Deck 12: Product and Distribution Strategies

Question 1

MATCHING
Complete the following using the terms listed.
A.Marketing intermediary
B.Test marketing
C.Brand insistence
D.Product life cycle
E.Brand name
F.Wholesaler
G.Trademark
H.Product
I.Convenience products
J.Product line
K.Supply chain
L.Logistics
Coca-Cola,Nike,Google,and American Express are examples of _______________.

Answer 1

E

Question 2

Explain the relationship between a company's product line and product mix.

Answer 2

A product line is a series of related products marked by physical similarities or intended for a similar market.A product mix is the assortment of product lines and individual goods and services that a firm offers to consumers and business users.

Question 3

MATCHING
Complete the following using the terms listed.
A.Marketing intermediary
B.Test marketing
C.Brand insistence
D.Product life cycle
E.Brand name
F.Wholesaler
G.Trademark
H.Product
I.Convenience products
J.Product line
K.Supply chain
L.Logistics
A group of related products marked by physical similarities or intended for a similar market.

Answer 3

J

Question 4

MATCHING
Complete the following using the terms listed.
A.Marketing intermediary
B.Test marketing
C.Brand insistence
D.Product life cycle
E.Brand name
F.Wholesaler
G.Trademark
H.Product
I.Convenience products
J.Product line
K.Supply chain
L.Logistics
A brand that has been given legal protection is called a _______________.

Question 5

Identify and describe the major stages of the product life cycle.

Question 6

MATCHING
Complete the following using the terms listed.
A.Marketing intermediary
B.Test marketing
C.Brand insistence
D.Product life cycle
E.Brand name
F.Wholesaler
G.Trademark
H.Product
I.Convenience products
J.Product line
K.Supply chain
L.Logistics
_______________refer(s)to the stages a product goes through when it enters and leaves the market.

Question 7

Describe how services differ from goods.

Question 8

MATCHING
Complete the following using the terms listed.
A.Marketing intermediary
B.Test marketing
C.Brand insistence
D.Product life cycle
E.Brand name
F.Wholesaler
G.Trademark
H.Product
I.Convenience products
J.Product line
K.Supply chain
L.Logistics
_______________is a bundle of physical,service and symbolic characteristics designed to satisfy consumer wants.

Question 9

MATCHING
Complete the following using the terms listed.
A.Marketing intermediary
B.Test marketing
C.Brand insistence
D.Product life cycle
E.Brand name
F.Wholesaler
G.Trademark
H.Product
I.Convenience products
J.Product line
K.Supply chain
L.Logistics
_______________refer(s)to the ultimate degree in brand loyalty,in which the consumer will accept no substitute for a preferred brand.

Question 10

Describe the difference between capital items and expense items.

Question 11

MATCHING
Complete the following using the terms listed.
A.Marketing intermediary
B.Test marketing
C.Brand insistence
D.Product life cycle
E.Brand name
F.Wholesaler
G.Trademark
H.Product
I.Convenience products
J.Product line
K.Supply chain
L.Logistics
_______________refer(s)to a firm that moves goods between producers and consumers or business users.

Question 12

MATCHING
Complete the following using the terms listed.
A.Marketing intermediary
B.Test marketing
C.Brand insistence
D.Product life cycle
E.Brand name
F.Wholesaler
G.Trademark
H.Product
I.Convenience products
J.Product line
K.Supply chain
L.Logistics
_______________refer(s)to those items typically purchased often by consumers,with little effort.

Question 13

Provide examples of each of the following consumer products: convenience,shopping,and business.

Question 14

Describe methods used to extend life cycle of a product.

Question 15

MATCHING
Complete the following using the terms listed.
A.Marketing intermediary
B.Test marketing
C.Brand insistence
D.Product life cycle
E.Brand name
F.Wholesaler
G.Trademark
H.Product
I.Convenience products
J.Product line
K.Supply chain
L.Logistics
_______________introduce(s)a new product supported by a complete marketing campaign to a selected city or TV coverage area.

