Deck 2: The Marketing Environment

Question 1

Increased interest in healthy living has been driven by growth in the young adult population.

Answer 1

False

Question 2

Internet access has changed the way consumers communicate with each other and with marketers.

Answer 2

True

Question 3

The dominant household structure in Canada is the one-person household.

Answer 3

True

Question 4

Greg has $60,000 left annually for spending after paying all the taxes.Greg's gross income is $60,000.

Question 5

Macroeconomic forces refer to the state of a country's economy as a whole.

Question 6

The main immigrant languages are German, and Spanish.

Question 7

Generation Z consumers are considered to be pioneers of social media.

Question 8

In Canada, rural areas tend to dominate most of the population growth.

Question 9

Socio-cultural forces refer to cultural values, ideas, and attitudes that are learned and shared among a group of people.

Question 10

Disposable income is the after-tax income a consumer has left after paying for necessities.

Question 11

A recession is a time of slow economic activity with two consecutive periods of negative growth.

Question 12

Recently, Canadians have moved towards purchasing more fresh, local and ethnic food options.

Question 13

Generation X is the group of people born between 1972 and 1992 and referred to as Millennials.

Question 14

A consumer has $100,000 left for spending and savings after paying his taxes.This sum amounts to his disposable income.

Question 15

A marketing environmental scan is performed to identify trends and pinpoint opportunities and threats to a business.

Question 16

Each generation tends to have different tastes, consumption patterns, and attitudes.

Question 17

Inflation is a period in which product prices rise without an increase in the cost of production.

Question 18

Twitter is now the most commonly accessed Social Media in Canada.

Question 19

Showrooming refers to when consumers use mobile devices to check product pricing and reviews online while in a retail store.

Question 20

Albert, who was born in 1978, is a baby boomer.

Question 21

Which of the following is main the reason why organizations constantly monitor the marketing environment?

A)To estimate the human resource requirements
B)To limit the flow of information within the organization
C)To capitalize on new opportunities and curtail potential threats
D)To curtail the weaknesses of an organization

Question 22

Products such as grains and vegetables cannot function in an environment where perfect competition exists.

Question 23

A locality has only one cable service provider.The locality experiences monopolistic competition in the cable service market.

Question 24

Characteristics such as age, gender, and occupation refer to _____ forces.

A)competitive
B)demographic
C)economic
D)regulatory

Question 25

Cloud computing refers to the ability to access and use programs from a personal computer.

Question 26

A SWOT looks at the business in relation to?

A)It's competition and demographics
B)What other companies are doing
C)It's socio-cultural forces
D)Six key areas that affect the business

Question 27

A SWOT analysis is

A)Internal factors
B)External factors
C)Both the internal factors and the external factors
D)Assessing how well a company is doing

Question 28

Regulations refer to the restrictions placed on marketing practices by government and industry associations.

Question 29

The Canadian Marketing Association provides guidelines for its members through its Code of Ethics and Standards of Practice.

Question 30

_____ is the term used to describe people born between 1946 and 1965.

A)Generation X
B)Generation Z
C)Generation Y
D)Baby boomer

Question 31

Which of the following is a valid observation of baby boomers?

A)Baby boomers are people born between 1975 and 1991.
B)They are increasingly using digital technology for communication.
C)Baby boomers are people born between 1965 and 1975.
D)They are also referred to as the echo boomers or millennials.

Question 32

A company introduces a contest that requires a mix of chance and skill.This contest will be illegal in Canada.

Question 33

Elements such as technological forces, regulatory forces, and demographic forces constitute _____.

A)organizational strengths
B)microeconomic environment
C)marketing intermediaries
D)marketing environment

Question 34

The Advertising Standards Canada is a self-regulatory non-government association run by advertising, media, and marketing professionals.

Question 35

Competitive forces refer to alternative products that can satisfy a specific market's needs.

Question 36

Direct competitors refer to products that compete for the same buying dollar in a slightly different category.

Question 37

Oligopoly is a type of competition that occurs when few companies control a market.

Question 38

Which of the following differentiates a firm's strengths from its opportunities?

A)Companies can create opportunities, whereas they cannot build strengths.
B)Strengths are positive attributes, whereas opportunities can be positive or negative.
C)Strengths are internal aspects, whereas opportunities are external aspects.
D)Strengths are situational variables, whereas opportunities are person variables.

Question 39

In Canada, online shopping grew in popularity much faster than in most developed countries.

Question 40

Marketing environmental scan is the process of _____.

