Deck 1: Overview of the Hotel Industry

Question 1

The use of technology to analyze guest-related data to make better marketing decisions is known as data

A) mining.
B) management.
C) segmenting.
D) selection.

Answer 1

A

Question 2

How is "market share" typically determined in the lodging industry?

A) By the percentage of dollars spent
B) By the number of guest rooms sold
C) By the number of guest rooms available for sale
D) By the number of hotels in a market

Answer 2

A

Question 3

What is another name for a management company that operates hotels for a fee?

A) Brand manager
B) Franchisee
C) Contract company
D) Franchisor

Answer 3

C

Question 4

Which type of lodging operation offers its guests sleeping rooms,meeting space and complete food and beverage services?

A) Select-service
B) Full-service
C) Limited-service
D) Hostel

Question 5

Which lodging industry characteristic recognizes the fact that a hotel's ability to attract and retain qualified staff members who consistently deliver excellent service is a key to the success or failure of a hotel?

A) Inseparability of manufacture and sales
B) Perishability
C) Repetitiveness
D) Labor intensive

Question 6

About what percentage of hotel guests travel for pleasure,rather than travelling for business?

A) 19%
B) 39%
C) 79%
D) 59%

Question 7

Which is a cost center in a lodging operation?

A) Human resources department
B) Front office department
C) Food and beverage department
D) Parking garage

Question 8

Significantly reducing the number of staff members in an organization for cost containment purposes is a process generally referred to as

A) abasing.
B) attrition.
C) downsizing.
D) erosion.

Question 9

Which segment of the tourism industry includes lodging operations?

A) Hospitality
B) Retail
C) Transportation
D) Destination sites

Question 10

Which is a revenue center in a hotel?

A) Human resources department
B) Security department
C) Front office department
D) Accounting department

Question 11

What is the formula lodging managers use to calculate a hotel's occupancy %?

A) Total Rooms Sold + Total Rooms Available = Occupancy Percent (%)
B) Total Rooms Sold - Total Rooms Available = Occupancy Percent (%)
C) Total Rooms Sold ? Total Rooms Available = Occupancy Percent (%)
D) Total Rooms Sold x Total Rooms Available = Occupancy Percent (%)

Question 12

What is the approximate size of the "average" hotel in the United States? management process?

A) 50 rooms
B) 100 rooms
C) 200 rooms
D) 300 rooms

Question 13

The focusing of marketing efforts on highly-defined groups of travelers is a process known in the lodging industry as

A) merchandising.
B) revenue management.
C) shotgun marketing.
D) market segmentation.

Question 14

The U.S.tourism industry is one of the top ten largest industries in

A) 50 of the 50 states.
B) 49 of the 50 states.
C) 40 of the 50 states.
D) 39 of the 50 states.

Question 15

Which is a staff department in a lodging operation?

A) Human resources
B) Front office
C) Food and beverage
D) Housekeeping

Question 16

A hotel had 353 rooms available for sale on a Saturday night.The hotel sold 300 rooms that night.What was the hotel's occupancy % for that Saturday?

A) 8.5%
B) 85.0%
C) 11.6%
D) 116.6%

Question 17

Which lodging industry characteristic recognizes the fact that,in most cases,a hotel's GM must have expertise in one or more areas beyond that of merely selling hotel rooms?

A) Inseparability of manufacture and sales
B) Perishability
C) Repetitiveness
D) Labor intensive

Question 18

Which type of hotel is typically operated out of a converted home?

A) Hostel
B) Full-service
C) Select-service
D) Bed and Breakfast

Question 19

An ala carte menu is one in which the menu items offered are individually

A) described.
B) portioned.
C) served.
D) priced.

Question 20

Which lodging industry characteristic recognizes the fact that,if a guest room is not rented on a specific day,the room revenue that would have been achieved for that room,on that day,is lost forever?

A) Inseparability of manufacture and sales
B) Perishability
C) Repetitiveness
D) Labor intensive

Question 21

A career ladder is

A) a series of promotions that can occur within a single hotel department.
B) a plan identifying successively responsible positions within an organization or industry.
C) the collective methods used by employees to gain promotions.
D) the manner in which employees seek raises for accepting new positions.

Question 22

A senior member of management who provides advice and counsel to less-experienced staff members about matters relating to a job,organization,or profession is known as

A) a coach.
B) a mentor.
C) an advocate.
D) a counsellor.

Question 23

Which is a graphic "road map" that indicates possible career progression through a lodging organization?

A) Mentorship
B) Career ladder
C) Internships
D) Professional development programs

Question 24

Enrollment in a formal two-year or four-year hospitality management training program is

A) absolutely critical to a successful hospitality career.
B) not absolutely critical to a successful hospitality career.
C) absolutely critical to a successful multi-unit hospitality career.
D) irrelevant to a manager's lodging career.