Deck 4: Creativity and the Business Idea

Question 1

Elon Musk is also called as the Iron Man Entrepreneur.

Answer 1

True

Question 2

In the checklist method,a new idea is developed through a list of related issues or suggestions.

Answer 2

True

Question 3

Creativity tends to decrease with age.

Answer 3

True

Question 4

In reverse brainstorming the focus is on all the things that are right about an idea.

Question 5

Like the focus group,problem inventory analysis focuses on specific problems in a general product category.

Question 6

The files of the U.S.Patent Office are kept confidential and entrepreneurs cannot study their contents.

Question 7

Attribute listing is an idea-finding technique that requires the entrepreneur to list the attributes of an item or problem and then look at each from a variety of viewpoints.

Question 8

The Gordon method,like most other methods,begins with group members not knowing the exact nature of the problem.

Question 9

Developing a new idea through a chain of word associations is known as the checklist method.

Question 10

Members of the distribution channel are usually good sources of ideas for new products.

Question 11

Focus groups have been used for a variety of purposes since the 1920's.

Question 12

The drawback with problem inventory analysis is that it cannot be used to test a new product idea.

Question 13

The collective notebook method involves members recording their ideas at least once a day for about a week.

Question 14

Forced relationships is a method of forcing confrontations in focus groups.

Question 15

The focus group is an excellent method for initially screening ideas and concepts.

Question 16

The largest source of new ideas is the U.S.Patent Office.

Question 17

Focus groups consist of 15 to 25 participants who are asked specific objective functions.

Question 18

Trends often provide one of the greatest opportunities for starting a new venture.

Question 19

Brainwriting is a written form of brainstorming.

Question 20

Brainstorming is an unstructured process used for generating possible ideas about a problem within a limited time frame through the spontaneous contributions of participants.

Question 21

When a firm classifies a new product the two key factors used are market and technology newness.

Question 22

When evaluating new product development,the criteria should be exclusive and subjective.

Question 23

Creative synthesis is closely connected to the technique of parameter analysis.

Question 24

The product Spanx is an example of an ordinary innovation.

Question 25

An online company's front-end operations involve integration of customer orders with distribution channels.

Question 26

The entrepreneur should always design and build his own webpage to maintain strategic control.

Question 27

In the test market stage of product planning,the refined product idea is tested to determine customer acceptance.

Question 28

New products may be classified from the viewpoint of either the consumer or the firm.

Question 29

Using the big-dream approach,a new idea is developed through a list of related issues or suggestions.

Question 30

Trends for the next decade include all of the following except:

A)Green products
B)New age music
C)Clean energy
D)Health Maintenance

Question 31

In parameter analysis a new idea is developed through a list of related issues or suggestions.

Question 32

In the concept stage,the refined idea is tested to determine consumer acceptance.

Question 33

The big-dream approach requires the entrepreneur to dream about the problem and its solution,thinking big.

Question 34

One evaluation method successfully used in the concept stage is the systematic market evaluation checklist.

Question 35

Nanotechnology would be classified as a breakthrough technology.

Question 36

In the product development stage,consumer reaction to the physical product/service is determined.

Question 37

The product life cycle consists of five main stages.

Question 38

The entrepreneur's ability to recognize a business opportunity is a result of his or her knowledge and experience.

Question 39

Only the test marketing phase of product planning provides actual sales results to judge the product's customer appeal.

Question 40

Discontinuous innovations have the least disrupting influence on established consumption patterns.

Question 41

_____ is not desirable when brainstorming is in process.

A)"Freewheeling"
B)Idea combination and improvement
C)Generating a large quantity of ideas
D)Criticism

Question 42

Creative synthesis is an important aspect of the _________ method of creative problem solving.

A)brainwriting
B)forced association
C)attribute listing
D)parameter analysis

Question 43

In the ________ method,a word is written down,then another,creating a chain of ideas.

