Deck 2: Tourism Guests and Hosts

Question 1

On average, people in the "young-single" and the "empty nest" stages have more discretionary income.

Answer 1

True

Question 2

A motivator is a promoter of action.

Answer 2

True

Question 3

One of the benefits of tourism is the revenue collected from taxes.

Answer 3

True

Question 4

Allocentrics are travellers who enjoy a vacation full of novelty because they have a higher tolerance for risk.

Question 5

Pleasure travellers use time and money that is non-discretionary.

Question 6

Psychographics is the study of travellers based on their personalities, activities, interests, and opinions.

Question 7

Based in Maslow's hierarchy of needs, there is an understanding that an unsatisfied need will lead to action.

Question 8

People who enjoy taking risks and having experiences outside of their normal routines are called psychocentrics because they enjoy psychological challenges.

Question 9

Status and prestige motivators include a trip that enhances one's image of oneself.

Question 10

The decision to travel to a major sporting event such as the Winter Olympics would be influenced strongly by pull factors.

Question 11

Most travellers fall into the midcentric category, which means they enjoy comfortable travel to experience new cultures and countries.

Question 12

Pull factors are internal factors that cause a person to decide to take a vacation.

Question 13

An example of a pull factor that would encourage a person to visit British Columbia during the winter might include the ski hills of Whistler.

Question 14

Discretionary time includes the time that people may spend away from work and other obligations.

Question 15

One of the most difficult barriers of travel to overcome is fear.

Question 16

The labour pool that tourism businesses typically draw from is increasing due to strong Canadian population growth.

Question 17

Tourism illiteracy is an educational deficiency about the value of tourism.

Question 18

Demographics include such information as age, interests, and hobbies.

Question 19

Female business travellers have different concerns when travelling than their male counterparts.

Question 20

The CTHRC is responsible for the development and maintenance of tourism training programs in Canada.

Question 21

When a guest confidently travels to a new country after studying the unique language and customs of that region, they are demonstrating their belief in ______________.

A) a safe tourism system
B) an internal locus of control
C) the extroverted nature
D) an external locus of control

Question 22

Occupational standards ____________________.

A) have little use in our industry because they require too great a knowledge base for most of our workers to learn
B) are a list of jobs and activities that are part of a skill set that determines if the worker is ready to be promoted or cross-trained
C) are documents that outline the skills, knowledge and attitudes that must be demonstrated and practiced by an individual if they are to be deemed competent in that occupation
D) are similar to a course of study taken in either a private or public school or a college that teaches about the tourism industry, the eight components, and how to be a responsible tourism worker

Question 23

When someone is identified by age, education, and marital status, he or she is being identified by __________________.

A) personal history
B) demographic characteristics
C) psychographic characteristics
D) life stage

Question 24

When tourists visit a community and display unwanted or disruptive behaviours, ________________.

A) local resentment may build up between the guests and their community hosts
B) service prices will rise
C) the level of apathy of locals will increase
D) local laws and regulations will be developed to keep visitors away

Question 25

McIntosh and Goeldner divided motivations into these four categories:

A) variety, extroversion, locus of control, and activation.
B) cultural, physical, interpersonal, and status/prestige.
C) physiological, safety, social, and self-actualization.
D) adventure, relaxation, kinship, and self-discovery

Question 26

One of the mandates of the National Capital Commission is to _______________.

A) increase funding to tourism-related projects across Canada
B) safeguard and preserve the capital's physical and natural assets
C) maximize visitor experiences and tourism revenue
D) coordinate the capital region's tourism strategies

Question 27

The increase in visibility of security in airports and border crossings is a way to satisfy which of Maslow's levels of needs?

A) Social and belonging
B) Ego and self-esteem
C) Physiological
D) Safety

Question 28

Demographic information is valuable to tourism operators because ________________.

A) it identifies risk tolerance levels of potential customers
B) it reveals the underlying motivators for travel
C) information like this is commonly sold to increase profit
D) it helps identify the right groups of customers to target and communicate with

Question 29

One of the best predictors of what guests will do on pleasure trips is determined by _____________.

A) psychographics
B) family life stage
C) discretionary income
D) time and preferences

Question 30

A community that does not plan for tourism or view tourism as a benefit is considered to be ________________.

A) tourism illiterate
B) tourism discrete
C) tourism poor
D) tourism curbed

Question 31

When a person enjoys taking risks and prefers to travel to destinations not yet popular with the general public, he/she is called _______________.

A) an extrovert
B) a psychocentric
C) an allocentric
D) an introvert

Question 32

Tourism Education Councils (TECs)__________________.

A) are concerned with upgrading the skill and knowledge level of the tourism workforce and with certifying qualified tourism professionals
B) provide rules and guidelines for all schools that teach tourism to ensure each graduate is trained properly
C) are responsible for all the training that occurs in the tourism industry
D) focus on providing tourism statistics to the industry so that we may plan better for the future

Question 33

Institutional training is sometimes not recognized because ______________.

A) employers often do not take the time to provide proper training to their employees
B) tourism has never been viewed as a true profession
C) many business operators work in tourism without having received formal training
D) the cost and time of training outweighs the benefits received

Question 34

When a potential group of guests can be clearly described with a distinctive set of demographics, psychographics, and/or motivations, we call this group a(n)______________.

