Deck 5: Electronic Commerce: Strategies for the New Economy

Question 1

What is the major difference between B2B and B2C e-commerce?

A)Customers interact freely in a B2B marketplace; they do not in a B2C marketplace
B)Consumers are expected to surf the Web and purchase items from multiple Web sites; in a B2B marketplace long time relationships are established between the consumer and its business partner in the B2C market
C)Interaction between consumers and businesses are direct in the B2B market; they are indirect in the B2C market
D)The B2B marketplace does not involve consumers,just business partners; the B2C marketplace involves consumers

Answer 1

D

Question 2

What term depicts a virtual marketplace in which all businesses buy from and sell products and services to each other,and share information?

A)Virtual Markets (VM)
B)E-Markets (EM)
C)Open Market
D)B2B e-marketplace

Answer 2

D

Question 3

What type of commerce is possible because of the Internet and is accelerated and enhanced by it and the technology that supports it?

A)E-commerce
B)Every type of commerce
C)I-commerce
D)I-sales

Answer 3

A

Question 4

Which type of e-commerce refers to the electronic commerce activities performed within a nation's government or between governments?

A)I-GG
B)E-GG
C)G2
D)G2G

Question 5

If you created links on your personal Web site that connected your visitors to businesses with the goal that you would earn a fee for purchases made by your visitors,what type e-commerce model are you creating?

A)Affiliate programs
B)B2B
C)E-Advertisement
D)C2C

Question 6

Which type of e-commerce occurs when a business sells products or services to customers who are primarily other businesses?

A)B2C
B)B2
C)E-BB
D)B2B

Question 7

If your company sold widgets to the automobile industry and these sales were conducted through the internet,what type of e-commerce model would you be using?

A)E-CB
B)I-BB
C)B2B
D)C2B

Question 8

Which type of e-commerce occurs when a business sells products and services to a government entity?

A)E-Gov
B)I-BG
C)E-BG
D)B2G

Question 9

Which e-commerce business model depicts demand driven by the consumer with supply driven by the business?

A)B2C
B)C2B
C)E-CB
D)I-BC

Question 10

What day occurs after Black Friday; when consumers go back to work and shop online on the Internet for products they found on Black Friday on retail shelves?

A)Black Saturday
B)Cyber Monday
C)Red Tuesday
D)Money Friday

Question 11

Which type of e-commerce occurs when an individual sells products and services to another individual?

A)C2C
B)C2
C)E-CC
D)II

Question 12

Which type of e-commerce occurs when a business sells products and services to customers who are primarily individuals?

A)B2B
B)B2C
C)E-BC
D)BI

Question 13

Which type of e-commerce refers to the electronic commerce activities performed between a government and its citizens?

A)G2C
B)C2G
C)E-CG
D)I-GC

Question 14

When you purchase your books for this course from an online source such as HYPERLINK "http://www.amazon.com/" Amazon.com,you are conducting which type of e-commerce?

A)I-BC
B)E-CB
C)C2B
D)B2C

Question 15

Which e-commerce model has proven to be the most lucrative model in the world?

A)B2C
B)C2C
C)B2B
D)E-BC

Question 16

Which type of e-commerce occurs when a government entity sells products and services to businesses?

A)E-CB
B)I-CB
C)G2B
D)B2G

Question 17

Which type of e-commerce occurs when an individual sells products and services to a government entity?

A)C2G
B)E-CG
C)I-CG
D)G2C

Question 18

If you wanted to avoid the failure of the dot-com businesses from the late 1990s,what does the author recommend you do?

A)Build a company that is Internet and brick-and-mortar based
B)Develop IT systems capable of processing millions of transactions quickly
C)Develop a path-to-profitability (P2P)plan
D)Disperse risk amongst a group of investors rather than just yourself

Question 19

Which type e-commerce occurs when an individual sells products and services to a business?

A)C2B
B)B2C
C)E-CB
D)I-B

Question 20

What formal business plan maps out your customer base and your strategy for reaching them?

A)E-plan
B)Feasibility plan
C)Customer strategy and outreach plan (CSOP)
D)Path-to-profitability (P2P)

Question 21

Which of the following models is very small?

A)G2G
B)C2G
C)E-GG
D)B2C

Question 22

When a government agency such as the Small Business Administration (SBA)provides loans to individuals hoping to start their own business,the _____ e-commerce model is employed

A)G2G
B)G2B
C)G2C
D)I-GC

Question 23

What is e-government?

