Deck 8: Designing the Questionnaire

Question 1

"Do you live in a rented apartment? If not, please ignore question 10 and proceed." This is an example of a:

A)instructive question.
B)directive question.
C)loaded question.
D)leading question.
E)skip question.

Answer 1

E

Question 2

All of the following items are likely to be found in the introductory section of a questionnaire, EXCEPT:

A)screening questions.
B)general instructions.
C)assurance of confidentiality.
D)identification of the research company.
E)research questions.

Answer 2

E

Question 3

What is the typical sample size used for pretesting a survey instrument?

A)10-20
B)20-30
C)50-100
D)100-200
E)200-500

Answer 3

B

Question 4

All of the following are factors that may affect a researcher's decision to select a particular data collection method, EXCEPT:

A)research objectives.
B)information requirements.
C)secondary data sources.
D)desire for a random sample.
E)budget availability.

Question 5

On a survey, a student comes across a question that asks, "To what extent did you find marketing and accounting courses useful?" This question is (most closely) an example of a(n):

A)incomprehensible question.
B)unanswerable question.
C)leading question.
D)loaded question.
E)double-barreled question.

Question 6

A firm is examining its data requirements to achieve the objectives of its research study. The management team determines that in order to get the needed data, they cannot use an observation method. Instead, it will have to do a mail survey. The team is most likely in which stage of the questionnaire design process?

A)Confirm research objectives
B)Develop questions and scaling
C)Determine layout and evaluate questionnaire
D)Pretest, revise and finalize questionnaire
E)Select appropriate data collection method

Question 7

While filling out a survey, a respondent comes across a question that asks for respondent's annual income. There are five answer options and each option includes a range . What is this question format called?

A)Structured question
B)Unstructured question
C)Restricted options question
D)Unrestricted response question
E)Categorical question

Question 8

A researcher prepares a two page questionnaire. On each page, there are questions related to the amount of beverages consumed by the respondent in a given week. Given below are the units of measurement used on pages 1 and 2 respectively. Which of the following combinations is recommended as appropriate for use in a questionnaire?

A)Ounces, liters
B)Liters, ounces
C)Liters, liters
D)Gallons, ounces
E)Ounces, gallons

Question 9

During a pretest, respondents are asked to pay attention to all of the following, EXCEPT:

A)words.
B)other participants in the study.
C)instructions.
D)question flow patterns.
E)phrases.

Question 10

In the process of questionnaire design, a researcher has obtained initial client approval. What is the next step in the process?

A)Confirm research objectives
B)Develop questions and scaling
C)Determine layout and evaluate questionnaire
D)Pretest, revise and finalize questionnaire
E)Select appropriate data collection method

Question 11

While filling out a survey, a respondent comes across a statement that read "The survey is almost completed. There are only a few more questions." This statement is an example of a:

A)introductory statement.
B)concluding statement.
C)transition phrase.
D)layout phrase.
E)skip phrase.

Question 12

Which of the following statements about questionnaire design is incorrect?

A)In the introduction section, one should include a general description of the study.
B)One should ask the easy questions first before going to more specific questions.
C)In a given section of the questionnaire, one should mix and match different measurement formats to keep the respondent's interest.
D)Personal questions should be asked at the end of the survey.
E)One should end the survey with a thank you statement.

Question 13

Response order bias can be reduced using all of the following methods, EXCEPT:

A)online surveys.
B)mail surveys.
C)self-administered surveys.
D)phone surveys.
E)preparing several different forms of the questionnaire using a different order and averaging the responses.

Question 14

A questionnaire is:

A)a formalized framework consisting of a set of question / scales designed to generate primary raw data.
B)used to formulate the research problem for the organization.
C)a formalized statement of a testable relationship between two or more constructs or variables.
D)a dynamic evaluation.
E)a separate written communication to a prospective respondent designed to enhance that person's willingness to complete and return the survey in a timely manner.

Question 15

A cover letter should include all the following, EXCEPT:

A)identification of the research firm conducting the study.
B)acknowledgement of reasons for nonparticipation in surveys.
C)the sampling method used in selecting the sample.
D)the approximate time needed to complete the survey.
E)advance thank-you statement for willingness to participate.

Question 16

If a respondent does not have access to information needed to answer an item, then the participant has been exposed to a:

A)unanswerable item.
B)leading item
C)incomprehensible item.
D)double-barreled question.
E)primary item.

Question 17

All of the following are guidelines for writing good questions for a survey, EXCEPT:

A)questions should avoid qualifying phrases.
B)question response categories should be overlapping.
C)questions and scale items should be meaningful to the respondent.
D)questions should be simple and straightforward.
E)questions should avoid technical or sophisticated words.

