Deck 7: International Positioning

Question 1

A yacht is which type of good?

A) Convenience
B) Specialty
C) Shopping
D) Ostentatious
E) Nondurable

Answer 1

B

Question 2

Which of the following are intangible products that are based around some act or performance that delivers value?

A) Nondurable products
B) Durable products
C) Services
D) Auxiliary products
E) Core products

Answer 2

C

Question 3

Use of a religious symbol in the design of a product package employs which aspect of packaging?

A) Visual element
B) Verbal element
C) Promotional element
D) Informational element
E) Symbolic element

Answer 3

E

Question 4

Lloyds of London selling insurance for a soccer player's legs is an example of a:

A) Convenience good
B) Shopping product
C) Nondurable good
D) Durable product
E) Specialty product

Question 5

Which of the following is a specialty product?

A) Romance novel
B) Candy
C) Fender musical instruments
D) Workplace jeans
E) Tennis balls

Question 6

The four elements of packaging discussed in the text are:

A) Visual elements, pricing elements, informational elements, and symbolic elements
B) Visual elements, pricing elements, promotional elements, and symbolic elements
C) Visual elements, promotional elements, informational elements, and symbolic elements
D) Visual elements, promotional elements, informational elements, and pricing elements
E) Visual elements, informational elements, protective elements, and symbolic elements

Question 7

Which dimension of a product includes warranties,instructions,company contact information,as well as product image?

A) Core product
B) Packaging
C) Auxiliary dimensions
D) Associated benefits
E) Promoted benefits

Question 8

A refrigerator is which type of good?

A) Convenience
B) Specialty
C) Shopping
D) Luxury
E) Nondurable

Question 9

What is referred to as the complete set of values from products that customers receive?

A) Auxiliary benefits
B) Auxiliary dimensions
C) Total value concept
D) Total product concept
E) Total marketing concept

Question 10

If Maddog of Australia sells surfboards,surfing apparel,and scuba equipment,what would the width of the offering be?

A) One
B) Two
C) Three
D) Four
E) Five

Question 11

Candy purchased as a grocery shopper checks out is an example of:

A) An impulse buy
B) A planned purchase
C) A specialty good
D) A nondurable good
E) A bottom-of-the-pyramid purchase

Question 12

Many international marketers view which part of the product as a place for innovation?

A) Core product
B) Auxiliary dimensions
C) Packaging
D) Distribution channels
E) Promotional campaigns

Question 13

The key dimensions of a product include all of the following except:

A) Core product
B) Packaging
C) Auxiliary dimensions
D) Associated benefits
E) Promoted benefits

Question 14

Which type of goods are items that are consumed over time?

A) Convenience
B) Specialty
C) Shopping
D) Nondurable
E) Durable

Question 15

The categories of international business products include all of the following except:

A) Raw materials
B) Supplies
C) Component parts
D) Price points
E) Process materials

Question 16

Which consists of a bundle of attributes that provide value for exchange partners?

A) Good
B) Service
C) Product
D) Brand
E) Item

Question 17

A Rolex watch is a:

A) Core product
B) Auxiliary product
C) Ancillary product
D) Impulse purchase
E) Nondurable good

Question 18

Chickpeas consumed as part of a daily diet in India are which type of good?

A) Convenience
B) Specialty
C) Shopping
D) Nondurable
E) Durable

Question 19

Which type of products can be effectively marketed to bottom-of-the-pyramid consumers?

A) Remanufactured
B) Redesigned
C) Redeveloped
D) Brand extensions
E) New to the world

Question 20

Which of the following is not a dimension of packaging that is discussed in the text?

A) Shape
B) Product information
C) Color
D) Layout of product information
E) Product signals

Question 21

South Korean giant,LG,uses what kind of strategy when it places its brand on televisions,home theater products,washing machines,clothes dryers,and cell phones?

A) Family branding
B) Individual branding
C) Dual branding
D) Cooperative branding
E) Product line branding

Question 22

Which of the following is a major criticism of Product Cycle Theory?

