Deck 3: E-Business Mobile Business

Question 1

An e-business model is a plan that details how a company creates,delivers and generates revenues.

Answer 1

True

Question 2

A wireless LAN (WLAN)is a means by which portable devices can connect wirelessly to a local area network,using access points that send and receive data via radio waves.

Answer 2

False

Question 3

Wireless technology offers the opportunity to redesign and often complicates the workflow processes to be faster,yet more expensive and more time consuming.

Answer 3

False

Question 4

Information reach refers to the number of people a business can communicate with,on a global basis.

Question 5

A great GIS example,Google earth,combines satellite imagery,geographic data and Google's search capabilities to create a virtual globe that users can download to a computer or mobile device.

Question 6

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

Question 7

Radio-frequency identification (RFID)uses electronic tags and labels to identify objects wirelessly over short distances.

Question 8

GPS utilises location-based services (LBS)applications that use location information to provide a service; whereas,a GIS does not use LBS applications.

Question 9

Wireless networks offer many business advantages but can often slow employee productivity and workflow processes.

Question 10

RFID innovations and technologies are being used in many industries including retail,hospitals,pharmaceuticals and ranchers.

Question 11

Intermediaries occur when a customer sells directly to another customer online cutting out the intermediary.

Question 12

The majority of eBay's customers are using a business-to-business (B2B)e-business model.

Question 13

A global positioning system (GPS)consists of hardware,software and data that provides location information for display on a multi-dimensional map.

Question 14

Mobile and wireless networks are identical and the terms can be used synonymously.

Question 15

Worldwide Interoperability for Microwave Access (WiMAX)is a communications technology aimed at providing high-speed wireless data over metropolitan area networks.

Question 16

A few examples of e-business advantages can include opening new markets,reducing costs and expanding global reach.

Question 17

Wireless networking includes personal area networks (PAN)that provide communication over a short distance that is intended for use with devices that are owned and operated by a single user.

Question 18

Enhancing mobility is one of the greatest advantages provided by wireless networks.It allows activities that were formerly tied to physical locations to be performed almost anywhere.

Question 19

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad,including time spent viewing the ad,number of pages viewed and number of repeat visits to the advertisement.

Question 20

Instant access to customer profiles,account history and current order status significantly improves the quality of interactions with customers,suppliers and business partners.

Question 21

Which of the following is a challenge facing an e-business?

A) Improving information content
B) Increasing convenience
C) Decreasing costs
D) Increasing liabilities

Question 22

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose.How would you classify Nike's e-business strategy?

A) Information richness
B) Mass customisation
C) Personalisation
D) Interactivity

Question 23

For the past 20 years,Perry has been an owner of several real estate franchises.To increase business Perry spends a great deal of money marketing and advertising his businesses online.Perry decides he would like to move beyond just marketing and create an actual e-business that acts like a search engine but only focuses on the real estate industry.The main revenue source for this Perry's e-business will be a charge of $50 a month for each property that is listed on the website.What is the primary revenue model for Perry's new business?

A) Licence fees
B) Advertising fees
C) Subscription fees
D) All the answers are correct

Question 24

One of the main challenges of business mobility is protecting against theft.

Question 25

What is the ability of an organisation to tailor its products or services to the customers' specifications?

A) Personalisation
B) Long tail
C) Mass customisation
D) Information reach

Question 26

Which of the following represents the primary e-business revenue models?

A) Blogs,wikis,instant messaging,real simple syndication,podcasting,web conferencing and search engine optimisation
B) Content providers,infomediaries,online marketplaces,portals,service providers,transaction brokers
C) B2B,B2C,C2C,C2B
D) Advertising fees,licence fees,subscription fees,transaction fees,value-added services fees

Question 27

What are the four main types of e-business models?

A) Business-to-borrower,business-to-consumer,consumer-to-business,and consumer-to-consumer
B) Business-to-business,business-to-consumer,consumer-to-business,and consumer-to-consumer
C) Business-to-business,business collaboration,collective business,and consumer-to-consumer
D) e-Business-to-e-business,e-business-to-e-business,e-consumer-to-e-business,and e-consumer-to-e-consumer

Question 28

What measures the number of people a firm can communicate with all over the world?

