Deck 9: Electronic Commerce Systems

Question 1

Payment processes are simple due to the near-anonymous electronic nature of the transactions taking place between the networked computer systems of buyers and sellers.

Answer 1

False

Question 2

Due to federal law, radio spectrum cannot be resold on the secondary market.

Answer 2

False

Question 3

According to the text, as more consumers shift their habits from traditional brick-and-mortar shopping to online shopping, the need for communication with the user decreases.

Answer 3

False

Question 4

E-commerce portals can provide auction and exchange marketplaces for businesses as well as for individuals.

Question 5

The organization that controls spectrum is the FAA.

Question 6

E-commerce content frequently takes the form of multimedia catalogs of product information.

Question 7

Many of the components used for commercial e-commerce applications do not work with internal, noncommerce e-business applications.

Question 8

E-commerce does not include such things as extranet access of inventory databases by customers and suppliers.

Question 9

Event notification software works with workflow management software to monitor all e-commerce processes and record all relevant events, including unexpected changes or problem situations.

Question 10

Technology has not yet developed the ability to track a single user's behavior and preferences on a particular Web site.

Question 11

With a digital wallet payment system, security add-on modules are added to the Web browser.

Question 12

Searching for a product by its description, such as "girls red gym shorts," is an example of a parameter-based search.

Question 13

Many companies use simple website design software tools and predesigned templates provided by their website hosting service to construct their Web retail store.

Question 14

MS Market is an off-the-shelf e-commerce purchasing system that works on Microsoft's intranet and has drastically reduced the personnel needed to manage low-cost requisitions.

Question 15

Some companies are attempting to copy the successful consumer-to-consumer market model in the business-to-business marketplace.

Question 16

Banking networks support teller terminals at all bank offices and automated teller machines (ATMs) at locations throughout the world.

Question 17

In certain cases, it is possible to convert a physical good, such as a CD, software, or a newspaper, into a virtual good that can be downloaded upon purchase.

Question 18

E-commerce processes must be in place to establish mutual trust and secure access between the parties in an e-commerce transaction.

Question 19

Most business-to-consumer e-commerce ventures take the form of auction sites on the World Wide Web.

Question 20

Wholesale (B2B) electronic commerce relies on many different information technologies, most of which can be implemented on the Internet, the World Wide Web, corporate intranets, or extranets.

Question 21

According to the text, which of the following choices correctly describes e-commerce?

A) Buying and selling products online
B) Reliance on Internet-based technologies and e-commerce to accomplish marketing, discovery, transaction processing, and product and consumer service processes
C) Business-to-consumer online marketing, selling, and transaction processing
D) Business-to-business, business-to-consumer, and consumer-to-consumer online transactions

Question 22

Many B2B e-commerce portals are developed and hosted by third parties who serve as infomediaries that bring buyers and sellers together in catalog, exchange, and auction markets.

Question 23

In a typical e-commerce process, _______________ notify suppliers of a new Request For Quote (RFQ) via e-mail.

A) back-office application servers
B) storage-area networks
C) database servers
D) Web servers

Question 24

According to the text, discussion groups and chat rooms are one of the components of the Support function of Serving Your Customers.

Question 25

E-commerce includes all of the following except:

A) E-business processes, such as extranet access of inventory databases
B) Intranet access of customer relationship management systems by sales and customer service reps
C) Customer collaboration in product development via e-mail exchanges
D) Acceptance of payments through ATM networks

Question 26

Electronic personal advertising of products or services to consumers at _______________ is an important form of C2C e-commerce.

A) electronic newspaper sites
B) consumer e-commerce portals
C) personal websites
D) All of the choices are correct.

Question 27

Most hosting companies provide simple site building tools and templates, but few provide the ability to protect Web store transactions and customer records with passwords and encryption.

Question 28

Different companies follow very similar paths in deciding how closely, or loosely, to integrate their Internet initiatives with their traditional operations.

Question 29

There is no universal e-commerce strategy or e-commerce channel choice that works for every company, industry, or type of business.

Question 30

Authenticating users, authorizing access, and enforcing security features is a component of the e-commerce process called:

A) Event notification
B) Profiling and personalization
C) Search management
D) Access control and security

Question 31

According to the text, email promotion is one of the components of the Build function of developing a Web store.

Question 32

Which of the following is not one of the three basic categories of electronic commerce?

A) Government-to-business
B) Business-to-consumer
C) Business-to-business
D) Consumer-to-consumer

Question 33

A many-to-one marketplace hosts one major supplier, who dictates product catalog offerings and prices. Examples include Cisco.com and Dell.com.

Question 34

Some e-commerce software includes links through which inventory and sales data can be downloaded into local accounting packages, such as QuickBooks.

Question 35

Customers can shop at OfficeDepot.com at their homes, at their business, or at in-store kiosks.

Question 36

Business buyers can get impartial advice from infomediaries that they can't get from the sites hosted by suppliers and distributors.

