Deck 7: Books

Question 1

__________ are soft-bound books that have their major sales in places other than bookstores (such as supermarkets and newsstands).

A)trade books
B)mass market paperbacks
C)popular press books
D)point of purchase books
E)retail books

Answer 1

B

Question 2

Until about the 12^th century,most books in Europe were produced by:

A)wealthy hobbyists
B)monks
C)professional transcribers
D)immigrant tradespeople
E)cloistered women

Answer 2

B

Question 3

Money from __________ is the most important of the following potential revenue sources for book publishers.

A)secondary market revenues
B)book sales
C)subsidiary rights
D)operating revenues
E)none of these revenue sources is that important

Answer 3

B

Question 4

Which of the following describes the contemporary book industry?

A)consolidation continues
B)online booksellers have changed the way books are sold
C)the content of books is remarkably varied
D)an increasing number of outlets are selling books
E)all of these

Question 5

The most significant book of the early to mid-1800s was probably ______.It sold a huge number of copies and caused many people to oppose slavery.

A)I Know Why the Caged Bird Sings
B)the Bible
C)Uncle Tom's Cabin
D)McGuffey's Reader
E)Days of Doom

Question 6

In the early days of book publishing,publishers functioned as:

A)mechanics
B)printers
C)politicians
D)teachers
E)paste-up artists

Question 7

With ______,books don't have to be printed on paper to be distributed.

A)e-commerce
B)databases of book content
C)printing on demand
D)niche marketing
E)e-books

Question 8

Which department oversees the physical design of the book?

A)promotion
B)publicity
C)editorial
D)production
E)none of these

Question 9

Which of the following is NOT a defining feature of books?

A)they are the least "mass" of the mass media
B)they are widely considered "disposable" media
C)they are the oldest of the mass media
D)they are the most enduring of the mass media
E)their cultural impact can far outweigh their audience size

Question 10

The editorial department of a publishing company is responsible for:

A)determining which manuscripts to publish
B)conducting focus groups and other research to test a book's marketability
C)determining and implementing the most effective promotion campaign
D)assessing what the book's retail price should be
E)all of these

Question 11

Editors get the books they publish from: ______.

A)manuscript submissions by agents
B)unsolicited manuscripts sent by authors
C)ideas generated by the editor
D)all of these
E)none of these

Question 12

During the Civil War,soldiers needed something to occupy themselves with during idle time; this demand led to:

A)the publication of vast quantities of paperback books
B)the creation of crossword puzzles
C)the increased education of society,as the soldiers pursued greater knowledge
D)the serialization of novels in newspapers
E)all of these

Question 13

In the early Twentieth Century,the book industry:

A)became increasingly commercialized
B)saw many publishers expanding into the mass market,adopting modern promotion and distribution techniques
C)depended more on banks for money
D)published popular books featuring a wide variety of content
E)all of these

Question 14

In the book publishing industry,social media:

A)is an untapped resource
B)is largely ignored by established authors
C)has grown to include sites for aspiring authors.
D)all of these
E)none of these

Question 15

After World War II,new channels of distribution led to the increased popularity of:

A)self-help books
B)books on the New York Times Bestsellers' List
C)elite-appeal books
D)paperback books
E)all of these

Question 16

The book publishing industry is experimenting with social media by:

A)using it for promotion
B)using it for message boards
C)letting readers submit questions
D)distributing novels
E)all of these

Question 17

The book industry can be divided into three segments: publishers,distributors,and _____.

A)retailers
B)wholesalers
C)marketers
D)authors
E)consumers

Question 18

Nielsen BookScan is most closely associated with ________ in the book industry.

A)audience feedback
B)the slush pile
C)cover design
D)Procurement
E)secondary rights

Question 19

Which of these is an example of user-generated content?

A)crossword puzzles
B)wiki novel
C)serialized drama
D)none of these
E)all of these

Question 20

The Internet has affected distribution in the book industry:

A)because distributors have been eliminated
B)because the distributor and/or the retailer can both be bypassed
C)by focusing on the largest division,trade publications
D)by decreasing production costs
E)none of these

Question 21

The book industry's most important form of audience feedback is the various best-seller lists compiled by newspapers and trade publications.

Question 22

Because books are the least "mass" of the mass media,they do not have significant cultural impact.

Question 23

Amazon.com is the biggest bookseller in the world.

Question 24

Manuscript selection and sales are the responsibility of book publishers' marketing departments.

Question 25

Most early books featured scientific content.

Question 26

Luxury literature publishers such a Kraken Opus and Taschen Books sell books with an additional feature that makes the products more than books.Suggest an additional feature that could turn a book into a luxury literature that you would consider buying.

Question 27

Book publishing became heavily commercialized in the early to mid 1900s.

Question 28

Many early books were considered works of art.

Question 29

As much as 50% of a book's list price accounts for the publisher's overhead and profit.

Question 30

Unsolicited book manuscripts are referred to as "slush."

Question 31

The companies dominating the book publishing industry focus exclusively on book publishing,and tend not to be large conglomerates with interests in other media.

Question 32

What changes and improvement to e-readers would best convince the college students who prefer a traditional text to switch to the reader?

Question 33

Books aimed at professionals such as doctors and scientists needing a reference library are classified as trade books.

Question 34

Although book publishers receive income from subsidiary rights,income from book sales is more important.

Question 35

The biggest increase in literary reading in 2002 was among 35-50 year-olds.

Question 36

The e-book is expected to replace the traditional ink-and-paper book in the next 15-20 years.

Question 37

There are five major departments in a typical publishing company: editorial,production,marketing,general administration/business,and circulation.