Deck 5: Accommodations

Question 1

Maintaining a favourable image for a lodging property is a role that typically falls to the advertising team.

Answer 1

False

Question 2

Lodging available along highways are typically motels, not hotels.

Answer 2

True

Question 3

If you find that your bedspread has been folded down and there is a chocolate on your pillow, you have likely received turn-down service.

Answer 3

True

Question 4

MAP is a meal plan that includes two meals with the room rate, usually breakfast and dinner.

Question 5

Room service is seldom available in suburban hotels but always available at downtown hotels.

Question 6

The major difference between a motel and a hotel is that a motel has rooms with direct access to the parking lot.

Question 7

Back-of-the-house departments include food and beverage and catering.

Question 8

Having a nationally known brand name is one of the advantages of being involved in the franchise system.

Question 9

The terms owner and manager have the same meaning in the lodging industry.

Question 10

The first inn constructed in North America was built in Boston in 1706.

Question 11

Housekeeping is only responsible for keeping hotel rooms clean and tidy.

Question 12

Campgrounds continue to be popular with cost-conscious travellers.

Question 13

The standard or highest daily rate charged by a hotel for a room rental is called the rack rate.

Question 14

Accommodations that provide communal washrooms and bedrooms along with the use of a kitchen are called hostels.

Question 15

A franchisor is the purchaser of a franchise operation.

Question 16

Hotel employees who seldom come into direct contact with guests work in the back of the house.

Question 17

Private owners become affiliated with various organizations in order to attract the business of franchisees.

Question 18

A franchisor may cancel or buy back a franchise at any time if the franchisee breaks the rules.

Question 19

A "double" is a room with two double beds.

Question 20

When a guest supplies their credit card at the time of booking as a form of payment, they have a confirmed reservation and can arrive at any time.

Question 21

One of the first styles of hotel was called a hospitium.It provided ____________________.

A) lodging with a full array of services
B) lodging at a budget level
C) healthcare and aid to travellers
D) services for your vehicle

Question 22

As a group, the largest hotels in the world are located in __________________.

A) Malaysia
B) Las Vegas
C) Thailand
D) Russia

Question 23

The process of helping a customer with a guaranteed reservation to find another hotel for the night because your hotel was overbooked is called _______________.

A) customer service
B) walking
C) relocating
D) reservation searching

Question 24

Lower borrowing costs, national advertising, and managerial assistance are advantages of what type of hotel ownership/management?

A) Individual ownership
B) Franchise
C) Management contract
D) Chain ownership

Question 25

A room that has a separate living room and bedroom is called a __________________.

A) hospitality suite
B) family room
C) suite
D) condominium

Question 26

When properties are placed too close together, the competition that occurs from within the same company is called _______________.

A) healthy
B) protectionary
C) cannibalistic
D) dysfunctional

Question 27

Some customers will purchase a "piece" of a condominium, typically divided by segments of time.They are investing in _______________.

A) a time-sharing program
B) a real estate investment trust
C) a lodging franchise relationship
D) a rental agreement

Question 28

Which type of accommodation caters to large business groups and meetings, usually in the downtown area of major cities?

A) Conference hotel
B) Resort hotel
C) All suite hotel
D) Economy hotel

Question 29

A hotel that is owned by one company and operated by another is an example of _________________.

A) individual ownership
B) a franchise
C) a management contract
D) a REIT

Question 30

REITS is __________________________.

A) a new method hotel chains use to raise cash for expansion by selling shares
B) a new reservation system that automatically creates customer profiles
C) a group of hoteliers who band together under the brand name for advertising purposes
D) a new method of managing a hotel

Question 31

When a city centre hotel determines that it needs to increase its business services to business clientele, it is focusing on __________________.

A) demographics
B) psychographics
C) purpose of visit
D) geographic location

Question 32

Banquets and catering are particularly good revenue generators because _____________________.

A) hotels charge a great deal more for this service because it requires extra staff
B) more people means more money
C) the kitchen can use the food already prepared for the dining room
D) the number of guests and the menu is known in advance, helping to control costs

Question 33

An example of a position found in the "front of the house" of a hotel would be ______________.

A) marketing
B) housekeeping
C) security
D) engineering

Question 34

Becoming associated with the Canadian Automobile Association and the Hotel Association of Canada _______________________.

