Deck 19: Presenting Insights and Findings: Written Reports

Question 1

Information such as the title of the report,information about the researcher or organization conducting the research,the name of the client and the date of release should appear on/in the _____ of a written research report.

A) title page
B) letter of transmittal
C) letter of authorization
D) executive summary
E) introduction

Answer 1

A

Question 2

Which section of a written technical report includes discussion of sampling design,research design,and data collection procedures?

A) Introduction
B) Background
C) Methodology
D) Appendix
E) Findings

Answer 2

C

Question 3

The most extensive discussion of the methodology used in the study will appear in a _____ style of written research report.

A) memo
B) letter
C) short technical
D) long management
E) long technical

Answer 3

E

Question 4

A list of tables,list of graphs,list of appendices,and list of exhibits are found in which part of the written business research report?

A) Table of contents
B) Letter of transmittal
C) Letter of authorization
D) Executive summary
E) Introduction

Question 5

Where should the study's methodology be mentioned in a written short report?

A) Executive summary
B) Introduction
C) Letter of transmittal
D) Appendix
E) Research design section

Question 6

All of the following components should be included in the title of a written research report EXCEPT _____.

A) study variables
B) type of relationship studied
C) population of interest
D) time when study was conducted
E) all of the above should be included

Question 7

Which of the following types of written reports does NOT require a letter of transmittal?

A) External report
B) Internal report
C) Technical report
D) Management report
E) Informational report

Question 8

Which of the following written research reports should have a table of contents?

A) Informational report of 5 pages
B) Letter of transmittal
C) Management report of 5 pages
D) Technical report of 10 pages
E) All reports should have a table of contents

Question 9

The letter of transmittal in the written research report includes a discussion of all of the following except _____.

A) scope of report
B) authorization for the project
C) limitations of the study
D) recognition of the person who prepared the report
E) purpose of the study

Question 10

When writing for an audience of researchers,which type of written report should be used?

A) Informal
B) Technical
C) Management
D) Informational
E) Interim

Question 11

Which of the following is among the prefatory information provided in the ____ of a written research report?

A) Executive summary
B) Introduction
C) Limitations
D) Appendices
E) Bibliography

Question 12

Jacob is writing a report on a study of how store traffic changes based on the weather among senior citizens in Florida.Which title below is most appropriate?

A) An investigation into the effects of weather on store traffic among senior citizens in Florida
B) Store traffic and weather effects
C) Driving patterns among seniors in Florida
D) The weather effect
E) State-based investigation of weather and store traffic

Question 13

Long reports written for the client are types of written _____ reports.

A) formal
B) informal
C) memorandum
D) management
E) technical

Question 14

All of the following are contained in a written research report EXCEPT _____.

A) findings
B) analysis of findings
C) interpretations
D) conclusions
E) all of the above are part of a written research report

Question 15

Which type of written research report contains all possible report modules?

A) Short memo
B) Short letter
C) Long technical
D) Short technical
E) Long management

Question 16

Which written research report section contains a clear statement of the management question and the business research problem?

A) Approach
B) Problem statement
C) Background
D) Table of contents
E) Methodology

Question 17

John must submit a written progress report to his client every six weeks throughout the research project.What type of report should John use?

A) Formal
B) Technical
C) Short
D) Management
E) Long

Question 18

How many pages are typically needed to adequately report the required components of an executive summary?

A) 1 page
B) 2 pages
C) 3 pages
D) 10 pages
E) It depends on the report

Question 19

All of the following tend to be short written research reports EXCEPT _____.

A) informational reports
B) progress reports
C) interim reports
D) technical reports
E) memorandum (memo) reports

Question 20

What term is used to refer to a concise summary of the major findings,conclusions,and recommendations in a written report?

A) Authorization letter
B) Letter of transmittal
C) Introduction
D) Executive summary
E) Abstract

Question 21

A writer can use a(n)_____ to determine how difficult the material is to read.

A) readability index
B) reading level index
C) comprehensibility index
D) editor
E) pretest

Question 22

The rate at which the printed page presents information to the reader is called _____.

A) readability
B) speed
C) comprehensibility
D) pace
E) gait

Question 23

Jack is developing the outline for his written research report.He is outlining using just a few words to jog his memory when he writes the report.What type of outline is Jack using?

A) Topic outline
B) Bullet outline
C) Sentence outline
D) Paragraph outline
E) List outline

Question 24

The target population being studied and the methods for selecting respondents are all part of the _____ section of the methodology portion of a written research report.

A) research design
B) data collection
C) findings
D) introduction
E) sampling design

Question 25

What written report planning format uses key words and phrases in the outline?

A) Topic outline
B) Bullet outline
C) Sentence outline
D) Paragraph outline
E) List outline

Question 26

In what section of a written research report are complex tables,statistical tests,and supporting documents placed?

A) Introduction
B) Findings
C) Methodology
D) Recommendations
E) Appendix

Question 27

Mary is developing an outline for a written research report.She is using complete sentences to express the essential thoughts associated with each topic.What type of outline is Mary using?

A) Topic outline
B) Bullet outline
C) Sentence outline
D) Paragraph outline
E) List outline

Question 28

What is the FIRST question a report writer should ask prior to writing the research report?

A) Who will read the report?
B) What is the purpose of this report?
C) What are the limitations of the report?
D) How will the report be used?
E) How important is the topic?

