Deck 23: Appendix 9B: Test Markets

Question 1

Burger King is examining the sales potential for a new burger,the Western Angus Ranch burger,by offering the product for sale at 10 randomly selected Burger King locations.Burger King is using a(n)_____ to test the potential for this product.

A) static group comparison
B) standard test market
C) electronic test market
D) controlled test market
E) simulated test market

Answer 1

B

Question 2

A _____ is a controlled experiment conducted in a carefully chosen marketplace to measure and predict sales or profitability of a product.

A) pretest-posttest control group
B) test market
C) simulation
D) replication
E) research and development test

Answer 2

B