Deck 10: Travel Services

Question 1

The type of accommodation helps to determine the price of a tour.

Answer 1

True

Question 2

An outbound tour brings tourists from Japan to British Columbia.

Answer 2

False

Question 3

Taking tours is often less expensive than booking the transportation, lodging, and attractions separately.

Answer 3

True

Question 4

Full-service agencies are equipped to serve all categories of traveller needs, including both business and leisure travel.

Question 5

Specialty travel agencies specialize in business travel because these customers are less price sensitive.

Question 6

If the travel brochure says the tour will visit an attraction, it just means that the travellers will view the attraction from the bus window.

Question 7

Incentive travel occurs when a tour operator reduces tour prices in order to sell off unsold tour packages.

Question 8

In the province of Alberta, Calgary is considered a gateway city.

Question 9

Tour wholesalers purchase large quantities of airline seats and resell those seats to travel agents at a profit.

Question 10

A tour operator can sell directly to the consumer or directly to a travel agency.

Question 11

Tour operators are licensed at both a national and a provincial level to ensure high standards of service.

Question 12

Independent tours help customers to create their own personal vacation packages.

Question 13

Examples of early tours are found in the desire for noblemen to educate their sons.

Question 14

Tour operators must obtain approval for air or rail components of their packages from the National Travel Association.

Question 15

Promotion is one of the earliest considerations when developing a tour.

Question 16

Travel counsellors can sell products offered by tour wholesalers and tour operators.

Question 17

Travelling with a tour director throughout your trip is one of the advantages of an escorted tour.

Question 18

A travel agency that deals exclusively with business travellers is referred to as a "full service" agency.

Question 19

A performance bond is a form of insurance held by tour operators in case of financial difficulties.

Question 20

Ethnic tours visit major religious sites around the world.

Question 21

In what three ways are travel products sold in the travel services industry?

A) Wholesaling, retailing, incentive
B) Franchising, consolidating, selling
C) Discounting, specializing, retailing
D) Packaging, purchasing, marketing

Question 22

The elimination of commissions to travel agents and the introduction of service fees for customers came as a result of _________________.

A) deregulation
B) recession economics
C) the internet
D) capitalism

Question 23

If your tour attended the Stratford Festival to watch Shakespeare's Macbeth and to participate in an after-show workshop with the actors, you were part of a(n)________________.

A) special interest tour
B) educational tour
C) ethnic tour
D) sports and recreational tour

Question 24

Which of the following is an advantage to taking a packaged tour?

A) Meals and hotels are separate in price.
B) Admission to events is based on the demand as you arrive.
C) You must adhere to a specific schedule with little flexibility.
D) You will be travelling with people who have similar interests.

Question 25

Incentive travel is particularly effective as a reward in which field?

A) Service
B) Food and beverage
C) Sales
D) Banking

Question 26

Travel counsellors play an important role because _________________.

A) they are the front-line sales representatives
B) they read all the fine print and tell clients what to expect
C) they escort travellers on tour
D) they book conference appointments to conduct business

Question 27

How does a specialty agency differ from a full-service agency?

A) It sells only one product, such as cruises.
B) It deals only with business travel and planning business events and conferences.
C) It only sells highly discounted tours and airline tickets.
D) It sells tourism products only via the internet.

Question 28

This organization works with the travel industry on training and setting professional industry standards.

A) CTHRC
B) AITA
C) CITC
D) ATAC

Question 29

A guided tour through Cape Chignecto Provincial Park in Nova Scotia to learn about the wildlife, vegetation, and unique ecosystem is an example of ___________________.

A) an adventure tour
B) an ecotourism tour
C) an educational tour
D) a religious tour

Question 30

What is the typical division for a full-service agency between leisure travel and business travel?

A) 80% leisure/20% business
B) 10% independent/90% tour
C) 40% business/60% leisure
D) 75% business/25% leisure

Question 31

What is the "gateway city" in a tour brochure?

A) The major city on the tour
B) The city that is the first to welcome the tour
C) The city from which the tour departs
D) The city that has the greatest number of international flights

Question 32

For a travel agency, which form of ownership has the highest degree of risk?

A) Limited partnership
B) Franchise
C) Private ownership
D) Chain agency

Question 33

What does the industry call a private company that negotiates a bulk purchase price on seats from the airlines and then sells them at a discount to travel agencies and tour operators?

