Deck 14: E-business

Question 1

An ebusiness model is a plan that details how a company creates, delivers, and generates revenues.

Answer 1

True

Question 2

Search engine optimization are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Answer 2

False

Question 3

Transaction brokers process online sales transactions.

Answer 3

True

Question 4

A click-and-motor business operates on the Internet only without a physical store.

Question 5

A business model is a plan that details how a company creates, delivers, and generates revenues.

Question 6

Dot-com was the original term for a company operating on the Internet.

Question 7

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

Question 8

The majority of eBay's customers are using a business-to-business (B2B) ebusiness model.

Question 9

A business model is a plan that details how a company creates, delivers, and generates revenues on the Internet.

Question 10

Pay-per-conversion generates revenue each time a website visitor is converted to a customer.

Question 11

Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

Question 12

Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

Question 13

Search engine optimization (SEO) combines art along with science to determine how to make URLs more attractive to search engines, resulting in higher search engine ranking.

Question 14

Content providers are companies that generate revenue by providing digital content such as news, music, photos, or videos and examples include Netflix and iTunes.

Question 15

Search engine ranking evaluates the variables that search engines use to determine where a URL appears on the list of search results.

Question 16

Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.

Question 17

Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Question 18

A webinar is a form of web conferencing that blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants.

Question 19

Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Question 20

A search engine is website software that finds other pages based on keyword matching similar to Google.

Question 21

Real-time communication occurs when a system updates information at the same rate it receives it.

Question 22

A videoconference allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards.Point-to-point videoconferences connect two people, and multipoint conferences connect more than two people at multiple locations.

Question 23

What is the difference between a B2C and a C2B?

A)B2C focuses on companies as customers and C2B focuses on consumers as customers.
B)B2C focuses on collaboration and C2B focuses on consumers.
C)B2C focuses on business to consumers and C2B focuses on consumers to business.
D)B2C focuses on consumers as customers and C2B focuses on companies as customers.

Question 24

Carfax is an example of a company that sells its products or services directly to its consumers online.Which ebusiness model is Carfax using?

A)C2B
B)C2C
C)B2C
D)B2B

Question 25

Instant messaging converts an audio broadcast to a digital music player.

Question 26

An Internet service provider (ISP) is a company that provides access to the Internet for a monthly fee.

Question 27

What is a business that operates in a physical store without an Internet presence?

A)Brick-and-mortar business
B)Click-and-mortar business
C)Virtual business
D)Pure-play business

Question 28

What is the ebusiness model that applies to customers offering goods and services to each other over the Internet?

A)C2C
B)C2B
C)B2B
D)B2C

Question 29

What is the ebusiness model that represents 80% of all online businesses and is typically more complex, requiring greater security needs?

A)Consumer-to-consumer
B)Business-to-consumer
C)Consumer-to-business
D)Business-to-business

Question 30

What type of revenue-generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms?

A)Awesome
B)Analytics
C)Applications
D)Adwords

Question 31

Instant messaging (IMing) is a service that enables instant or real-time communication between people.

Question 32

The Internet marketplace is free of most forms of traditional sales tax.

Question 33

Managing consumer trust is not a challenge for ebusinesses participants as the Internet has numerous security technologies in place to completely protect consumers and their online transactions.

Question 34

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

Question 35

What are the four main types of ebusiness models?

A)Business-to-borrower, business-to-consumer, consumer-to-business, and consumer-to-consumer
B)Business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer
C)Business-to-business, business collaboration, collective business, and consumer-to-consumer
D)Ebusiness-to-ebusiness, ebusiness-to-ebusiness, econsumer-to-ebusiness, and econsumer-to-econsumer

Question 36

What is another name for an eshop?

A)C2C
B)Estore or etailer
C)Ecustomer
D)Econsumer

Question 37

Which of the following represents businesses buying from and selling to each other over the Internet?

A)B2B
B)B2C
C)C2B
D)C2C

Question 38

What is the difference between a business model and an ebusiness model?

