Deck 1: Living in a Media World: An Introduction to Mass Communication

Question 1

What is "fake news?"

A)exaggerated news that is presented in a satirical form
B)news that is false because of either error or deliberate fabrication
C)news that a media critic doesn't like
D)all of these

Answer 1

D

Question 2

Twitter is a part of a growing type of online media known as which of the following?

A)file sharing
B)social media
C)SMCR
D)pre-media networking

Answer 2

B

Question 3

News is likely to break on ______.

A)social media
B)broadcast television
C)cable news
D)newspapers

Answer 3

A

Question 4

Andy is watching an episode of the animated series Bob's Burgers streaming on the Internet.He is engaging in which of the following types of communication?

A)intrapersonal communication
B)interpersonal communication
C)group communication
D)mass communication

Question 5

In a television news broadcast,the sender would be which of the following?

A)the news anchor
B)the large media company that owns the station
C)the sources the anchor is interviewing
D)all of these

Question 6

In the late 1970s and early 1980s,the yellow ribbon was a symbol for which of the following causes?

A)remembering the U.S.embassy hostages in Iran
B)supporting the U.S.troops in the war on terror
C)promoting AIDS awareness
D)promoting breast cancer awareness

Question 7

______ is a mass communication channel.

A)E-mail
B)The Web
C)A cell phone
D)A fax

Question 8

The DC Comics movie Wonder Woman was the first modern superhero movie to ______.

A)earn more than $400 million
B)feature a character created during the World War II era
C)be directed by and star a woman
D)lose half of its cost of production because of terrible box office

Question 9

A face-to-face conversation that Jasmine has with Christina would be called which of the following types of communication?

A)intrapersonal communication
B)interpersonal communication
C)group communication
D)mass communication

Question 10

______ has an average weekly audience of approximately 14 million.

A)The Rush Limbaugh Show
B)CNN
C)Fox News
D)The Daily Kos

Question 11

A message being sent through the media must be ______ before it can be transmitted.

A)encoded
B)decoded
C)channeled
D)reprocessed

Question 12

Which communication technology was first experimented with in the 1960s and 1970s?

A)printing
B)radio
C)television
D)computer networks

Question 13

One major change in society brought about by the prevalence of smartphones and other mobile devices is that ______.

A)online media exists everywhere we go
B)young people rarely talk directly to each other
C)even during times of disaster,such as hurricanes,people have a reliable form of communication
D)wealthy adults are the most likely to use a smartphone as their exclusive way to access the Internet

Question 14

Mass communication is an example of which type of one-on-many communication?

A)one receiver to many senders
B)one sender to many receivers
C)one receiver with many messages
D)one sender with many messages

Question 15

An e-mail that you send to your mother telling her you could really use some homemade cookies would be called which of the following types of communication?

A)intrapersonal communication
B)interpersonal communication
C)group communication
D)mass communication

Question 16

Jamal is reading a novel by John Green.He is engaging in which of the following types of communication?

A)intrapersonal communication
B)interpersonal communication
C)group communication
D)mass communication

Question 17

Felicia is attending a concert in a coffee house.She is engaging in which of the following types of communication?

A)intrapersonal communication
B)interpersonal communication
C)group communication
D)mass communication

Question 18

Which of the following was the world's first major communication network?

A)a gossip chain
B)early newspapers
C)the telegraph
D)the Roman Catholic Church

Question 19

The book Seduction of the Innocent was about the dangers of which of the following types of media?

A)online pornography
B)crime and horror comic books
C)violent movies
D)indecent rap videos

Question 20

Luis has just woken up.He debates within his own head whether he would rather sleep in or attend his early morning class.Luis has been using which of the following types of communication?

A)intrapersonal communication
B)interpersonal communication
C)group communication
D)mass communication

Question 21

The ______ model of mass communication looks at how media messages are used to draw attention to an individual or issue.

A)transmission
B)ritual
C)publicity
D)reception

Question 22

The ______ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.

A)transmission
B)ritual
C)publicity
D)reception

Question 23

Danielle Corsetto's Web comic Girls With Slingshots has been widely criticized for its stereotypical portrayal of people with disabilities.

Question 24

In a television news broadcast,the receiver would be which of the following?

A)the news anchor
B)the large media company that owns the station
C)the sources the anchor is interviewing
D)a family having dinner while the television news program is on

Question 25

Mass communication and the mass media are really the same thing.

