Deck 7: Tourism Research

Question 1

Researchers often use this research technique to evaluate how a tourism opportunity will impact the host community of a region.

A) Delphi method
B) quantitative technique
C) correlation analysis
D) qualitative technique

Answer 1

D

Question 2

Research can be categorized as the following except:

A) normative research.
B) descriptive research.
C) predictive research.
D) analytical research.
E) conclusive research.

Answer 2

E

Question 3

This is the type of surveys to find out travelers' attitudes and beliefs on certain topic.

A) interpretative surveys
B) factual surveys
C) structured surveys
D) opinion surveys

Answer 3

D

Question 4

There are five types of interviews:

A) personal, telephone, electronic devices, street encounter and mail.
B) structured, semi-structured, unstructured, telephone and focus group.
C) structured, unstructured, telephone, electronic devices and focus group.
D) personal, telephone, mail, electronic devices and structured.

Question 5

Which of the following surveys is the most expensive?

A) telephone
B) electronic devices
C) interviews
D) mail

Question 6

Surveys may be administered through the following except:

A) telephone.
B) interviews.
C) electronic devices.
D) street encounter.
E) mail.

Question 7

A hotel asking their guests why they chose to stay at their hotel or an airline asking why they chose to fly with them is using the following type of surveys:

A) opinion surveys.
B) structured surveys.
C) factual surveys.
D) interpretative surveys.

Question 8

Survey questions may be broken into the following types of questions except:

A) opinion surveys.
B) causal.
C) factual survey.
D) interpretative.

Question 9

A destination uses this type of research to forecast the tourist arrivals in the future.

A) conclusive research
B) predictive research
C) analytical research
D) descriptive research
E) normative research

Question 10

The electronic survey has the following advantages except:

A) sample is representative.
B) anonymity.
C) speed.
D) low cost.

Question 11

This type of research is often used to depict the characteristics of tourists.

A) predictive research
B) conclusive research
C) normative research
D) analytical research
E) descriptive research

Question 12

This method involves bringing a small number of people together in one place, and asking them questions related to a specific research topic.

A) correlation analysis
B) focus group
C) Delphi method
D) analogy research
E) personal interview

Question 13

The following are the primary steps in the research process except:

A) research analysis.
B) situational analysis.
C) informal investigation.
D) research design.
E) problem identification.

Question 14

Which of the following research technique a hotel would use if it wants to find out if having live music leads to higher profit?

A) quantitative technique
B) qualitative technique
C) Delphi method
D) focus group

Question 15

This is not a question/answer format for research surveys.

A) categorical
B) numerical
C) ordinal
D) rhetorical

Question 16

The goals of tourism research projects are primarily the following except:

A) to examine the performance of certain areas in an operation and monitor guest satisfaction.
B) to help establish the status of researchers in the tourism industry.
C) to identify trends in the markets.
D) to unveil the economic impacts of tourism in any given areas, occupancy trends and general consumer behavior.

Question 17

The variables used for experimental research are the following except:

A) dependent variables.
B) exogenous variables.
C) independent variables.
D) all of the above

Question 18

A destination uses this type of surveys when asking travelers what recreational activities they participated in while they were traveling.

A) factual surveys
B) opinion surveys
C) interpretative surveys
D) structured surveys

Question 19

Causal relation between variables is uncovered by which of the following categories of research?

A) predictive research
B) conclusive research
C) analytical research
D) normative research
E) descriptive research

Question 20

The following is not the benefit of conducting mail surveys:

A) convenient for respondents.
B) less interviewer-interviewee bias.
C) low cost.
D) low response rate.

Question 21

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.

A)A type of research aimed to make a prediction about an occurrence of something happening in the future
B) Collection of information by asking respondents questions
C) The original data that has been collected for a specific purpose
D) The previously collected data
E) The close-ended question that takes yes/no answer
F) A rating scale that is used to assess the respondents' feelings and attitudes
G) The test that the experiment truly measures what it is supposed
H) A qualitative research tool that brings a small of people together
I) The interview that has prearranged questions
J) The quantitative research
Likert scale

Question 22

This is not the advantage of observation method.

A) It can be costly.
B) no interviewer biases
C) no interference with the variables studied
D) more objective and accurate

Question 23

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.

A)A type of research aimed to make a prediction about an occurrence of something happening in the future
B) Collection of information by asking respondents questions
C) The original data that has been collected for a specific purpose
D) The previously collected data
E) The close-ended question that takes yes/no answer
F) A rating scale that is used to assess the respondents' feelings and attitudes
G) The test that the experiment truly measures what it is supposed
H) A qualitative research tool that brings a small of people together
I) The interview that has prearranged questions
J) The quantitative research
Focus group

Question 24

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.