A)A business model details how a company creates, delivers, and generates revenue, an ebusiness model does all of the same except on the Internet.
B)A business model and an ebusiness model are identical.
C)A business model and an ebusiness model are complete opposites.
D)An ebusiness model details how a company creates, delivers, and generates revenue, a business model does all the same except on the Internet.

Question 39

John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld.They are surprised to find out that airline tickets are far more expensive than they had anticipated.They decide to try to find cheaper tickets on Priceline where they are allowed to set the price they are willing to pay for the airline tickets.What form of ebusiness model are John and Jenny using?

A)CBC
B)B2B
C)C2B
D)C2C

Question 40

Which of the following categories represents the three common forms of business operations: brick-and-mortar, click-and-mortar, and pure play?

A)C2B
B)C2C
C)B2C
D)All of these

Question 41

What is a pure-play business?

A)A business that operates only on the Internet without a physical store.
B)A business that sells products only in a physical store.
C)A business that sells services only in a physical store.
D)All of these.

Question 42

What generates revenue each time a website visitor is converted to a customer?

A)Pay-per-click
B)Pay-per-call
C)Pay-per-conversion
D)All of these

Question 43

What is website software that finds other pages based on keyword matching similar to Google?

A)Dot-com
B)Search engine
C)Search engine ranking
D)Search engine optimization

Question 44

What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?

A)Ecommerce model
B)Eshop sale
C)Paradigm shift
D)Web 1.0

Question 45

What are the three primary models that a B2C can use to operate?

A)Click-and-brick, click-and-mortar, pure-play.
B)Brick-and-mortar, click-and-mortar, virtual.
C)Brick-and-mortar, click-and-consumer, virtual-and-consumer.
D)Brick-and-click, brick-and-mortar, brick-and-virtual.

Question 46

What is a plan that details how a company creates, delivers, and generates revenues on the Internet?

A)Ebusiness
B)Ebusiness model
C)Ecommerce
D)Ecommerce model

Question 47

What was the original term for a company operating on the Internet?

A)Dot-com
B)Search engine
C)Search engine ranking
D)Search engine optimization

Question 48

Which type of ebusiness model is Barnes & Noble using?

A)Pure-play
B)Brick-and-mortar
C)Click-and-mortar
D)Virtual

Question 49

What evaluates variables that search engines use to determine where a URL appears on the list of search results?

A)Dot-com
B)Search engine
C)Search engine ranking
D)Search engine optimization

Question 50

What combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking?

A)Dot-com
B)Search engine
C)Search engine ranking
D)Search engine optimization

Question 51

For the past 20 years, Perry has been an owner of several Coldwell Banker Real Estate franchises.To increase business, Perry spends a great deal of money marketing and advertising his businesses online.Perry decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine but only focuses on the real estate industry.The main revenue source for this Perry's ebusiness will be a charge of $50 a month for each property that is listed on the website.What is the primary revenue model for Perry's new business?

A)License fees
B)Advertising fees
C)Subscription fees
D)All of these

Question 52

Websites can generate revenue by using which of the following?

A)Pay-per-click
B)Pay-per-call
C)Pay-per-conversion
D)All of these

Question 53

All of the following are forms of ebusiness except ______________.

A)Subscription fee
B)Content provider
C)Infomediaries
D)Online marketplace

Question 54

What generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call?

A)Pay-per-click
B)Pay-per-call
C)Pay-per-conversion
D)All of these

Question 55

What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?

A)Pay-per-click
B)Pay-per-call
C)Pay-per-conversion
D)Adwords

Question 56

Which of the following represents a brick-and-mortar business?

A)The Gap
B)Amazon
C)Google
D)T.J.Maxx

Question 57

Which type of ebusiness model is Amazon using?

A)Pure-play
B)Brick-and-mortar
C)Click-and-mortar
D)Content provider

Question 58

Which of the following is not a valid form of an ebusiness revenue model?

A)Value-added services fees
B)Subscription fees
C)Advertising fees
D)Service provider

Question 59

What generates revenue each time a user clicks on a link to a retailer's website?

