Deck 4: Print

Question 1

Which was Canada's first newspaper?

A) National Post
B) Toronto Sun
C) The Globe and Mail
D) The Halifax Gazette
E) The Gazette (Montreal)

Answer 1

D

Question 2

Which of the following statements was made by both the Davey Committee and the Kent Commission?

A) Newspapers are a cool medium.
B) We are heading into a wordless society.
C) There are over 200 daily Canadian newspapers.
D) Only 25 percent of Canadians read their local weekly paper.
E) News needs a variety of voices to be produced.

Answer 2

E

Question 3

What was a downside of the switch to SAU size newspapers?

A) More difficult for advertisers
B) More difficult to read
C) Used more ink
D) More expensive to print
E) Less room for news

Answer 3

E

Question 4

According to Mary Junck,what is the secret to success for 21st-century newspapers?

A) More coverage of foreign events
B) More emphasis on national news
C) A strong emphasis on local news
D) The use of web-based publishing
E) Coverage of more sports stories

Question 5

Which term is used to describe the Gannett concept for newsrooms designed around web delivery of news and services?

A) Mojos
B) Information centres
C) Scoops
D) Webbies
E) On-liners

Question 6

What makes up the majority of a newspaper's ad revenue?

A) Local ads
B) National credit card companies
C) Major insurance companies
D) Classified advertising
E) National advertising

Question 7

What percentage of Canadians read a newspaper every day?

A) 25 percent
B) 30 percent
C) less than 10 percent
D) 40 percent
E) over 50 percent

Question 8

What percentage of Canadians read their local weekly newspaper?

A) 10 percent
B) 37 percent
C) 58 percent
D) 92 percent
E) 74 percent

Question 9

Which term is used to describe an advertising paper without news?

A) Scoop
B) Mojo
C) Hometown weekly
D) Shopper
E) Tabloid

Question 10

In Canada,which is the largest news media industry?

A) Radio
B) Magazines
C) Internet
D) Television
E) Newspapers

Question 11

Tabloids account for what proportion of Canadian newspaper circulation?

A) Three-quarters
B) Half
C) One-quarter
D) One-third
E) One-fifth

Question 12

How many daily newspapers were there in Canada in 2008?

A) 15
B) 53
C) 98
D) 35
E) 160

Question 13

What is "telephone book journalism"?

A) Classified ads that wish happy birthday
B) Lists of addresses of local social agencies
C) Seemingly endless lists of local people
D) Full-page ads for long-distance carriers
E) Circulars featuring local personalities

Question 14

The term tabloid technically refers to

A) a smaller-sized newspaper.
B) an electronic newspaper.
C) an independently owned newspaper.
D) a popular newspaper.
E) a sensationalistic newspaper.

Question 15

In 2009,which was the top Canadian newspaper in terms of weekly circulation?

A) Toronto Sun
B) The Gazette (Montreal)
C) Le Journal de Montréal
D) The Globe and Mail
E) Toronto Star

Question 16

Where will you most likely to find in-depth news?

A) Newspapers
B) Television
C) Hollywood
D) Radio
E) Billboards

Question 17

Which most accurately describes newspapers in Canada?

A) High visual appeal
B) Primarily foreign-owned
C) Diverse ownership
D) Primarily afternoon editions
E) More news and greater depth

Question 18

Which newspaper created the first newspaper website in 1992?

A) The Albuquerque Tribune
B) The New York Times
C) The Globe and Mail
D) Toronto Star
E) The Gazette (Montreal)

Question 19

How are newspapers offsetting the inroads made by television?

A) Afternoon editions
B) Longer articles
C) More focus on international events
D) More coverage of sports
E) Use of more colour and aesthetics

Question 20

Which committee reported on the state of Canadian newspapers in 1970?

A) Quebecor group
B) Hearst Committee
C) Kent Commission
D) Davey Committee
E) Junck Commission

Question 21

More than half of all adult Canadians read a newspaper every day.

Question 22

The main reason magazines developed was

A) as a tax write-off for media barons.
B) to develop local interest.
C) for more in-depth news coverage of issues.
D) to lure people away from television in the 1950s.
E) to offer advertisers a national advertising medium.

Question 23

In 2010,which was the top-selling magazine in Canada?

A) Maclean's
B) Reader's Digest
C) Life
D) Chatelaine
E) Playboy

Question 24

The majority of total magazine revenue comes from

A) counter sales.
B) industry awards.
C) government subsidies.
D) advertising.
E) subscription fees.

Question 25

Rural weeklies have fallen on rough times because

A) rural areas are being depopulated.
B) more people own televisions.
C) illiteracy is higher in rural areas.
D) they cannot attract national advertisers.
E) stores like Wal-Mart draw customers from miles away.

Question 26

Canada has fewer than 50 daily newspapers.

Question 27

According to Ellen Oppenheim,RUM data provide

A) a quantitative measure of qualitative information.
B) instinctive knowledge about what attracts an audience.
C) additional advertising dollars.
D) information about circulation only.
E) information about TV viewing behaviour.