Question 37

KBtoys.com is a commercial joint venture between two e-tailers of children's products.

Question 38

Barnesandnoble.com was created as an independent e-commerce company that was spun off by the Barnes & Noble book retail chain.

Question 39

Business-to-business electronic commerce is the wholesale, supply side of the commercial process.

Question 40

In a B2B e-commerce Web portal configuration, a content manager server e-mails buyers and sellers after a market closes to confirm transactions.

Question 41

When customers can select products from website catalog displays and put them into a virtual holding bin for later checkout and processing, they are using a _______________.

A) shopping cart
B) configuration queue
C) PayPal register
D) shopping queue

Question 42

Which of the following would generally take the longest time to implement?

A) Interactive marketing
B) Procurement automation
C) Web storefront and e-catalog
D) Self-service Web sales

Question 43

_______________ helps employees electronically collaborate to accomplish structured work tasks within knowledge-based business processes, using predefined sets of business rules, roles of stakeholders, authorization requirements, routing alternatives, databases, and the sequence of tasks required for each e-commerce process.

A) Groupware
B) Knowledge management software
C) Database software
D) Workflow management software

Question 44

The e-commerce component that deals with gathering data on customers and their website behavior and choices is:

A) Event notification
B) Profiling and personalizing
C) Search management
D) Access control and security

Question 45

A basic fact for Internet retailing is that all retail websites are created equal as far as the _______________ imperative of success in retailing is concerned.

A) advertising
B) integration
C) location
D) pricing

Question 46

When accessing an e-commerce site, you will generally be given access to all of the following except:

A) Webmaster administration areas
B) Product databases
C) Online ordering systems
D) Online customer support

Question 47

Most e-commerce systems on the Web involving business and consumers (B2C) depend on _______________ payment processes.

A) cash-on-delivery
B) purchase order
C) electronic check
D) credit card

Question 48

Many companies use the SSL security method developed by Netscape Communication that automatically encrypts data passing between a Web browser and a merchant's server. SSL stands for:

A) Secure Socket Level
B) Secure Socket Layer
C) Security Safety Latching
D) Safe Server Listing

Question 49

E-commerce applications that focus on the consumer share all of the following goals except:

A) Attracting potential buyers
B) Handling goods and services transactions
C) Building customer loyalty
D) Duplicating successful website layouts and functions

Question 50

_______________ software works with workflow management software to monitor all e-commerce processes and record all relevant events, including unexpected changes or problem situations.

A) Supply Chain Management (SCM)
B) Customer Relationship Management (CRM)
C) Enterprise Resource Planning (ERP)
D) Event notification

Question 51

When a company addresses issues such as authenticating users of their website, authorizing access, and enforcing the security features that protect both consumers and their data, the company is addressing the _______________ component of the e-commerce process.

A) event notification
B) profiling and personalizing
C) search management
D) access control and security

Question 52

Which statement best addresses the e-commerce success factor of selection and value?

A) "I don't want to browse through a slow website or buy from a site where paying takes too long."
B) "Your prices don't have to be the lowest on the Web as long as you have a reputation for high quality, guaranteed satisfaction, and customer support."
C) "I want to know about sales when I log onto a site and get free shipping if the value of my order exceeds a certain amount."
D) "I want to receive the exact product that I ordered, within the timeframe promised."

Question 53

The text describes a number of measures that are being developed in order to solve security problems associated with online credit card purchases. Which of the following statements is not one of those measures?

A) Encryption of data passing between the customer and the merchant
B) Encryption of data passing between the customer and the company authorizing the credit card transaction
C) Delaying shipment of items purchased until the purchaser is authenticated
D) Taking sensitive data offline

Question 54

E-commerce is changing how companies do business both internally and externally with their _______________.

A) customers
B) business partners
C) suppliers
D) All of the choices are correct.

Question 55

Which of the following is considered a B2B project?

A) Interactive marketing
B) Self-service Web sales
C) Integrated Web store
D) Extranets and exchanges

Question 56

MS Market lets Microsoft employees easily order low-cost items _______________.

A) in a controlled fashion
B) at a low cost
C) without going through a complicated PO approval process
D) All of the choices are correct.

Question 57

Electronic funds transfer systems:

A) Handle most forms of electronic payment in the banking and retailing industries
B) Use a variety of information technologies to capture and process money and credit transfers between banks, business, and customers
C) Make it possible for consumers to use a credit or debit card to instantly pay for purchases at retail outlets
D) All of the choices are correct.

Question 58

The e-commerce component that deals with developing efficient and effective processes to help customers find the specific product or service they want to evaluate or buy is:

A) Event notification
B) Profiling and personalizing
C) Search management
D) Content management

Question 59

MS Market is a proprietary internal e-commerce _______________ system that works on Microsoft's intranet and has drastically reduced the personnel needed to manage low-cost requisitions.

