Deck 2: Perspectives on Mass Communication

Question 1

Which of the following is an example of the diversion function of the media?

A)listening to radio to pass the time
B)reading an in-flight magazine to keep from being bored
C)listening to New Age music to relax
D)watching a horror movie to become frightened
E)all of the these

Answer 1

E

Question 2

Media analyses can occur at which level?

A)macroanalytic
B)syntagmatic
C)phenomenological
D)paradigmatic
E)all of these

Answer 2

A

Question 3

Members of the Frankfurt school brought Marxist analysis:

A)out of the Middle Ages into contemporary times
B)into the cultural life of a society
C)from the natural sciences into politics
D)into the functional approach
E)out of the uses and gratifications perspective

Answer 3

B

Question 4

When reading the New York Times,a person is most likely utilizing the ________ function of the media.

A)surveillance
B)interpretation
C)linkage
D)transmission of values
E)entertainment

Question 5

The statement "I want to know who is running for Senator" best reflects which uses-and-gratifications function?

A)cognition
B)diversion
C)social utility
D)stimulation
E)withdrawal

Question 6

The creation of social groups comprised of people who are not directly connected reflects which media function?

A)surveillance
B)interpretation
C)linkage
D)transmission of values
E)entertainment

Question 7

At the individual level,the functional approach is generally referred to as the ______ model.

A)critical/cultural studies
B)uses-and-gratifications
C)paradigmatic
D)effects
E)none of the these

Question 8

After you have experienced sensory overload,which media function are you most likely to seek?

A)stimulation
B)relaxation
C)emotional release
D)withdrawal
E)catharsis

Question 9

The critical/cultural studies perspective tends to be:

A)humanistic
B)qualitative
C)macroanalytic
D)rooted in Marxism
E)all of the these

Question 10

Which of the following might critical/cultural scholars consider a "text"?

A)television program
B)book
C)t-shirt
D)video game
E)all of the these

Question 11

Transmission of values is also referred to as the _________ function.

A)installation
B)distillation
C)brainwashing
D)socialization
E)mediation

Question 12

Trust in the media is considered:

A)dysfunction
B)status conferral
C)credibility
D)consequence
E)surveillance

Question 13

Consequences of relying on the mass media for interpretation include:

A)audiences are exposed to a wide range of often contrasting viewpoints
B)audiences are able to weigh multiple sides of an issue before deciding on our position
C)audiences are given a greater depth of expertise upon which to draw conclusions
D)all of these
E)none of these

Question 14

Put simply,a functional approach to mass communication centers on audiences' use of media.

Question 15

A specific set of beliefs,especially about social and political subjects,is called:

A)culture
B)hegemony
C)polysemy
D)ideology
E)symbiotic reflection

Question 16

The __________ approach presumes that the best way to understand the media is to investigate how the media are used.

A)paradigmatic
B)critical studies
C)cultural studies
D)functional
E)political economy

Question 17

Hegemony is exercised through:

A)the dominated group accepting that the status quo is in their best interest
B)the dominated group accepting their position as natural and normal
C)both of these
D)none of these

Question 18

Which of the following media is/are devoted primarily to entertainment?

A)radio
B)motion pictures
C)magazines
D)newspapers
E)all of the these

Question 19

Asking a fellow commuter at the train station "Did you see 60 Minutes last night?" best reflects which media function?

A)cognition
B)diversion
C)parasocial interaction
D)conversational currency
E)linkage

Question 20

Which of the following is an example of using the media to perform the withdrawal function?

A)reading an inflight magazine to keep from being bored
B)watching TV in a public place to make you feel more relaxed
C)listening to your iPod during a workout to increase your energy level
D)going to see Titanic so you can have a good cry
E)reading a newspaper so people will leave you alone

Question 21

Mass media can transmit values by enforcing social norms.

Question 22

Discuss one way that you used conversational currency today either in talking with a friend or in class discussion.Also,were you a party to a conversation that was based solely on information from a media source?

Question 23

In critical/cultural studies,just as in the functional approach to mass communication,the audience is considered passive.

Question 24

Hegemony involves the application of force to extend dominance over marginalized or relatively powerless groups.

Question 25

Beware surveillance is also referred to as instrumental surveillance.

Question 26

Facebook is a prime example of the linkage function.

Question 27

The importance of the entertainment function of mass media has grown as Americans have accumulated more leisure time.

Question 28

The interpretation function appears in news content,but not in entertainment content.

Question 29

Viewers who develop a sense of friendship with Oprah Winfrey can be said to have conversational currency with her

Question 30

Blogging and posting on Facebook and twitter are examples of self-expression.

Question 31

Critical/cultural studies are NOT interested in the meaning of media content for audiences.

Question 32

Critical/cultural studies are rooted in Marxist philosophy.

Question 33

A microanalytic perspective toward the mass media centers on the functions media perform for an entire society.

Question 34

The mass media compete with other sources of satisfaction.

Question 35

Discuss different ways that you have used the media as a means of withdrawal.How successful was the use of each medium to help you withdraw?

Question 36

Stimulation and relaxation are two components of the "cognition" uses-and-gratifications function.