Question 28

Billboard,Marketing,and Broadcaster are examples of

A) newsmagazines.
B) newsletters.
C) trade journals.
D) sponsored magazines.
E) men's magazines.

Question 29

Newspaper revenue is growing.

Question 30

Which of the following is true about the magazine industry in Canada?

A) Circulation is falling.
B) Canadians prefer American magazines.
C) Advertising revenue is close to a million dollars a year.
D) Most are publicly owned.
E) The number of magazine titles is growing.

Question 31

The decline of mass-audience magazines is attributed to

A) the internet.
B) radio.
C) movies.
D) television.
E) newspapers.

Question 32

Which was the first Canadian newsmagazine?

A) Time
B) Maclean's
C) Chatelaine
D) Life
E) National Geographic

Question 33

RUM stands for

A) Reader Usage Measure.
B) Rural Urban Mix.
C) Responsible Unbiased Media.
D) Random User Media.
E) Real Upbeat Magazines.

Question 34

How did Cosmopolitan editor Bonnie Fuller decide on changes and additions to the magazine?

A) She conducted reader focus groups.
B) She designed internet surveys.
C) She consulted with major advertisers.
D) She decided to include more news.
E) She held weekly staff meetings.

Question 35

Some Canadian newspapers are foreign-owned.

Question 36

Whose mandate is to help Canadian magazine publishers and nondaily newspapers be innovative when creating and distributing content?

A) The Gannett Information Centre Project
B) The Canadian Newsmagazine Corporation
C) Bonnie Fuller
D) The Canadian Periodical Fund
E) The Canadian Magazine Group

Question 37

Which was the first U.S.magazine edited to interest only a portion of the mass audience,but otherwise to be of general interest?

A) Esquire
B) Life
C) Time
D) Playboy
E) The Lady's Magazine

Question 38

The term muckraking refers to

A) foreign ownership.
B) demassification.
C) false advertising.
D) investigative reporting.
E) political news stories.

Question 39

Which term is used to describe a tool to determine the cost effectiveness of different media?

A) CPM
B) PPM
C) CTU
D) RUM
E) CPT

Question 40

Most newspapers have a narrow mix of content.

Question 41

As newspapers become part of a large corporation,the people who run them are more likely to have a background in journalism.

Question 42

The Kent Commission promoted convergence in the newspaper industry.

Question 43

Newspapers are facing problems from competing media.

Question 44

The Gannett concept of mojos is really new,and has never been tried before.

Question 45

Because of declines in circulation,the newspaper industry is no longer profitable.

Question 46

The Halifax Gazette was Canada's first newspaper.

Question 47

The National Post is Canada's oldest surviving daily national newspaper.

Question 48

Cosmopolitan editor Bonnie Fuller relies solely on her many years of experience to guide her in making changes and additions.

Question 49

Every profession or trade has at least one magazine,or trade journal.

Question 50

The pages of a tabloid are larger than the pages of a broadsheet.

Question 51

In the past decade,rural weeklies generally have been having a good time.

Question 52

Gannett's information centres carry less information than is usually carried in print editions.

Question 53

There are no independently owned and operated newspapers in Canada.

Question 54

Newspaper people use the word tabloid to describe sensationalistic newspapers.

Question 55

Canada's Maclean's magazine was inspired by Time.

Question 56

Newspapers are most popular among young people.

Question 57

The National Post has the largest weekly circulation of all Canadian newspapers.

Question 58

Most people read hometown dailies.

Question 59

High profits in the newspaper industry fuelled the growth of chains.

Question 60

The Albuquerque Tribune created the first newspaper website in 1992.

Question 61

__________________ was the first newspaper in Canada.

Question 62

RUM data provide a quantitative measure of qualitative information.

Question 63

In 2010,the Canada Periodical Fund (CPF)was introduced to help Canadian magazine publishers and nondaily newspapers be innovative when creating and distributing content.

Question 64

An advertising paper without news is called a "shopper."

Question 65

Hugh Hefner's Playboy was the first classy men's magazine.

Question 66

The __________________ is a scale for measuring reader satisfaction.

Question 67

? __________________ is a product that needs a variety of voices to be produced

Question 68

Advertisers used __________________ through the 19th century to build national markets for their products.

Question 69

A __________________ is a half-size paper that is convenient to hold.

Question 70

Sponsored magazines and trade journals outnumber consumer magazines about 10 to 1.

Question 71

Electronic versions of newspapers contain less news.

Question 72

Cosmopolitan editor Bonnie Fuller used __________________ to guide her in making changes and additions.

Question 73

The vast majority of magazines available on Canadian newsracks are actually homegrown.

Question 74

The traditional broadsheet newspaper is giving way to the tabloid format.

Question 75

Many magazines have extended their presence to the web.

Question 76

The government has helped to foster the growth and development of Canadian magazines because Canadian magazines are at a disadvantage when competing with __________________.

Question 77

__________________is a metropolitan daily with the largest daily circulation of any Canadian newspaper.

Question 78

In 2005,Gannett replaced traditional newspaper newsrooms with what it called __________________.

Question 79

Magazines were the first medium to demassify.

Question 80

The 1970 committee into media ownership in Canada was the __________________.