Deck 13: Creating Innovative Organizations

Question 1

Which term describes the WWW during its first few years of operation between 1991 and 2003?

A) Web 1.0
B) Eshop
C) Open source
D) All of these

Answer 1

A
Explanation: Web 1.0 refers to the World Wide Web during its first few years of operation from 1991-2003.

Question 2

Which of the following produces an improved product customers are eager to buy,such as a faster car or larger hard drive?

A) Sustaining technology
B) Disruptive technology
C) Reputation system
D) Personalization

Answer 2

A
Explanation: Sustaining technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

Question 3

Which of the following represents a form of disruptive technology?

A) Enters the marketplace at the low end.
B) Is a new way of doing things that initially does not meet the needs of existing customers.
C) Tends to open new markets and destroy old ones.
D) All of these are included.

Answer 3

D
Explanation: Disruptive technology (1) is a new way of doing things that initially doesn't meet the needs of existing customers, (2) tends to open new markets and destroy old ones, and (3) enters the marketplace at the low end and eventually evolves to displace high-end competitors and their reigning technologies.

Question 4

Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

A) Collective intelligence
B) Digital Darwinism
C) Joint venture
D) Sole proprietorship

Question 5

Universities were among some of the first users of the Internet.What was the Internet first called?

A) HTML
B) ARPANET
C) OPT
D) WWO

Question 6

What allows users to access the WWW?

A) Web conferencing
B) Web browser
C) Web 2.0
D) Web business

Question 7

At a local marketing firm,Steve is the lead web developer and is responsible for working with customers on their web designs,development,and graphics.Which of the following would be a critical skill Steve must have to be able to perform his job?

A) Understanding that he must create a unique domain name for each client.
B) Being able to work with HTML.
C) Understanding the World Wide Web and how hyperlinks work.
D) All of these.

Question 8

Which of the following are types of web browsers?

A) Microsoft Word and Excel
B) Internet Explorer and Mozilla Firefox
C) Facebook and MySpace
D) All of these

Question 9

Which of the following terms could you use synonymously when referring to the web?

A) Network, paradigm shift
B) URL, domain name
C) HTML, Internet
D) Web browser, blog

Question 10

Many industries have been forced to change due to technology advances.Which of the below industries has felt the lowest amount of economic impact from ebusiness?

A) Auto industry
B) Retail industry
C) Travel industry
D) Waste or recycling industry

Question 11

Which of the following is not a reason for the explosive growth of the WWW?

A) Basic web pages are easy to create and extremely flexible.
B) The microcomputer revolution made it possible for an average person to own a computer.
C) Digital Darwinism.
D) The speed, convenience, and low cost of email.

Question 12

What is the Internet protocol web browsers use to request and display web pages using universal resource locators?

A) Hypertext markup language (HTML)
B) URL
C) Hypertext transport protocol (HTTP)
D) DARPA

Question 13

Many social media sites today allow you to customize your web address,for example,www.facebook.com/Womenwithdrive.What is an alternate name for a web address such as www.apple.com?

A) Digital bookmark
B) Internet bookmark
C) Universal resource locator
D) Web browser

Question 14

Which of the following is a challenge of sustaining technology?

A) Provides a cheaper product for current customers.
B) Provides a product that does not meet existing customers' future needs.
C) Provides a better product for current customers.
D) Provides a faster product for current customers.

Question 15

What is the practice of buying a domain name and not using the web page but waiting to profit from the trademark?

A) Domain or cyber squatting
B) Branding domain
C) Cybermediation
D) Paradigm shift or domain shift

Question 16

What is the difference between ecommerce and ebusiness?

A) Ecommerce includes Internet network effects. Ebusiness includes ecommerce and all activities related to internal and external business operations.
B) Ecommerce is buying and selling of goods or service online. Ebusiness includes ecommerce and all activities related to internal and external business operations.
C) Ecommerce includes ecommerce and all activities related to internal and external business operations. Ebusiness includes all of the of knowledge management systems.
D) Ebusiness is buying and selling of goods or service online. Ecommerce includes ecommerce and all activities related to internal and external business operations.

Question 17

Which of the following began as an essential emergency military communications system operated by the U.S.Department of Defense (DARPA)?

A) Internet
B) Ecommerce
C) Ebusiness
D) World Wide Web

Question 18

What caused Polaroid to go bankrupt?

A) It failed to have innovative technology and a captive customer base.
B) One-hour film processing and digital cameras stole its market share.
C) People who want instant access to their pictures also want a third party involved.
D) Internet websites such as Flickr and Facebook stole its market share.

