Deck 7: E-Business and E-Commerce

Question 1

You file your income taxes online.This is an example of _________ e-commerce.

A)B2C
B)C2C
C)G2C
D)T2C

Answer 1

C

Question 2

_________ percent of online transactions in Japan occur on Rakuten's B2C and B2B ecommerce platform.

A)25
B)50
C)75
D)100

Answer 2

A

Question 3

_________ organizations are purely physical.

A)Brick-and-mortar
B)Clicks-and-mortar
C)Pure-play
D)Virtual

Answer 3

A

Question 4

In ________,manufacturers or retailers sell directly to customers.

A)affiliate marketing
B)electronic tendering
C)online direct marketing
D)viral marketing

Question 5

You are a musician.You only sell your songs on iTunes.This is an example of a _________ business.

A)brick-and-mortar
B)brick-and-click
C)clicks-and-mortar
D)virtual

Question 6

Thumbtack is striving to create efficiencies in the _________ commerce marketplace.

A)electronic
B)local
C)mobile
D)social

Question 7

_________ comprises the vast majority of e-commerce by volume.

A)B2B
B)B2C
C)B2E
D)C2C

Question 8

An electronic tendering system uses _________ with a _________ auction mechanism.

A)B2B; forward
B)B2B; reverse
C)B2C; forward
D)B2C; reverse

Question 9

You sell popcorn in downtown Chicago.It became so popular that you started a website so people all over the country can get your popcorn delivered to their doorstep.This is an example of a _________ business.

A)brick-and-mortar
B)clicks-and-mortar
C)pure-play
D)virtual

Question 10

_________ organizations have physical and online dimensions.

A)Brick-and-mortar
B)Clicks-and-mortar
C)Pure-play
D)Virtual

Question 11

In ________,businesses request quotes from suppliers.

A)affiliate marketing
B)electronic tendering
C)online direct marketing
D)viral marketing

Question 12

You adopt a child and need to update your healthcare benefits to include that new child.This is an example of _________ e-commerce.

A)B2B
B)B2C
C)B2E
D)C2C

Question 13

Rakuten did NOT purchase,invest in,or partner with _________ to expand its global presence.

A)Ebates
B)First National Bank of Omaha
C)Pinterest
D)Uber

Question 14

_________ pay to use Thumbtack.

A)Advertisers
B)Customers
C)Service providers
D)No one pays; it is a free service.

Question 15

You use your smartphone to look up how much money you have in your bank account.This is an example of _________ commerce.

A)electronic
B)local
C)mobile
D)social

Question 16

You own a restaurant in New York City.This is an example of a _________ organization.

A)brick-and-mortar
B)clicks-and-mortar
C)pure-play
D)virtual

Question 17

_________ enables local professionals to come to the customer.

A)Amazon Home Services
B)Angie's List
C)Thumbtack
D)Yelp

Question 18

_________ organizations are only online.

A)Brick-and-mortar
B)Brick-and-click
C)Clicks-and-mortar
D)Virtual

Question 19

Thumbtack gets paid ________.

A)by charging service providers fees after projects are completed
B)by customers who logon to the site to access professionals
C)on a pay-per-lead basis
D)using a subscription model where professionals pay for unlimited introductions

Question 20

Rakuten is a(n)_________ e-commerce company.

A)Chinese
B)European
C)Indian
D)Japanese

Question 21

Gift cards are _________ cards.

A)electronic credit
B)purchasing
C)smart
D)stored-value money

Question 22

With ________,customers use the internet to self-configure products or services.

A)bartering online
B)electronic exchanges
C)group purchasing
D)product customization

Question 23

Electronic checks are primarily used in ________.

A)B2B
B)B2C
C)C2C
D)G2C

Question 24

In ________,vendors ask partners to place logo on the partner's website and then pay that partner a commission.

A)affiliate marketing
B)electronic tendering
C)online direct marketing
D)viral marketing

Question 25

_________ cards contain a chip that can store a large amount of information as well as on a magnetic stripe for backward compatibility.

A)electronic credit
B)purchasing
C)smart
D)stored-value money

Question 26

_________ cards allow businesses to charge online payments to their credit card accounts.

A)Electronic credit
B)Purchasing
C)Smart
D)Stored-value money

Question 27

An electronic _________ is a central,virtual market space on the web where many buyers and many sellers can conduct e-commerce and e-business activities.