A) sales
B) inventory
C) purchasing
D) marketing

Question 60

Firms such as VISA, MasterCard, IBM, Microsoft, and Netscape have agreed to SET which stands for:

A) Satellite Encrypted Transfer
B) Strongly Encrypted Telecommunications
C) Secure Electronic Transaction
D) Smooth eFunds Transaction

Question 61

Which of the following is an example of a traditional market communication?

A) Niche magazine ads
B) Buttons
C) Banners
D) Sponsorships

Question 62

All of the following are examples of customer support except:

A) Online help
B) Links to related sites
C) Shipping and tax calculations
D) Discussion groups and chat rooms

Question 63

All of the following are examples of the web store requirements that must be implemented in order to serve customers as they select an item and pay for it except:

A) E-mail order notifications
B) Shipping and tax calculations
C) Credit card processing
D) Gift wrapping and gift card options

Question 64

The Amazon Giver application does which of the following?

A) Allows MySpace members the ability to buy gifts for each other.
B) Allows FaceBook members the ability to buy gifts for each other.
C) Allows MySpace members the ability to sell items to each other.
D) Allows FaceBook members the ability to sell items to each other.

Question 65

The latest e-commerce transaction systems are scaled and customized to allow buyers and sellers to meet in a variety of high-speed trading platforms, such as:

A) Auctions
B) Catalogs
C) Exchanges
D) All of the choices are correct.

Question 66

Building an e-commerce website can be done in a number of ways. Which of the following would a small company with limited capital most likely choose as a cost-effective option?

A) Use the website design tools and predesigned templates provided by a website host
B) Use in-house personnel or outside website developers to build a custom-designed site
C) Share the cost of developing a website by partnering with companies that offer similar products and services
D) Buy an existing website

Question 67

A _______________ buy-side marketplace attracts many suppliers that flock to the exchange to bid for the business of a major buyer, such as GE or AT&T.

A) many-to-one
B) some-to-many
C) many-to-some
D) many-to-many

Question 68

The statement "Give online customers with similar interests a feeling of belonging to a unique group of like-minded individuals" reflects the _______________ success factor for retailing on the Web.

A) performance and service efficiency
B) community relationships
C) personalization
D) look and feel

Question 69

A _______________ sell-side marketplace hosts one major supplier who dictates product catalog offerings and prices.

A) many-to-one
B) one-to-many
C) many-to-some
D) many-to-many

Question 70

Online user profiles are commonly developed through all of the following methods except:

A) User registration
B) Cookie files
C) User feedback
D) Telephone surveys

Question 71

E-commerce portals provide all of the following types of marketplaces except:

A) Catalog
B) Community
C) Exchange
D) Auction

Question 72

The Amazon Grapevine application does which of the following?

A) Provides MySpace members with news feeds from the latest news sources.
B) Provides FaceBook members with news feeds from the latest news sources.
C) Provides MySpace members with news feeds of friends' activities on Amazon.
D) Provides FaceBook members with news feeds of friends' activities on Amazon.

Question 73

Which of the following statements reflects the e-commerce success factor of security and reliability?

A) "I want to be able to quickly find what I'm looking for."
B) "I want the lowest price on the Web, every time."
C) "I'm looking for a huge variety of goods and services."
D) "I want to receive my order in the timeframe promised."

Question 74

In a B2B e-commerce Web portal configuration, a _______________ collects and tracks bids from buyers and sellers.

A) B2B web portal
B) market generator server
C) content manager server
D) post-trade market history server

Question 75

A _______________ auction marketplace can be used by many buyers and sellers, who can create a variety of auctions to dynamically optimize prices.

A) many-to-one
B) some-to-many
C) many-to-some
D) many-to-many

Question 76

A _______________ distribution marketplace unites major suppliers who combine their product catalogs to attract a larger audience of buyers.

A) many-to-one
B) some-to-many
C) many-to-some
D) many-to-many

Question 77

The statement "Most business-to-consumer sites offer consumers incentives to buy and return, such as coupons, discounts, special offers, and vouchers for other Web services" reflects the _______________ success factor for retailing on the Web.

A) performance and service efficiency
B) selection and value
C) advertising and incentives
D) look and feel

Question 78

Which of the following statements about how using a B2B e-commerce site impacts the purchasing decisions of a business is false?

A) Purchasing is more cost effective
B) Purchasing is faster
C) Purchasing is more simple
D) Purchasing transactions are easier to trace

Question 79

A _______________ procurement marketplace unites major buyers who combine their purchasing catalogs to attract more suppliers, and thus more competition and lower prices.

A) many-to-one
B) some-to-many
C) many-to-some
D) many-to-many

Question 80

In a B2B e-commerce Web portal configuration, aggregated product data is retrieved from a _______________ and loaded into a live market server.

A) B2B web portal
B) market generator server
C) content manager server
D) post-trade market history server