Deck 1: Introduction to International Marketing

Question 1

The Coca-Cola Company is a:

A) Multinational corporation
B) Born-global corporation
C) Geocentric corporation
D) Rational corporation
E) Domestic corporation

Answer 1

B

Question 2

Which of the following identifies the country within which a firm has ongoing international marketing efforts:

A) Home
B) Host
C) Targeted
D) Segmented
E) Valued

Answer 2

B

Question 3

A CEO who thinks that her country does things best will likely choose which type of company orientation toward international marketing?

A) Ethnocentric
B) Polycentric
C) Regiocentric
D) Geocentric
E) Globalcentric

Answer 3

A

Question 4

Which of the following company orientations toward international marketing is likely to produce the most diversity in terms of employees?

A) Ethnocentric
B) Polycentric
C) Regiocentric
D) Monocentric
E) Globally oriented

Question 5

When management determines that employees from the home country are best able to drive international marketing activities,they follow which approach?

A) Ethnocentric
B) Polycentric
C) Regiocentric
D) Geocentric
E) Globalcentric

Question 6

Businesses that operate in two or more different countries from inception are:

A) Multinational start-ups
B) International organizations
C) Born-global firms
D) Global enterprises
E) Born-international firms

Question 7

A firm's marketing mix consists of all of the following except:

A) Product
B) Place
C) Price
D) Process
E) Promotion

Question 8

The process of discovering consumer needs and wants,creating the goods and services to meet those needs,then pricing,promoting and delivering those goods and services is the definition of:

A) Marketing
B) Management
C) International business
D) International economics
E) Consumer behavior

Question 9

When a firm employs locals in the host country to conduct operations,which company orientation are they following?

A) Ethnocentric
B) Polycentric
C) Worldwide
D) Geocentric
E) Regiocentric

Question 10

Organizations that conduct business activities in at least one other country that differs from the home country are:

A) Born-global corporations
B) Multinational corporations
C) Nationalized corporations
D) Domestic corporations
E) Rational corporations

Question 11

Which of the following is not an orientation that describes international marketing approaches?

A) Ethnocentric
B) Polycentric
C) Regiocentric
D) Globalcentric
E) Geocentric

Question 12

The AMA definition of marketing expands the overall concept of marketing to include:

A) Any exchange of value
B) Any monetary exchange
C) Transactions based on credit
D) Analysis of the economy
E) Corporate structural considerations

Question 13

The utilization and adaptation of the best marketing practices for the purposes of conducting commerce in other countries is:

A) International marketing
B) International commerce
C) International business
D) International management
E) International economics

Question 14

International marketing does not include conducting commerce with:

A) Customers
B) Clients
C) The overall global community
D) Partners
E) Customers in the home country

Question 15

Which company orientation toward international marketing is most quick to respond to new international marketing circumstances?

A) Ethnocentric
B) Polycentric
C) Regiocentric
D) Geocentric
E) Statewide

Question 16

Which of the following identifies the country that houses a company's headquarters the ________ country:

A) Home
B) Host
C) Targeted
D) Segmented
E) Valued

Question 17

Which of the following is a major disadvantage of an ethnographic orientation applied to international marketing?

A) Management loses control over the firm
B) Core competencies are slowly transferred to operations in other countries
C) The firm may not fully adapt to the new culture
D) Policies and procedures are changed dramatically in other countries
E) Technological differences can create miscommunication

Question 18

Which company orientation focuses on selecting the best employees available,regardless of the country in which they are located?

A) Ethnocentric
B) Worldwide
C) Regiocentric
D) Geocentric
E) Polycentric

Question 19

An exchange does not occur when:

A) One consumer buys a jacket from a retailer in Malaysia
B) Two businesses purchase products from each other
C) Two businesses trade services between each other
D) An individual transfers money from a checking account to a savings account
E) One consumer votes for a political candidate in a national election

Question 20

Which of the following factors does not influence the type of company orientation exhibited by a company that is engaged in international marketing?