A)auction
B)mall
C)marketplace
D)storefront

Question 28

With ________,small buyers aggregate demand to create a large volume and then negotiate lower prices.

A)bartering online
B)electronic exchanges
C)group purchasing
D)product customization

Question 29

Bitcoin is a type of digital currency in which encryption techniques are used to regulate the generation of units of currency and verify the transfer of funds; they are ________,which means ________.

A)centralized; a central institution operates their use
B)centralized; they are legal everywhere
C)decentralized; no single institution operates their use
D)decentralized; they are illegal in most countries

Question 30

_________ cards allow customers to charge online payments to their credit card accounts.

A)Electronic credit
B)Purchasing
C)Smart
D)Stored-value money

Question 31

_________ cards allow you to store a fixed amount of prepaid money and then spend it as necessary.

A)Electronic credit
B)Purchasing
C)Smart
D)Stored-value money

Question 32

In _________ auctions,sellers solicit bids from many potential buyers; these auctions result in _________ prices over time.

A)forward; higher
B)forward; lower
C)reverse; higher
D)reverse; lower

Question 33

In _________ auctions,one buyer wants to purchase a product or a service; these auctions result in _________ prices over time.

A)forward; higher
B)forward; lower
C)reverse; higher
D)reverse; lower

Question 34

In ________,recipients of your marketing notices send information about your product to their friends.

A)affiliate marketing
B)electronic tendering
C)online direct marketing
D)viral marketing

Question 35

Modern credit cards are _________ cards.

A)electronic credit
B)purchasing
C)smart
D)stored-value money

Question 36

As the principal of a local high school,you want to install a wireless WAN to give students better,more secure access to the Internet.You request bids from a few local service providers to get the best price.This is an example of a _________ auction.

A)downward
B)forward
C)reverse
D)upward

Question 37

With ________,an intermediary administers online exchange of surplus products or the company receives "points" for its contribution,which it can use to purchase other needed items.

A)bartering online
B)electronic exchanges
C)group purchasing
D)product customization

Question 38

An electronic _________ is a website the represents a single store.

A)auction
B)mall
C)marketplace
D)storefront

Question 39

An electronic _________ is a collection of individual shops consolidated under one internet address.

A)auction
B)mall
C)marketplace
D)storefront

Question 40

With ________,transactions are conducted efficiently because buyers and sellers all meet in one place.

A)bartering online
B)electronic exchanges
C)group purchasing
D)product customization

Question 41

According to the textbook,_________ percent of Internet users in 2016 employed ad-blocking tools.

A)11
B)26
C)56
D)91

Question 42

Stripe's _________ places ads inside thousands of apps so customers can buy products within the ads themselves.

A)Atlas
B)InMobi
C)Relay
D)ShopStyle

Question 43

_________ is NOT a leading provider of payment gateway accounts.

A)Cybersource
B)PayPal
C)Stripe
D)Verisign

Question 44

_________ appear(s)underneath the active windows.

A)Banners
B)Pop-under ads
C)Pop-up ads
D)Spam

Question 45

Stripe's _________ is a set of software that makes the buying and selling process easier for merchants and shoppers by embedding "buy" buttons in apps and social networks.

A)Atlas
B)InMobi
C)Relay
D)ShopStyle

Question 46

_________ are/is electronic billboards that promote a product or a vendor.

A)Banners
B)Pop-under ads
C)Pop-up ads
D)Spam

Question 47

_________ appear(s)in front of the current browser window.

A)Banners
B)Pop-under ads
C)Pop-up ads
D)Spam

Question 48

Which of the following is NOT a problem associated with channel conflict?

A)Alienating customers
B)Handling returns
C)Logistics of online activities
D)Marketing resource allocation

Question 49

_________ occurs when shoppers visit a brick-and-mortar store but then purchase online.

A)Bannering
B)Bundling
C)Showrooming
D)The long tail

Question 50

PrivacyBadger is an ad blocker that ________.

A)collects data
B)is a for-profit business
C)stops almost every ad and tracker
D)uses the freemium model

Question 51

Ghostery is an ad blocker that ________.