Question 16

Define product.What decisions are included in the marketing conception of a product?

Question 17

MATCHING
Complete the following using the terms listed.
A.Marketing intermediary
B.Test marketing
C.Brand insistence
D.Product life cycle
E.Brand name
F.Wholesaler
G.Trademark
H.Product
I.Convenience products
J.Product line
K.Supply chain
L.Logistics
_______________refer(s)to the distribution channel that sells primarily to retailers,other wholesalers,or business users.

Question 18

MATCHING
Complete the following using the terms listed.
A.Marketing intermediary
B.Test marketing
C.Brand insistence
D.Product life cycle
E.Brand name
F.Wholesaler
G.Trademark
H.Product
I.Convenience products
J.Product line
K.Supply chain
L.Logistics
The process of coordinating the flow of goods,services,and information among members of the supply chain is called _______________.

Question 19

Define concept testing and focus groups.

Question 20

MATCHING
Complete the following using the terms listed.
A.Marketing intermediary
B.Test marketing
C.Brand insistence
D.Product life cycle
E.Brand name
F.Wholesaler
G.Trademark
H.Product
I.Convenience products
J.Product line
K.Supply chain
L.Logistics
_______________describe(s)the complete sequence of suppliers that contribute to creating a good or service and delivering it to business users and final consumers.

Question 21

A marketer focuses on a product's ________.

A)benefits
B)symbolic attributes
C)service attributes
D)physical characteristics

Question 22

Goods and services are classified as either consumer or business,depending on the ________.

A)amount of service required on the item
B)buying motives of the purchasers
C)cost of the particular item
D)purchasers of the particular item

Question 23

Describe direct-response retailing and internet retailing and provide examples.

Question 24

Consumer products are usually classified as ________.

A)Capital items,convenience items,and specialty products
B)Convenience products,shopping products,and specialty products
C)convenience products and expense items
D)expense items and capital items

Question 25

A bundle of physical,service,and symbolic attributes designed to satisfy customer wants is called ________.

A)the marketing mix
B)packaging
C)a product
D)a brand name

Question 26

Describe the supply chain.

Question 27

A new refrigerator falls into which of the following classifications of goods?

A)accessory equipment
B)specialty products
C)convenience products
D)shopping products

Question 28

Travis wants to replace his old mattress with a new soft-foam mattress,and has spent almost a week researching different brands and prices.When he's ready to buy,Travis will be purchasing a(n)________ product.

A)convenience
B)shopping
C)specialty
D)accessory

Question 29

Differentiate among a brand,a brand name,and a trademark.

Question 30

Explain the difference between direct and indirect distribution channels.Provide an example of each type.

Question 31

Products purchased only after the consumer has compared competing products in competing stores on the basis of price,quality,style,and color would be classified as ________.

A)supplies
B)shopping products
C)specialty products
D)convenience products

Question 32

Differentiate between a merchant wholesaler and an agent or broker in terms of title to the goods.

Question 33

Describe two things a manufacturer should take into consideration before designing a product's packaging and labeling.

Question 34

Which of the following classifications of products apply to business goods and services?

A)supplies and specialty products
B)specialty products and convenience products
C)installation and accessory equipment
D)shopping products and expense items

Question 35

Which of the following is a specialty product?

A)an Armani shirt
B)a dining room set
C)an insurance policy
D)a gallon of milk

Question 36

Maria owns a store that prepares gourmet chocolates,which are hand-made and sold on the premises.What type of product is Maria selling?

A)accessory
B)specialty
C)shopping
D)convenience

Question 37

Explain the five major transport modes.

Question 38

Items that consumers purchase frequently,immediately,and with little effort are ________ products.

A)Convenience
B)Shopping
C)Specialty
D)Capital

Question 39

Only a few Jaguar dealers are located in the Chicago metropolitan area.For buyers who will accept no substitute,Jaguar automobiles are ________.