A)using internal information to identify trends, strengths, and weaknesses of a business
B)continually acquiring information on events occurring outside an organization
C)evaluating the performance variables of an organization
D)using internal information to identify trends, opportunities, and threats to a business

Question 41

Which of the following is a key difference between Generation X and Baby Boomers?

A)Generation X consumers are less prone to materialism than baby boomers.
B)Baby boomers are more self-reliant than the consumers from generation X.
C)Generation X consumers display more brand loyalty than baby boomers.
D)Baby boomers are better educated than the consumers from generation X.

Question 42

Which of the following is the difference between baby boomers and Generation Y?

A)Generation Y prefer products such as video games, whereas baby boomers are avid users of social media.
B)Baby boomers prefer technological products more than the Generation Y.
C)Generation Y are highly brand loyal, whereas baby boomers are not brand loyal.
D)Baby boomers spend more on consumer goods, whereas Generation Y spend more on music and computer goods.

Question 43

An Internet company launches a social networking website to attract young people born between 1985 and 1990.This company is targeting _____.

A)Generation Z
B)Generation X
C)Generation Y
D)Baby boomers

Question 44

Andrew was born in 1996.Which of the following statements is most likely to be true about him?

A)He will rarely use product offerings such as social media.
B)He will be objective in his purchases.
C)He is likely to be brand loyal to most products.
D)He belongs to the least disruptive generation.

Question 45

Which of the following groups is referred to as the pioneers of social media?

A)Generation Z
B)Baby boomer generation
C)Generation X
D)Generation Y

Question 46

Which of the following refers to the problem of big city dwelling that Canada is facing?

A)Big cities in the country lag behind the other cities in growth rates.
B)Most Canadians live in urban areas or their suburbs.
C)Population of women is greater in urban areas than in rural areas.
D)Population growth has been declining in big cities of Canada.

Question 47

Which of the following refers to the group of people born between 1972 and 1992?

A)Generation X
B)Baby Boomers
C)Generation Y
D)Generation Z

Question 48

Albero Products is a company that manufactures and markets consumer goods.The company markets products such as cosmetics, packaged foods, detergents, and groceries.Many of the company's products are targeted at certain demographic groups. The company launches toys for children aged between 5 and 10.Which of the following segments will be the end users of this product?

A)Generation Z
B)Generation X
C)Baby boomer
D)Millennial

Question 49

Albero Products is a company that manufactures and markets consumer goods.The company markets products such as cosmetics, packaged foods, detergents, and groceries.Many of the company's products are targeted at certain demographic groups. Baby products of the company target young parents aged between 25 and 35.Which of the following is the target market of these products?

A)Generation X
B)Prophet Generation
C)Generation Y
D)Baby boomer

Question 50

Generation X refers to the group of people born _____.

A)between 1946 and 1965
B)after generation Y consumers
C)between 1972 and 1992
D)between 1966 and 1971

Question 51

Which of the following is the dominant household structure in Canada?

A)Married couples.
B)Blended Families with more than two children.
C)One-person households.
D)Cohabitating couples with children.

Question 52

Albero Products is a company that manufactures and markets consumer goods.The company markets products such as cosmetics, packaged foods, detergents, and groceries.Many of the company's products are targeted at certain demographic groups. The company markets an anti-wrinkle cream that targets people aged 50 and above.Identify the likely target market of this product.

A)Generation X
B)Millennial
C)Generation Y
D)Baby boomer

Question 53

Identify the term that refers to cultural values, ideas, and attitudes, as well as society's morals and beliefs.

A)Socio-cultural forces
B)Demographic forces
C)Internal forces
D)Neutral forces

Question 54

Which of the following groups of people are mostly children of baby boomers?

A)Generation X
B)Generation Y
C)Youth boomer
D)Net generation

Question 55

The biggest driver of Canadian population growth between 2011 and 2016 is:

A)Immigration from Asia.
B)Higher than expected birth rates.
C)Immigration from Europe.
D)Immigration from the U.S.A.

Question 56

Which of the following is a valid observation of socio-cultural changes?

A)Straightforward statistical data is available on societal and cultural shifts in attitudes.
B)Socio-cultural changes tend to be gradual in nature.
C)It is easy to identify societal and cultural shifts in attitudes.
D)Socio-cultural changes can be monitored clearly.

Question 57

Which of the following products target baby boomers exclusively?

A)Bathroom accessories
B)Cosmetics
C)Social networks
D)Retirement homes

Question 58

Generation Z consumers are the people born _____.

A)between 1993 and beyond
B)before generation Y consumers
C)between 1975 and 1991
D)before baby boomers

Question 59

An animation company develops a game that is aimed to attract children aged 15 or younger.Identify this company's target market.

