Deck 3: Historical and Cultural Context

Question 1

The development of vernacular languages,extensive religious changes,and the sharing of scientific advances are all effects of:

A)the Gutenberg revolution
B)empire-building
C)the Reformation movement
D)Clerical intervention
E)Increased nationalism

Answer 1

A

Question 2

Which of the following is probably NOT a social impact of the development of writing?

A)increased societal division
B)greater equality across the society as a whole
C)vast empires were created
D)enduring codes of law were developed
E)all of these ARE social impacts of writing

Answer 2

B

Question 3

The medium that first introduced the concept of a global village of interconnected people was:

A)telegraph
B)telephone
C)television
D)motion pictures
E)radio

Answer 3

A

Question 4

The first medium to use digital communication was:

A)telegraph
B)telephone
C)radio
D)moving pictures
E)the Internet

Question 5

What is the typical relationship between new and previously-existing communications media?

A)new media make old media obsolete
B)new media are used by the poor,while old media are used by the wealthy
C)new media usually cause changes in the way old media are used
D)new media create more gatekeeping opportunities for old media
E)there is no typical relationship between new and old media

Question 6

Which of the following statements about TV is NOT true?

A)TV is the single largest consumer of people's time.
B)TV has exerted a standardizing influence on society.
C)TV is an important source of information.
D)TV is the majority of people's most believable news source.
E)TV has transformed the political process.

Question 7

Which of the following was NOT affected by the development of photography?

A)the role of the telegraph in transmitting news stories
B)society's understanding of what war was really like
C)the art world,especially painters
D)the extent to which families could make permanent records of their histories
E)the definition of "news"

Question 8

To permanently store a photographic image:

A)the image must be focused on a surface
B)the surface must be permanently altered by the exposure of the image
C)both of these
D)neither of these

Question 9

Moving pictures helped bring about the concept of:

A)leisure time
B)popular culture
C)elite culture
D)cultural institutions
E)leisure institutions

Question 10

Radio functioned to make news __________,as compared to newspapers.

A)more personalized
B)less credible
C)more easily accessible
D)more profitable
E)less profitable

Question 11

As a result of the digital revolution:

A)raises the possibility of true direct democracy
B)everyone has equal access to information,technology,and its benefits
C)the notion of what community means has become smaller
D)we now have all the information we need
E)none of these

Question 12

Because of the digital revolution,

A)fledging writers no longer need a publisher
B)new bands can bypass music companies to reach their audiences
C)traditional news media no longer have as much control as in the past
D)all of these
E)none of these

Question 13

Which of the following is a characteristic of mobile media?

A)they depend on wireless technology
B)they allow people to access information from virtually anywhere
C)they are interconnected
D)they blur the distinction between mass and interpersonal communication
E)all of the these

Question 14

The telegraph affected:

A)how war was conducted
B)the standardization of prices in commodities markets
C)the style of news reporting
D)newspapers' ability to gather news
E)all of these

Question 15

A society depending upon the spoken word is called a(n)_______ culture.

A)verbal
B)literal
C)literate
D)oral
E)conceptual

Question 16

The change from using radio as a point-to-point medium to using it as a point-to-many medium (broadcasting)was:

A)widely anticipated
B)coordinated by the FRC
C)facilitated by the Great Depression
D)unexpected
E)an example of what would later occur in the telegraph industry

Question 17

Which of the following was NOT a cultural impact of radio?

A)radio helped popularize different kinds of music
B)radio created its own program genres (such as the soap opera)
C)radio changed the way Americans spent their free time
D)programs such as Captain Midnight showed broadcasters that children were a viable target market
E)journalists became even more anonymous

Question 18

The first tool for social media was the

A)Internet
B)telephone
C)radio
D)television
E)none of these

Question 19

Digital technology is best described as:

A)a means of duplicating information at low cost
B)a system that encodes information into a series of on-and-off pulses usually denoted as zeros and ones
C)an international protocol for decoding bits
D)a system for distributing material over long distances
E)all of these

Question 20

Johann Gutenberg is credited with developing a printing system using:

A)a series of blocks
B)daguerro type
C)moveable metal type
D)font-based type
E)an abacus

Question 21

Unlike the telegraph,the telephone was revolutionary because it allowed people to communicate in real time over vast distances.

Question 22

The development of photography meant that during the Civil War many people got their first glimpse of the actual horrors and casualties of war.

Question 23

The first mass medium bringing music,news,talk,and sports into people's homes was radio.

Question 24

The development of the motion picture had a great impact on the entertainment activities of the general public.

Question 25

Gutenberg's Revolution has been compared to the Internet Revolution.Make a comparison between the two.

Question 26

The printing press facilitated the development of everyday language in Europe

Question 27

Cell phones have changed our concept of time,a phenomenon called "time softening."

Question 28

With the set on for an average of eight hours per day,watching TV occupies more time than any other activity outside of work and sleep.

Question 29

A technological determinist would say the invention of the printing press is responsible for the many changes resulting after its development.

Question 30

Advances in photography and printing allowed the creation of photojournalism,which ultimately changed the concept of news itself.

Question 31

Language developed about 10,000 years ago

Question 32

China was responsible for the development of paper and block printing.

Question 33

The telegraph affected not only the conduct of commerce and war,but also newspapers' ability to gather news.

Question 34

Cell phone use has resulted in new phenomenon in our society such as "time softening." What other social phenomenon have you observed caused by cell phone usage?

Question 35

The digital divide no longer exists due to the development of the Internet and World Wide Web.

Question 36

An oral culture,utilizing language and the spoken word,is dependent upon memory.

Question 37

The arrival of writing was a great equalizer in society because information and knowledge were widely transmitted.