A)Marketplaces that support e-voting on current issues
B)A marketplace that facilitates individuals selling products and services to a government entity
C)The use of digital technology to transform government operations
D)One government selling products or services to businesses

Question 24

C2C marketplaces that are supported by advertising are said to be _____.

A)B2C
B)Ad-supported
C)Market-oriented
D)Push technology

Question 25

What does "click-and-order," or "pure play," refer to?

A)Online purchasing of video and audio products
B)Web games where players are anonymous
C)Internet gambling sites
D)Organizations that only have a virtual presence

Question 26

Which of the following types of products purchased on the internet are typically high priced items because they are purchased infrequently and often require some sort of customized order?

A)B2B
B)Innovation
C)Specialty
D)Computer

Question 27

The _____ e-commerce model is an example of citizens sending their income tax returns online rather than through the mail.

A)G2C
B)C2G
C)I-GC
D)E-Gov

Question 28

Which type of merchandise eliminates shipping costs by delivery of it via the Internet?

A)Commodity like
B)Electronic or digital
C)Convenience
D)Web service

Question 29

What does "click-and-mortar" refer to?

A)An organization that has a presence in the physical world and the virtual world
B)The act of purchasing products online and then having them delivered to you
C)Online Web sites such as eBay or HYPERLINK "http://www.amazon.com/" Amazon.com
D)Organizations that sell products and services through the Internet

Question 30

If you wanted to maximize your profits through e-commerce,what type of merchandise does the author suggest you sell?

A)Streaming video
B)Consumable products
C)Commodity like and digital products
D)Music

Question 31

Which type of e-commerce model typically requires the use of an intermediary organization to complete transactions?

A)E-BB
B)G2C
C)C2C
D)C2B

Question 32

The ____ e-commerce model is an example of the government selling confiscated cars at auction.

A)G2B
B)E-Gov
C)I-GB
D)B2G

Question 33

Which of the following types of products purchased on the Internet are typically priced low because it is used more frequently?

A)Music
B)Streaming video
C)Online services
D)Convenience

Question 34

Which of the following is an example of commodity like merchandise?

A)Toothpaste
B)Computers
C)Job search services
D)Automobiles

Question 35

Before you think about technological solutions to business problems or opportunities enhanced by technology,what should you have?

A)A strong understanding of your target customers
B)An infrastructure that can support technological enhancements
C)Financial backing
D)An understanding of customers,supporting infrastructure,and financial backing

Question 36

Which terms describes the ability of an organization to give its customers the opportunity to tailor its products or services to their specification?

A)E-Itemization
B)Crowd modification
C)Specialization
D)Mass customization

Question 37

What term refers to the electronic integration of government agencies across specific levels of government?

A)Horizontal government integration
B)G-Harmony
C)G-Communications
D)Open administration

Question 38

In the world of e-commerce,your business should be able to distinguish between which of the following?

A)Mobile computing and traditional,hard communication devices
B)Web based computing and database management
C)Alternative operating environments such as Mac OS and Windows
D)End consumers and other businesses

Question 39

What is a "sticky" Web site?

A)A Web site that gains popularity through e-channels
B)A Web site that is accessed frequently because it is able to reroute potential consumers from other sites to it
C)A Web site that is located by pop-up and pop-under ads
D)A Web site that attracts consumers and encourages them to return

Question 40

What term refers to the electronic integration of government agencies up and down federal,state,and local government levels?

A)I-Interaction
B)Vertical government integration
C)E-Rule
D)Open government

Question 41

What is the set of marketing tools that your organization will use to pursue its marketing objectives in reaching and attracting customers?

A)Ad campaigns
B)Marketing campaigns
C)Marketing strategies
D)Marketing mix

Question 42

What type of materials is used to produce products or is sold directly in a retail environment?

A)Reverse materials
B)Direct materials
C)Perishable materials
D)Converse materials

Question 43

If you were on the Dell site purchasing a computer and Dell provided you a link to MacAfee site so that you can easily buy virus protection software,MacAfee would be considered a(n)_____ program.

A)Affiliate
B)Click-through
C)Conversion
D)Pop-under

Question 44

What is an affiliate program?