A) A specialty agency
B) A consolidator
C) An incentive travel agency
D) A consortium

Question 34

In 2005, Randy Williams worked on a passport initiative that required travellers between Canada and the United States to present a passport or other government-approved secure document.This project was called ___________________.

A) the Western Hemisphere Travel Initiative
B) the North American Free Trade Agreement
C) the Border Security Agency Initiative
D) the Freedom of Travel Act

Question 35

If you purchase an all-inclusive tour, what is included?

A) Exclusive, luxury resorts
B) Accommodations, transportation, and meals but not tax or commission
C) Everything is included in the price but the cost of the tour guide
D) Transportation, activities, meals, and accommodations

Question 36

Which type of tour provides discounts but no set itinerary so that individuals can create their own packaged tour?

A) Independent tour
B) Hosted tour
C) Escorted tour
D) Unescorted tour

Question 37

A travel agency that operates under one corporate owner and a single management policy is __________________.

A) a chain agency
B) a consortium
C) a franchise
D) an independent operator

Question 38

In the seventeenth century, noblemen from England sent their sons on educational tours called _________________.

A) le grand tour
B) le bon visite
C) le grand capital
D) le tour de pays

Question 39

The practice of using a trip as a prize or award for performing to a certain set of standards is called ___________________.

A) FAM trips
B) incentive buying
C) incentive travel
D) corporate travel

Question 40

On which type of tour does a different company representative meet the group at each destination to ensure that they have no problems and to act as a guide for that particular city?

A) Independent tour
B) Hosted tour
C) Escorted tour
D) Unescorted tour

Question 41

Travel agencies are one of tourism's most important ____________________.

A) revenue generators
B) channels of distribution
C) promoters and advertisers
D) travel information centres

Question 42

A specialty tour studying boreal ecology might be found in ____________________.

A) Saskatchewan
B) British Columbia
C) New Brunswick
D) the Yukon

Question 43

The first organized tour was created by Thomas Cook; it ______________________.

A) escorted children of nobles around Europe as part of their education
B) took the people from his parish to a meeting on "the evils of alcohol"
C) used the new jet aircraft to take North Americans to Europe for holidays
D) used the Orient Express train to carry people from Venice to New Delhi

Question 44

The Tourism Industry Association of Canada has developed and is currently setting up internet access for Canadian tourism products __________________________.

A) using the new domain .travel
B) with a new interactive website for Rendez-Vous Canada
C) through multi-linkages with other major travel sites
D) on Google and other search engines

Question 45

The price of a tour depends on ____________________.

A) activities
B) duration
C) meals
D) All of the above

Question 46

Incentive travel has become a growing area of sales in the travel industry.
a)Explain the concept of incentive travel.Why has this area grown?
b)Discuss how this sub-industry operates.Who are the various customers involved?
c)Describe the characteristics of customers for which this type of incentive works well.

Question 47

The travel product can be distributed in a number of ways.
a)Identify and describe two different distribution methods.
b)Discuss the merits of each program.
c)Explain who uses each method of distribution and why.

Question 48

As a tour operator in your province, you have decided to take advantage of your knowledge of personalities and life stages to create two new deluxe six-day tours.The first tour is aimed at young, allocentric professionals who enjoy hard adventure.Your second tour is aimed at retired baby boomers with psychocentric personalities who wish to take a cultural/heritage tour.You must design two tours, one for each group, and include the following:
a)definitions of each personality type
b)a name based on the activities you have arranged
c)the gateway city and mode of transportation
d)the type of accommodations and food service
e)three highlighted activities you have arranged
f)a keepsake gift reflecting the travellers' experiences

Question 49

Travel agencies traditionally made money from commissions when they sold travel services-mostly airline tickets.However, with the decrease in commissions being paid out to agencies, they have had to evolve their business practices.
a)Identify and explain two factors that are changing the way agencies earn revenue.
b)Explain two factors that will help travel agencies survive in the coming years.

Question 50

Travel agencies can be categorized in several ways, including by the services they offer and by ownership/management system.
a)Explain the difference between full-service, corporate, and specialty travel agencies.
b)Briefly discuss three ways in which agencies may be owned and managed.
c)List three major appointments and a brief description of the products each appointment gives the agency permission to sell.
d)Of the major concerns identified by the travel services industry, which do you think creates the greatest threat to its existence? Justify your answer.