A) Few products succeed internationally
B) Few products are developed in developing nations
C) Most products are consumed in lead innovation nations
D) Many products are launched simultaneously around the world
E) Many products have demand only in developed nations

Question 23

If a company attempts to market existing products in new markets,it is following which kind of strategy?

A) Market penetration
B) Market development
C) Product development
D) Diversification
E) Market procurement

Question 24

Which provides standards that guide management practice as it relates to quality management and assurance?

A) IDP standards and processes
B) International Quality Organization standards
C) ISO standards
D) Baldrige precision standards
E) Peterson manufacturing standards

Question 25

Which of the following is not a product quality dimension as presented in the text?

A) Performance
B) Precision
C) Features
D) Conformity
E) Reliability

Question 26

Harley Davidson,the American motorcycle company,began to open shops around the world using which kind of strategy?

A) Market penetration
B) Market development
C) Product development
D) Diversification
E) Market procurement

Question 27

Industrial Resins Sdn Bhd of Malaysia supplies industrial resin products worldwide,which is an example of:

A) Accessory equipment
B) Installations
C) Component parts
D) Industrial supplies
E) Process materials

Question 28

Which of the following describes the overall usefulness of a product over its life?

A) Performance
B) Conformity
C) Durability
D) Reliability
E) Features

Question 29

What factor that exists in one country leads many international marketers to consider introducing the product in other countries?

A) Market development
B) Market acceptance
C) Market decline
D) Market sustainability
E) Market saturation

Question 30

Which strategy is selected when a company markets new products in new markets?

A) Market penetration
B) Market development
C) Product development
D) Diversification
E) Market procurement

Question 31

Cleaning products and standard repair tools are examples of:

A) MRO supplies
B) Accessory equipment
C) Process materials
D) Component parts
E) Installations

Question 32

What term refers to all of the benefits that result from being the first mover in an international market?

A) Pioneering advantage
B) Early entry advantage
C) Innovation advantage
D) Originator advantage
E) Early adopter advantage

Question 33

Which theory explains how products and production move from developed countries to lesser developed nations?

A) Product Life Theory
B) Product Development Theory
C) Product Distribution Theory
D) Product Internationalization Theory
E) Product Cycle Theory

Question 34

Product Cycle Theory has been criticized for:

A) Too much focus on lesser developed nations
B) Too little focus on lesser developed nations
C) Over reliance on the United Kingdom and the EU
D) Over reliance on trade areas such as NAFTA and the EU
E) Over reliance on the United States as a lead innovation nation

Question 35

The extent to which a product is produced according to specifications is referred to as which of the following concepts?

A) Precision
B) Conformity
C) Aesthetics
D) Performance
E) Durability

Question 36

The Malcolm Baldrige National Award honors which?

A) Quantity
B) Quality
C) Cost reduction
D) Sustainability
E) Equality

Question 37

The text describes Philips as following what kind of strategy when it repositioned its products under the theme of "health and well-being"?

A) Market penetration
B) Market development
C) Product development
D) Diversification
E) Market segmentation

Question 38

Ford Motor Company developed the Kuga SUV for European markets as part of which kind of strategy?

A) Market penetration
B) Market development
C) Product development
D) Diversification
E) Market procurement

Question 39

According to the Product Cycle Theory,what is the second category of nations to which new innovations are spread?

A) Lead innovation nations
B) Less developed nations
C) Other developed nations
D) Developing nations
E) Mostly developed nations

Question 40

According to the Product Cycle Theory,a new product is first developed,produced,and consumed in what type of nation?

A) Lead consuming nation
B) Lead producing nation
C) Lead innovation nation
D) Lead development nation
E) Lead economy nation

Question 41

Products offer value in many ways.

Question 42

What kind of co-branding agreements are reached when two brands receive equal attention and promotion?

A) Equal
B) Complementary
C) Dual
D) Cooperative
E) Explicit

Question 43

Convenience products are inexpensive and frequently purchased.

Question 44

The process of estimating the financial value of a brand is known as what?