A)specialty products
B)convenience products
C)shopping products
D)capital items

Question 40

Describe the benefits of having intermediaries and provide an example.

Question 41

Genuine Products has been involved in intensive price competition with one of its products.Profits are low and market researchers are concerned that losses will soon occur due to a reduced market for the item.This product has reached the ________ stage of the product life cycle.

A)growth
B)introductory
C)maturity
D)decline

Question 42

General Mills products include Betty Crocker,Pillsbury,Häagen-Dazs,Green Giant,Hamburger Helper,and Progresso.These examples constitute General Mills' ________.

A)distribution strategy
B)product mix
C)product cluster
D)product line

Question 43

In a process called ________,products pass through a series of stages from their initial appearance to their decline.

A)wheel of retailing
B)promotional cycle
C)pricing cycle
D)product life cycle

Question 44

Coke,Diet Coke,Cherry Coke,Coke Zero,and Coke with Lime constitute Coca Cola's ________ of soft drinks.

A)product mix
B)distribution strategy
C)product cluster
D)product line

Question 45

Coppertone manufactures sunscreens with various SPF factors,which constitutes the company's ________.

A)product line
B)product cluster
C)distribution strategy
D)product mix

Question 46

In which stage of the product life cycle do competitors enter the field with similar offerings?

A)introductory stage
B)decline stage
C)maturity stage
D)growth stage

Question 47

Since potential customers are unaware of a product during its introductory stage,initial promotion concentrates on ________.

A)reducing the size of an available market through selective advertising
B)informing the market about the item and explaining its features,uses,and benefits
C)communicating new uses for the product
D)getting word-of-mouth referrals

Question 48

Which classification of business goods is usually consumed over a long period and usually involves large sums of money?

A)convenience items
B)capital items
C)installations
D)expense items

Question 49

The combination of industry saturation and intense competition indicates that a product has reached the ________ stage of its product life cycle.

A)growth
B)maturity
C)decline
D)early

Question 50

Jan takes her car to Oil Express for an oil change.This is an example of a(n)________.

A)business service
B)convenience product
C)specialty product
D)consumer service

Question 51

Natural resources,such as iron ore used in producing finished goods,are classified as ________.

A)accessory equipment
B)supplies
C)raw materials
D)component parts and materials

Question 52

Pay phones are an example of a product in the _________ stage.

A)growth
B)introductory
C)decline
D)maturity

Question 53

Greta has been analyzing the competitive standings of one of her products.Since she began her operation,20 similar products have appeared,forcing her to change distribution strategies.Greta has also needed to change pricing strategies in order to remain competitive.Sales volume has dipped,and she suspects sales of her product have reached a saturation level.At what stage of the product life cycle is this item?

A)decline stage
B)growth stage
C)maturity stage
D)introductory stage

Question 54

E-readers were introduced a few years ago with great success.Additional companies have entered the market,and sales have continued steadily.E-readers are an example of a product in the ________ stage of the product life cycle.

A)growth
B)introduction
C)maturity
D)decline

Question 55

In which stage of the product life cycle do profits generally first appear?

A)decline stage
B)introductory stage
C)growth stage
D)maturity stage

Question 56

Less costly business products that are consumed within a year are referred to as _________.

A)expense items
B)capital items
C)raw materials
D)component parts

Question 57

A product line is a group of ________ products marked by physical ________.

A)related;similarities
B)unrelated;similarities
C)related;differences
D)unrelated;differences

Question 58

A combination of product lines represents a company's ________.

A)product mix
B)product cluster
C)product lifecycle
D)distribution strategy

Question 59

In which stage of the product life cycle do sales reach a saturation level,making further sales expansion difficult?

A)maturity stage
B)growth stage
C)introductory stage
D)decline stage

Question 60

Sharper Image's collection of high-tech gadgets and electronic equipment encompasses the company's ________.

