Deck 5: Magazines: The Power of Words and Images

Question 1

The Postal Act of 1879 did which of the following?

A)It banned the mailing of pornographic images.
B)It substantially raised the cost of mailing magazines across the country.
C)It made it possible to inexpensively mail magazines across the country.
D)You can't fool me;there was no Postal Act of 1879.

Answer 1

C

Question 2

Which of the following best describes Mathew Brady's greatest contribution to photojournalism?

A)the great photos that he took
B)the invention of color photography
C)the idea that photos could be transmitted via satellite
D)the idea that photos could be documents that preserve history

Answer 2

D

Question 3

Magazines that are targeted at specific industries and carry ads for people who are in that business are known as which of the following?

A)trade magazines
B)muckraking magazines
C)literary and commentary magazines
D)FBL magazines

Answer 3

A

Question 4

Advertising designed to look like editorial content in a magazine is known as ______.

A)church and state advertising
B)social advertising
C)native advertising
D)cooperative advertising

Question 5

______ is best known for his/her photography for Life and Fortune magazines.

A)Mathew Brady
B)Annie Leibovitz
C)Richard Avedon
D)Margaret Bourke-White

Question 6

The popular short story "Cat Person" by Kristen Roupenian published in The New Yorker could be seen best as an example of which of the Seven Secrets?

A)Secret 2--There are no mainstream mediA.
B)Secret 3--Everything from the margin moves to the center.
C)Secret 5--All media are social.
D)Secret 6--Online media are mobile media.

Question 7

Which of the following was the first truly national magazine with a large circulation published in the United States?

A)Atlantic Monthly
B)New Republic
C)The New Yorker
D)The Saturday Evening Post

Question 8

Which of the following magazines featured the risqué pinup art of Alberto Vargas and George Petty?

A)Playboy
B)Maxim
C)Harper's
D)Esquire

Question 9

Over its first 50 years,Sports Illustrated featured ______ African American women on the cover of their famous swimsuit issue.

A)0
B)2
C)8
D)15

Question 10

______ largely created the idea of the modern woman's magazine as editor of Godey's Lady's Book.

A)Bonnie Fuller
B)Rosie O'Donnell
C)Sarah Josepha Hale
D)Helen Gurley Brown

Question 11

Annie Leibovitz's photos of actress Lena Dunham for Vogue magazine were controversial because ______.

A)many of the images had Dunham nude in them
B)Dunham was wearing off-the-shelf clothing rather than designer clothing in them
C)Dunham was made to look much thinner and fit than she is in real life
D)backgrounds were changed and multiple photos were combined into a single image

Question 12

Helen Gurley Brown was the long-time editor of which of the following?

A)Time magazine
B)Cosmopolitan
C)Godey's Lady's Book
D)Ladies' Home Journal

Question 13

The most popular category for new magazines in 2017/2018 was ______.

A)Fashion/Beauty
B)Crafts/Games/Hobbies
C)Food
D)Fishing and Hunting

Question 14

______ was a pioneer in photojournalism with her/his photos of the Civil War.

A)Mathew Brady
B)Annie Leibovitz
C)Richard Avedon
D)Margaret Bourke-White

Question 15

When Shirley Jackson's short story "The Lottery" was published in The New Yorker back in 1948,______.

A)it was received largely with indifference
B)the story generated the largest number of letters to the editor in the history of the magazine
C)it didn't become popular until a major motion picture was based on it
D)the author went on to win the Nobel Prize for literature

Question 16

Who was the target of a major investigative journalism series written by Ida M.Tarbell for McClure's magazine in the early 1900s?

A)John D.Rockefeller
B)Mark Twain
C)William
D)William Gates

Question 17

Magazines such as Cosmopolitan,Glamour,and Vogue are known as which of the following?

A)trade magazines
B)muckraking magazines
C)literary and commentary magazines
D)FBL magazines

Question 18

Men's Health magazine is most like ______.

A)other men's magazines like Playboy or Esquire
B)a women's lifestyle magazine
C)trade magazines for people in the fitness industry
D)literary/commentary magazines such as The Atlantic or New Republic

Question 19

Magazines such as Harper's,the Atlantic,and the National Review are known as which of the following?

A)trade magazines
B)muckraking magazines
C)literary and commentary magazines
D)FBL magazines

Question 20

Which of the following is the biggest circulating magazine in the United States?

A)ESPN The Magazine
B)AARP
C)Oprah
D)National Geographic

Question 21

Magazine circulation grew in the 19th century because of which of the following?

A)the growth of the middle class
B)the growth of literacy
C)the growing number of companies wanting to advertise consumer products
D)all of these

Question 22

Benjamin Franklin published the first photos ever in a magazine.

Question 23

The Crisis,founded by W.E.B.Du Bois,is a politically conservative magazine designed to support the concerns of Fortune 500 companies.

Question 24

Most modern women's magazines can trace their success back to which of the following?