A) Brand evaluation
B) Brand valuation
C) Brand analysis
D) Brand impact
E) Brand management

Question 45

A convenience store in Turkey largely sells shopping goods.

Question 46

An international service is an intangible product that generally centers on an act or a performance that delivers value.

Question 47

What response results from marketing efforts that place a brand in the consumer's mind?

A) Brand acceptance
B) Brand preference
C) Brand awareness
D) Brand insistence
E) Brand development

Question 48

What is the practice of placing two or more brand names on the same product?

A) Family branding
B) Individual branding
C) Co-branding
D) Cooperative branding
E) Product line branding

Question 49

Specialty products are items that consumers spend a great deal of time searching for,and they will not accept a substitute for these products.

Question 50

According to the ISO,what three types of analyses are required for brand valuation?

A) Legal analysis, behavioral analysis, and distribution analysis
B) Legal analysis, behavioral analysis, and financial analysis
C) Behavioral analysis, distribution analysis, and financial analysis
D) Behavioral analysis, legal analysis, and account analysis
E) Account analysis, behavioral analysis, and financial analysis

Question 51

A private jet is a specialty product.

Question 52

Shopping products are more likely to be planned purchases.

Question 53

What is said to exist when consumers believe that all products in a category are essentially the same?

A) Brand acceptance
B) Brand meaning
C) Brand equity
D) Brand parity
E) Brand development

Question 54

Consumers expend considerable effort when purchasing shopping products.

Question 55

The international giant,Proctor & Gamble,uses which kind of strategy when it puts distinctive names on each of its products,such as Bounce,Bounty,and Dawn?

A) Family branding
B) Individual branding
C) Dual branding
D) Cooperative branding
E) Product line branding

Question 56

Convenience goods require evaluation of price and quality.

Question 57

The Wendy's/Arby's group utilized what kind of strategy when it formed an agreement with Al Jammaz Group of Saudi Arabia to open 135 restaurants in the Middle East and North Africa?

A) Family branding
B) Individual branding
C) Co-branding
D) Cooperative branding
E) Product line branding

Question 58

Which term means that products are introduced that are in a related product category and that responds to specific opportunities in the marketplace such as when Germany's Adidas announced it would extend its outdoor product line into high-end mountaineering jackets?

A) Family branding
B) Product line extension
C) Dual branding
D) Cooperative branding
E) Product line branding

Question 59

International marketers generally use selective distribution strategies for shopping products.

Question 60

Which kind of strategy is used in international marketing when the marketer takes a brand name and adds it to a new product?

A) Brand extension
B) Individual branding
C) Dual branding
D) Cooperative branding
E) Product line branding

Question 61

The "CE Mark" is used in the European Union.

Question 62

Visual elements are a key component of packages in many countries.

Question 63

Economies generally progress from services to manufacturing to agrarian based.

Question 64

Component parts represent an important type of business product.

Question 65

Lloyds of London provides specialty insurance services.

Question 66

Product use features,including safety tips,is an informational element in a package design.

Question 67

The use of the color green,which has special meaning to the religion of Islam,would be a symbolic element if included in a package design.

Question 68

Bottom-of-the-pyramid consumers react favorably to easy-to-understand packaging.

Question 69

Tourism rarely contributes to economies in developed countries.

Question 70

Remanufactured products can be marketed to bottom-of-the-pyramid consumers.

Question 71

Developed countries,such as the United States,Japan,Canada,and Germany,typically have strong tourism industries.

Question 72

In the United States,companies must adhere to the Fair Packaging and Labeling Act.

Question 73

International marketers pay close attention to the use of color on product packaging.

Question 74

Products generally display three key dimensions: the core product,packaging,and auxiliary dimensions.

Question 75

A colored wine bottle designed to keep the product from spoiling is the informational element of the package design.

Question 76

The global economy has largely shifted to a manufacturing base.

Question 77

Cultural factors have a large influence on product labels.

Question 78

Packaging contains at least four elements,including visual elements,informational elements,protective elements,and symbolic elements.

Question 79

A theme park is an example of a convenience good.

Question 80

Product lines are groups of similar products within a particular product category.