Deck 8: Exploring Business Ideas and Opportunities

Question 1

Which of the following is similar to infomercials on TV and make the pitch focusing on educating potential customers on the merits or benefits of the products or services being promoted and sold?

A)E-commerce site
B)Sales letter e-commerce website
C)The eBay auction model
D)Blog

Answer 1

B

Question 2

A(n)______ is a standalone web page,distinct from your main website that has been designed to guide your visitors to one spot on your website.

A)Blog
B)Backlink
C)Landing page
D)Auction

Answer 2

C

Question 3

The essence of content marketing is:

A)To deliver specific informational material to the customer to permit you to charge higher prices for your product.
B)To strategize with others in the channel of distribution to facilitate expeditious,on-time delivery.
C)To deliver consistent,valuable information to buyers,in return for their business and loyalty.
D)To investigate as many viable content options for the production process in order to minimize costs.

Answer 3

C

Question 4

When a hashtag is particularly popular on Twitter,it becomes a:

A)Fad
B)Fashion
C)Trend
D)Novelty

Question 5

All of the following are effective tips when it comes to cold calling,except:

A)Prepare an opening statement for your call.
B)Prepare a script for the rest of your call.
C)Ask for an appointment at a specific time.
D)Do your cold calling in the evening.

Question 6

Which of the following describes software programs that can be downloaded on a smartphone or tablet?

A)Mobile video
B)Mobile websites
C)Mobile applications
D)Mobile Search

Question 7

_______ has been designed for professionals to connect in order to do business together.

A)LinkedIn
B)Facebook
C)Twitter
D)Tumblr

Question 8

Social media is largely about:

A)Driving sales
B)Providing customer satisfaction
C)Promoting your business
D)Delivering information

Question 9

Which of the following describes a version of your desktop website that has been specifically designed to be compatible with mobile devices?

A)Mobile video
B)Mobile websites
C)Mobile applications
D)Mobile Search

Question 10

Which of the following types of advertising is losing its audience today?

A)Mobile
B)Internet
C)Radio
D)Print

Question 11

Which of the following refers to a keyword or phrase that is preceded by a pound (#)sign,as with #livingoutloud or #BEWise?

A)Tweet
B)DM
C)Hashtag
D)Engagement

Question 12

All of the following are included in the 5 P's of traditional marketing,except:

A)Person
B)Place
C)Pricing
D)Productivity

Question 13

One way to generate traffic towards your website is through ______.

A)Coupons
B)Discounts
C)Backlinks
D)Back alleys

Question 14

Which of the following models is attractive to people just starting an online business?

A)An info-site
B)A brochure site
C)The eBay auction model
D)Sales letter e-commerce website

Question 15

Which of the following is the result of poor Twitter Etiquette,uninteresting or crass posts,too much spamming,and basically,too much 'noise'?

A)Tweet
B)Follower
C)Retweet
D)Unfollow

Question 16

Which of the following is a conventional site designed to make money online by selling products?

A)E-commerce site
B)Sales letter e-commerce website
C)The eBay auction model
D)Blog

Question 17

Which of the following terms is a tweet-like message that is sent privately and can only be seen by the sender and the receiver?

A)Tweet
B)DM
C)Retweet
D)Unfollow

Question 18

_________ is the art of communicating with your customers and prospects without selling.

A)Operational marketing
B)Instructional marketing
C)Content marketing
D)Traditional marketing

Question 19

Which of the following terms describes a sharing of your original post by another user in his or her own page?

A)Tweet
B)Follower
C)Retweet
D)Unfollow

Question 20

A ________ gives your website an Internet address.

A)Server prefix
B)Domain name
C)Domain extension
D)Domain region

Question 21

What elements should be included in your "elevator pitch"?

Question 22

The number of backlinks is an indication of the profitability of your website.

Question 23

What is meant by the term "elevator pitch"?

Question 24

What are the four core principles identified in The Viral Video Manifesto?

Question 25

Blogging,podcasts,and webinars are part of the mix of content marketing.

Question 26

Describe the eBay auction model.

Question 27

The primary intent of email marketing is to attract new customers by offering printable coupons.

Question 28

A blog is about selling,it's about engaging readers and having them complete transactions online.

Question 29

What recommendations would you give to someone who is exhibiting at a tradeshow to help them be effective?

Question 30

For most businesses,a marketing strategy focused on traditional marketing is preferred to that which is focused on content marketing.

Question 31

Explain the term Search Engine Optimization (SEO)and relate this to the importance of keywords.

Question 32

Compare click-through landing pages to lead generation landing pages.

Question 33

One of the most popular ways to advertise on the Internet is by using:

A)Pay-per-click advertising
B)Pay-per-visit advertising
C)Pay-per-purchase advertising
D)Pay-per-client advertising

Question 34

Search engines like Google,give more credit to websites that have a good number of quality backlinks.