Deck 11: Tourism Services

Question 1

A key role played by national industry associations is advocacy and lobbying of the government around issues important to tourism.

Answer 1

True

Question 2

Many of the services provided by this industry are not directly consumed by the tourist.

Answer 2

True

Question 3

As a national organization, the Hotel Association of Canada focuses on front-line training and skills development in the accommodations sector.

Answer 3

False

Question 4

Part of the role that provincial governments play in tourism is to encourage industry development by conducting research.

Question 5

Tourist information centres are funded by all levels of government, including federal, provincial, and municipal.

Question 6

TIAC's mandate is to lobby the federal government in order to stop or curtail legislation that might have a negative impact on tourism.

Question 7

One of the first Canadians an incoming tourist meets works for the Canada Border Services Agency.

Question 8

Membership fees are funding sources for chambers of commerce as well as convention and visitors bureaus.

Question 9

TIAC is a government association that helps the tourism industry gain the ear of politicians.

Question 10

TIAC is tourism's main lobbying voice with the federal government.

Question 11

The development and security of transportation systems in Canada is managed by the Canada Border Services Agency

Question 12

Another term for familiarization tour is site inspection.

Question 13

The CTRI is a good example of a non-profit organization that works solely in the field of tourism research.

Question 14

Canadians acquire their passports through application to the Canada Border Services Agency.

Question 15

CVBs act as gateways into a destination area.

Question 16

A common way to promote the convention market is by working with tour operators.

Question 17

The changing characteristics of the population are considered a megatrend.

Question 18

Canadian Heritage is an organization responsible for all cultural and heritage events in Canada.

Question 19

Tourism operators are part of Tourism Services.

Question 20

One of the province's main tourism initiatives is to create effective advertisements to show Canadians the variety of activities it offers.

Question 21

What is one of the roles played by the Tourism Industry Association of Canada?

A) It is Canada's largest marketing agency.
B) It acts as a liaison between Canada and other national tourism organizations.
C) It is tourism's main lobby voice on Parliament Hill.
D) It handles all major research and updates information for the industry.

Question 22

Tourism information centres can serve this function within a region.

A) They serve as the gateway to provide a good first impression.
B) They serve as a border crossing used for informal inspections.
C) They serve as the transition point from one convention visitors bureau to another.
D) They serve as a departure point when leaving a region.

Question 23

Tourism education councils (TECs)focus specifically on ________________.

A) heart of house training
B) industry avocation
C) front-line training
D) marketing design

Question 24

Tourism services include all of the following except ___________________.

A) tourism associations and organizations
B) research and consulting
C) travel groups, services, and agencies
D) government agencies

Question 25

The symbol that signifies information for tourists is __________________.

A) ?
B) !
C) #
D) Info

Question 26

A key priority for the CTC is __________________.

A) improvement of product relevance
B) data collection
C) advancement of an innovative culture among tourism businesses
D) training and experience among operators

Question 27

In 2005, the Canadian Tourism Commission began to revitalize Canada's tourism branding with a new name:

A) Canada-Your Country to Explore
B) Canada-Keep Exploring
C) Canada-Keep it Beautiful
D) Canada-From Sea to Sea to Sea

Question 28

The difference between a familiarization (FAM)tour and a site inspection is _________________.

A) a site inspection is aimed at a single association and used to tailor the destination to the needs of the association
B) a site inspection can be done over the internet and includes a brief introduction to the region and available hotels, restaurants, and activities
C) a site inspection is done prior to a conference or convention, while a FAM tour is done afterward
D) FAM tours are for travel counsellors; site inspections are not

Question 29

Most of the tourism promotion done by a CVB is aimed at which target market?

A) Singles and young married people
B) Conventions and conferences
C) Families
D) Baby boomers

Question 30

Destination publications, such as visitor guides, maps, and brochures, are often coordinated by _______________________.

A) DMOs
B) CTCs
C) CVBs
D) ABCs

Question 31

The organization that best helps a region by soliciting events, conferences, and large gatherings is the ___________________.

A) CTC
B) CVB
C) VIC
D) CTHRC

Question 32

The organization that is responsible for the development and security of the Canadian transportation system is __________________.

A) Industry Canada
B) the Canada Border Services Agency
C) the Canadian Tourism Commission
D) Transport Canada

Question 33

According to the CTRI, data helps to _________________.

A) push a marketing agenda
B) change government legislation
C) respond to emerging trends in the tourism sector
D) maintain international relevance

Question 34

What is the name of the department responsible for national museums, heritage sites, and canal systems?