Question 19

Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?

A) Johnson & Johnson
B) Sears
C) Dell
D) None of these

Question 20

The Innovator's Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers,partners,and stakeholders.

A) Sustaining technology
B) Existing investments
C) Collective intelligence
D) Disruptive technology

Question 21

What is the depth and breadth of details contained in a piece of textual,graphic,audio,or video?

A) Information richness
B) Information age
C) Information reach
D) Information browser

Question 22

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose.How would you classify Nike's ebusiness strategy?

A) Information richness
B) Mass customization
C) Personalization
D) Interactivity

Question 23

What measures the number of people a firm can communicate with all over the world?

A) Information richness
B) Information age
C) Information reach
D) Information browser

Question 24

When evaluating the business value of disintermediation,the more ____________ that are cut from the distribution chain,the lower the product price.

A) Technologies
B) Customers
C) Data streams
D) Intermediaries

Question 25

A company can reduce its costs by using ebusiness to change its business processes.Which of the following does not represent an example of how a company can reduce its costs through ebusiness?

A) Creating an online travel reservation.
B) Ordering a product online.
C) Researching products to find the lowest price and visiting the store to purchase the item.
D) All of these.

Question 26

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users,creating exponential growth in the message's visibility and effect?

A) Cookies
B) Click-through
C) Viral marketing
D) Pop-up ad

Question 27

Which of the below statements is correct?

A) Just putting up a website can create tremendous ebusiness value.
B) Just putting up a website can create tremendous business buzz.
C) Just putting up a website can limit product availability.
D) Just putting up a website does not create an ebusiness.

Question 28

Netflix creates a unique recommendation listing for each customer that revisits its website.How would you classify Netflix's ebusiness strategy?

A) Information richness
B) Mass customization
C) Personalization
D) Interactivity

Question 29

What uses the Internet to reassemble buyers,sellers,and other partners in a traditional supply chain in new ways?

A) Content providers
B) Intermediaries
C) Reintermediation
D) Cybermediation

Question 30

What is the best way to measure a company's ebusiness success?

A) Effective MIS metrics
B) Interactivity
C) Clickstream data
D) All of these

Question 31

Which of the below would not be considered an advantage of ebusiness?

A) Expanding global reach.
B) Opening new markets.
C) Reducing costs.
D) Reducing information reach.

Question 32

Both individuals and organizations have embraced ebusiness to do which of the following:

A) Enhance productivity.
B) Maximize convenience.
C) Improve communication.
D) All of these.

Question 33

What type of mediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness?

A) Cybermediation
B) Interactivity
C) Reintermediation
D) Disintermediation

Question 34

M&M's offers people the opportunity to order the candy in special colors or with customized sayings.How would you classify M&M's ebusiness strategy?

A) Information richness
B) Mass customization
C) Personalization
D) Interactivity

Question 35

Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle,Washington,area.Bonnie is highly technical and uses many online marketing techniques to increase business.One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites.What type of marketing technique is Bonnie using?

A) A cookie
B) A banner ad
C) A pop-up ad
D) A click-through ad

Question 36

Which of the following is an ebusiness marketing technique?

A) Cookies
B) Pop-up ad
C) Banner ad
D) All of these

Question 37

What is the exact pattern of a consumer's navigation through a site?

A) Web browsing
B) Hypertext
C) Clickstream data
D) Web data

Question 38

What is the ability of an organization to tailor its products or services to the customers' specifications?

A) Personalization
B) Long tail
C) Mass customization
D) Information reach

Question 39

Which of the below would not be considered a company operating in the long tail of a typical sales curve?

A) Walmart
B) Netflix
C) iTunes
D) Zappos

Question 40

Amazon creates a unique recommendation listing for each customer that revisits its website.How would you classify Amazon's ebusiness strategy?

A) Information richness
B) Mass customization
C) Personalization
D) Interactivity

Question 41

Computers connected through the __________ can send and receive information,including text,graphics,voice,video,and software.

Question 42

Which of the following is a reason for the growth of the World Wide Web?

A) The microcomputer revolution.
B) Advancements in networking hardware.
C) Web pages being easy to create and flexible.
D) All of these.

Question 43

Which of the following is not one of the Internet's impacts on information?

A) Easy to compile
B) Improved content
C) Digital divide
D) Increased richness

Question 44

What is information richness?