A) The firm's age
B) The firm's number of host countries
C) The products and services to be marketed
D) The gender of the company's CEO
E) Managerial preference

Question 21

The increased interconnectedness of consumers and businesses is:

A) Global segmentation
B) Globalization
C) Global convergence
D) Global intermediation
E) Global bureaucratization

Question 22

Grouping consumers based on their needs,attitudes,and interests is:

A) Market differentiation
B) Market targeting
C) Market segmentation
D) Market designing
E) Market permeation

Question 23

Which of the following are administered by the people in a government who possess power?

A) Political
B) Social
C) Geographic
D) Cultural
E) Psychographic

Question 24

International marketers do not consider which of the following when identifying international market segments?

A) Needs
B) Attitudes
C) Differences in policies
D) Differences in nationalities
E) Differences in customs

Question 25

Maslow's hierarchy of needs includes all of the following except:

A) Physiological needs
B) Safety needs
C) Belongingness needs
D) Material needs
E) Self-actualization needs

Question 26

Which of the following drivers of globalization is most strongly influenced by changes in technology?

A) Channels of communication
B) Pricing
C) Immigration patterns
D) Emigration patterns
E) Governmental actions

Question 27

Which of the following is not a factor that creates international marketing complexity:

A) Culture
B) Language
C) Political and legal systems
D) Economic systems
E) International adaptation

Question 28

Which of the following elements transmit messages about a product's value?

A) Distribution program
B) Promotional mix
C) Sales mix
D) Marketing matrix
E) Customer analysis

Question 29

Two of the most salient factors that influence the degree of adaptation necessary for international marketing are:

A) Consumer cynicism and home country attitudes
B) Consumer cynicism and the factors that create international marketing complexity
C) Market segmentation and level of host country investment
D) The drivers of globalization and expatriate knowledge of foreign country
E) The drivers of globalization and the factors that create international marketing complexity

Question 30

A form of governmental action that focuses on removing governmental control over economic activity is:

A) Market releasing
B) Market liberalization
C) Market freeing
D) Market developing
E) Market enhancement

Question 31

Which is the process of creating a perception in a consumer's mind about the nature of a company and its products relative to competitors?

A) Differentiation
B) Marketing
C) Advertising
D) Positioning
E) Promoting

Question 32

What reflects the amount of goods or services that consumers will purchase at various price levels?

A) Needs
B) Demand
C) Wants
D) Desires
E) Outcomes

Question 33

Which of the following countries represents a primary destination for foreign investment and international marketing activity?

A) Romania
B) Pakistan
C) Somalia
D) China
E) Greece

Question 34

The process of packing goods in such a way that they can fit in a container from the point of manufacture to the point of distribution with no repacking or complex handling is:

A) Containerization
B) Tight packing control
C) Just-in-time packing control
D) Chinese containerization
E) Incapsulization

Question 35

An emphasis on a unique benefit or component of a product that separates a product from competitors is:

A) Segmentation
B) Positioning
C) Differentiation
D) Forecasting
E) Distinctiveness

Question 36

The best example of a market that exemplifies a group of consumers with similar values and tastes regardless of country of birth is the:

A) World senior market
B) World female market
C) World teen market
D) World parent market
E) World domestic market

Question 37

The beliefs,customs,and attitudes of a distinct group of people constitute its:

A) Culture
B) Ideals
C) Mores
D) Laws
E) Politics

Question 38

A specific,identifiable market segment that a company seeks to reach is a(n):

A) Target market
B) Possible market
C) Intended target
D) Intended market
E) Consumers

Question 39

The promotional mix includes all of the following except:

A) Advertising
B) Sales promotion
C) Pricing
D) Personal selling
E) Direct marketing

Question 40

A person who is well versed in a host country's language and culture is:

A) Cultural mediator
B) Cultural adviser
C) Cultural assimilator
D) Cultural intermediary
E) Cultural advocate

Question 41

When countries improve their infrastructure,it can be expected that:

A) International marketing costs in the country will increase
B) Joint-venture opportunities will decrease
C) Increased foreign investment in the country will result
D) The economic system will gravitate toward capitalism
E) Economic growth will stagnate

Question 42

Meeting the needs of the current generation in a way that leaves future generations with the ability to also meet their needs refers to:

A) Market responsibility
B) Ethical market planning
C) Sustainability
D) Green marketing
E) Environmental determinism

Question 43

In the turbulent global environment,the field of marketing stands at the cutting edge of the professions required to adapt to this change.