A)Generation X
B)Generation Z
C)Baby boomer generation
D)Generation Y

Question 60

Albert, a retired individual, was born in the year 1954.He usually buys products such as anti-wrinkle creams and grey-hair products.Identify the group that Albert belongs to.

A)Generation Z
B)Generation X
C)Baby boomer
D)Millennial

Question 61

Which of the following is an example of a macroeconomic force?

A)disposable income
B)fixed cost
C)inflation
D)variable cost

Question 62

Anderson's family earns $150,000 a year including taxes.This amount is referred to as the family's _____.

A)disposable income
B)gross income
C)net income
D)variable income

Question 63

Which of the following reflects the Canadian trend towards healthy living?

A)Growth in sales of the Fitbit wristband which tracks an individual's activities.
B)A new focus on gourmet foods and home delivery.
C)Men are becoming more involved in household duties.
D)An increase in "binge watching" of popular TV shows.

Question 64

Marketers are responding to socio-cultural changes in what areas?

A)Financial slowdown
B)Unstable markets
C)Communications and the media
D)Group attitudes

Question 65

Which statement best describes the trend in Canadian TV viewing?

A)Across all ages, consumers average 40+ hours of viewing per week.
B)Young adults are switching towards streamed viewing and away from broadcast TV.
C)Older adults have engage in fewer viewing hours per week than young adults.
D)Streamed viewing in Canada has not gained popularity as of yet.

Question 66

Joseph earns $150,000 a year, while his wife Jennifer earns $200,000 a year.The couple file taxes jointly and the total taxes they pay amount to $60,000.What is the gross income of this family?

A)$175,000
B)$290,000
C)$145,000
D)$350,000

Question 67

In Canada, we find a society that:

A)Relies on electronic communication
B)Is very active physically.
C)Prefers face to face communication
D)Is able to spend holidays without electronic communication

Question 68

Albama Technologies is a firm that manufactures electronic appliances.Which of the following describes a scenario in which a microeconomic force is affecting the company's business?

A)Fluctuating exchange rates exposed the company's business to uncertain revenue projections.
B)High levels of inflation increased the employees' demand for higher salaries.
C)The company has a production plant in Japan and Japan is undergoing a recession.
D)The company's sales have declined sharply after it increased the prices of its products.

Question 69

Which of the following products is likely to do better business in a poor economy than in a strong economy?

A)packaged food
B)automobiles
C)flour
D)luxury apparel

Question 70

_____ is a period when the cost to produce and buy products and services gets higher as prices rise.

A)Recession
B)Biflation
C)Depression
D)Inflation

Question 71

Identify the product whose business is most likely to be affected by an economic slowdown.

A)Automobiles
B)Entertainment
C)Home cooked meals
D)Vegetables

Question 72

Identify the product whose business is most likely to be affected by an economic slowdown.

A)smart phones
B)clothing
C)flour
D)sweaters

Question 73

What role does the media play in socio-cultural forces?

A)Consumers have taken the reins of the communication channel.
B)Consumers no longer listen to marketing messages.
C)Consumers choose one device to receive their marketing messages.
D)Consumers find that there is too much clutter in the communication channel.

Question 74

Which of the following terms is used to define a time of slow economic activity with two consecutive periods of negative growth?

A)stagflation
B)inflation
C)deflation
D)recession

Question 75

Prices of necessary goods increase in a country due to an increase in the cost of raw materials and labour.This is an example of _____.

A)inflation
B)recession
C)depression
D)biflation

Question 76

Many shoppers access information about products through social media and online review sites using a mobile device while in a retail store.What do we call this behavior?

A)Transactional buying
B)Reverse showrooming
C)M-commerce
D)Showrooming

Question 77

Which of the following terms refers to the state of a country's economy as a whole?

A)macroeconomic forces
B)regulatory forces
C)nominal economic forces
D)microeconomic forces

Question 78

Which of the following is NOT a trend in food consumption among Canadians?

A)A switch away from processed foods and towards more fresh foods.
B)Increased interest and sales for ethnic food products.
C)Increased interest in fast food and frozen dinners.
D)A new focus on gourmet foods including delivery options.

Question 79

A company that wishes to reach adult consumers aged 20 - 30, would be advised to consider which social media platform?

A)LinkedIn
B)Facebook
C)Instagram
D)Twitter

Question 80

The trend for "healthy living" in Canada is largely driven by:

A)An aging Baby Boom generation.
B)The emerging Generation Z.
C)New low-fat and gluten-free products.
D)Immigration trends.