A)A type of research aimed to make a prediction about an occurrence of something happening in the future
B) Collection of information by asking respondents questions
C) The original data that has been collected for a specific purpose
D) The previously collected data
E) The close-ended question that takes yes/no answer
F) A rating scale that is used to assess the respondents' feelings and attitudes
G) The test that the experiment truly measures what it is supposed
H) A qualitative research tool that brings a small of people together
I) The interview that has prearranged questions
J) The quantitative research
Validity

Question 25

Telephone surveys have the following benefits compared to personal interviews except:

A) less interviewer-interviewee bias.
B) faster than personal interviews.
C) less costly.
D) people have unlisted phone numbers.

Question 26

This is a technique that can be used to assess market potential in specific visitor markets.

A) mystery shopper programs
B) carrying capacity analysis
C) surveys
D) future research

Question 27

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.

A)A type of research aimed to make a prediction about an occurrence of something happening in the future
B) Collection of information by asking respondents questions
C) The original data that has been collected for a specific purpose
D) The previously collected data
E) The close-ended question that takes yes/no answer
F) A rating scale that is used to assess the respondents' feelings and attitudes
G) The test that the experiment truly measures what it is supposed
H) A qualitative research tool that brings a small of people together
I) The interview that has prearranged questions
J) The quantitative research
Secondary data

Question 28

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.

A)A type of research aimed to make a prediction about an occurrence of something happening in the future
B) Collection of information by asking respondents questions
C) The original data that has been collected for a specific purpose
D) The previously collected data
E) The close-ended question that takes yes/no answer
F) A rating scale that is used to assess the respondents' feelings and attitudes
G) The test that the experiment truly measures what it is supposed
H) A qualitative research tool that brings a small of people together
I) The interview that has prearranged questions
J) The quantitative research
Dichotomous questions

Question 29

This interview technique allows the interviewer to adapt follow-up questions according to the respondent's answers while following a schedule of questions and, therefore, allow more exploration into an issue.

A) open-ended interviews
B) unstructured interviews
C) semi-structured interviews
D) structured interviews

Question 30

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.

A)A type of research aimed to make a prediction about an occurrence of something happening in the future
B) Collection of information by asking respondents questions
C) The original data that has been collected for a specific purpose
D) The previously collected data
E) The close-ended question that takes yes/no answer
F) A rating scale that is used to assess the respondents' feelings and attitudes
G) The test that the experiment truly measures what it is supposed
H) A qualitative research tool that brings a small of people together
I) The interview that has prearranged questions
J) The quantitative research
Predictive research

Question 31

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.

A)A type of research aimed to make a prediction about an occurrence of something happening in the future
B) Collection of information by asking respondents questions
C) The original data that has been collected for a specific purpose
D) The previously collected data
E) The close-ended question that takes yes/no answer
F) A rating scale that is used to assess the respondents' feelings and attitudes
G) The test that the experiment truly measures what it is supposed
H) A qualitative research tool that brings a small of people together
I) The interview that has prearranged questions
J) The quantitative research
Survey

Question 32

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.

A)A type of research aimed to make a prediction about an occurrence of something happening in the future
B) Collection of information by asking respondents questions
C) The original data that has been collected for a specific purpose
D) The previously collected data
E) The close-ended question that takes yes/no answer
F) A rating scale that is used to assess the respondents' feelings and attitudes
G) The test that the experiment truly measures what it is supposed
H) A qualitative research tool that brings a small of people together
I) The interview that has prearranged questions
J) The quantitative research
Primary data

Question 33

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.

A)A type of research aimed to make a prediction about an occurrence of something happening in the future
B) Collection of information by asking respondents questions
C) The original data that has been collected for a specific purpose
D) The previously collected data
E) The close-ended question that takes yes/no answer
F) A rating scale that is used to assess the respondents' feelings and attitudes
G) The test that the experiment truly measures what it is supposed
H) A qualitative research tool that brings a small of people together
I) The interview that has prearranged questions
J) The quantitative research
Structured interview

Question 34

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.

A)A type of research aimed to make a prediction about an occurrence of something happening in the future
B) Collection of information by asking respondents questions
C) The original data that has been collected for a specific purpose
D) The previously collected data
E) The close-ended question that takes yes/no answer
F) A rating scale that is used to assess the respondents' feelings and attitudes
G) The test that the experiment truly measures what it is supposed
H) A qualitative research tool that brings a small of people together
I) The interview that has prearranged questions
J) The quantitative research
Mathematical models

Question 35

It is at this step that the researcher starts informally developing the hypothesis.

A) data collection
B) research findings
C) data analysis an interpretation
D) research design
E) informal investigation