Question 44

In many international settings,there is a premium on products that meet physiological needs.

Question 45

In which type of economic system does the government control the means of production and exert nearly total control over business activity?

A) Socialist
B) Communist
C) Capitalist
D) Theocratic
E) Polytheistic

Question 46

The organizational and physical structures that are essential for societies represent the:

A) Infrastructure
B) Economic system
C) Physical economy
D) Monetary policy
E) Legal system

Question 47

In which type of economic system does the government invite investment and entrepreneurship?

A) Socialist
B) Communist
C) Capitalist
D) Theocratic
E) Monotheistic

Question 48

Cultural relativism highlights the idea that:

A) What is accepted in the home culture is the correct way of doing business abroad
B) What is accepted in the targeted culture is the correct way of doing business there
C) There is one, absolute way of doing business worldwide
D) The cultural expectations in place in a targeted region are irrelevant to doing business there
E) Economic conditions do not cause cultural change

Question 49

The components of the marketing mix do not include pricing.

Question 50

The means by which countries allocate resources,goods,and services to citizens make up an:

A) Economic system
B) Economic policy
C) Economic determination
D) Economic adaptation
E) Economic design

Question 51

The approximately 4 billion people globally who live on less than $2 per day are:

A) Bottom-of-the-pyramid consumers
B) Least attractive market segment
C) World poor culture
D) International struggling community
E) Sustainable consumers

Question 52

An ethnocentric orientation offers strong control over a firm operating in foreign countries.

Question 53

China and India have both rapidly decreased in importance for international marketers.

Question 54

In the book The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits,author C.K.Prahalad argues:

A) The world will see a shrinkage of bottom-of-the-pyramid consumers in the next ten years
B) Targeting bottom-of-the-pyramid consumers can be a valuable marketing effort
C) Bottom-of-the-pyramid consumers represent a financial drain on international marketers
D) Improvements in infrastructures will make bottom-of-the-pyramid consumers less relevant
E) Bottom-of-the-pyramid consumers have different wants and needs

Question 55

When an organization prefers to use its own employees at both home and abroad,it exhibits a polycentric leadership style.

Question 56

Multinational firms are logical candidates for geocentric orientations.

Question 57

Which of the following constitutes a method for applying and implementing the laws of a country?

A) Legal boundaries
B) Legal regulations
C) Legal systems
D) Legal determination
E) Legal adaptation

Question 58

Effective promotional programs are integrated to provide consistent messages to consumers about a product and the nature of the company.

Question 59

Many multinational firms have market values larger than the economy of many small countries.

Question 60

Governments play an important role in increasing connections between countries.

Question 61

Language is not an appropriate segmentation tool for international marketers.

Question 62

Describe the differences between market segmentation,differentiation,and positioning.Discuss how the efforts differ from one another and how each relate to international marketing.

Question 63

A capitalist economy allows for more freedom to pursue market opportunities.

Question 64

True or False.Country infrastructure has little impact on the cost of conducting business in foreign countries.

Question 65

Discuss each of the factors that create international marketing complexity.Give examples of how these factors influence international marketing programs.

Question 66

Discuss the many drivers of globalization that have been described in this chapter.How do these drivers affect the globalization of markets? Give examples of each of the drivers.

Question 67

A thorough understanding of,and appreciation for,culture represents a fundamental aspect of successful international marketing strategy.

Question 68

A cultural assimilator is a person who is well versed in a host country's language and culture.

Question 69

Legal systems affect the flow of information in many countries.

Question 70

Discuss the various company orientations that companies can take regarding their international marketing operations.How do they differ? What are the advantages and disadvantages of each orientation?

Question 71

Anarchies represent a type of legal system.

Question 72

Global trade is not affected by economic systems.

Question 73

Common law,civil,and theocracies all represent types of legal systems.

Question 74

Discuss the issue of sustainability and how it relates to international marketing.Include in your discussion the various stages of the sustainability framework that has been presented in the textbook.What actions do firms take during the various stages?