A)Pay-per-click
B)Pay-per-call
C)Pay-per-conversion
D)All of these

Question 60

Which type of ebusiness model best describes Apple?

A)Pure-play
B)Brick-and-mortar
C)Click-and-mortar
D)Virtual

Question 61

Which of the following represents adwords?

A)Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B)Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
C)Keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.
D)Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

Question 62

Which of the following represents the primary ebusiness revenue models?

A)Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B)Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
C)B2B, B2C, C2C, C2B.
D)Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

Question 63

Which ebusiness tool increases the speed of business by allowing the transfer of documents with the same speed as the telephone?

A)Knowledge management system
B)Podcasting
C)Email
D)Ebusiness

Question 64

Which of the following represents the primary forms of ebusiness?

A)Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B)Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
C)B2B, B2C, C2C, C2B.
D)Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

Question 65

Which of the following represents the connecting and communicating tools supporting and driving ebusiness?

A)Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B)Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
C)B2B, B2C, C2C, C2B.
D)Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

Question 66

What is a service that enables instant or real-time communication between people?

A)URL
B)IMing
C)Tacit knowledge
D)Elicit knowledge

Question 67

As a trainer for Exempla Healthcare, Tina is faced with many challenges to properly training her new hires.There are over 40 different locations where Exempla employees work across the Chicago metro area.Tina decides to implement some valuable ebusiness tools to help reduce traveling costs, increase speed, and provide flexibility for completing training sessions with all the new hires.Tina primarily uses PowerPoints and videos during her training modules.What is the most effective ebusiness tool for Tina to implement and accomplish all of her training goals?

A)IMing
B)Webinar
C)Blog
D)Email

Question 68

What converts an audio broadcast to a digital music player?

A)Podcasting
B)Videoconferencing
C)Photo sharing
D)Email

Question 69

Which of the following represents the categories for ebusiness models?

A)Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B)Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
C)B2B, B2C, C2C, C2B.
D)Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

Question 70

What occurs when a system updates information at the same rate it receives the information?

A)Collective intelligence system
B)Collaboration system
C)Real-time communication
D)Knowledge management system

Question 71

Companies use __________ as marketing communication channels discussing everything from corporate strategies to detailed product overviews.

A)IMing
B)Web browsing
C)Email
D)Podcasting

Question 72

What is the primary business advantage of using email?

A)Increasing the speed of order entry.
B)Providing the ability to inform and communicate with many people simultaneously, immediately, and with ease.
C)Providing the ability to have friends all over the globe.
D)Increasing the number of computers required in an office.

Question 73

What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?

A)IMing
B)Email
C)Taxonomy
D)Podcasting

Question 74

What are some of the immediate results businesses found from using instant messaging?

A)Quickly identify which employees are at their computers.
B)Easily hold simultaneous IM sessions with multiple people.
C)Resolve questions or problems immediately.
D)All of these.

Question 75

What is an ISP?

A)Instant service provider is a company that provides access to the Internet for a monthly fee.
B)Internet service provider is a company that provides access to the Internet for a monthly fee.
C)Internet sales provider is a company that provides access to the Internet for a monthly fee.
D)Instant sales provider is a company that provides access to the Internet for a monthly fee.

Question 76

Which ebusiness tool plays a crucial role in getting site visitors to view more than just the home page by providing clear navigation choices?

A)URL
B)CMS
C)Open system
D)Open source

Question 77

Which of the following is not considered an advantage of a content management system?

A)Content management systems store website content.
B)Content management systems increase order entry speed.
C)Content management systems manage website creation.
D)Content management systems allow editing and publication of information.

Question 78

What is a well-planned strategy that ensures the search and navigation functions are easy to use and user-friendly on a website?

A)Blog
B)Taxonomy
C)Email
D)Podcast

Question 79

What is another term for instant messaging?

A)IMing
B)HTML
C)Podcasting
D)Webbing

Question 80

Which of the below is not an ISP?

A)Comcast
B)Facebook
C)AOL
D)Earthlink