A)product cluster
B)distribution strategy
C)product mix
D)product line

Question 61

Luis wants a particular brand of golf ball,but his local pro shop is out of stock.Instead of buying a substitute,Luis goes home and orders his preferred brand online.Luis is at which stage of brand loyalty?

A)brand awareness
B)brand insistence
C)brand preference
D)brand recognition

Question 62

American Express is an effective brand name because it ________.

A)accurately describes the product
B)has been around for decades
C)is easy to pronounce,recognize,and remember
D)is trademarked

Question 63

Roberta stops at the grocery store to purchase detergent.Tide is her favorite brand,but if another detergent is less expensive,she buys it the cheaper option.

A)brand recognition
B)brand preference
C)brand awareness
D)brand insistence

Question 64

Rachael is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources.Rachael is in what stage of product development?

A)test marketing
B)product development
C)screening
D)commercialization

Question 65

The new-product development stage that deals with the elimination of ideas that do not mesh with overall company objectives is ________.

A)screening
B)commercialization
C)testing
D)product development

Question 66

While marketing a new wireless phone,Mobile Media Corporation decided to skip the ________ stage of product development due to the expense of developing a limited production run,as well as concern over revealing product strategies to the competition.

A)concept development and business analysis
B)test marketing
C)product development
D)screening

Question 67

Which of the following is inconsistent with a product in its decline stage?

A)Producers are beginning to leave the industry.
B)Prices begin to decline sharply.
C)Few changes occur in the product features.
D)Promotion activities are kept to a minimum.

Question 68

Marketing intermediaries include ________.

A)manufacturers and agents
B)retailers and customers
C)producers and service providers
D)wholesalers and retailers

Question 69

Which of the following is NOT a benefit of using Universal Product Codes (UPCs)?

A)control inventory
B)speed up retail transactions
C)provide caloric and nutrition information
D)evaluate customer purchases

Question 70

Which of the following is a reason why some firms skip test marketing?

A)Test marketing can alert competitors to a company's plans.
B)Test marketing is conducted only in selected regions.
C)Competitors can skew results by lowering prices or running special promotions.
D)Test marketing allows a company to determine the product's performance in full-scale production.

Question 71

Raoul's job is to make sure that his company's goods get from the warehouse to retailers in a timely fashion.Raoul's job involves the ________ function.

A)distribution
B)production
C)finance
D)management

Question 72

Which of the following is not a role of packaging and labeling?

A)comply with government regulations
B)protect the product from damage
C)identify products and communicate usage
D)control cost

Question 73

Customers who choose one brand over another are displaying ________.

A)brand awareness
B)brand recognition
C)brand preference
D)brand comprehension

Question 74

When Kroger's grocery store puts its own line of detergent on the shelf next to Tide,the store is promoting its ________ brand.

A)individual
B)private
C)manufacturer
D)family

Question 75

Charles works for Whirlpool and is producing a new washer/dryer unit.He is collaborating with the marketing staff to arrange for a series of designs,tests,and functioning prototypes.Charles is working in which stage of new-product development?

A)test marketing
B)screening
C)commercialization
D)product development

Question 76

A brand that has been given legal protection is known as a ________.

A)patent
B)copyright
C)trademark
D)royalty

Question 77

Advertising slogans,such as "Just Do It" or "Obey Your Thirst," are ________ that are given legal protection solely to the brand's owner.

A)catchphrases
B)registered phrases
C)brand names
D)trademarks

Question 78

Mercedes-Benz is an example of a company that benefits from the added value of its successful name.This brand ________ can result in financial gain due to large market shares and decreased price sensitivity.

A)awareness
B)recognition
C)equity
D)association

Question 79

Procter & Gamble markets laundry soap with the brand names of Tide,Cheer,and Dash.Each brand targets a specific market segment.Procter & Gamble is utilizing ________ branding.

A)individual
B)generic
C)family
D)private

Question 80

Deshauna is assessing a new product's potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold.Deshauna is in what stage of product development?

A)commercialization
B)test marketing
C)concept development and business analysis
D)screening