A)A business relationship between sellers and suppliers that support e-commerce
B)An ad-on product or service that is purchased through the originating seller
C)A marketing campaign directed at persuading consumers to get others to purchase the same product or service
D)An arrangement made between two e-commerce sites that directs viewers from one site to the other site

Question 45

Which of the following is a count of the number of people who visit one site,click on an ad,and are taken to the site of the advertiser?

A)Conversion rate
B)Click-through
C)Marketing hits
D)Viral speed

Question 46

Which term describes the banding together of businesses to purchase materials and services with the goal of lowering purchase prices through discounts?

A)Mass customization
B)E-business alliance
C)Demand aggregation
D)Small business coalition (SBC)

Question 47

What is the difference between a reverse auction and mass customization?

A)Reverse auction is most often found in B2B whereas mass customization is often found in B2C
B)Reverse auction requires a bid from consumers whereas mass customization requires a bid from suppliers
C)Mass customization require a click-and-mortar environment; reverse auctions do not
D)Mass customization can sell digital products; reverse auctions sell commoditylike products

Question 48

What is the process in which a buyer posts its interest in buying a certain quantity of items with specified purchasing requirements and suppliers then compete for this business?

A)Vertical e-marketing
B)Reverse auction
C)Request for bid (RFB)
D)B2B E-mart

Question 49

What is the term used to describe the small advertisements that appear on other Web sites?

A)Pop-up or pop-through ads
B)Online or banner ads
C)AdWare
D)E-Marketing ads

Question 50

What is the percentage of potential customers who visit your site who actually buy something?

A)Hit rate
B)Conversion rate
C)Click-through
D)Viral speed

Question 51

What is the difference between horizontal e-marketplaces and vertical e-marketplaces?

A)Vertical e-marketplaces support commerce between multiple industries; horizontal e-marketplaces support commerce between businesses from the same industries
B)Vertical e-marketplaces support commerce between businesses from the same industry; horizontal e-marketplaces support commerce between businesses from different industries
C)Horizontal e-marketplaces support commerce between businesses and consumers; vertical e-marketplaces support commerce between business and business
D)Horizontal e-marketplaces support commerce between business and business; vertical e-marketplaces support commerce between consumer and business

Question 52

What is the market space called that allows for interactive e-commerce between multiple buyers and sellers?

A)E-marketplace
B)Virtual business
C)Mass customization
D)I-markets

Question 53

The auto industry is currently creating customer Web sites that allow one to build and purchase their own unique car.This type of Web site creates what type of business opportunity?

A)Direct e-sales
B)I-purchasing
C)Consumer specialty purchasing (CSP)
D)Mass customization

Question 54

Which of the following is an electronic marketplace that connects buyers and sellers in a given industry?

A)Horizontal e-marketplace
B)Indirect market
C)Reverse auctions
D)Vertical e-marketplace

Question 55

Which of the following is an electronic marketplace that connects buyers and sellers across many industries,primarily for MRO materials commerce?

A)Horizontal e-marketplace
B)B2C e-markets
C)Reverse auctions
D)Direct market

Question 56

What is the term used to describe a small Web page containing an advertisement that appears on your screen outside the current Web site loaded into your browser?

A)AdWare
B)E-Marketing ads
C)Online or banner ads
D)Pop-up ads

Question 57

What is the term used to describe an ad that appears after you close your current browser window?

A)AdWare
B)E-Marketing ad
C)Online or banner ad
D)Pop-under ad

Question 58

What is the difference between a pop-up and pop-under ad?

A)A pop-up ad appears quickly when you open a Web site; it may be sometime before you see a pop-under ad
B)A pop-up ad uses a separate window; a pop-under ad does not
C)A pop-up ad is a click-and-order ad; a pop-under ad is considered a click through ad
D)A pop-under ad is a type of SpyWare; a pop-up ad is not

Question 59

Maintenance,repair,and operations (MRO)materials refer to which type of material?

A)Non-perishable
B)Indirect materials
C)Services
D)Support resources

Question 60

What is viral marketing?

A)A marketing campaigns initiated through a virus
B)A type of SpyWare that attaches itself to some other application
C)A marketing campaign that persuades consumers to encourage friends to purchase the same products or services
D)A type of negative marketing plan that criticizes its competitors

Question 61

Which scrambling technique provides you with two keys: a public key that everyone in an organization can have to scramble the contents of a file and a private key for the intended recipient to unscramble the file?