A) Information richness
B) Information age
C) Information reach
D) Information browser

Question 29

With the power of a wireless network,business professionals can take advantage of mobility allowing them to work from anywhere,at any time,using many different devices.

Question 30

Susan teaches many individuals and business professionals how,why and the benefits and challenges to using social media.Of the five e-business challenges,which of the following is the most crucial challenge to consider before engaging in social media?

A) Adhering to taxation rules
B) Ensuring consumer protection
C) Identifying limited market segments
D) Managing consumer relationships

Question 31

Which of the following represents the connecting and communicating tools supporting and driving e-business?

A) Blogs,wikis,instant messaging,real simple syndication,podcasting,web conferencing and search engine optimisation
B) Content providers,infomediaries,online marketplaces,portals,service providers,transaction brokers
C) B2B,B2C,C2C,C2B
D) Advertising fees,licence fees,subscription fees,transaction fees,value-added services fees

Question 32

What is the difference between a B2C and a C2B?

A) B2C focuses on companies as customers and C2B focuses on consumers as customers
B) B2C focuses on collaboration and C2B focuses on consumers
C) B2C focuses on business to consumers and C2B focuses on consumers to business
D) B2C focuses on consumers as customers and C2B focuses on companies as customers

Question 33

What are the four challenges facing e-businesses outlined in the text?

A) Identifying limited market segments,managing consumer trust,ensuring consumer protection and improving information content
B) Decreased costs,increased convenience,identifying limited market segments and adhering to taxation rules
C) Protecting customers,leveraging existing systems,increasing liability,providing security and adhering to taxation rules
D) Differs depending on the industry where the business operates

Question 34

Amazon creates a unique recommendation listing for each customer that revisits its website.How would you classify Amazon's e-business strategy?

A) Information richness
B) Mass customisation
C) Personalisation
D) Interactivity

Question 35

WLANs that use Wi-Fi have a built-in security mechanism called Wi-Fi protected access (WPA),a wireless security protocol to protect Wi-Fi networks.

Question 36

Which of the below is not a valid form of an e-business revenue model?

A) Value-added services fees
B) Subscription fees
C) Advertising fees
D) Service provider

Question 37

What are the four wireless communication network categories?

A) Private servers,company servers,government servers and international servers
B) Protocol,land lines,rates and worldwide
C) Personal,local,regional and international
D) Personal area networks,wireless local area networks,wireless metropolitan area networks and wireless wide area networks

Question 38

What is the difference between a business model and an e-business model?

A) A business model details how a company creates,delivers and generates revenue; whereas,an e-business model does all of the same except on the internet
B) A business model and an e-business model are identical
C) A business model and an e-business model are complete opposites
D) An e-business model details how a company creates,delivers and generates revenue; whereas,a business model does all the same except on the internet

Question 39

Which of the below statements is accurate when considering the e-business challenge of adhering to taxation rules?

A) All online companies must pay sales tax
B) Online companies do not have to pay any sales tax
C) Some online companies have to charge sales tax
D) Online companies that sell physical products have to pay sales tax and online companies that provide intangible services do not

Question 40

LBS differ from RFID in that an LBS cannot track and monitor objects such as inventory.

Question 41

Which business application uses electronic tags and labels to identify objects wirelessly over short distances?

A) Radio-frequency identification
B) Global positioning systems
C) Geographic information systems
D) Location-based services

Question 42

The potential for contracting viruses on mobile devices is increasing; in fact,the first known mobile phone virus was called _____________.

A) Cabir
B) Cadet
C) Capital
D) Caviar

Question 43

A wireless WAN (WWAN)is a wide area network that uses radio signals to transmit and receive data and can be divided into which two categories?

A) Cellular communications and multiple user communication systems
B) Mobile and wireless technologies
C) Cellular and satellite communication systems
D) Client and server systems

Question 44

A ___________ is a space station that orbits the Earth receiving and transmitting signals from Earth-based stations over a wide area.