A) A global public network of computer networks that pass information from one to another using common computer protocols.
B) The depth and breadth of details contained in a piece of textual, graphic, audio, or video information.
C) The number of people a business can communicate with, on a global basis.
D) Occurs when those with access to technology have great advantages over those without access to technology.

Question 45

A __________ technology is a new way of doing things that initially does not meet the needs of existing customers.

Question 46

Which of the following is an example of a disruptive technology?

A) Oracle's database software
B) Sony's transistor-based consumer electronics (transistor radio)
C) Intel's low-end microprocessor
D) All of these

Question 47

What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness,including comparison-shopping sites such as Froogle and bank account aggregation services such as Citibank?

A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

Question 48

What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service,and occurs when a business sells directly to the customer online?

A) Disintermediation
B) Intermediaries
C) Cybermediation
D) None of these

Question 49

What are agents,software,or businesses that provide a trading infrastructure to bring buyers and sellers together?

A) Intermediaries
B) Disintermediaries
C) Reintermediaries
D) Cybermediation

Question 50

What measures the number of people a firm can communicate with all over the world?

A) Information
B) Mass communication
C) Information reach
D) Cybertronics

Question 51

Which of the following is an example of a sustaining technology?

A) Porsche's faster car
B) Intel's low-end microprocessor
C) Sony's transistor-based consumer electronics (transistor radio)
D) All of these

Question 52

What is information reach?

A) A global public network of computer networks that pass information from one to another using common computer protocols.
B) The depth and breadth of information transferred between customers and businesses.
C) Measures the number of people a firm can communicate with all over the world.
D) Occurs when those with access to technology have great advantages over those without access to technology.

Question 53

What occurs when a business sells directly to the customer online and cuts out the middle man?

A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

Question 54

What occurs when steps are added to the value chain as new players find ways to add value to the business process?

A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

Question 55

Several companies that launched new businesses by capitalizing on disruptive technology were outlined in the book.One example is _______________,which launched such revolutionary products as the iPod and the iPhone.

Question 56

Through ____________ data,companies can observe the exact pattern of a consumer's navigation through a site.

Question 57

Which company is expecting to gain the majority of its returns on new investments?

A) General Motors
B) Sears Roebuck
C) Dell
D) Phillips Petroleum

Question 58

What does digital Darwinism imply?

A) Organizations that can adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
B) Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
C) Organizations that can adapt to new information systems are doomed to extinction.
D) Organizations that cannot adapt to new information systems are doomed to exile.

Question 59

Which of the following is an example of a clickstream data metric?

A) Dates and times of visits
B) Number of customers with shopping carts
C) The number of page views
D) All of these

Question 60

Which company is expecting to gain the majority of its returns on existing investments?

A) Dell
B) Johnson & Johnson
C) Procter & Gamble
D) Phillips Petroleum

Question 61

A __________ is an online marketing technique where a website deposits a small file-containing information about the customer and his/her browsing activities-on the customer's hard drive.

Question 62

The Innovator's ___________ is a book by Clayton M.Christensen.

Question 63

Describe Web 1.0 along with ebusiness and its associated advantages.

Question 64

Information __________ refers to the depth and breadth of details contained in a piece of textual,graphic,audio,or video information.

Question 65

Intermediaries occur when a customer sells directly to another customer online,cutting out the intermediary.

Question 66

Ebusiness is something that a business can just go out and buy.

Question 67

Disruptive technology tends to provide us with better,faster,and cheaper products.

Question 68

According to Christensen,companies may have placed too great an emphasis on satisfying customer's ______ needs,while forgetting to adopt new disruptive technology that will meet customer's future needs.

Question 69

A(n)___________ technology produces an improved product customers are eager to buy.

Question 70

What is best for an organization's current business could ruin it in the long term.

Question 71

Examples of ebusiness advantages include opening new markets,reducing costs,and expanding global reach.

Question 72

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad,including time spent viewing the ad,number of pages viewed,and number of repeat visits to the advertisement.

Question 73

Information reach refers to the number of people a business can communicate with,on a global basis.

Question 74

Ebusiness is the buying and selling of goods and services over the Internet.

Question 75

Information __________ measures the number of people a firm can communicate with all over the world.

Question 76

The WWW provides access to Internet information,including text,graphics,audio,and video files,through documents that use a special formatting language called ________ markup language.

Question 77

Compare disruptive and sustaining technologies,and explain how the Internet and WWW caused business disruption.

Question 78

Disruptive and new technologies typically cut into the low-end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Question 79

Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if it wants to take advantage of sustaining technologies.

Question 80

Dell Inc.ranks highest on the list for expecting returns from new investments.