A) Canadian Heritage
B) Department of Natural Affairs
C) Parks Canada
D) Department of International Trade and Foreign Affairs

Question 35

The responsibility to strengthen the economic stability of a community falls to _________________.

A) visitor information centres
B) tourism industry associations
C) convention and visitors bureaus
D) convention centres

Question 36

The non-profit organization, working with the Conference Board of Canada, that is responsible for collecting and publishing tourism statistics is ____________________.

A) a Crown corporation under Industry Canada
B) the Canadian Tourism and Research Institute
C) the Tourism Education Corporation of Canada
D) the Canadian Tourism Industry Research Council

Question 37

Auto clubs like the Canadian Automobile Association (CAA)__________________.

A) provide tourism services through their auto club counsellors
B) become extensions of visitor information centres
C) are classified as destination marketing organizations
D) assist stranded travellers but provide few additional services

Question 38

"To enhance the economic stability of a community by soliciting and servicing large groups such as a conference" is the mandate of which organization?

A) Chamber of Commerce
B) Canadian Destination Marketing Organization
C) Tourism Education Councils
D) Convention and Visitors Bureau

Question 39

Canada's DMO is the ____________________.

A) Tourism Industry Association of Canada
B) Canadian Tourism Commission
C) Canadian Tourism and Promotion Agency
D) Canadian Visitors and Convention Bureau

Question 40

The NCC is a Crown corporation that is responsible for ______________________.

A) overseeing the development of Ottawa and Gatineau as a tourism destination
B) marketing Canadian tourism to the world
C) national museums, parks, and heritage sites
D) providing foreign visitors with visas

Question 41

Canadian cities often have both a chamber of commerce and a convention and visitors bureau (CVB).While the chamber of commerce does become involved in some aspects of a city's tourism industry, it is the CVB that deals most directly with marketing the city as a destination.Summarize the activities performed by your local CVB.
a)List, with a brief explanation, five activities your CVB should accomplish.
b)How does it raise revenues?
c)If you were to work with your city's CVB, what type of additional training might you need to be successful? Justify your answer.

Question 42

Most local tourism associations or organizations depend on ___________________.

A) high visibility to be successful
B) membership fees as their revenue stream
C) taxes and grants to fund their activities
D) well trained staff to enable them to complete their mandates

Question 43

The meeting planner in charge of all gatherings for the Canadian Medical Association wishes to visit your facilities for a private tour and information session as she plans her upcoming meeting calendar.This is an example of a ____________________.

A) FAM tour
B) site inspection
C) marketing visit
D) valuation audit

Question 44

Tourism services provide a great number of unrelated but interesting job opportunities.List the five different divisions of tourism services and choose an occupation found in each area that might appeal to you, explaining your choices.
What two skills do you already possess that could be of use in each area?
What additional training would you likely need to be successful in each occupation?

Question 45

The Tourism Industry Association of Canada (TIAC)is one of the largest lobby and advocacy organizations in Canada for the tourism industry.It is this organization's role to warn the federal government about the ongoing status of the tourism industry and recommend corrective actions.The text highlights some of the serious threats to tourism as identified by TIAC.
a)List two key threats that TIAC is focused on.
b)Discuss three distinct threats identified by TIAC and their potential impact on the tourism industry.

Question 46

If the Ottawa Tourism & Convention Authority brings in a group of meeting planners in order to showcase the culture, food, accommodations, and convention facilities of the Capital Region, it is called a ____________________.

A) sales production
B) site inspection
C) marketing blitz
D) FAM tour

Question 47

Tourists can often save money just before crossing between Canada and the United States by shopping at specialty stores along the border.These stores are called __________________.

A) duty-free shops
B) retail discount shops
C) big box stores
D) wholesale outlets

Question 48

Governments play a crucial role in the tourism industry.In Canada, there are many federal departments/agencies that impact the Canadian tourism sector.Choose five you believe are most significant to the sector and discuss them and the following criteria:
a)their full names and the roles they play in the tourism sector
b)from your list of five, choose the three you believe are the most important, justifying your choices.

Question 49

Why are reliable research and statistics important to the future of tourism?

A) They form the basis upon which we develop and grow our sector.
B) They help us control costs, like labour costs.
C) They create the promotions that increase our tourist numbers.
D) They identify the new, young leaders in our sector, helping to ensure success.

Question 50

In 2005, the Canadian Tourism Commission rebranded Canada as a destination.In 2012, it developed a new brand called the Signature Experiences Collection.
a)Briefly summarize this new five-year plan as presented by the Canadian Tourism Commission on behalf of the Government of Canada.
b)Explain the four priorities of this plan.
c)Conduct research to explain why the government set a goal to reach $100 billion in annual tourism revenue.