A)reverse brainstorming
B)matrix charting
C)heuristic
D)free association

Question 44

Which of the following creative methods involves having participants write down their ideas several times a day?

A)Collective notebook method
B)Parameter analysis
C)Brainstorming
D)Forced relationship

Question 45

This problem-solving method involves developing new ideas by thinking without constraints.

A)Value analysis
B)Attribute listing
C)Big-dream approach
D)Brainwriting

Question 46

The Occupational Safety and Health Act (OSHA)mandated that first-aid kits be available in business establishments employing more than three people.A newly formed company was successful in developing first-aid kits that allowed companies to comply with the standards of the act.This is an example of:

A)distribution channels as an excellent source for new ideas.
B)existing products and services as a source for new ideas.
C)potential consumers as a source for new ideas.
D)government regulations as a source for new product ideas.

Question 47

Brainstorming groups should:

A)contain an expert in the field to be discussed.
B)be serious and work-oriented.
C)try to generate as many ideas as possible.
D)encourage criticism of ideas from other participants in the group.

Question 48

Patents filed with the U.S.Patent Office:

A)are not disclosed to the public.
B)are the property of the U.S.Government.
C)frequently suggest other new products.
D)are only accessible to public limited companies.

Question 49

The largest source of new product ideas is:

A)the U.S.Patent Office.
B)the entrepreneur's research and development.
C)customers.
D)the federal government.

Question 50

In the ________ method a new idea is developed through a list of related issues or suggestions.

A)Gordon
B)checklist
C)collective notebook
D)matrix charting

Question 51

Creativity declines with

A)training and tradition.
B)education and work experience.
C)age,education and lack of use.
D)mental health and work experience.

Question 52

What type of innovation is illustrated by the ideas of the airplane and penicillin?

A)ordinary innovation
B)continuous innovation
C)technological innovation
D)breakthrough innovation

Question 53

Which of the following statements is true?

A)Customers form the largest source of new ideas for entrepreneurs.
B)While members of the distribution channel may be willing to provide new ideas for entrepreneurs,they may not help market them.
C)The Federal Government is not a source of new ideas since the patent information they collect is confidential.
D)Potential entrepreneurs should establish a formal method for monitoring and evaluating competitive products and services on the market.

Question 54

Probably the most well-known and widely used technique for creative problem solving is:

A)brainstorming.
B)focus groups.
C)forced relationships.
D)scientific methoD.

Question 55

Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem?

A)Parameter analysis
B)Matrix charting
C)The Gordon method
D)Free association

Question 56

Parameter analysis consists of two main aspects which are:

A)creative synthesis and parameter identification.
B)breakthrough innovation and forced association.
C)attribute listing and parameter identification.
D)parameter variation and verification.

Question 57

Focus groups use which of the following methods?

A)A moderator leads the group in an open,in-depth discussion.
B)A moderator asks each individual in the group questions,interview style.
C)Each participant fills out a questionnaire,followed by individual exit interviews.
D)Each participant obtains new ideas and solutions by focusing on problems.

Question 58

In this method,instead of generating new ideas themselves,consumers are provided with a list of problems in a general product category.What method is the author referring to here?

A)Reverse brainstorming
B)Problem inventory analysis
C)Brainstorming
D)Focus groups

Question 59

Reverse brainstorming is much like brainstorming except that:

A)criticism is not allowed.
B)the technique is based on finding solutions.
C)the group need not be careful to maintain good morale.
D)the process usually involves identification of everything wrong with an idea.

Question 60

This problem-solving method requires the entrepreneur to list the properties of an item or problem and then look at each from a variety of viewpoints.

A)Value analysis
B)Attribute listing
C)Brainwriting
D)Big-dream approach

Question 61

Discuss brainstorming,its definitions and tips for having a successful brainstorming session.