A)The Crisis
B)Godey's Lady's Book
C)Better Homes and Gardens
D)Family Circle

Question 25

The Atlantic became profitable recently for the first time in many decades because the publisher ______.

A)started charging for access to all of their websites
B)ruthlessly cut the size of their staff and the cost of production
C)adopted a "digital first" strategy
D)all of these

Question 26

Dove's Campaign for Real Beauty advertisements have been credited with ______.

A)discouraging women from using too many beauty products
B)encouraging women to lose weight
C)publicizing organic beauty aids
D)building acceptance in the public for alternative images of beauty

Question 27

As of 2016,there were approximately 7,216 consumer magazines in the United States.

Question 28

Trade magazines are also known as business-to-business magazines.

Question 29

Which of the following is not one of Dick Stolley's rules for magazine covers?

A)Young is better than old.
B)Pretty is better than ugly.
C)New is better than well-known.
D)Nothing is better than a dead celebrity.

Question 30

In November 2017,the Time,Inc.family of magazines was purchased by ______.

A)Hearst Publishing
B)Random House
C)Iowa magazine publisher Meredith Corp.
D)Bertelsmann

Question 31

Harper's and The Atlantic Monthly were known for printing very short articles with lots of photos about gadgets,beer,and cars.

Question 32

Anok Yai didn't think she could become a model because ______.

A)she is larger than the typical fashion model
B)she looked emaciated like a heroin addict might
C)she has been an outspoken critic of the fashion industry
D)she had only seen light-skinned Black women as models

Question 33

Anok Yai,an immigrant of Sudanese heritage,became a prominent model after ______.

A)she was seen in the background of a People magazine cover
B)after her roommate convinced her to go to an open audition
C)she won "America's Next Top Model"
D)a photo of her on social media went viral

Question 34

Sports Illustrated surprised readers in 2016 by running ______ on the cover of their controversial annual swimsuit issue.

A)a transgender woman
B)an Asian American woman
C)a plus-sized woman
D)Olympic star swimmer Michael Phelps

Question 35

Margaret Bourke-White became famous as a photographer for Harper's magazine.

Question 36

A halftone is a process for reproducing a photograph on a printed page.

Question 37

Popular Science,National Geographic,and Good Housekeeping are examples of consumer magazines.

Question 38

The National Review is a magazine that is trying to appeal to which of the following audiences?

A)people interested in in-depth movie reviews
B)the "inner guy"
C)intellectuals interested in conservative political ideas
D)readers interested in contemporary short fiction

Question 39

The magazine McCall's (renamed Rosie)quit publishing in 2002 after which of the following occurrences?

A)political infighting between the publisher and the editor
B)losing one half of its subscription base
C)losing one third of its advertising pages
D)you can't fool me;Rosie is still successfully publishing every month

Question 40

The magazine The New Yorker has been declining rapidly in recent years because the publisher refuses to put the publication online or deliver it in a digital format.

Question 41

Owners of tablet computers,like the Apple iPad,tend to read fewer paper magazines than do nonowners of tablets.

Question 42

What does the term muckraking mean in relation to magazine journalism?

Question 43

When Henry Luce created Time magazine,he wanted it to be as "balanced,fair,and objective" as possible.

Question 44

Why did Anok Yai doubt she could become a prominent fashion model?

Question 45

What was Henry Luce best known for?

Question 46

What do ESPN The Magazine,People,and Forbes all have in common?

Question 47

Name at least two of the three major sources of magazine income.

Question 48

What magazine gave women their first opportunity to publish articles under their own names?

Question 49

Magazines resist using social media to promote both the editorial content and the advertising content of their publications.

Question 50

List two of Leara Rhodes' characteristics of successful magazines.

Question 51

Magazines today are trying to reach narrower,more targeted audiences than ever before.

Question 52

What is the primary difference between trade and consumer magazines?

Question 53

What is a magazine?

Question 54

List two of Dick Stolley's rules for successful magazine covers.

Question 55

The most successful magazines today appeal to a wide audience.

Question 56

Nina Agdal got dropped from a magazine cover story because she was seen as being too thin to be healthy.

Question 57

How has photojournalism both changed and stayed the same since its birth during the U.S.Civil War?

Question 58

Magazines run relatively "tame" cover lines to keep from offending potential readers.

Question 59

FBL magazines target people who are football fans.

Question 60

Playboy magazine rebounded from its declining circulation by discontinuing photos of nude women,thus giving it more respectability.

Question 61

In a brief essay,describe what magazines have had to do in order to make the transition into having a digital presence that is at least as important as their print edition.

Question 62

You have been asked to put together a cover for a magazine targeted at students at your university.What (or who)are you going to put on the cover,and why?

Question 63

In a brief essay,explain how the popular short story "Cat Person" by Kristen Roupenian published in The New Yorker could be seen as a prime example of Secret 5 --All media are social.