Deck 11: Broadcast Television

Question 1

Commercial broadcast television was demonstrated to the public for the first time at the 1939 New York World's Fair.

Answer 1

True

Question 2

How have broadcasters reacted to user-generated content?

A)They have avoided it.
B)They have recently,and tentatively,started exploring it.
C)They were the first to realize its potential.
D)It is not possible to have user-generated content on broadcast TV.
E)Audiences don't want user-generated content.

Answer 2

C

Question 3

TV shows generate revenue by:

A)product placement
B)web distribution
C)traditional advertising in commercial "breaks"
D)all of these
E)none of these

Answer 3

E

Question 4

The types of advertisers who buy time on TV are national advertisers,local advertisers,and _______ advertisers.

A)national spot
B)service
C)must carry
D)regional
E)primary demand

Question 5

During the 1990s,PBS was one of the most established TV networks; its average prime-time rating was

A)2.0 (2 percent of TV homes in America watched PBS in prime time)
B)12.0 (12 percent of TV homes in America watched PBS in prime time)
C)22.0 (22 percent of TV homes in America watched PBS in prime time)
D)33.0 (32 percent of TV homes in America watched PBS in prime time)
E)44.0 (42 percent of TV homes in America watched PBS in prime time)

Question 6

When TV programs are _____,a local station purchases exclusive rights to show the program in its market.

A)international co-productions
B)aired on cable
C)syndicated
D)fully compensated
E)non-commercial

Question 7

If Channel 4 describes itself as part of the XYZ broadcasting network,the station is most likely:

A)an independent
B)a network
C)an affiliate
D)noncommercial
E)using DBS technology

Question 8

Which of the following is an advantage of digital television?

A)the ability for broadcasters to send several different programs over a single digital channel
B)High Definition images and sound are possible
C)makes a more rectangular format possible
D)all of these
E)none of these

Question 9

Broadband series are

A)specialized shows distributed online
B)shows formatted for HDTV
C)programming developed for sweeps months
D)all of these
E)none of these

Question 10

Public television is funded by all of these EXCEPT:

A)UFPB
B)the government (through the CPB)
C)viewer contributions
D)auctions
E)corporate contributions

Question 11

To measure local-market TV viewing,Nielsen uses:

A)diaries only
B)a combination of diary and electronic meter techniques
C)electronic meter techniques only
D)People Meters
E)passive image recognition

Question 12

The TV audience consistently increases throughout the day,until about _______ Eastern Time when it falls off sharply.

A)7 p.m.
B)9 p.m.
C)11 p.m.
D)midnight
E)12:30 a.m.

Question 13

Which of the following departments is most concerned with developing successful new programs for a network?

A)affiliate relations
B)operations
C)standards
D)entertainment
E)owned and operated stations

Question 14

Which of the following is NOT a defining feature of television?

A)it is universal
B)it is the dominant medium for entertainment
C)it is second only to newspapers as a medium for news
D)it is an expensive business
E)the audience is fragmenting

Question 15

The structure of early television was similar to that of:

A)radio
B)film
C)newspapers
D)magazines
E)telegraph

Question 16

If the number of households watching a program is 100,the number of TV households is 1,000,and the number of households using TV is 500,the program's rating is calculated based on:

A)100 divided by 1,000
B)100 divided by 500
C)500 divided by 1,000
D)1,000 multiplied by 100
E)500 multiplied by 100

Question 17

Companies selling items such as sailboats or farm equipment to a specific region are probably ______ advertisers.

A)local
B)national
C)national spot
D)network
E)independent

Question 18

VHF (very high frequency)TV stations:

A)have higher numbers than UHF stations
B)include channels 23 and 50
C)have signals that travel further than do UHF signals
D)all of these
E)none of these

Question 19

Which of the following would make traditional sweeps periods less meaningful?

A)increasing the size of the Nielsen sample
B)Nielsen moving away from diaries to local-market People Meters
C)increasing the accuracy of ratings
D)changing the formula for calculating shares
E)greater oversight of Nielsen by the MRC

Question 20

Recording The Young and the Restless every day so you can watch it when you get home is an example of:

A)variable carriage
B)time shifting
C)zapping
D)time scrolling
E)rescheduling

Question 21

Public television is supported exclusively by public funds,administered by the Corporation for Public Broadcasting.

Question 22

Broadcast television will become fully digital in 2014.

Question 23

Once the MRC became involved,criticism of broadcast ratings has virtually disappeared.

Question 24

In the 1950s,the "golden age" of TV,networks became the primary source of programming for stations.

Question 25

Unlike radio in prior years,TV developed at a moderate pace and therefore didn't suffer problems due to a lack of technical standards.

Question 26

A favorite genre of radio was the soap opera which has also received high show ratings on television throughout the decades.However,the soap opera genre is disappearing with the cancellation of such shows as All My Children and Guiding Light.What do you think has contributed to this decline of a popular genre?

Question 27

Arbitron Company replaced Nielsen as the company that measures audiences for TV audiences.

Question 28

Broadband series generate a profit for broadcasters.

Question 29

Social media can cause problems for broadcasters as with the Connecticut TV station whose fans created a Facebook page to encourage the station to reverse the decision not to renew the contract of its long-time meteorologist.Have you personally been involved or watch as a third party as social media was used to force a broadcaster to change a policy or program decision?

Question 30

During the 1960s,the cable television industry experienced growth,and public broadcasting was born.

Question 31

Despite competition from the Internet and other media,the average household in the US has the TV on for over eight hours per day.

Question 32

The DVD player has replaced the VCR as the preferred playback medium for home video.

Question 33

Local TV stations are licensed by the FCC to provide TV service to communities called markets.

Question 34

Nielsen Media Research provides TV ratings at both the network and the market level.

Question 35

The DVR allows viewers to record TV programs to a hard drive.

Question 36

Though it is popular,Cable TV doesn't really represent competition to traditional broadcasting.