Question 45

What is a method of sending audio and video files over the internet in such a way that the user can view the file while it is being transferred?

A) Streaming
B) Streamlining
C) Networking
D) Wireless

Question 46

Which business application is a satellite-based navigation system providing extremely accurate position,time and speed information?

A) Radio-frequency identification
B) Global positioning systems
C) Geographic information systems
D) Location-based services

Question 47

________ is a security protocol that protects Wi-Fi networks.

A) Wireless prevention policy
B) Wi-Fi protected access
C) Wireless security regulations
D) Wi-Fi technology port

Question 48

Which business application consists of hardware,software and data that provide location information for display on a multi-dimensional map?

A) Radio-frequency identification
B) Global positioning systems
C) Geographic information systems
D) Location-based services

Question 49

What are satellite communications used for?

A) Mobile phones
B) Mobile base stations
C) Satellite dish receivers
D) All the answers are correct

Question 50

___________ is a method of sending audio and video files over the internet in such a way that the user can view the file while it is being transferred.

Question 51

All of the following are forms of e-business except _____________.

A) Subscription fee
B) Content provider
C) Infomediaries
D) Online marketplace

Question 52

Radio frequency ___________ uses electronic tags and labels to identify objects wirelessly over short distances.

Question 53

Which business application uses location information to provide a service and is designed to give mobile users instant access to personalised local content?

A) Radio-frequency identification
B) Global positioning systems
C) Geographic information systems
D) Location-based services

Question 54

Which of the following is not a primary use of GIS?

A) Finding what is nearby from a specific location
B) Mapping densities
C) Routing information
D) Ensuring safety equipment is on an plane before a flight.
Common GIS uses include: (1)finding what is nearby; (2)routing information; (3)sending information alerts; (4)mapping densities; (5)mapping quantities.Ensuring safety equipment is on a plane before a flight takes off is a use of RFID.

Question 55

The internet marketplace remains mostly free of traditional forms of sales tax,partially because e-commerce law is vaguely defined making adhering to ___________ rules and laws a challenge of e-business.

Question 56

Which of the below uses both GIS and GPS?

A) Navigation
B) Wireless advertising
C) Vehicle location
D) All the answers are correct

Question 57

What does the wireless technology WiMAX stand for?

A) Worldwide Interoperability for Microwave Access
B) World Interconnected through Mobile Awareness
C) World Interorganisations for Mobile Access
D) Wide International for Misinformation Access

Question 58

Wireless ____________ is a means by which portable devices can connect wirelessly to a local area network,using access points that send and receive data via radio waves.

Question 59

When evaluating the business value of disintermediation the more ____________ that are cut from the distribution chain,the lower the product price.

A) Technology
B) Customers
C) Data stream
D) Intermediaries

Question 60

Which of the below statements is not accurate in reference to mobile and wireless computing?

A) Mobile technology can travel with the user
B) Wireless technology is any type of operation accomplished without the use of a hard-wired connection
C) Wireless technology is any type of operation accomplished with the use of a hard-wired connection
D) Mobile technology allows a user to download software to a laptop or cell phone for portable reading or reference

Question 61

Identify the benefits of business mobility.

Question 62

Compare the four categories of e-business models.

Question 63

__________-based services are applications that use location information to provide a service.Some examples include mapping,emergency services,navigation and weather information.

Question 64

Providing immediate data _____________,is an advantage of wireless networks,and includes the ability to have instant access to customer profiles,account history and current order status,which can improve the quality of interactions with customers and business partners.

Question 65

Explain the different wireless network business applications.

Question 66

Protecting against theft can expose a company to many significant risks such as stolen IDs,_________,encryption keys and,even,confidential company information.

Question 67

One of the main benefits of business mobility is enhancing ____________,which gives a company the power to place the right resources in the right place at the right time.

Question 68

Explain the different wireless network categories.

Question 69

Routing information,sending information alerts,mapping densities and quantities are all examples of ___________ information systems.

Question 70

The ability to ___________ and monitor assets reduces losses from theft and damage,gathers information from remote or difficult-to-reach locations,enhances safety and makes possible a new wave of personalised services.