Question 62

Identify and describe the three majors types of innovation.
A.Breakthrough - fewest in number,protection is important via patents,trademarks,copyrights,examples given by the text include: penicillin,the steam engine,the computer,the airplane,the automobile,the Internet,and nanotechnology.
B.Technological - occurs more frequently than breakthrough innovation and in general is not at the same level of scientific discovery and advancement.These are very meaningful innovations,as they do offer advancements in the product/market area.As such,they usually need to be protected.Such innovations as the personal computer,the flip watch for containing pictures,voice and text messaging,and the jet airplane are examples of technological innovations.
C.Ordinary - occurs most frequently,these more numerous innovations usually extend a technological innovation into a better product or service or one that has a different-usually better-market appeal.These innovations usually come from market analysis and pull,not technology push.In other words,the market has a stronger effect on the innovation (market pull)than the technology (technology push).One ordinary innovation (Spanx)was developed by Sara Blakely,who wanted to get rid of unsightly panty lines.Examples used Spanx and gloves/slippers for yoga.

Question 63

The opportunity recognition process contains all of the following except:

A)work experience
B)reformation
C)entrepreneurial alertness
D)networks

Question 64

The _______ is defined as the stages each product goes through from introduction to decline.

A)entrepreneurial decision making process
B)test marketing process
C)product planning and development process
D)product life cycle

Question 65

Discuss both the Gordon method and Forced Relationship creative problem solving techniques.
A.Gordon method - unlike many other creative problem-solving techniques,begins with group members not knowing the exact nature of the problem.This ensures that the solution is not clouded by preconceived ideas and behavioral patterns.The entrepreneur starts by mentioning a general concept associated with the problem.The group responds by expressing a number of ideas.Then a concept is developed,followed by related concepts,through guidance by the entrepreneur.The actual problem is then revealed later,enabling the group to make suggestions for implementation or refinement of the final solution.
B.Forced relationships - is the process of forcing relationships among some product combinations.It asks questions about objects or ideas in an effort to develop a new idea.The new combination and concept is developed through a five-step process:
1.Isolate the elements of the problem.
2.Find the relationships between these elements.
3.Record the relationships in an orderly form.
4.Analyze the resulting relationships to find ideas or patterns.
5.Develop new ideas from these patterns.

Question 66

Continuous innovations are described as:

A)having the least disrupting influence on established consumption patterns.
B)having some disruptive influence on established consumption patterns.
C)having no disruptive influence on established consumption patterns.
D)having to establish new consumption patterns due to the creation of a previously unknown product.

Question 67

Which of the following was not discussed in the text as a breakthrough innovation?

A)The airplane
B)The Internet
C)Spanx
D)Penicillin

Question 68

How many stages are in the product planning and development process?

A)Two
B)Three
C)Four
D)Five

Question 69

The stage in the product planning and development process in which actual sales results are available is the:

A)idea stage.
B)concept stage.
C)product development stage.
D)test marketing stage.

Question 70

Which of the following is defined as having some disruptive influence on established consumption patterns?

A)Continuous Innovations
B)Dynamically Continuous Innovations
C)Discontinuous Innovations
D)Breakthrough Innovations

Question 71

In what stage would you use the systematic market evaluation checklist?

A)Idea stage
B)Concept stage
C)Product development stage
D)Commercialization stage

Question 72

What percentage of small businesses have a website?

A)60%
B)70%
C)80%
D)90%

Question 73

In the idea stage of the product planning and development process:

A)conversational interviewing is used.
B)product samples are given out.
C)systematic market evaluation is used.
D)multiple brand comparison is useD.

Question 74

In which stage of the product planning and development process would it be appropriate to give product samples to a panel of potential customers?

A)Idea stage
B)Concept stage
C)Product development stage
D)Commercialization stage

Question 75

In what stage would it be most beneficial to use conversational interviews?

A)Idea stage
B)Concept stage
C)Product development stage
D)Commercialization stage

Question 76

List,in order,the stages of the product planning and development process.