Question 29

According to a recent poll on the Prevention magazine website: • 56% reported that their doctor never discusses weight.
• 30% indicated that their doctor discussed weight issues but only if they brought the topic up first.
• 14% reported that weight is not an issue for them.
The Prevention magazine survey results are presented using _____ to present the statistics.

A) text presentation
B) semitabular form
C) tables
D) graphics
E) allegory

Question 30

According to a recent poll on the Prevention magazine website: "Most people (56%)reported that even though they are overweight,their doctor never discusses the role of weight in leading a healthy life.Only 14% indicated that it was not an issue because they are already in good shape."
The Prevention magazine survey results are presented using _____ to present the statistics.

A) text presentation
B) semitabular form
C) tables
D) graphics
E) bullet listing

Question 31

Which section of a written research report describes how data were handled and the statistical tests used?

A) Methodology
B) Introduction
C) Findings
D) Limitations
E) Appendix

Question 32

Which section of a written research report is generally the longest?

A) Introduction
B) Methodology
C) Findings
D) Conclusions
E) Appendix

Question 33

Which question below best guides what should be included in the findings section of a written research report?

A) Is the material important to understanding the problem and findings?
B) What statistical techniques were used to determine the findings?
C) How does the finding relate to the hypothesis?
D) Who is reading the report?
E) What are the limitations of the findings?

Question 34

A readability analysis of a written research report scored a 10 on Gunning's Fog Index.Which of the following statements is the best interpretation of this score?

A) People over the age of 10 should be able to read the report comfortably
B) People with less than a 10^th grade education will be comfortable reading the report
C) A person with a 10^th grade education or higher will be able to read the report comfortably
D) 10% of the report is difficult to read
E) The report is unreadable to most people on a scale of 1 to 10

Question 35

Which method for presenting statistics is most common in a written report when there are only a few statistics?

A) Text presentation
B) Semitabular form
C) Tables
D) Graphics
E) Bullet listing

Question 36

Which of the following techniques to control pace in a written report is thought to create a positive psychological effect on the reader?

A) Use of headings
B) Use of ample white space
C) Use of visual aids
D) Use of well-known vocabulary terms
E) Use of italics

Question 37

Which of the following techniques is useful for organizing a written research report?

A) Use of headings
B) Use of ample white space
C) Use of visual aids
D) Use of well-known vocabulary terms
E) Use of italics

Question 38

Which of the following techniques is useful in a written report for emphasizing important textual content material?

A) Use headings
B) Use ample white space
C) Use visual aids
D) Choose well-known vocabulary terms
E) Use italics

Question 39

Which of the following techniques is useful in a written report for offsetting (clarifying)text that is difficult to understand?

A) Use of headings
B) Use of ample white space
C) Use of visual aids
D) Use of well-known vocabulary terms
E) Use italics

Question 40

Where are copies of materials such as the survey instrument,cover letter,and consent forms placed in a written research report?

A) Introduction
B) Immediately following the table of contents
C) In an appendix
D) In the methodology section
E) These are not included in a report

Question 41

Which format for presenting statistics in a written report is best for making comparisons?

A) Text presentation
B) Semitabular form
C) Tables
D) Graphics
E) Bullet listing

Question 42

Bar charts differ from column charts in that ____.

A) bar charts are better when data labels must be longer
B) in bar charts the frequencies are represented vertically
C) only bar charts can present both negative and positive changes
D) bar charts offer more easily seen comparisons between variables
E) None of the above

Question 43

In a written research report,if you were restricted to the choices below,which type of chart would be better for depicting clarity of relationship between two variables?

A) simple pie chart
B) simple column chart
C) bullet bar chart
D) pictograph
E) None of the above

Question 44

In a written research report,if you were restricted to the choices below,which type of chart would be better for depicting components or a whole or frequencies of a single variable?

A) Bubble graph
B) Pie chart
C) Area chart
D) Stacked Pie
E) Geographic map or chart

Question 45

Provide some advice for a person writing a short research report.

Question 46

All of the following have a greater opportunity to obscure rather than clarify data EXCEPT _____.

A) 3-D surface line charts
B) Multiple line chart
C) Spider (Radar) chart
D) Column chart
E) Column with overlayed line graph

Question 47

Which of the following written research reports should have a table of contents?

A) Informational report of 5 pages
B) Letter of transmittal
C) Management report of 5 pages
D) Technical report of 10 pages
E) All reports should have a table of contents

Question 48

A statistical presentation technique used for time series and frequency distributions over time is called a _____.

A) boxplot
B) bar graph
C) pie chart
D) line graph
E) Pareto diagram

Question 49

Which format for presenting statistics in a written report is best for enhancing comprehension and providing adequate information?

A) Text presentation
B) Semitabular form
C) Tables
D) Graphics
E) Comparisons

Question 50

What type of chart uses symbols or images rather than bars to represent frequency data?

A) Line graph
B) Pie chart
C) Area chart
D) Pictograph
E) Map

Question 51

In editing the final version of a written report,you should do each of the following EXCEPT ____.

A) Simplify complex or jargon filled sentences
B) Use shorter paragraphs
C) Organize text with meaningful headings
D) Put multiple, complex charts on the same page
E) Use color consistency to enhance meaning.

Question 52

Which of the following graph or chart types offer a danger of obscuring rather than clarifying data?

A) bar charts
B) 3-D surface line charts
C) column charts
D) exploding pie chart
E) scatter plot