Deck 13: Contact Between Cultures

Question 1

Between the 16th and the 19th centuries in the Euro-American cultures,peoples from other lands were ______.

A) devalued
B) admired
C) mediatized
D) integrated

Answer 1

A

Question 2

Captain Arthur Phillip who arrived in Australia in 1788 had the view of the colonists as ______ of the indigenous inhabitants.

A) guests
B) enemies
C) friends
D) masters

Answer 2

A

Question 3

How did Captain James Cook describe the natives when he arrived on Hawaii in 1778?

A) wise
B) intriguing
C) savages
D) friendly

Answer 3

C

Question 4

Which of the following is a cultural icon?

A) an artifact
B) a special symbol that tends to be idolized in a culture
C) an object less widely recognized
D) an ordinary object

Question 5

Which of the following is one of Ritzer's principles of the "McDonaldization of society"?

A) change
B) spontaneity
C) qualification
D) efficiency

Question 6

Ritzer's critique of the efficiency model originating in U.S.corporations is a critique of ______.

A) the McDonaldization of society
B) the Disneyfication of culture
C) standardization
D) the U.S. Spam food

Question 7

Individuals who influence innovation decisions in a direction deemed desirable by a change agency are ______.

A) change agents
B) early adopters
C) innovators
D) opinion leaders

Question 8

The most widely recognized U.S.icon worldwide is ______.

A) Coca-Cola
B) Disney
C) McDonald's
D) Nike

Question 9

The fear of the predominant influence that one culture can develop over another is ______.

A) colonialism
B) cultural hegemony
C) cultural dependency
D) imperialism

Question 10

An example of adopting new practices during cultural exchange is ______.

A) Captain Cook's voyage to Hawaii
B) Captain Arthur Phillip's voyage to Australia
C) Columbus' voyages to the New World
D) none of these

Question 11

The Japanese concept of quality circles is largely derived from whose lectures in Japan?

A) W. Edward Deming
B) Michael Leahy
C) General Douglas MacArthur
D) Everett M. Rogers

Question 12

The process by which innovations are spread to members of a social system is known as ______.

A) adaptation
B) diffusion
C) opinion leadership
D) redemptive analogy

Question 13

Individuals who are able to informally influence other individuals' attitudes or overt behavior in a desired way with relative frequency are ______.

A) change agents
B) early adopters
C) innovators
D) opinion leaders

Question 14

The space in which geographically and historically separated peoples come into contact with each other and establish ongoing relations is a ______.

A) culture
B) contact zone
C) subculture
D) subgroup

Question 15

For thousands of years,humans lived in ______ communities.

A) interconnected
B) global
C) national
D) isolated

Question 16

Rogers moved away from the diffusion model to what he called the ______ model.

A) convergence
B) participatory
C) innovation
D) none of these

Question 17

An ethical consideration in introducing innovations into cultures deals with ______.

A) antiquarian virtuosity
B) cost
C) religion
D) unanticipated consequences

Question 18

An ______ is an object less widely recognized.

A) example
B) icon
C) artifact
D) item

Question 19

Said describes the process of labeling non-Western cultures as "underdeveloped" as ______.

A) diffusion
B) discursive imperialism
C) hegemony
D) Orientalism

Question 20

The initiation of contact among previously separated cultures has been the major world event of past centuries.

Question 21

Euro Disney was initially successful because it faithfully duplicated the original Disneyland.

Question 22

The contact zone is a space in which geographically and historically separated peoples come into contact with each other and establish ongoing relations.

Question 23

Hegemony refers to special symbols that tend to be idolized in a culture.

Question 24

Political scientist Daniel Lerner proposed that media help transition from a traditional to a modernized country.

Question 25

Advertising in Spain reflects the country's masculinity and individualism cultural dimensions.

Question 26

Gerber Products discovered that food tastes and baby-feeding practices vary little from country to country.

