Deck 8: Radio

Question 1

Which of the following formats is the most difficult to produce?

A)all-news
B)Urban
C)Internet-based
D)CTAE.music

Answer 1

A

Question 2

NBC was actually two networks at first:

A)one of which became NPR
B)just as CBS is today
C)one focusing on fine arts,and one focusing on mass appeal programs
D)one of which later was sold and became ABC
E)none of these

Answer 2

D

Question 3

Most radio stations generate most of their income from which source of revenue?

A)network advertising
B)national spot advertising
C)local advertising
D)public service advertising
E)subsidiary advertising

Answer 3

C

Question 4

When the Telecommunications Act 1996 removed the limit on how many radio stations a company could own,

A)format specialization continued on FM
B)stations were bought and sold at an unprecedented rate
C)the industry became dominated by a few powerful owners
D)talk became the hottest format on AM radio
E)all of these

Question 5

Consolidation and competition have led to _________ in the radio industry.

A)more stations targeting minority audiences
B)increased reliance on talk formats
C)format homogenization
D)greater content experimentation
E)more unique formats

Question 6

Radio didn't evolve as a mass medium until

A)receivers started using current instead of bulky,acid-leaking batteries
B)tuning the sets became relatively easy
C)stations developed broadcast programs intended for the general public
D)all of these
E)none of these

Question 7

HD radio is

A)doing well in the marketplace
B)a digital service formed by the merger of Sirius and XM
C)a digital service that improves the signal qualities of terrestrial radio
D)the same as satellite radio
E)all of these

Question 8

________ built a wireless communication device that could send Morse code and started a wireless telegraphy company.

A)Heinrich Hertz
B)Guglielmo Marconi
C)Reginald Fessenden
D)Lee de Forest
E)Frank Conrad

Question 9

Satellite radio primarily targets people listening _______

A)at home
B)in their cars
C)at work
D)on the Internet
E)all of these

Question 10

A type of consistent programming designed to appeal to a certain segment of the audience is a:

A)fractionalizer
B)network
C)clear channel
D)format
E)clock hour

Question 11

Which of the following is NOT a defining feature of radio?

A)it is portable
B)it is supplemental
C)it is the least mass of the mass media
D)it is universal
E)it is selective

Question 12

The first network was

A)ABC (American Broadcasting Company)
B)CBS (Columbia Broadcasting System)
C)RCA (Radio Corporation of America)
D)NPR (National Public Radio)
E)NBC (National Broadcasting Company)

Question 13

The individual who is most responsible for hiring and firing radio station DJs is the:

A)production director
B)personnel manager
C)chief announcer
D)program director
E)general manager

Question 14

Although the radio industry was significantly changed by the emergence of TV,which of the following did NOT happen?

A)the content,economics,and functions of radio would change
B)a huge decrease in the number of local radio stations with network affiliations
C)TV cut into the revenue of the radio industry
D)radio stations depended more on ads purchased by local businesses
E)local radio stations relied more heavily on music,talk,and news

Question 15

Terrestrial radio stations

A)were slow to enter the digital age
B)early in the digital age,simply streamed the audio from the station's analog broadcast
C)were prompted to come up with Web strategies due to declining ad revenues
D)all of these
E)none of these

Question 16

During the Depression Era (the 1930s),the radio industry

A)was harder hit than other industries
B)saw a huge increase in the amount of money spent on radio advertising
C)hadn't yet been invented
D)suffered about the same as other industries
E)was plagued by so many interference problems that the Depression didn't really affect it

Question 17

The recent huge mergers creating massive radio groups were made possible by:

A)the introduction of foreign capital to the industry
B)the Telecommunications Act of 1996
C)the U.S.Department of Justice
D)increased use of the World Wide Web
E)all of these

Question 18

This network serves noncommercial radio stations:

A)National Public Radio
B)Public Nets
C)Corporation for Public Broadcasting
D)all of these
E)none of these

Question 19

The biggest problem facing online radio is

A)HD radio
B)the Telecommunications Act of 1996
C)generating playlists
D)financial
E)hiring personnel

Question 20

Which of the following types of channels will give an AM radio station the widest coverage area?

A)unobstructed
B)national
C)distributed
D)regional
E)clear

Question 21

Radio stations earn their money by selling advertising time.

Question 22

The Radio Act of 1927 set up the Federal Radio Commission,which issued radio licenses and created policies to minimize interference.

Question 23

HD radio is a digital service that improves the quality of terrestrial stations.

Question 24

The emergence of AM was the most important development in the radio industry during the 1970s and 1980s.

Question 25

Talk radio format is becoming more and more popular.What new talk format content do you think would be successful?

Question 26

Even at the very beginning of its development,radio was seen as having the potential to generate huge profits by broadcasting news and entertainment.

Question 27

In the early 2000s,three satellite radio companies began operation,transmitting digital signals to subscribers.

Question 28

The major company measuring radio audiences is Nielsen.

Question 29

Very little of what was broadcast in the early days of radio was actually done by broadcasters; stores,schools,businesses and other organizations owned the early stations.

Question 30

During the Depression in the 1930s,radio provided both fantasy and reality,as reflected in the combination of escapist entertainment programs and increased network news and special events coverage.

Question 31

A format wheel is a pie chart representing the content aired on a radio station.

Question 32

Radio is available on cell phones

Question 33

Although mobility and portability have always been defining features of radio,satellite radio faces serious disadvantages because satellite technology simply cannot "go mobile."

Question 34

Advertising on radio began when WEAF in New York began selling time to anybody who wanted to broadcast a message.

Question 35

Even though the amount of money spent on radio ads nearly doubled during World War II,radio continued to be significantly outpaced by newspapers in terms of generating national advertising dollars.

Question 36

Before financing radio broadcasts was solved by advertising revenue,what other successful ways did stations use to support broadcasting?

Question 37

Examples of the most popular radio music formats include AC,NP,Modern Rock,and CTA.