A) A moderator leads the group in an open, in-depth discussion.
B) A moderator asks each individual in the group questions, interview style.
C) Each participant fills out a questionnaire, followed by individual exit interviews.
D) Each participant obtains new ideas and solutions by focusing on problems.

Question 60

Parameter analysis consists of two main aspects that are: 

A) creative synthesis and parameter identification.
B) breakthrough innovation and forced association.
C) attribute listing and parameter identification.
D) parameter variation and verification.

Question 61

Which of the following is defined as having some disruptive influence on established consumption patterns  

A) Continuous Innovations
B) Dynamically Continuous Innovations
C) Discontinuous Innovations
D) Breakthrough Innovations

Question 62

Which of the following was not discussed in the text as a breakthrough innovation  

A) The airplane
B) The Internet
C) Spanx
D) Penicillin

Question 63

The ________ is defined as the stages each product goes through from introduction to decline. 

A) entrepreneurial decision making process
B) test marketing process
C) product planning and development process
D) product life cycle

Question 64

Identify and describe the three major types of innovation. 

Question 65

In what stage would it be most beneficial to use conversational interviews  

A) Idea stage
B) Concept stage
C) Product development stage
D) Commercialization stage

Question 66

The opportunity recognition process contains all of the following except: 

A) work experience
B) reformation
C) entrepreneurial alertness
D) networks

Question 67

In the idea stage of the product planning and development process: 

A) conversational interviewing is used.
B) product samples are given out.
C) systematic market evaluation is used.
D) multiple brand comparison is used.

Question 68

E-commerce offers the entrepreneur the opportunity to be very creative and innovative and e-commerce continues to increase on an annual basis.Discuss the three broad e-commerce channels that companies offer to consumers.There are three e-commerce channels that companies offer to consumers: traditional website,dedicated mobile-enabled websites and mobile apps.

Question 69

List,in order,the stages of the product planning and development process. 

Question 70

Briefly summarize the five fruitful sources of new ideas for entrepreneurs discussed in the textbook.

Question 71

The stage in the product planning and development process in which actual sales results are available is the: 

A) idea stage.
B) concept stage.
C) product development stage.
D) test marketing stage.

Question 72

In what stage would you use the systematic market evaluation checklist  

A) Idea stage
B) Concept stage
C) Product development stage
D) Commercialization stage

Question 73

Continuous innovations are described as: 

A) having the least disrupting influence on established consumption patterns.
B) having some disruptive influence on established consumption patterns.
C) having no disruptive influence on established consumption patterns.
D) having to establish new consumption patterns due to the creation of a previously unknown product.

Question 74

How many stages are in the product planning and development process  

A) Two
B) Three
C) Four
D) Five

Question 75

In which stage of the product planning and development process would it be appropriate to give product samples to a panel of potential customers  

A) Idea stage
B) Concept stage
C) Product development stage
D) Commercialization stage

Question 76

Discuss both the Gordon method and Forced Relationship creative problem solving techniques. 

Question 77

Which of the following statements is true of mobile-optimized websites  

A) It is important to include all core features and content from the web-optimized site.
B) Decrease the size of interface elements.
C) Internet connectivity is typically faster than a web-optimized site.
D) The key is to know your audience and the nature of the device they are using.