A) is standard for every hotel property in Canada
B) helps smaller, independently owed hotels to compete with larger chains
C) improves the reputation of your franchise
D) is a legal requirement when establishing a REIT

Question 35

An individual hotel owner wishing to have the benefits of a large chain or franchise but not wanting to give up control of his hotel would probably choose to become part of a _________________.

A) consortium
B) referral system
C) franchise
D) REIT

Question 36

Payroll, auditors, and purchasing agents are all a part of which department?

A) Front office
B) Accounting
C) Marketing
D) Room service

Question 37

When a group of properties all use the same name and report to a central headquarters for direction, they are called a ___________________.

A) corporate chain
B) franchiser
C) joint venture
D) management contract

Question 38

When a customer checks in at 11:00 a.m.and checks out by 5:00 p.m., what rate would a hotel normally charge?

A) A confirmed rate
B) A rack rate
C) A packaged rate
D) A day rate

Question 39

Hotels will take a greater number of room reservations than they have rooms available (i.e., overbook)because __________________.

A) the statistics look good when an occupancy rate is sent to headquarters
B) they know a percentage of confirmed reservations will not be picked up
C) it is easy to find additional rooms for additional customers
D) of seasonality

Question 40

"Putting on the ritz" means ___________________.

A) that you are dressing up like Cesar Ritz
B) living, behaving, or dressing in a refined and fashionable manner
C) putting on pretentious airs to impress others
D) providing excellent service to guests

Question 41

Room service becomes the most expensive food service a hotel runs because __________________.

A) few people order from room service
B) equipment and the personalized service is expensive
C) the food products on the room service menu are more costly to make
D) the cost of providing a quality in-room menu is high

Question 42

Franchising is a popular method of expansion used in many business operations, including hotels, restaurants, and travel agencies.
a)Define the term franchise.
b)Summarize four advantages and disadvantages to owning a franchise.
c)Would you choose this business format as part of your future career plans? Why or why not? Explain your answer.
d)What is an FAC and would you consider joining one? Explain your decision.

Question 43

Marketing the accommodations sector can be challenging because of the unique characteristics of the product.Explain the following and identify one method a hotel might use to control:
a)intangibility of the product
b)seasonality
c)quality of the product (which is often dependent on factors beyond the control of the manager/owner)
d)perishability
e)pricing
f)promotion

Question 44

Hotels often have a wide variety of prices available to customers, rarely holding to a single fixed price.
i)Identify five variables that can influence the price of a room; provide a brief description of your choices.
ii)Hotels establish a selection of meal plans that can be offered to guests.Describe three distinct meal plan packages.

Question 45

Factors that determine the price of a hotel room do not include ___________________.

A) a guest's motivation
B) location of the hotel
C) number of occupants
D) seasonality

Question 46

An FAC is a franchise advisory council whose job is to ______________________.

A) advise prospective franchisees
B) provide a forum for franchisees to address their concerns and problems
C) set the rules and regulations that govern the franchising industry
D) help fund the franchisee dealing with legal problems

Question 47

In a hotel's marketing mix, what would be considered part of "place"?

A) Location
B) A travel agency
C) Parking facilities
D) Type of hotel room

Question 48

There are various classifications of lodging establishments within the accommodations industry.Explain some of the ways accommodations are categorized.Include in your answer a description of specific types of accommodations within each category, along with a specific Canadian property that fits into each of your examples.

Question 49

Hotels may be owned and operated using four basic management systems.Briefly summarize the four major forms of ownership/operation, focusing on the following topics:
a)two positive aspects of each style of ownership
b)two negative aspects of each style of ownership
c)Define a REIT and explain the purpose they fulfill in the lodging industry.
d)Which of the management systems discussed in this question would you most like to own or operate? Explain your reasons.

Question 50

Large hotels have two distinct areas of operation: the front of the house and the back of the house.
Explain the difference between these two areas by:
a)choosing three front-of-the-house departments and summarizing their daily duties
b)choosing three back-of-the-house departments and summarizing their daily duties
c)Choose one department from the front of the house and one from the back of the house you would like to work in, explaining the reasons for your choice.

Question 51

If a catered event is listed as having an open bar, this means that _____________________.

A) alcoholic beverages will be served
B) guests are responsible to pay for their own beverages
C) the host of the event pays for all of the beverages ordered
D) the event will remain open until 1 a.m.