A) target market
B) herd of customers
C) target population
D) appealing market group

Question 35

There is a strong focus on ethics in tourism.Ethics focuses on ______________.

A) explicitly stated morals outlining the treatment of people based on religious, cultural, or ethnic differences
B) the ability to make distinctions between right and wrong conduct
C) producing written statements that guests can see in your establishment
D) enforcing the cultural beliefs native to your region

Question 36

A person who is outgoing and less inhibited about being involved in interpersonal situations would be considered _________________.

A) an extrovert
B) a psychocentric
C) an introvert
D) a midcentric

Question 37

When foreign visitors arrive in Canada, these are the first Canadian citizens they will likely encounter.

A) Guides from the Tourism Industry Association of Canada
B) Ambassadors from the Canadian Tourism Commission
C) Staff at the Canada Border Services Agency
D) Attendants at the many visitor information centres

Question 38

The agency responsible for issuing Canadian passports and entrance visas is _____________.

A) Transport Canada
B) the Canada Border Services Agency
C) Foreign Affairs Canada
D) Industry Canada

Question 39

If you were opening a new travel destination, why would it be attractive to allocentric people?

A) They never complain and are easily satisfied.
B) They enjoy the novelty of visiting a relatively undiscovered location.
C) They spend a lot of money on vacation and expect to receive high quality experiences.
D) They are hard to bore.

Question 40

Cultural motivators for psychocentrics might include _______________.

A) playing a round of golf at their local golf course
B) kayaking down the Nahanni River
C) attending a music festival featuring traditional music of their region
D) visiting the CN Tower in Toronto

Question 41

One of the weakest links identified by the tourism industry is that of service response.This is described in the text as a human resource challenge.Of the ten issues listed below, choose the five you believe to be most critical to good service techniques.Explain why each problem arises and briefly discuss how you, as a manager, would try to alleviate them.

Question 42

Foreign Affairs Canada (FAC)is playing an increasingly important role in Canadian tourism after the terrorism issues faced in North America during the past decade.Briefly discuss:
a)the roles and responsibilities of FAC.
b)how the restrictions to travel have changed in the past decade.
c)how FAC is working with their counterparts in other countries and how this will benefit Canadian tourism.

Question 43

The top activity conducted by international tourists visiting Canada is __________________.

A) shopping
B) sightseeing
C) visiting museums and other cultural places
D) enjoying Canada's beautiful natural resources

Question 44

Why is Canadian tourism experiencing a "shrinking labour pool"?

A) There are no jobs.
B) After 9/11, fewer tourists came to Canada.
C) There are fewer young Canadians or immigrants looking for work.
D) The demand for skilled workers has increased, and for unskilled workers demand has decreased.

Question 45

The Canadian Tourism Commission is responsible for __________________.

A) maintaining our heritage sites
B) promoting our tourism products
C) selling our tourism products
D) financing new tourism products

Question 46

People travel for a variety of reasons, including personality characteristics and the satisfaction of needs influenced by motivational pressures.However, there are many barriers that keep potential tourist from travelling.These barriers have a real and tangible impact on tourism operators.
a)Identify three distinct barriers to travel, providing a full description of each.
b)Illustrate how tourism operators are addressing these barriers in an effort to increase tourism business.

Question 47

There are a great number of benefits that a strong tourism industry can bring to a region.However, tourism illiteracy can frequently block the understanding of these benefits.Explore this challenge.
a)Explain tourism illiteracy.
b)Discuss four distinct benefits of tourism and provide an example for each.
c)Explain how, for someone illiterate in tourism, the benefits identified above could each be interpreted in a negative fashion.
d)How would you attempt to counter these negative options?

Question 48

A group of senior citizens has come to your hometown for a tour.Several are physically challenged and one is visually challenged.Describe the group's visit using the following guidelines:
a)Identify two motivators, two needs, and two expectations for this seniors group.
b)How well does your hometown meet these MNEs?
c)Describe how their disabilities might affect their use of your town's tourism facilities.
d)Do you feel it is the responsibility of tourism businesses to design products to meet the special needs of these tourists? Why or why not?

Question 49

Events such as the SARS epidemic have an impact on a region's tourism industry because ______________.

A) it makes the destination too difficult to reach
B) people do not want to visit regions that are reported as unhealthy
C) the media tends to sensationalize the health risks to a community
D) only young and healthy tourists will chose to visit these regions

Question 50

There are many motivators that cause tourists to choose Canada for their vacation.Discuss this statement by:
a)Providing definitions of cultural, physical, interpersonal, and status/prestige motivators.
b)Providing two examples of each of these motivator categories.
c)If you were to travel in Canada for a vacation, which of the above four motivators would likely keep you here? Why?
d)Having no financial concerns, choose a destination and detail the type of trip you would like to take based on the motivator you chose in c).Be sure to consider lodging, food and beverage, entertainment, recreation, etc.

Question 51

When you travel to Moncton in the summer with a group of friends to attend a day-long music festival, which one of Maslow's needs are you satisfying?

A) Self-actualization
B) Social
C) Physiological
D) Musical