A)collects data
B)is a for-profit business
C)stops almost every ad and tracker
D)uses the freemium model

Question 52

_________ facilitate dynamic pricing.

A)Cookies
B)ERPs
C)RFIDs
D)Smart cards

Question 53

_________ is larger by volume; _________ is more complex.

A)B2B; B2B
B)B2B; B2C
C)B2C; B2B
D)B2C; B2C

Question 54

_________ are/is unsolicited e-mail.

A)Banners
B)Pop-under ads
C)Pop-up ads
D)Spam

Question 55

_________ describes the retailing strategy of selling a large number of unique items in small quantities.

A)Cross selling
B)The long tail
C)The unique tail
D)Upselling

Question 56

_________ is a limitation of e-commerce.

A)Accessibility
B)Convenience
C)Cost
D)Security

Question 57

Stripe's _________ gives foreign entrepreneurs a foot in the door to the US market by registering the business in Delaware and providing an American bank account.

A)Atlas
B)InMobi
C)Relay
D)ShopStyle

Question 58

Disconnect and 1Blocker are ad blockers that ________.

A)collect data
B)are for-profit businesses
C)stop almost every ad and tracker
D)use the freemium model

Question 59

Online advertisers have traditionally favored _________ to increase the number of people who look at an ad.

A)finding a non-advertising revenue source
B)increasing traffic
C)offering premium content
D)placing more ads on each web page
E)trying to sell native advertising

Question 60

Adblock Plus is an ad blocker that ________.

A)collects data
B)is a for-profit business
C)stops almost every ad and tracker
D)uses the freemium model

Question 61

_________ are independently owned by a third party and connect many sellers with many buyers.

A)Buy-side marketplaces
B)Electronic exchanges
C)Sell-side marketplaces
D)Sellers exchanges

Question 62

_________ are similar to the B2C model.

A)Buy-side marketplaces
B)Electronic exchanges
C)Sell-side marketplaces
D)Sellers exchanges

Question 63

_________ materials are inputs to the manufacturing process.

A)Direct
B)Horizontal
C)Indirect
D)Vertical

Question 64

_________ are the main threat to privacy on the internet.

A)Cookies
B)ERPs
C)RFIDs
D)Smart cards

Question 65

_________ is similar to eBay.

A)Alipay
B)Taobao
C)Tencent
D)Tmall

Question 66

Amazon Business is the biggest threat to ________.

A)distributors
B)manufacturers
C)retailers
D)wholesalers

Question 67

The _________ is a model in which organizations attempt to procure needed products or services from other organizations electronically.

A)buy-side marketplace
B)electronic exchange
C)sell-side marketplace
D)sellers exchange

Question 68

Sell-side marketplaces are similar to the _________ model; _________ auctions are the key mechanism.

A)B2B; forward
B)B2B; reverse
C)B2C; forward
D)B2C; reverse

Question 69

In the ________,organizations sell their products or services to other organizations electronically from their own private e-marketplace website or from a third-party website.

A)buy-side marketplace
B)electronic exchange
C)sell-side marketplace
D)sellers exchange

Question 70

Group purchasing is a common technique in a ________.

A)buy-side marketplace
B)electronic exchange
C)sell-side marketplace
D)sellers exchange

Question 71

According to the textbook,_________ charges frequent users less.

A)Amazon
B)Delta Airlines
C)Safeway
D)Wiser

Question 72

_________ materials are those items that are needed for MRO.

A)Direct
B)Horizontal
C)Indirect
D)Vertical

Question 73

_________ is a legal form of cybersquatting.

A)Cyber-tasting
B)Domain tasting
C)ICANN-tasting
D)URL tasting

Question 74

_________ exchanges connect buyers and sellers in a given industry.

A)Direct
B)Horizontal
C)Indirect
D)Vertical

Question 75

The Alibaba Group does NOT operate in the _________ sector.

A)B2B
B)B2C
C)C2C
D)G2C

Question 76

Sell-side marketplaces are similar to the _________ model.

A)B2B
B)B2C
C)C2C
D)G2E

Question 77

_________ exchanges connect buyers and sellers across many industries.

A)Direct
B)Horizontal
C)Indirect
D)Vertical

Question 78

A major method of procuring goods and services in the buy-side model is the _________ auction.

A)downward
B)forward
C)reverse
D)upward

Question 79

B2B typically has margins of 2-4 percent; Amazon _________ make money ________.

A)does; through the offset of its B2C business
B)does; through high volume in B2B
C)does not; but it doesn't care since it is making so much in the B2C realm
D)does not; above and beyond what its competitors are making

Question 80

_________ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or the trademark that belongs to someone else.

A)Cyber-squatting
B)Cyber-using
C)Domain-squatting
D)Domain-using