Question 26

Which of the following is the medium that emphasizes the interchangeability of the sender and receiver?

A)books
B)radio
C)television
D)the Internet

Question 27

An audience member's skills at decoding the intellectual meaning of an argument presented in a newspaper editorial involve the ______ dimension of media literacy.

A)cognitive
B)emotional
C)aesthetic
D)moral

Question 28

Following Hurricane Maria's destruction in Puerto Rico,approximately 90% of the island was without mobile phone service.

Question 29

Group communication involves an unequal number of senders and receivers.

Question 30

What was the first medium to allow ideas to easily move beyond the place where they were initially created?

A)books
B)radio
C)television
D)the Internet

Question 31

An audience member's skills at decoding the underlying message of an action show that force is the proper solution to all problems involve the ______ dimension of media literacy.

A)cognitive
B)emotional
C)aesthetic
D)moral

Question 32

Intrapersonal communication is communication that you do with two or more people.

Question 33

Sponsors of the 2018 Super Bowl paid approximately $5 million for a 30-s television commercial.

Question 34

Interpersonal communication is communication that you do with yourself within your own head.

Question 35

According to media scholar James Potter,media messages have consistent meanings to all receivers.

Question 36

The SMCR model is also known as the transmission model.

Question 37

An audience member's skills at decoding the meaning of the menacing music in a horror movie involve the ______ dimension of media literacy.

A)cognitive
B)emotional
C)aesthetic
D)moral

Question 38

An audience member's skills at decoding the artistic success of a new novel involve the ______ dimension of media literacy.

A)cognitive
B)emotional
C)aesthetic
D)moral

Question 39

The ______ model of mass communication looks at how audience members derive and create meaning out of media content.

A)transmission
B)ritual
C)publicity
D)reception

Question 40

The ______ model of mass communication looks at how audience members use the mass media to create a shared experience.

A)transmission
B)ritual
C)publicity
D)reception

Question 41

What is the difference between mass communication and the mass media?

Question 42

Define mass communication.

Question 43

The media industry is so varied that it is difficult to make broad generalizations to describe it at all levels from local to national.

Question 44

The telegraph was the first electronic form of communication.

Question 45

Consumers with low levels of media literacy assume the media have large,obvious,and generally negative effects on the public at large.

Question 46

Media scholar Neil Postman argues that a major effect of television is that it turns serious subjects into entertainment.

Question 47

When the cast of the popular TV show Glee performed a version of the musical The Rocky Horror Show,producers received extensive criticism for maintaining all the gay themes of the play.

Question 48

List each of the four elements of the SMCR model.

Question 49

Young people streaming their video game play on Twitch can have substantially larger audiences than programming on major cable television networks.

Question 50

An example of semantic noise would be when static keeps you from understanding a message on the radio.

Question 51

It is useful to make generalizations about the media industry as a whole.

Question 52

Define communication.

Question 53

An example of mechanical noise would be when static keeps you from understanding a message on the radio.

Question 54

What does Neil Postman mean when he says television is "amusing us to death?"

Question 55

The secret "All media are social" only applies to media in the 21st century.Before then media weren't social.

Question 56

Different media channels can give messages different meanings.

Question 57

How did the telegraph differ from earlier forms of communication?

Question 58

Critics saw the 2017 movie version of Wonder Woman as significant because it featured actresses formerly known for playing princesses as warriors.

Question 59

What is a heterogeneous audience?

Question 60

One problem with studying the mass media is that all-new problems pop up every time a new medium comes along;it's useless to look to the past for explanations.

Question 61

In a brief essay,explain how you should process news of a tragedy like a mass shooting that is breaking on social media.

Question 62

In a brief essay,explain James Potter's four major dimensions of media literacy and how people with higher levels of media literacy differ from those of lower media literacy.

Question 63

In a brief essay,explain what kind of bias Fox News and CNN have in common that led to the misreporting of the U.S.Supreme Court's 2012 decision about the Affordable Care Act (or Obamacare).

Question 64

In a brief essay,explain the evolution of the concept of "fake news." Make sure your essay includes at least three of the meanings of fake news.

Question 65

Define and provide an example of each of the following models of mass communication: ritual,publicity,and reception.

Question 66

Name and provide an example of three of the Seven Secrets.

Question 67

In a brief essay,explain,with examples,how a social networking site such as Facebook or Twitter includes multiple levels of communication.