A)Public key encryption (PKE)
B)Public coder/decoder
C)Shared fusion key (SFE)
D)Community scrambler security device (CSSD)

Question 62

What is a credit-card like device that contains an embedded chip on which digital information can be stored and updated?

A)Smart card
B)E-credit card
C)E-Information
D)Intelligent spending card (ISC)

Question 63

If you were a seller on the Internet and you wanted to ensure that your buyer's transaction information was correct and legitimate,what type of Web environment would you need?

A)Shared Fusion Connectivity (SFC)
B)Secure Sockets Layers (SSL)
C)Financial Electronic Data Interchange (FEDI)
D)Secure Electronic Transactions (SET)

Question 64

What mechanism is used for sending money from your checking or savings account to another person or organization?

A)Electronic check
B)Cybermediary
C)Cyber money
D)E-Payment

Question 65

Which type of digital wallet maintains your e-commerce information on the seller's Web site?

A)Server-side digital wallet
B)Buyer-based digital wallet
C)Thick wallet
D)Cybermediary

Question 66

Which type of business environment is used within the Business to Business e-commerce model for the payment of purchases?

A)Electronic data interchange (EDI)
B)E-Business Financial Exchange (EBFE)
C)Thin wallets
D)Financial EDI

Question 67

What financial tool contains both security software and information about the user's payment and delivery preferences?

A)Digital wallets
B)Smart cards
C)E-Payments
D)Cybermediary

Question 68

What type of Internet-based company makes it easy for one person to pay another person or organization over the Internet?

A)Financial cybermediary
B)Electronic bill and payment business
C)E-provider
D)I-banks

Question 69

What is the term pinned on today's young people who have grown up with computers,cell phones,iPods,and other technology devices?

A)Digitizers
B)Millenniums
C)Echo boomers
D)Screenagers

Question 70

Which type of business environment supports computer-to-computer transfer of transaction information in a standard business document and format?

A)Thin wallets
B)Global eXchange services (GXS)
C)Electronic data interchange (EDI)
D)E-Business Financial Exchange (EBFE)

Question 71

A person who grew up during the digital revolution is often called a(n)_____.

A)Digitizer
B)Digital native
C)Technoboomer
D)Assimilator

Question 72

Which computer tool creates a secure and private connection between a Web client's computer and a Web server's computer so that files sent from one to another are kept confidential?

A)Shared Fusion Connectivity (SFC)
B)Secure Sockets Layers (SSL)
C)Secure Electronic Transaction (SEL)
D)Public Coder detection (PCD)

Question 73

Which type of digital wallet maintains your e-commerce information on your computer?

A)Client-side digital wallet
B)Consumer-based digital wallet
C)Thin wallet
D)Smart card

Question 74

Your parents grew up prior to the digital society in which we now live.What is the term for this generation?

A)Generation X
B)Digital immigrants
C)Generation Y
D)Echo boomers

Question 75

What scrambles the contents of a file so that you can't read it without having the right key to unscramble the file?

A)Coder
B)Scrambler
C)Encryption
D)Fusion

Question 76

Which type of technology allows you to wirelessly connect to and use your school's information technology?

A)Networking applications
B)Operations management tools
C)Mobile computing
D)Laptop applications

Question 77

Which of the following groups is the fastest growing demographic group being targeted for identify theft?

A)Digital immigrants
B)Digital natives
C)Digitizers
D)Assimilators

Question 78

Which transmission method ensures that transactions traveling over the Internet are legitimate as well as secure?

A)Shared Fusion Connectivity (SFC)
B)Secure Sockets Layers (SSL)
C)Financial Electronic Data Interchange (FEDI)
D)Secure Electronic Transactions (SET)

Question 79

What system sends bills over the Internet and provides an easy-to-use mechanism to pay for them?

A)Cybermediary
B)Electronic check
C)E-Payment
D)Electronic bill presentment and payment (EBPP)

Question 80

What is the difference between a smart card and a digital wallet?

A)A smart card is a physical device; a digital wallet is not
B)A smart card contains both software and information; a digital wallet contains only information
C)A smart card is stored on the seller's computer; a digital wallet is stored on the client's computer
D)A digital wallet contains a smart card; a smart card is part of the digital walled along with other personal consumer information