Question 27

Discursive imperialism is the process by which innovations are spread to members of a culture.

Question 28

Mecca-Cola represents pro-American feelings by imitating the taste of Coca-Cola.

Question 29

In the convergence model,information is shared by individuals who converge over time toward a greater degree of mutual agreement.

Question 30

______ refers to an individual's possible success in adapting to a new culture.

Question 31

In the diffusion model,a change agent is the individual able to influence informally other individuals' attitudes or overt behavior in a desired way.

Question 32

Schiller argues that the unrestricted flow of media from the United States surreptitiously affects other people's goals and aspirations.

Question 33

Dr.Deming's reputation in the United States contributed to his success in Japan.

Question 34

Coca-Cola has met resistance as a new form of colonialism.

Question 35

European explorers labeled Hawaiians savages.

Question 36

Cultural studies focus on the ways culture is formed through struggles among ideologies.

Question 37

To be considered a global brand,the brand must carry the same brand name or logo worldwide.

Question 38

At the time of Columbus,Spain debated the rationality of the Indians.

Question 39

The dehumanization of Hawaiians into "others" contributed to the near ______ of Hawaiian culture.

Question 40

McDonald's is the most widely recognized U.S.icon worldwide.

Question 41

In 2016,Disney opened a new park in ______.

Question 42

Some argue that the cultural ______ of colonialism continues in many ways today.

Question 43

De Mooij argues that advertising in Taiwan reflects ______ values.

Question 44

Throughout history,ideas and technology have ______ from one culture to another.

Question 45

Cultural exchanges have had the intent to help develop the country or ______ for the purpose of economic gain.

Question 46

A ______ is a person who influences innovation decisions in a direction deemed desirable by a change agency.

Question 47

In the ______ model,communication is defined as a process in which information is shared by two or more individuals who converge over time toward a greater degree of mutual agreement.

Question 48

______ are individuals who are able to influence informally other individuals' attitudes or overt behavior in a desired way with relative frequency.

Question 49

Adoption categories in the diffusion model include ______,early adopters,early majority,late majority,and laggards.

Question 50

______ communication has been focused on such issues as agricultural practices,family planning,and infant health.

Question 51

The Niger delta in ______ is the world capital of oil pollution.

Question 52

A group of 3-10 employees who meet on the job to discuss and solve quality problems is called a ______.

Question 53

According to the ______ model,knowledge leads to a change in attitudes,which in turn leads to practice.

Question 54

The world's most powerful brand name in 2010 was ______.

Question 55

Discuss the history of cultural contact.

Question 56

______ is the most recognizable international icon of any kind in China.

Question 57

The soft drink ______ is marketed as a protest to U.S.foreign policy in more than 60 countries.

Question 58

An ______ is a special symbol that tends to be idolized in a culture.

Question 59

In 2004,one billion servings of the Japanese icon ______ were sold in Mexico.

Question 60

Discuss and give examples of colonialism.

Question 61

Discuss the relation of advertising styles to Hofstede's dimensions.

Question 62

Define cultural icons,give examples of U.S.cultural icons,and discuss the successful marketing of U.S.cultural icons.

Question 63

Define the diffusion model,quality circles as an example of the diffusion model,and alternatives proposed to the diffusion model.

Question 64

Give examples of cultural imperialism today.

Question 65

Describe the characteristics of innovators.

Question 66

How can diffusion result in positive and negative consequences?

Question 67

Define and discuss orientalism.

Question 68

Compare and contrast cultural hegemony and cultural dependency.

Question 69

Outline Ritzer's cultural critique of McDonaldization.

Question 70

Discuss ways to adapt a message to a receiving culture.

Question 71

Define and briefly discuss the term contact zone as it relates to intercultural communication.

Question 72

Discuss Paulo Freire's ideas related to the participatory model.

Question 73

Define development communication and discuss topic areas where it has been focused.

Question 74

Give examples of cultures' borrowing and adapting new ideas or technology.