Deck 5: Newspapers

Question 1

Which of the following applies to newspapers' use of social media?

A)a majority of the Web sites of the top papers use social networking tools
B)one current use of social media is to provide Twitter headline feeds
C)most newspapers have a Facebook presence
D)all of these
E)none of these

Answer 1

D

Question 2

Which of the following is true?

A)the three basic departments of typical newspaper organizations are news,editorial,and advertising
B)the two basic sources of news copy are local reporters and the newshole
C)newspapers have two main sources of revenue: single-copy sales and subscriptions
D)local retail advertising is purchased by stores
E)national advertising is the same as preprints

Answer 2

D

Question 3

African-American newspapers are an example of:

A)special-service newspapers
B)disintermediation
C)registration newspapers
D)all of these
E)none of these

Answer 3

A

Question 4

Which agency tracks newspaper circulation data?

A)Nielsen Measurement Services
B)Newspaper Penetration Measurement
C)Arbitron Board of Consumer Reading
D)Audit Bureau of Circulations
E)all of these

Question 5

The newspaper of the future will probably

A)be a hybrid print/online version that appears in print a few days a week.
B)be an online version that is deliver to a number of platforms including cell phones,iPods,iPads and e-book readers.
C)have advertising as its main source of revenue.
D)employ journalists who blog and shoot video.
E)all of these

Question 6

Recent declines in newspaper circulation are due in part to:

A)increased competition with online news sources
B)decreasing readership among young people
C)declining advertising rates
D)the rising price of paper
E)all of these

Question 7

Which of the following is NOT a defining feature of newspapers?

A)made up of diverse content
B)have a national focus rather than a local focus
C)conveniently packaged
D)serve as historical record
E)perform watchdog role

Question 8

The statement,"Congress shall make no law ..... abridging the freedom of speech,or of the press ..." comes from:

A)the Sedition Act
B)the Federalist Papers
C)the Preamble to the Constitution
D)the First Amendment to the Constitution
E)the Zenger Act

Question 9

A mass press couldn't exist in America without:

A)a hand-powered press
B)a relatively high level of literacy
C)the presence of the upper class
D)sufficient numbers of minority newspapers
E)all of these

Question 10

___________ appeared during the Roaring Twenties and was epitomized by New York papers using a tabloid format with numerous photographs.

A)the penny press
B)yellow journalism
C)jazz journalism
D)literary journalism
E)checkbook journalism

Question 11

After World War II,an earlier trend toward newspaper consolidation continued,and by 1970 newspaper ______ accounted for the majority of newspaper circulation.

A)networks
B)JOAs
C)chains
D)weeklies
E)photographs

Question 12

__________ refers to the inexpensive and successful mass-appeal newspapers of the early 1830s.

A)the freedom press
B)Jacksonian journalism
C)jazz journalism
D)yellow journalism
E)the penny press

Question 13

For every dollar advertisers pay to reach a print newspaper reader,they pay about _________ to reach an online reader.

A)5-10 cents
B)about 25 cents
C)about 50 cents
D)about 75 cents
E)about the same ($1)

Question 14

The penny press revolutionized:

A)how news was collected
B)what was considered news
C)the relative importance of various newspaper revenue sources
D)the pattern of newspaper distribution
E)all of these

Question 15

The first newspaper published in America was silenced after only one issue because of content that government officials considered inappropriate.

Question 16

Which of these is a type of online newspaper Web site?

A)a news aggregator
B)one associated with a local or national print newspaper
C)an online only paper
D)all of these
E)none of these

Question 17

Though sensational,yellow journalism had which positive feature?

A)It featured aggressive reporting and investigative stories
B)It brought new enthusiasm and energy to journalism
C)It contained work by excellent contemporary authors,including Mark Twain
D)pioneered layout and designed elements still in use today
E)all of these

Question 18

Which of the following is NOT a general feature of newspapers in early America?

A)Early press filled an important watchdog function
B)there were few news papers
C)most publishers were printers and postmasters
D)timeliness was not a key concern
E)Colonial governments did not endorse the idea of a free press

Question 19

Convergence is seen when a reporter:

A)writes a story for both the print and online editions of the newspaper
B)shoots/edits video to accompany her story
C)writes a supplementary blog
D)responds to reader feedback and email
E)all of these

Question 20

Advantages of online newspapers include interactivity and:

A)more features and content than the print versions
B)greater use of the traditional one-way flow of information
C)greater clarity of mission
D)smaller news holes
E)all of these

Question 21

The term "political press" refers to media which engaged in open support for causes,political parties,etc.

Question 22

The newshole of an online newspaper is similar to that of a traditional print paper.

Question 23

Although many large metropolitan newspapers have experienced circulation declines,small-town dailies have suffered the most from circulation losses.

Question 24

The Audit Bureau of Circulation reports readership for print newspapers,but not for online newspapers.

Question 25

To be considered a "daily," a newspaper must be published 7 days a week.

Question 26

Yellow journalism was sensationalistic,but it introduced visual style and layout elements that would eventually characterize modern journalism.

Question 27

Readership of the Penny Press was high because it allowed people access to the same content as was in the traditional local dailies,but at a significantly lower price.

Question 28

Examples of special service newspapers include college papers and the Spanish-language press.

Question 29

The inverted pyramid style of reporting was developed as a result of potential problems with telegraph lines.

Question 30

The era of the political press meant that politics was the main focus of many newspapers,although no papers existed to serve the political needs and interests of minority groups.

Question 31

Online only newspaper sites are doing well,as they have found a profitable business model for income.

Question 32

Of the four types of advertising revenue,national and local advertisements are the most important.

Question 33

Although print newspaper circulation is down,online readership is up.

Question 34

In general,papers are divided into three departments: business,production and news-editorial.

Question 35

According to the Pew Research Center,young adults read most of the news online.However,when people go online for news,they do not necessarily go to online newspapers but portals like Yahoo or search engines like Google.How can the newspaper industry reverse this trend?

Question 36

Will user-generated content play a more significant role in online newspapers? If so,in what way?