Question 18

All of the following statements about survey designs are true, EXCEPT:

A)most surveys are designed to be descriptive or predictive.
B)descriptive surveys can be used to test hypotheses.
C)descriptive surveys can be used to collect attributes and behavioral data.
D)data collected using descriptive surveys can be turned into knowledge about people, objects or issues.
E)US census Bureau generally uses descriptive surveys to collect information on population.

Question 19

Which of the following questions most closely demonstrates an example of a leading question?

A)"Do you smoke cigarettes? If not, proceed to the last section of this survey."
B)"Should the government impose an additional tax on liquor and deprive people (who drink responsibly) the chance of enjoying an alcoholic beverage?"
C)"Do you consider aneurism to be a deadly disease?"
D)"State, in years and months, your age."
E)"Have you ever been convicted for a violent crime?"

Question 20

An unstructured question is:

A)a question with wording problems such as ambiguity, abstraction, and connotation.
B)a question that is open-ended formatted to allow respondents to reply in their own words.
C)a formalized statement of a testable relationship between two or more constructs or variables.
D)a question with a predetermined list of responses available to aid or limit the respondent's answers.
E)a separate written communication to a prospective respondent designed to enhance that person's willingness to complete and return the survey in a timely manner.

Question 21

Researchers should ask difficult questions early in the survey while the respondent is still "fresh." Easier questions should be asked later in the survey.

Question 22

Asking questions in the general-to-specific order reduces the potential for sequence bias.

Question 23

Call records are also referred to as:

A)tracking approaches.
B)screening sheets.
C)rating card sheets.
D)survey sheets.
E)contact letters.

Question 24

One should avoid asking questions using a different measurement format in the same section of the questionnaire.

Question 25

Questions related to income are considered sensitive in nature.

Question 26

The quality of data obtained is unaffected by the format and layout of the questionnaire.

Question 27

A researcher is in the process of putting together a blueprint for training people to complete the interviewing process in a consistent fashion. The researcher is most likely developing a:

A)supervisor instruction form.
B)respondent instruction form.
C)interviewer instructions.
D)screening form.
E)quota sheet.

Question 28

The questionnaire ends with a thank-you statement.

Question 29

The first step in the process of designing a questionnaire is to select the appropriate data collection method.

Question 30

A person meets all the requirements for inclusion in a survey. She meets all the screening form requirements. Still, she is not included in the survey. Which of the following supplemental documents might have indicated to the interviewer to exclude her from the sample?

A)Rating cards
B)Call record sheets
C)Interviewer instructions
D)Quota sheets
E)Supervisor instructions

Question 31

A typical pretest is done with a sample size of 100 to 200.

Question 32

Compared to structured questions, unstructured questions are more likely to be left unanswered by respondents.

Question 33

Equipment and supply requirements are typically mentioned in which of the following documents?

A)Supervisor instruction form
B)Respondent instruction form
C)Interviewer instructions
D)Screening form
E)Quota sheet

Question 34

Questions should contain qualifying phrases.

Question 35

It is difficult to use screening questions in computer-assisted surveys.

Question 36

Before beginning the process of designing a questionnaire, the researcher must obtain initial client approval.

Question 37

Despite advances in communication systems, the Internet, and software, the principles behind designing questionnaires remain essentially unchanged.

Question 38

Complex formats or designs can ensure reliable and valid results.

Question 39

If pretesting reveals that respondents have skipped a lot of questions or are circling the same answer for all questions within a group, it is a sign of possible boredom or tiring on the part of the respondent.

Question 40

A person is asked if he has traveled abroad in the last six months. He replies that he has not. The interviewer thanks him and decides not to include him in her sample. Which of the following supplemental documents might have indicated to the interviewer to exclude her from the sample?

A)Rating cards
B)Screening question forms
C)Interviewer instructions
D)Quota sheets
E)Supervisor instructions

Question 41

Are quota sheets of any use or relevance if a researcher wants to collect responses from a simple random sample?

Question 42

What are the two functions performed by a transition phrase in a survey?

Question 43

Discuss the advantages and disadvantages of unstructured questions as compared to structured questions.

Question 44

What is the purpose of pretesting a survey?

Question 45

A supervisor instruction form serves as a blueprint for training people to complete the interviewing process in a consistent fashion.

Question 46

In what ways can a researcher frame "bad questions?"

Question 47

Call records are used to estimate the efficiency of interviewing.

Question 48

The number of interviewers required is typically mentioned in the Interviewer Instructions.

Question 49

A cover letter is typically used with self-administered questionnaires only.

Question 50

Self-administered surveys are used because of their high response rate (>50%).