Deck 3: Ebusiness: Electronic Business Value

Question 1

The Innovator's Dilemma, a book by Clayton Christensen, discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders.

Answer 1

True
Explanation: The Innovator's Dilemma, book by Clayton Christensen, discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders.

Question 2

The Internet provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

Answer 2

False
Explanation: The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

Question 3

A disruptive technology is a new way of doing things that initially does not meet the needs of existing customers.

Answer 3

True
Explanation: A disruptive technology is a new way of doing things that initially does not meet the needs of existing customers.

Question 4

In terms of disruptive technology, what is best for an organization's current business could ruin it in the long term.

Question 5

World Wide Web Consortium (W3C) is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S.government contract.

Question 6

HTML 3 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.

Question 7

Disruptive technology tends to provide us with better, faster, and cheaper products.

Question 8

Disruptive and new technologies typically cut into the low-end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Question 9

HTML 5 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.

Question 10

A sustaining technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

Question 11

A sustaining technology is a new way of doing things that initially does not meet the needs of existing customers.

Question 12

Internet Corporation for Assigned Names and Numbers (ICANN) is an international community that develops open standards to ensure the long-term growth of the Web.

Question 13

World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the Web (www.w3.org).

Question 14

The WWW, such as Internet Explorer or Mozilla's Firefox, allows users to access organization systems.

Question 15

The Internet is a massive network that connects computers all over the world and allows them to communicate with one another.

Question 16

Dell computer ranks highest on the list for expecting returns from new investments.

Question 17

A disruptive technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

Question 18

The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

Question 19

Hypertext markup language (HTML) links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

Question 20

Internet Corporation for Assigned Names and Numbers (ICANN) is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S.government contract.

Question 21

A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

Question 22

Ebusiness is something that a business can just go out and buy.

Question 23

Information richness refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

Question 24

A few examples of ebusiness advantages can include opening new markets, reducing costs, and expanding global reach.

Question 25

Cybermediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank.

Question 26

A URL is a program that runs within another application such as a website.

Question 27

Hypertext transport protocol (HTTP) is the Internet protocol web browsers use to request and display web pages using universal resource locators.

Question 28

Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if it wants to take advantage of sustaining technologies.

Question 29

Mass customization is the ability of an organization to tailor its products or services to the customers' specifications.For example, customers can order M&M's in special colors or with customized sayings such as "Marry Me"

Question 30

Ebusiness is the buying and selling of goods and services over the Internet.

Question 31

Ecommerce is the buying and selling of goods and services over the Internet.Ecommerce refers only to online transactions.

Question 32

URLs use domain names to identify particular websites.

Question 33

A universal resource locator (URL) is the address of a file or resource on the web such as www.apple.com.

Question 34

Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

Question 35

Information reach refers to the number of people a business can communicate with on a global basis.

Question 36

Information richness measures the number of people a firm can communicate with all over the world.

Question 37

A universal resource locator (URL) identifies a URL address and in the previous example, apple.com is the domain name.

Question 38

Intermediaries occur when a customer sells directly to another customer online cutting out the intermediary.

Question 39

Ecommerce includes ebusiness along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information.During Web 1.0, entrepreneurs began creating the first forms of ecommerce.

Question 40

Domain name hosting (web hosting) is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.

Question 41

A business model is a plan that details how a company creates, delivers, and generates revenues.

Question 42

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Question 43

Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

Question 44

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

Question 45

Search engine ranking evaluates variables that search engines use to determine where a URL appears on the list of search results.

Question 46

Search engine optimization are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Question 47

Pay-per-conversion generates revenue each time a website visitor is converted to a customer.

Question 48

Dot-com was the original term for a company operating on the Internet.

Question 49

Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.

Question 50

A search engine is website software that finds other pages based on keyword matching similar to Google.

Question 51

A business model is a plan that details how a company creates, delivers, and generates revenues on the Internet.

Question 52

Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Question 53

Transaction brokers process online sales transactions.

Question 54

The majority of eBay's customers are using a business-to-business (B2B) ebusiness model.

Question 55

Content providers are companies that generate revenue by providing digital content such as news, music, photos, or videos, and examples include Netflix and iTunes.

Question 56

Search engine optimization (SEO) combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking.

Question 57

An ebusiness model is a plan that details how a company creates, delivers, and generates revenues.

Question 58

Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Question 59

A click-and-motor business operates on the Internet only without a physical store.

Question 60

In reintermediation, steps are removed from the value chain as new players find ways to add value to the business process.

Question 61

Web 2.0 is the next generation of Internet that uses a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free.

Question 62

Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

Question 63

User-contributed content (or user-generated content) is created and updated by many users for many users.

Question 64

An open system consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system.

Question 65

An open system contains instructions written by a programmer specifying the actions to be performed by computer software.

Question 66

Instant messaging converts an audio broadcast to a digital music player.

Question 67

An Internet service provider (ISP) is a company that provides access to the Internet for a monthly fee.

Question 68

A videoconference allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards.Point-to-point videoconferences connect two people, and multipoint conferences connect more than two people at multiple locations.

Question 69

Real-time communication occurs when a system updates information at the same rate it receives it.

Question 70

Native advertising is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.

Question 71

A webinar is a form of web conferencing, which blends videoconferencing with document sharing and allows the user to deliver a presentation over the Web to a group of geographically dispersed participants.

Question 72

Open systems tap into the core knowledge of all employees, partners, and customers.

Question 73

Closed source is any proprietary software licensed under exclusive legal right of the copyright holder.

Question 74

Managing consumer trust is not a challenge for ebusinesses participants as the Internet has numerous security technologies in place to completely protect consumers and their online transactions.

Question 75

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

Question 76

Instant messaging (IMing) is a service that enables instant or real-time communication between people.

Question 77

Open source refers to any software whose source code is made available free (not on a fee or licensing basis as in ebusiness) for any third party to review and modify.

Question 78

Source code is software made available free for any third party to review and modify.

Question 79

The Internet marketplace is free of most forms of traditional sales tax.

Question 80

User-contributed content is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information.